Globalization and its Impact on Starbucks: A Case Study

Research Project

Cover Content
• Introduction
• Research aims
• Research objectives
• Research Methodology
• Data analysis and interpretations
• Recommendation
• References

Introduction
Globalization is an integration of goods and services which is done in an
interconnected way in between different types of countries around the world. It is
an incorporation of markets in global economy which lead towards increase in
effectiveness of interconnections of between national economies. There is some
certain market in which globalization is mostly common that include, credit market,
financial market, insurance and capital market, commodity market such as gold, oil,
tin and coffee while in product market consumer electronics and consumer market.

Research Aim & Objectives
Research Aim: “To identify emergence of globalization A Case Study on
Starbucks brand.
Research Objectives:
 To analyses globalization concept.
 To evaluate globalization benefits to drive success of business in Starbucks.
 To analyze challenges for Starbucks while globalizing its business.