Research Project Title:1 INTRODUCTION 1 1.1 Back Ground of the Study 1 1.2 Research Aim 3 1.7 Research Objective 3 1.7 Research Question 4 CHAPTER 2: LITERATURE REVIEW4 2.1 Major Issues faced by telco

RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
1.1 Over view of the Research...............................................................................................1
1.2 Back Ground of the Study ...............................................................................................1
1.3 Research Significance......................................................................................................2
1.4 Rational of the study.........................................................................................................2
1.5 Research Aim...................................................................................................................3
1.6 Research Objective...........................................................................................................3
1.7 Research Question ...........................................................................................................4
CHAPTER 2: LITERATURE REVIEW ........................................................................................4
2.1 Major issues faced by telco during supply of Organic food.............................................4
2.4 The relationship between Organic food and Human Health............................................1
2.5 Different ways by which organisation can supply organic food to their potential
customers. ..............................................................................................................................2
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................4
3.1 Investigation types............................................................................................................4
3.2 Research design................................................................................................................4
3.3 Research philosophy.........................................................................................................4
3.4 Research approach............................................................................................................5
3.5 Data collection method.....................................................................................................5
3.6 Data sampling...................................................................................................................5
3.7 Ethical consideration........................................................................................................5
CHAPTER 4: DATA ANALYSIS .................................................................................................7
CHAPTER 5: CONCLUSION AND RECOMMENDATION ....................................................18
5.1 Conclusion .....................................................................................................................18
5.2 Recommendations..........................................................................................................19
5.3 Area of further study......................................................................................................19
REFRENCES...................................................................................................................................1
APPENDX ......................................................................................................................................3

TITLE:
To ascertain the issues and complications that are faced by organisations during
supply of organic food. A case study on Tesco Plc.
INTRODUCTION
1.1 Over view of the Research
In this modern era people are very much concern on fulfilling their basic desires as to
taking benefits of offered products and services of firm. There is huge competition available at
market place and each business firm is concern on enhancing their performance through
satisfying the fundamental needs and wants of people (Tan, Tan and Khoo, 2014). In the busy
schedule people use various chemical products as to make their self more beautiful and attractive
but these products and harmful for human body as inclusion of harmful chemicals. Food can be
considered as the basic desire of human body and each individual work for fulfilling them in
effective manner. Food helps in making human life more easy and healthy and people are
concern on consuming high quality and healthy products in their daily life. People are very much
conscious about their taste rather than their health and concern on consuming fast foods, oily
items and junk foods. Organic foods are very much effective in maintaining humans life body
more health as these products and naturally grained and having various nutritions to effectively
development of people. Tesco Plc is the most popular British multinational retailer company and
deals in variety of products and services all over the world. The company gain huge profit
through selling wide range of organic products to their significant buyers. Organic food in
Britain are experiencing the highest growth and development in consumers demand for over a
decade. Organic food products are healthy in nature and people are very much concern on
consuming such type of products as to live a better and diseases free life. As a large business
enterprises Tesco Plc increases their market share through selling organic products to the people
who are belongs to different geographical area.
1.2 Back Ground of the Study
Tesco is a multinational company originated from UK. It operates a super market chain
worldwide. It is 3rd largest retailer in terms of profits. It has its stores in Asia and Europe region
as well (Peck, Christopher, Clark and Payne, 2013). Due to its size the company reaps many cost
and other advantage which help company to grow even more and diversify in various segment
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very easily. There is an increasing demand for organic food and products among consumers due
its various advantages. Company have experienced the same as its organic sales have risen by
15% in the year 2017.Home delivery of organic products is taken care by ocado,It has also
grown by 16%.Shoppers are very enthusiastic in purchase of organic foods and products,
provided they are available in affordable prices and delivers high quality. Hence there is a clear
opportunity for company to bag on growth that is visible in the organic food sector (Oosterveer
and Sonnenfeld, 2012). The company needs to remove its constraints like supply side
problems,inflation and high cost etc. in order to be effective and efficient and stand as a tough
competitor among its peers. The challenge with the company is to sustain its growth.
1.3 Research Significance
The main focus of the research is linked with identifying the major benefits of an organic
food is absence of doubt of all unnatural substances. Importance of organic food for health
doesn't end here. Their is fact that organic food doesn't contain any artificial preservatives in a
products of organic foods their shelf of life is shorter. It is important when they talk about a fresh
vegetables and fruits it start to reduce value of nutritional at a movement of harvesting. It make a
shelf life shorter which make organic vegetables and fruits more nutritious as they are relatively
consumed. Result of a organic food gives a greater amount of nutrients important it play a very
main role for a health of a human body (Morrison, Marcot and Mannan, 2012). Direct benefits of
health, organic food give a indirect numbers but having a importance of a positive effects in a
both environment and health of a human body. Production of a organic food are strictly
prohibited using of a chemicals, no risk of water and soil contaminated as it does not affect living
population nearby farms but where areas are wider as well it consider that ground water accounts
for a 80% of a drinking water in few parts of Southern England.
1.4 Rational of the study
The research into consideration is based on analysing the issues and conflicts that are
based on supply of organic food of business organisation. As small as well as large business
organisation faces various issues in supplying organic items because firm needs to apply various
safety measure as to protect the products that are related with organic items. There is huge
chance of damage in food products, so organisations are very much focused on supplying food
items through various resources as to providing health benefits to their customers. Supply has a
direct connection with organisational profit and revenue as fluctuation in supply cause changes
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in profit of firm. High supply create profit for firm and low supply cause loss for firm. Tesco Plc
has various departments in which the sector of organic food create huge benefits for firm as to
supplying more goods to the people ho are very much conscious about their health and safety.
Tesco has wide range of customers who are very much loyal to the company and use various
products and services of Tesco since a long decade. The company is on higher position as to
supplying wide variety of satisfactory goods and services to their potential buyers, the company
is famous of serving high quality products and services to their customers. Company use less
chemical items in their products as to make them more healthy in nature (Mason and Evans,
2015). The major focused area of firm is to supplying more and more organic items to their
significant buyers through various mediums such as outlets, stores, whole sellers, distribution
networks, online selling etc. company attract their buyers through low prices of products as
organisation charge less mount on their organic products in order to increasing the demand of
products which create value in organisational growth and success.
1.5 Research Aim
This can be consist as most important part of research as the whole work of research is
based on aim. The basic purpose of creating research aim is to provide a clear understanding
about issue on which researcher needs to conduct an appropriate research through applying most
significant method. Research aim for this particular project is To ascertain the issues and
complications that are faced by organisations during supply of organic food. A case study on
Tesco Plc.
1.6 Research Objective
This is also an another important part of research which helps in carry out the whole
research activity in systematic manner as this provide a significant direction to the researcher in
order to attaining appropriate outcome and results. This part of research is interlinked with
research aim and this is a combination of various elements that are created as per the issue which
is described in the research aim (Labonté and et. al., 2012). Some essential objectives that are
effective in analysing the research issue in various perspectives are described as below:
 To determine the major issues which are faced by Tesco Plc during supply of organic
food.
 To identify the nutritional values that are gained by consuming organic food.
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 To describe different channels through which organic food can be sourced to the different
channels.
 To analyse the relationship between human health and organic food.
 To recommend different ways by which organisation can supply organic food to their
potential customers.
1.7 Research Question
This can be evaluated as the most effective part of research project and signifies the
objectives that are created as per the description of research aim (Jones, Shrinivas and Bezner-
Kerr, 2014). This helps in creating the section of literature review more effective in nature
because this questions are widely based on research question that are prepared on the basis of
research objectives. Some essential questions are evaluated as below:
 What are the major issues that are faced by Tesco Plc during supply of organic food?
 What are the different tools by which nutritional values are gained through consuming
organic food?
 What are the various ways through which organic food can be sourced for Tesco?
 How to analyse the relationship between organic food and human health?
 What are the essential ways by which organisation can supply organic food to their
potential customers?
CHAPTER 2: LITERATURE REVIEW
2.1 Major issues faced by telco during supply of Organic food.
As per the opinion of Savitz, A., 2013, The Market of organic food is growing very
rapidly all over the world because of demand from consumers for organic food. But its not an
easy task to change business model and shift from non-organic to organic food supply without
facing any major issues. Hence the major issues faced by Tesco are as follows :- High cost: There can be a effect on the price of the organic products because the
difference in price of organic and non-organic will change with increase in the cost of
raw materials. Organic prices may see an increase because of such issue. Problems about supply chain: There can be problems in the supply of organic products
because it is facing many challenges like inflation in the supply chain because of reliance
on manual labour for the purpose of performing jobs like weeding. This could lead to a
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inflated supply chain and may force the company to raise the prices of organic products.
which may hinder its growth going forward (Hjelmar, 2011). Meeting Customer specification: The fact that most of the crops which are harvested by
the company does not meet the required specification of the customers so finding an
alternate for this such as processing is a possible solution. Affordability: Organic food can be a viable option for the consumers in place of non
organic foods but the only factor which needs to be kept in mind is that it should be
affordable to the consumers and should not be high priced in comparison with non
organic food.
 High quality: The company is aiming at providing high quality of organic foods to its
consumers because what bother more to consumer is the quality of the food and not a
slightly higher price that they are paying for purchase of organic foods.
2.2 Nutritional value are gain by consuming organic food
According to the views of McDonald and Wilson, 2016, it is analysed that organic food
are beneficial for the health of person as he is not prone to any type of diseases and his body
remains fit and healthy. These are a following points which discuss the value of nutritional which
are gained by consuming a organic foods are as follows:
 Plant products: Numbers of content metabolites of primary and secondary foods from a
various systems of production for example conventional and organic systems. Conclusion
of a products of organic has a higher matter of dry and low content of nitrate and contains
low pesticides residual. Vitamins conclude that having a trends towards high vitamin c
content in a products of organic, content of mineral data were inconclusive.
It present a analysis of meta shows the study of a vitamins level C was high in
organically than in plant foods. High content of vitamin C found in many of a organic products.
Examples: tomatoes and peaches (Flynn and Bailey, 2014).
Numbers of a increasing studies measure a content of phenolic substance which might
have a role of chemo preventive in humans by cancer cell cycle modulating, inducing apoptosis
and inhibiting proliferation. It shows that organic products have higher phenolic substance and
low content of phenolic substances in a products of organic. Animal products: Products of animal have differences between conventional systems of
production and organic has observed. Studies of milk from USA, Netherlands, UK and
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