Strategies for Managing Cultural Diversity at Workplace: A Study on Morrison

RESEARCH PROJECT

TABLE OF CONTENTS
TABLE OF CONTENTS..............................................................................................................2
INTRODUCTION...........................................................................................................................3
Background.................................................................................................................................3
Aims and objectives....................................................................................................................3
LITERATURE REVIEW................................................................................................................4
RESEARCH METHODOLOGY.....................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Background
Equality is referred to as the providing of equal opportunities to each and every
employees and member in the company. This is very necessary as if company will provide equal
opportunities for growth and development to the employees then employees will like this fact
and will work effectively (Stahl-Rolf and et.al., 2018). On the other hand, diversity is defined as
the fact that employees are being hired from different cultural backgrounds. This is majorly
pertaining to the reason that the company operates at international level and to maintain its level
of operation, company need to hire and recruit employees from all over the globe. In respect of
managing diversity the major issue is the management of the cultural diversity and this is due to
the fact that if the employees will not be satisfied then they will not work in effective manner.
Thus, this will have a great impact over the profitability and efficiency of the overall
company and the performance of employees. Hence, the present research is based on company
Morrison which is a large chain of retail stores and supermarkets. The company was founded in
the year 1899 by William Morrison and is headquartered in Bradford England in UK. The
current research will majorly focus on the fact that how the company manages the cultural
diversity within the business. Also, it will discuss the different views of various authors on the
management of cultural diversity in form of literature review. In the end the different methods
which will assist the completion of the research will be listed.
Aims and objectives
Aim
“To investigate the strategies for managing employees coming from different cultural
background with respect to oversee cultural diversity at workplace. A study on Morrison.”
Objectives
 To understand the concept of cultural diversity at workplace
 To evaluate the impact of recruiting employees from different cultural backgrounds.
 To examine the challenges at time of managing diverse people with respect to Morrison.
 To recommend some policies and practices to Morrison for the better management of
cultural diversity.
Research question