Research Project of Brand Name Essay

Added on -2020-07-23

| 8 pages| 2529 words| 62 views

Trusted by 2+ million users,
1000+ happy students everyday

Showing pages 1 to 3 of 8 pages

Project 1
TABLE OF CONTENTSQUESTION 1..................................................................................................................................11.1 Using the relevant theory of the brand naming process, decide on a brand name for yourfrozen corn kernels. Ensuring a thorough explanation of the process you have followed indeciding on your brand name......................................................................................................11.2 Discussing several strategies to make pricing decisions of seasonal fresh corn...................2Pricing strategy for seasonal fresh corn product..........................................................................41.3 Discuss the promotional mix that can be used to promote your new brand of briquettes.....41.4 Identification of common mistakes made by brand managers to explain how these could beovercome......................................................................................................................................5REFERENCES................................................................................................................................6
QUESTION 11.1 Using the relevant theory of the brand naming process, decide on a brand name for yourfrozen corn kernels. Ensuring a thorough explanation of the process you have followed indeciding on your brand name.This is on considering a fact where branding is specified to be more important thatmarketing. However, there together exists huge misperception around the process of brandingwhere it is often referred to be an integral part of marketing. Whereas, on decoding the fact, onecan easily relate to a real circumstance where branding is known to support the process ofmarketing. There exists a very thin line difference among both where branding is a strategicprocedure in comparison to marketing that is more tactical in nature. It is to lead in today’scontemporary era where branding is one of the most essential consideration of the organisations(Bains, 2015). It is with a special context of those who are operating in a contending set ofmarket. Herein, an efficient practice of branding clearly differentiates their proposed productsfrom that to their competitors. A good branding strategy helps in clearly defining a message tothe audience by confirming the reliability of the offered goods and services. Also, it will tend tocreate an emotional relationship among the proposed products and the targeted audiences. Lastly,a respectable branding tends to inspire the buyers to make purchases and creates a sense ofloyalty in the users. Though, it is a bit complex procedure that needs to adopt a procedural approach with aspecial context of branding frozen corn kernels which will signify a new brand set up. For thispurpose, it is important to set an elementary criterion, as referred below-The brand name should be simple with some individuality in it (Govers and Go, 2016).Also, it should be a conversant name with some sensible outlook in its existence and mustbe protected with some legal implications.Below is a seven-step procedure to be used for naming the brand of frozen corn kernels-1Defining the objectives of the brand- It is a foremost step in which the one who isconsidering to select a brand name and is hereby required to recognize a significantconnotation of the brand to be introduced. This means to understand the brand’s role withinthe brand portfolio of the firm by considering the features of the targeted marketplace. 1

Found this document preview useful?

You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss

Students who viewed this