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Customer Behaviour in Business Processes

   

Added on  2020-07-22

10 Pages2821 Words90 Views
RESEARCH PROJECT

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................11.1 Background of the research area......................................................................................11.2 Aim and Objectives of the subject....................................................................................2Aim.........................................................................................................................................2Objectives...............................................................................................................................21.3 Literature review..............................................................................................................21.4 Research methodology ....................................................................................................51.5 Time scale of the research activities ................................................................................5REFERENCES................................................................................................................................7

INTRODUCTIONCustomer behaviour plays very significant role when the organisation is marketing theirproducts and services. It is being known that when venture is producing goods and services forcustomers, they find needs and wants of customers which is being affected by their behaviour.This is reason customers behaviour have great impact on different strategies of marketingproducts and services. Report is going to cover the brief outline about the project with that aimand different objectives have been framed which is relating to marketing activities affected bycustomers' behaviour. Other than that the report is going to cover the literature review wheredifferent themes have been created to collect the secondary information about subject. TASK 1 1.1 Background of the research areaCustomer behaviour is the study of person, group and organisation and those activitiesand operation of customer which is linked with the purchase, use and disposal of goods andservices. Other than that it also consist study of customers response towards venture or theirproducts and services which is affected by the emotional, mental and behavioural aspects of thecustomers (Kurinczuk and Morris, 2016). Consumer behaviour is an inter-disciplinary socialscience that blends elements from psychology, sociology, social anthropology, ethnography,marketing and economics, especially behavioural economics.Other than that it also analyse attitude, emotions and preferences which have greatinfluence over the buying behaviour of customers. When it is concerned about the customerbehaviour, then it is being linked with purchasing behaviour of the customers which start frompre-purchase activities and end with post-purchase evaluation, consumption and disposalactivities (Nieswiadomy and Bailey, 2017). When it comes to marketing, it is very significant forthe marketer to understand different buying behaviour of customers so that he or she can markettheir product in effective and efficient manner (Vera and Fabian, 2016). When the firm ismarketing their products, they need to find that what customers are expecting, what are thedifferent ways of promoting such as providing discount, voucher coupons etc. which helps themto attract and retain customers, advertisement ways by which awareness can be generated etc.There are several factors that have great impact over the customer behaviour such as theirpsychological, personal, social etc. Other than that, there are several other factors that are1

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