Analyzing Tesco Plc's Challenges in Organic Food Supply

This research project investigates the issues and complications faced by Tesco Plc in the supply of organic food. The report begins with an overview of the research, background of the study, and its significance, outlining the research aim, objectives, and questions. Chapter 2 provides a comprehensi...Read More

RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
1.1 Over view of the Research...............................................................................................1
1.2 Back Ground of the Study ...............................................................................................1
1.3 Research Significance......................................................................................................2
1.4 Rational of the study.........................................................................................................2
1.5 Research Aim...................................................................................................................3
1.6 Research Objective...........................................................................................................3
1.7 Research Question ...........................................................................................................4
CHAPTER 2: LITERATURE REVIEW ........................................................................................4
2.1 Major issues faced by telco during supply of Organic food.............................................4
2.4 The relationship between Organic food and Human Health............................................1
2.5 Different ways by which organisation can supply organic food to their potential
customers. ..............................................................................................................................2
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................4
3.1 Investigation types............................................................................................................4
3.2 Research design................................................................................................................4
3.3 Research philosophy.........................................................................................................4
3.4 Research approach............................................................................................................5
3.5 Data collection method.....................................................................................................5
3.6 Data sampling...................................................................................................................5
3.7 Ethical consideration........................................................................................................5
CHAPTER 4: DATA ANALYSIS .................................................................................................7
CHAPTER 5: CONCLUSION AND RECOMMENDATION ....................................................18
5.1 Conclusion .....................................................................................................................18
5.2 Recommendations..........................................................................................................19
5.3 Area of further study......................................................................................................19
REFRENCES...................................................................................................................................1
APPENDX ......................................................................................................................................3

TITLE:
To ascertain the issues and complications that are faced by organisations during
supply of organic food. A case study on Tesco Plc.
INTRODUCTION
1.1 Over view of the Research
In this modern era people are very much concern on fulfilling their basic desires as to
taking benefits of offered products and services of firm. There is huge competition available at
market place and each business firm is concern on enhancing their performance through
satisfying the fundamental needs and wants of people (Tan, Tan and Khoo, 2014). In the busy
schedule people use various chemical products as to make their self more beautiful and attractive
but these products and harmful for human body as inclusion of harmful chemicals. Food can be
considered as the basic desire of human body and each individual work for fulfilling them in
effective manner. Food helps in making human life more easy and healthy and people are
concern on consuming high quality and healthy products in their daily life. People are very much
conscious about their taste rather than their health and concern on consuming fast foods, oily
items and junk foods. Organic foods are very much effective in maintaining humans life body
more health as these products and naturally grained and having various nutritions to effectively
development of people. Tesco Plc is the most popular British multinational retailer company and
deals in variety of products and services all over the world. The company gain huge profit
through selling wide range of organic products to their significant buyers. Organic food in
Britain are experiencing the highest growth and development in consumers demand for over a
decade. Organic food products are healthy in nature and people are very much concern on
consuming such type of products as to live a better and diseases free life. As a large business
enterprises Tesco Plc increases their market share through selling organic products to the people
who are belongs to different geographical area.
1.2 Back Ground of the Study
Tesco is a multinational company originated from UK. It operates a super market chain
worldwide. It is 3rd largest retailer in terms of profits. It has its stores in Asia and Europe region
as well (Peck, Christopher, Clark and Payne, 2013). Due to its size the company reaps many cost
and other advantage which help company to grow even more and diversify in various segment
1

very easily. There is an increasing demand for organic food and products among consumers due
its various advantages. Company have experienced the same as its organic sales have risen by
15% in the year 2017.Home delivery of organic products is taken care by ocado,It has also
grown by 16%.Shoppers are very enthusiastic in purchase of organic foods and products,
provided they are available in affordable prices and delivers high quality. Hence there is a clear
opportunity for company to bag on growth that is visible in the organic food sector ( Oosterveer
and Sonnenfeld, 2012). The company needs to remove its constraints like supply side
problems,inflation and high cost etc. in order to be effective and efficient and stand as a tough
competitor among its peers. The challenge with the company is to sustain its growth.
1.3 Research Significance
The main focus of the research is linked with identifying the major benefits of an organic
food is absence of doubt of all unnatural substances. Importance of organic food for health
doesn't end here. Their is fact that organic food doesn't contain any artificial preservatives in a
products of organic foods their shelf of life is shorter. It is important when they talk about a fresh
vegetables and fruits it start to reduce value of nutritional at a movement of harvesting. It make a
shelf life shorter which make organic vegetables and fruits more nutritious as they are relatively
consumed. Result of a organic food gives a greater amount of nutrients important it play a very
main role for a health of a human body (Morrison, Marcot and Mannan, 2012). Direct benefits of
health, organic food give a indirect numbers but having a importance of a positive effects in a
both environment and health of a human body. Production of a organic food are strictly
prohibited using of a chemicals, no risk of water and soil contaminated as it does not affect living
population nearby farms but where areas are wider as well it consider that ground water accounts
for a 80% of a drinking water in few parts of Southern England.
1.4 Rational of the study
The research into consideration is based on analysing the issues and conflicts that are
based on supply of organic food of business organisation. As small as well as large business
organisation faces various issues in supplying organic items because firm needs to apply various
safety measure as to protect the products that are related with organic items. There is huge
chance of damage in food products, so organisations are very much focused on supplying food
items through various resources as to providing health benefits to their customers. Supply has a
direct connection with organisational profit and revenue as fluctuation in supply cause changes
2

in profit of firm. High supply create profit for firm and low supply cause loss for firm. Tesco Plc
has various departments in which the sector of organic food create huge benefits for firm as to
supplying more goods to the people ho are very much conscious about their health and safety.
Tesco has wide range of customers who are very much loyal to the company and use various
products and services of Tesco since a long decade. The company is on higher position as to
supplying wide variety of satisfactory goods and services to their potential buyers, the company
is famous of serving high quality products and services to their customers. Company use less
chemical items in their products as to make them more healthy in nature (Mason and Evans,
2015). The major focused area of firm is to supplying more and more organic items to their
significant buyers through various mediums such as outlets, stores, whole sellers, distribution
networks, online selling etc. company attract their buyers through low prices of products as
organisation charge less mount on their organic products in order to increasing the demand of
products which create value in organisational growth and success.
1.5 Research Aim
This can be consist as most important part of research as the whole work of research is
based on aim. The basic purpose of creating research aim is to provide a clear understanding
about issue on which researcher needs to conduct an appropriate research through applying most
significant method. Research aim for this particular project is To ascertain the issues and
complications that are faced by organisations during supply of organic food. A case study on
Tesco Plc.
1.6 Research Objective
This is also an another important part of research which helps in carry out the whole
research activity in systematic manner as this provide a significant direction to the researcher in
order to attaining appropriate outcome and results. This part of research is interlinked with
research aim and this is a combination of various elements that are created as per the issue which
is described in the research aim (Labonté and et. al., 2012). Some essential objectives that are
effective in analysing the research issue in various perspectives are described as below:
 To determine the major issues which are faced by Tesco Plc during supply of organic
food.
 To identify the nutritional values that are gained by consuming organic food.
3

 To describe different channels through which organic food can be sourced to the different
channels.
 To analyse the relationship between human health and organic food. To recommend different ways by which organisation can supply organic food to their
potential customers.
1.7 Research Question
This can be evaluated as the most effective part of research project and signifies the
objectives that are created as per the description of research aim (Jones, Shrinivas and Bezner-
Kerr, 2014). This helps in creating the section of literature review more effective in nature
because this questions are widely based on research question that are prepared on the basis of
research objectives. Some essential questions are evaluated as below:
 What are the major issues that are faced by Tesco Plc during supply of organic food?
 What are the different tools by which nutritional values are gained through consuming
organic food?
 What are the various ways through which organic food can be sourced for Tesco?
 How to analyse the relationship between organic food and human health?
 What are the essential ways by which organisation can supply organic food to their
potential customers?
CHAPTER 2: LITERATURE REVIEW
2.1 Major issues faced by telco during supply of Organic food.
As per the opinion of Savitz, A., 2013, The Market of organic food is growing very
rapidly all over the world because of demand from consumers for organic food. But its not an
easy task to change business model and shift from non-organic to organic food supply without
facing any major issues. Hence the major issues faced by Tesco are as follows :- High cost: There can be a effect on the price of the organic products because the
difference in price of organic and non-organic will change with increase in the cost of
raw materials. Organic prices may see an increase because of such issue. Problems about supply chain: There can be problems in the supply of organic products
because it is facing many challenges like inflation in the supply chain because of reliance
on manual labour for the purpose of performing jobs like weeding. This could lead to a
4

inflated supply chain and may force the company to raise the prices of organic products.
which may hinder its growth going forward (Hjelmar, 2011). Meeting Customer specification: The fact that most of the crops which are harvested by
the company does not meet the required specification of the customers so finding an
alternate for this such as processing is a possible solution. Affordability: Organic food can be a viable option for the consumers in place of non
organic foods but the only factor which needs to be kept in mind is that it should be
affordable to the consumers and should not be high priced in comparison with non
organic food.
 High quality: The company is aiming at providing high quality of organic foods to its
consumers because what bother more to consumer is the quality of the food and not a
slightly higher price that they are paying for purchase of organic foods.
2.2 Nutritional value are gain by consuming organic food
According to the views of McDonald and Wilson, 2016, it is analysed that organic food
are beneficial for the health of person as he is not prone to any type of diseases and his body
remains fit and healthy. These are a following points which discuss the value of nutritional which
are gained by consuming a organic foods are as follows:
 Plant products: Numbers of content metabolites of primary and secondary foods from a
various systems of production for example conventional and organic systems. Conclusion
of a products of organic has a higher matter of dry and low content of nitrate and contains
low pesticides residual. Vitamins conclude that having a trends towards high vitamin c
content in a products of organic, content of mineral data were inconclusive.
It present a analysis of meta shows the study of a vitamins level C was high in
organically than in plant foods. High content of vitamin C found in many of a organic products.
Examples: tomatoes and peaches (Flynn and Bailey, 2014).
Numbers of a increasing studies measure a content of phenolic substance which might
have a role of chemo preventive in humans by cancer cell cycle modulating, inducing apoptosis
and inhibiting proliferation. It shows that organic products have higher phenolic substance and
low content of phenolic substances in a products of organic. Animal products: Products of animal have differences between conventional systems of
production and organic has observed. Studies of milk from USA, Netherlands, UK and
5

Denmark has seem that organically milk comes through animals has a high content of
conjugated linolenic acid and n-3 linolenic acids comparison with conventional systems
on milk. In now a days study from UK shows that milk from a less-input of systems, both
non organic and organic, having a higher content of CLA and n-3 linolenic, contents
having a higher has found a non-organic systems of low-input (Firth, Maye and Pearson,
2011). Grazing outdoor, biodiversity is high in pastures, no silage feeding and
concentrates on low level has found a factors of predominant which are benefits fatty acid
milk composition.
 Translation of compositional information to impact on health of human: Studies are done
on comparative on a composition of chemical of a products of food from conventional
and organic production systems which have value and give indications for having a
possibles effects of health. It is recognized that hypothesis effect the components which
are revised. Considering a estimation of a physiologists plant contain a 75000 or even
100000 having various components, or 7500-10000 per plant. Synergistically act in a
organism of plant became clear even having a methods advanced such as biology system
analyse thousands of substances, only top of iceberg of portray of a chemistry of a plant.
Secondly, it is unpredictable that consumes of organic which react biologically to a
product of food. It depends on individual of differences of constitutional with that actual
status of health (Firth, Maye and Pearson, 2011). Real life products are food matrix
integrated with a interactions of chemical between a products. Measure of factual effects
of a products of food are much informative not simple.
6

2.3 Various ways through which organic food can sourced for TISCO
Organic food: Organic foods are produced by comply methods with organic farming
standards. Organic farmers are a features that strive resources cycle, conserve biodiversity and
promote ecological balance. Organic product regulating in a company may restrict the uses of
some fertilizers and pesticides in farming. As per the opinion of Mahan and Raymond, 2016,
Organic food is produced in a way complies with standards of organic set by international
organisations, national governments and regional organisations. Organic food claims taste of
foods in a better which are generally not evidence supported. It is not a sufficient evidence in
literature of medical for supporting claims that a organic food is healthier and safer than a
conventionally growth.
TESCO organic food: Organic chilled and meat sales of food increased by 13% over past
12 months. TESCO said that the items of grocery includes cooking sauces, pasta and olive oil.
Almost sales are up to 16% and vegetables and fruits sales up 17%.
they say that people are increasingly buy organic food which need to be consistently and
affordable high quality all around a year considered a valuable opinion. Traditionally customers
due to high cost put off the organic food and lack of availability said by Organic Trade Board.
Results of TESCO sales of organic add a claims of rising sales of organic.
Various ways of organic food are sourced are as follows: Farmers: TESCO take products from farmers and they pack their products and sell them
in markets in different segments. Middleman: Company buy from a farmers in a bulk ans store them in their warehouses
and then sell them to the various stores (Duyff, 2012).
 Self produced/locally grown: they self produce the organic food and they directly sell to
the customers as they grow the organic products and sell them to a customers by having a
direct contact with them.
2.4 The relationship between Organic food and Human Health
As per the opinion of Ihara, 2013 Organic products are becoming very popular now days.
The term organic means basically the way agricultural products or foods are grown or processed.
The regulations regarding organic food is different in different countries,There is stringent rules
regarding production and processing of organic products. For example in US, use of
pesticides,petroleum based fertilizer is restricted. The increase in demand for organic food is
1

because on many reasons the primary reason out of them is its impact on human health. The
following are its benefit :- Organic foods have fewer pesticides: Various chemicals which are used in conventional
agriculture like herbicides,insecticides such pesticides are not available in organic foods
and are more environment friendly than non organic foods (Davis, Lockwood, Pantelidis
and Alcott, 2013).
 Organic produce is usually fresher: because it is free from preservatives which is
usually added in other agricultural produce to make it last longer. It is usually sold at
nearby stores from the farm where it is produced. There are various benefits of organic farming to the environment as well which leads to a
positive impact on human health, these are Reduce Pollution, Water
Conservation,Reduction in soil Erosion, Consumption of less energy. Organic Food is usually rich in nutrients: Some essential nutrients which are essential
for human health and growth are available in organic foods like omega-3 fatty acids,these
are up to 50 percent higher in meat and milk which are organically produced.
 Healthy environment for animals: Animals which are used for organic farming are kept
in neat and healthy environment they are give more free space to roam,which keeps them
healthy and therefore their produce will also be pure and healthy. Antibiotics or growth
Hormones are not given to such animals which is a positive for health of animals.
2.5 Different ways by which organisation can supply organic food to their potential customers.
According to the opinion of Buller, H. and Roe, E., 2014, Demand for organic food is
highest in recent decade with the popularity of organic fruits and vegetables growing. Tesco
focuses on the supply of organic food item to their potential customer. Company uses modern
method for the supply of organic food by which item can reach easily to the customers.
Company also discovered that sales of organic food is appear to be rising across all sectors.
Tesco focus on the supply of organic fruits where customers can easily purchase from that
particular place. Tesco implement its strategies for supply of organic foods which are as follows:
Wholesalers: Tesco focus on supply of organic food to the whole-sellers for uniform supply of
organic foods to its potential customers (Cribb, 2011). Company coordinate with the whole
seller to supply of fresh vegetables in the supermarkets , malls, where the freshness of the
vegetables can be maintained by using preservative method for vegetables.
2

Give supply to the retailers: As Tesco concern with the fruit supply,company opened small scale
warehouses for fruits which is coordinated by the employees of the company. So the fruits
can be directly availed by retailers and can be sold at affordable price in the market. Tesco
focuses on the quality and freshness of the fruits. It compliment fastest way of transportation
so that it can reach in the market as per the requirement of the demand made by its potential
customers.
Coordinate with supermarket, malls : Tesco segmented their customer according to their
buying capacity so that it supply fresh fruits and other organic foods to the malls and big
markets because most of the customer who have high buying capacity they used to visits
these malls for purchasing the organic food and fruits. It coordinate with the management to
supply the organic food as per the demand made by the potential customers of Tesco. It help
in maximising the level of profit for the company and also increase its brand perfection.
Supply through online demand made by customers: Tesco explores its chain of supply
according to online demand made by customer. This facilities is given to those customer
who won't be able to go market for purchase of organic food . Company in order to assist
those customer with free home delivery as per the demand of the customer. So Tesco make
warehouses for proper supply of the organic fruits and vegetables.
Tesco implement advance technology,shortest route,advance supply chain system, and advance
transport system to attain the satisfaction of its potential customer.
3

CHAPTER 3: RESEARCH METHODOLOGY
Research methodology mean activities those provide direction to researcher for drawing
logical conclusion of research and achieve goal and objectives of research project. These
chapters are evaluated as the guidelines in which the investigator carry out their overall research
operations. The main focus of the research person is on the applicability and acceptance of the
data can be highly achieved (Colbin, 2013). The researcher had to select the most effective
approach in order to accomplish all business goals and objectives. Different tools and techniques
which are beneficial in order to Many step are including for preparing research methodology
some are as follows:
3.1 Investigation types
Their is a another important components of a research. As researcher decides a
investigation type they will going to adopt in a whole research. Its nature can be qualitative or
quantitative. Qualitative research is based on a data quality get through a various types of
methods of their research work and collecting of data. On the another side quantitative research
is based on a having a quantity of information collected from execute activities of research.
Current report is based on a research of a qualitative under a various methods which are used to
gather a right data in a accurate manner for drawing a valid conclusion.
3.2 Research design
Firms has make research design that provide blue print of all activities. Company have
first choose research forms. Generally three research forms are use one is basic research second
is evaluation research and third is action research. Then after this they has select type of research
method qualitative and quantitative method of research. In quantitative research method the
numerical expression are cover and in qualitative method behavioural aspects are covers. Afters
the selection of research method project manager are prepare research design (Christopher and
Peck, 2012). Researcher are an option different types of research design some are correlation
research design, casual comparative design, experimental research design, quasi- research design
etc. Company have choose best research design according to their research goals and objectives.
3.3 Research philosophy
Research philosophy mean content those provide help to anaylsying collective data's.
Research philosophy are generating four types one is pragmatism second is realism third is
4

interpretivism and last four positivism. Researcher choose appropriate philosophy for give right
direction to their research project. In this given research report interpretiviem philosophy are
selected for collecting right type of information and draw logical conclusion.
3.4 Research approach
Research approach are mostly two types one is inductive and second is deductive. Its
very important for researcher that they have choose right kind of research approach for full fill
their research goal and objectives. In this given report researcher have choose inductive approach
of research for making effective conclusion and result those provide right direction to their
research project (Cholette and et. al., 2013).
3.5 Data collection method
Their are two techniques that are used by a researcher for collecting data and carry out
activities of a researcher in a very effective way. Sources of data are primary and secondary
which are used for collecting data for achieving the objectives of a research. In current project
research techniques used by researcher as a method of primary which is very effective in making
a questionnaire which are given to employees for filling and on method of secondary there is a
literature review section have to do by researcher.
3.6 Data sampling
Another elements of research is used by a researcher to choices and determining a
numbers of respondents from all over population. In a research they play a big role in a sample
as this is a one through which they draw a researcher and find their final results. Two most
effective and popular methods of a sampling which are used by a researcher is non probabilistic
and probabilistic samplings (Chen and Yada, 2011). probabilistic sampling is used by a
researcher because research components are known as purposive researcher help in finding a
adequate numbers of a respondents for further research. In current research sample of a project
size is 25 employees are taken a proper researcher action based on a assumptions.
3.7 Ethical consideration
These components are related with research it helps in solving all obstacles and errors
while doing a research. It is important that researcher can not kept personal information
confidential of an respondents. They cant disclose information from others person for better
achieved of objectives and goals of their research. Main obstacles that can take place while doing
5

a research work is time and cost. As they didn't can much cost and time to carry out activities of
a research and collection of an adequate amount of respondents information for the purpose of a
research.
6

CHAPTER 4: DATA ANALYSIS
This is the most important part of research as it helps in analysing the accumulated data
and information in effective manner. Data can be gathered through primary as well as secondary
sources (Bayon, Hawn and Hamilton, 2012). In the present research data has to be gathered
through both the methods as the section of literature review is done on the basis of secondary
source of data collection as in this data has to be collected as per the view point of various
authors and questionnaire has to be prepared on the basis of primary sources of data collection.
QUESTIONNAIRE
Q1) How important food sector for Tesco Plc? Frequency
 Very Important 20
 Important 3
 Less Important 2
Q2) What are the major sector which can be improved in terms of offering? Frequency
 Carbohydrates and Fibres 6
 Cereals and Bakery 5
 Culture, Enzymes yeast 2
 Fruit and vegetables 3
 Health and Nutritional Ingredients 9
Q3) What are the major issue faced by Tesco Plc in supplying organic food
products?
Frequency
 High cost 10
 Problems about supply chain 5
 Affordability 8
 Low quality 7
Q4) What are the major sources for arranging organic food for the firm? Frequency
 Grown Locally 15
7

 Middle man 5
 Self production 5
Q5) What are most preferable sources of distribution? Frequency
 Outlets 7
 Whole sellers 9
 Distribution networks 4
 Online selling 5
Q6) Are you satisfied with the offered organic products of Tesco Plc? Frequency
 Satisfied 20
 Not Satisfied 5
Q7) Are the pricing for organic product justified? Frequency
 Yes 23
 No 2
Q8) Consumption of organic food is beneficial for consumers health? Frequency
 Agree 23
 Disagree 2
Q9) What ratings provide to the organic products and services of Tesco Plc? Frequency
 Excellent 20
 Very Good 2
 Good 2
 Poor 1
Q10) Provide recommendation as to improving their performance of Tesco?
8

Theme 1: Food sector is important for Tesco Plc.
Interpretation:
Tesco is a multinational giant in the retail sector and it has various stores all over the
world. It caters to the demand of consumer from every retail segment which includes food sector.
It has emerged as one of the crucial sector for the company because most of the customers that
comes in the store look for things related to food for consumption purpose. Respondents were
asked question regarding this and from the above data,It is visible that most of the respondents
(20 out of 25) believes that food sector is essential for Tesco's growth.3 out of 25 believes it to
be important and 2 believes it to be not important.
9
Very Important Important Less Important
0
2
4
6
8
10
12
14
16
18
20
Column C

Theme 2: There are various sectors in Tesco which are needs to be improved.
Interpretation:
Tesco has seen a very good growth in most of the sectors in which it operates. But there
has been some lack lustre sectors for the company which needs to be improved. When a survey
was conducted in this regard and questions were asked from respondents that in which sectors
Tesco needs to improve its offerings. The results was segregated, 9 out of 25 said Health and
nutritional,6 said carbohydrates and fibres,5 said cereals and bakery,3 said fruits and
vegetables,2 said culture,enzyme yeast.
10
Carbohydrates and Fibres
Cereals and Bakery
Culture, Enzymes yeast
Fruit and vegetables
Health and Nutritional Ingredients
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
6 5 2 3 9
Column C

Theme 3: Various issue faced by Tesco Plc in supplying organic food products.
Interpretation:
As per the above given graph it has been concluded that Company faces various issues in
supplying organic food products as the prices of organic products are high as compared to other
food items. 10 people said that company charge high price for the products, 5 people go with the
option of supply chain, 8 respondent goes with affordability and remaining people select the
option of low quality products.
11
10
5 8
7
High cost
Problems about supply chain
Affordability
Low quality

Theme 4: Tesco Plc arrange organic food products from various sources.
Interpretation:
According to the above mentioned report it has been determined that Tesco Plc arrange
organic products from various sources and supply them to the final customers through various
channels. 15 out of 25 respondents go with the option of Grown Locally as company mainly
collect through local firms. 5 people select the option of middle man and remaining people go
with self production as organisation growing their own products.
12
15 5
5
Grown Locally
Middle man
Self production

Theme 5: Tesco prefer various sources for distributing organic goods to their significant
buyers.
Interpretation:
As per the above report it has been analysed that Tesco prefer various sources for
distribution as per the convenience of customer such as outlets, whole sellers, distribution
network and online selling. Among all of them company mainly prefer outlets and wholesalers
for their product distribution as these are effective in providing goods to the final customers.
13
Outlets Whole sellers Distribution networks Online selling
0
1
2
3
4
5
6
7
8
9
7
9
4
5
Column F

Theme 6: Customers feel satisfied with the offered organic food products of Tesco Plc.
Interpretation:
As per the mentioned report it is assumed that people prefer organic products because
these products are very useful for health. Organic products are grown with the help of natural
manure and natural way of farming methods in which the no use chemical fertilizers are used for
the growth of the organic products it helps in controlling the reduction in soil erosion, reduce
pollution, help in conservation of water. Due to consumption of organic products the immune
system of people build up strong and help in protecting them from harmful diseases. It also
maintain the environmental balance of the atmosphere. People prefer Tesco Plc product because
it focus on the quality of the product rather price of the product. Company's determination is to
provide fresh and healthy organic product to is potential customer for their satisfaction which
leads to growth of the business of Tesco. Therefore out of 25 respondent 20 respondent are
satisfied with the organic products provided by the Tesco Plc and remaining are not satisfied
with the Tesco Plc.
14
20
5
Satisfied
Not Satisfied

Theme 7: Tesco charge justified price for their organic items.
Interpretation:
As per the outcomes of the given report it is assumes that Tesco Plc justified organic
products to the potential customers. Tesco provide fresh organic products which are of good
quality. The price of the product set by company is very affordable for the potential of
customers. Tesco set the price of the organic product as per the scenario of the market which
almost compete its rivals and also maintain its quality. People are satisfied with the pricing of the
organic product which is provided by the Tesco. Therefore out of 25 respondent 23 respondent
are justified with the price of the organic product and remaining are not justified.
15
Yes No
0
5
10
15
20
25
23
2

Theme 8: Consumption of organic food is beneficial for consumers health.
Interpretation:
From the above report it is assume that consumption of organic food is beneficial for the
consumers health. Tesco provide these organic products to their potential customers which are
fresh and they are of good quality which are very useful of the health. Out of 25 respondent, 23
respondent are agree with the given the given statement and remaining are the disagree with the
statement.
16
Agree Disagree
0
5
10
15
20
25 23
2
Column F

Theme 9: Customers give different ratings as per their own experience and perception.
Interpretation:
According to the given report it has been determined that customers of Tesco give rating
to the products and services of Tesco Plc as per their perception and experiences. 20 out of 25
respondents give excellent rating to the services of Tesco Plc and remaining people go with the
other option.
17
20
2
2
1
Excellent
Very Good
Good
Poor

CHAPTER 5: CONCLUSION AND RECOMMENDATION
5.1 Conclusion
According to the above report it has been analysed that in today's times public are very
much aware of importance of nutrients for their over all well being and health. Foods which are
processed are contain a saturated fats at high level, sodium and sugar and importance of nutrients
are low. It is responsible for problems of overweight and also give rise to a numbers of problems
such as heart diseases, blood pressure and diabetes. Making more worst there are many artificial
preventions, others chemicals and enhances of flavour effects on health very much. On other
side, foods which are unprocessed are not good for heath as it seems because most are having a
growth conventionally it means for using growth hormones, antibiotics, chemical fertilizers,
pesticides and even all are not known if others things also contains. Luckily, there is healthier
and safer alternatives is a organic food.
Claims which are critics that are not enough for organic food evidence they are the
conventional one healthier and safer. Farming of a organic food methods speak their own. The
important method of producing a organic food is ignore all farming methods of non organic it
mean as they use growth hormones, antibiotics, artificial fertilizers, pesticides and similar with
these are purely forbid. As producers of a organic food use all natural substances in their
methods of farming like as companion planting, composting, crop rotation, stimulating
biodiversity etc. Result of products of organic have no harm of presence of harmful chemicals
and pesticides residues. Products of organic foods are not allow to include any artificial additives
and genetically modified ingredients. Conventionally growing of food is claim as safe because of
absence of non-natural substances make are organic food healthier and safer because of having a
effect of long-term of safe doses of preservations, pesticides and chemicals which are not known
by them. They seriously harm whether they are harmless. Don't take chance if they are not have
to. As per the mentioned project report it is concluded that people prefer organic food rather
than inorganic food because organic foods are more healthier than any other food. They bears
no side effects in its consumption so it is healthy for people's health. The people consuming
inorganic food are infected with various types of disease heart disease, gastroenterological
disease and many health hazardous disease. Whereas the organic foods are beneficial for the
health because in production of organic food no inorganic manure and pests are used. So it give
18

positive impact on the health of people. it also help in making strong immune system of the
body which is beneficial in coagulating the microbes which affect the body hazardously. Organic
food helps in boost up the economy of the country because large number of people consume
these food due to safety measures and are more nutritious than inorganic food. Organic food and
vegetables are cheaply available. Due to organic farming the fertility of the soil is maintained
because of fewer use of insecticide and pesticide. Organic farming practices help in reducing the
pollution, it helps in conservation of water, reduce soil erosion and less consumption of energy
require in farming. Organic food is often fresher because it doesn't contain any preservative that
make it last longer to eat. People use these food because it make people mentally and physically
strong. Organic food are also called local food because it is produce by the natural way of
farming in which only natural manure and fertilizers are used which helps in preserve the
fertility of the soil and also take part in maintaining the environmental balance of the
atmosphere. Organic food are often more fresher than the inorganic food because they are
produced in small farm.
5.2 Recommendations
In order to live healthy person should consume organic food as it helpful in giving them
nutrition to all their body parts. If person is consuming healthy food then he is not addicted to
any kind of disease or allergy. The consumption of healthier food is valuable for person as he
does not suffer from any kind of diseases he consumes all food which are having high nutrition
which keeps his body stronger. The studies have analysed that if person is consuming organic
food products this results in growth and development of various body parts thus there will he
will not prone to any type of disease such as autism where person is not physically fit for doing
any type of work. The major issues which are faced by the researcher is related with time period
in which they had to carry out their research studies as they were not having sufficient time in
which they they can conduct proper studies about the research topics. The funds were also not
sufficient in order to draw valid conclusion about the overall research and this was the major and
the important problem which had to be faced by the researcher at that time.
5.3 Area of further study
The research into consideration is based on the issues and complications that are faced by
an organisations during supply of organic food. Every individual work for satisfying their
fundamental needs and wants and food consist to be the basic need of an individual. Organic
19

food products are effective for developing an individuals health and provide them a safe and log
life. In this modern era each individual is very much concern about their health and safety and
people are widely focused on consuming organic food products as to making their self fit and
healthy. The present research helps in developing the skills and knowledge of learner about the
the importance of organic food and various implications that are faced by an organisation in
supplying organic food products. This study helps the learner in conducting their future projects
in effective and more efficient way. This kind of topics are essential for developing an
individuals knowledge in terms of living a good and healthy life. This research provide a proper
direction about the implications that are arises in the supply of organic product. This is also
effective in providing a proper direction to the industry which is supplying organic goods
without facing any kind of issue and conflict. This area of study helps the research in conducting
an more appropriate and effective research in future.
20

REFRENCES
Books and journal
Bayon, R., Hawn, A. and Hamilton, K., 2012. Voluntary carbon markets: an international
business guide to what they are and how they work. Routledge.
Buller, H. and Roe, E., 2014. Modifying and commodifying farm animal welfare: The
economisation of layer chickens. Journal of Rural Studies. 33. pp.141-149.
Chen, H. and Yada, R., 2011. Nanotechnologies in agriculture: new tools for sustainable
development. Trends in Food Science & Technology. 22(11). pp.585-594.
Cholette, S., and et. al., 2013. Exploring purchasing preferences: local and ecologically labelled
foods. Journal of Consumer Marketing. 30(7). pp.563-572.
Christopher, M. and Peck, H., 2012. Marketing logistics. Routledge.
Colbin, A., 2013. Food and Healing: How What You Eat Determines Your Health, Your Well-
Being, and the Quality of Your Life. Ballantine Books.
Cribb, J., 2011. The coming famine: the global food crisis and what we can do to avoid it. Univ
of California Press.
Davis, B., Lockwood, A., Pantelidis, I. and Alcott, P., 2013. Food and beverage management.
Routledge.
Duyff, R.L., 2012. American dietetic association complete food and nutrition guide. Houghton
Mifflin Harcourt.
Firth, C., Maye, D. and Pearson, D., 2011. Developing “community” in community gardens.
Local Environment. 16(6). pp.555-568.
Firth, C., Maye, D. and Pearson, D., 2011. Developing “community” in community gardens.
Local Environment. 16(6). pp.555-568.
Flynn, A. and Bailey, K., 2014. 5 Sustainable food supply chains. Sustainable Food Systems.
p.103.
Hjelmar, U., 2011. Consumers’ purchase of organic food products. A matter of convenience and
reflexive practices. Appetite. 56(2). pp.336-344.

Ihara, M., 2013. Impact of hypermarkets on consumption and distribution in rural areas: case
study of Ubon Ratchathani in northeastern Thailand. The International Review of Retail,
Distribution and Consumer Research. 23(2). pp.174-188.
Jones, A. D., Shrinivas, A. and Bezner-Kerr, R., 2014. Farm production diversity is associated
with greater household dietary diversity in Malawi: findings from nationally
representative data. Food Policy. 46. pp.1-12.
Labonté, M. È., and et. al., 2012. Validity and reproducibility of a web-based, self-administered
food frequency questionnaire. European journal of clinical nutrition. 66(2). p.166.
Mahan, L .K. and Raymond, J. L., 2016. Krause's Food & the Nutrition Care Process-E-Book.
Elsevier Health Sciences.
Mason, R. and Evans, B., 2015. The lean supply chain: managing the challenge at Tesco. Kogan
Page Publishers.
McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit from
them. John Wiley & Sons.
Morrison, M .L., Marcot, B. and Mannan, W., 2012. Wildlife-habitat relationships: concepts and
applications. Island Press.
Oosterveer, P. and Sonnenfeld, D. A., 2012. Food, globalization and sustainability. Routledge.
Peck, H., Christopher, M., Clark, M. and Payne, A., 2013. Relationship marketing. Taylor &
Francis.
Savitz, A., 2013. The triple bottom line: how today's best-run companies are achieving
economic, social and environmental success-and how you can too. John Wiley & Sons.
Tan, M. Q.B., Tan, R.B.H. and Khoo, H.H., 2014. Prospects of carbon labelling–a life cycle
point of view. Journal of Cleaner Production. 72. pp.76-88.
2

APPENDX
QUESTIONNAIRE
Q1) How important food sector for Tesco Plc?
Very Important
Important
Less Important
Q2) What are the major sector which can be improved in terms of offering?
Carbohydrates and Fibres
Cereals and Bakery
Culture, Enzymes yeast
Fruit and vegetables
Health and Nutritional Ingredients
Q3) What are the major issue faced by Tesco Plc in supplying organic food products?
High cost
Problems about supply chain
Affordability
Low quality
Q4) What are the major sources for arranging organic food for the firm?
Grown Locally
Middle man
Self production
Q5) What are most preferable sources of distribution?
Outlets
Whole sellers
Distribution networks
Online selling
Q6) Are you satisfied with the offered organic products of Tesco Plc?
Satisfied
Not Satisfied
3

Q7) Are the pricing for organic product justified?
Yes
No
Q8) Consumption of organic food is beneficial for consumers health?
Agree
Disagree
Q9) What ratings provide to the organic products and services of Tesco Plc?
Excellent
Very Good
Good
Poor
Q10) Provide recommendation as to improving their performance of Tesco?
4