Globalization and Business Success

This project examines the benefits of globalization and its impact on business success, using Argos Ltd. as a case study. It analyzes the concept of globalization, its advantages for businesses, and how Argos can expand globally. The project includes a detailed literature review, data analysis from a questionnaire, and recommendations for Argos's global expansion strategy.

Research Project
(An investigation on the benefits of globalization
and how it can drive business success. A case
study on Argos Ltd. )

Table of Contents
TITLE..............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Over view of the Research.....................................................................................................1
Background of the Research...................................................................................................2
Rational of the Research.........................................................................................................2
Research Aim:........................................................................................................................3
Research Question:.................................................................................................................3
Research objectives:...............................................................................................................3
Research Theme:....................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
The study of globalization.-...................................................................................................4
The benefits of globalisation in the context of business organisation-..................................5
The ways through which Argos Ltd can expand globally......................................................5
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................6
CHAPTER 4: DATA ANALYSIS.................................................................................................9
CHAPTER 5: RECOMMENDATION AND CONCLUSION.....................................................22
Reflection.............................................................................................................................22
Recommendation..................................................................................................................23
Conclusion............................................................................................................................24
REFERENCES..............................................................................................................................24

TITLE
An investigation on the benefits of globalization and how it can drive business success. A
case study on Argos Ltd.
CHAPTER 1: INTRODUCTION
Over view of the Research
Globalization is majorly defined as a process which is significantly based on
international strategies and aims to expand organisational operations on a worldwide level, and
was precipitated by the facilitation of global communications in regards to technological
advancements, and socio-economic, political and environmental developments (Aggarwal,
2019). The term globalisation has a huge influence on the overall operations and progression of
an organisation. The major goal of globalization is to provide organizations a superior
competitive position with lower operating costs in respect to gain greater numbers of products,
services and consumers. Globalisation basically approaches to competition thus its is effective in
gained higher competitive position via diversification of resources, furthermore the creation and
development of new investment opportunities through opening up additional markets, and
accessing new raw materials and resources. Globalisation provides a wide area of market to
organisations in respect to execute their business at global level, in respect to reaching at the
higher growth and success. In this particular research project Argos Ltd is a chosen organisation,
it is a large British Catalogue retailer company (Bayrak, 2019). The company is widely concern
on developing its operations at global level through improvising the functions of its operation
department. This is the key consideration of an organisation to maintain its business operations
by proper assistance of operational department, thus it is the most essential aspect of organisation
because the overall growth of firm is based on the development of operation department. This
project contains the study about the benefits of globalization and how its impact on the operation
department of an organisation. In this aim and objectives will be prepared to providing support to
the investigation. In this proper literature review will be conducted for the purpose of addressing
the issue in appropriate manner. Along with this suitable methodology will be selected to support
the literature review and data analysis will also be conducted to analysing appropriate findings of
the project.
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Background of the Research
Globalization is considered as a leading concept which has become the major factor in
business environment during the last few decades. This phenomenon basically affects the
economy, business life, society and environment in various ways, and almost all business
organisation have been impacted through these changes. These changes are mostly connected to
developing competition and the rapid changes of technology and information transfer. The prior
obligation of an organisation is to developing its operation within the global market in respect to
reaching at higher growth and profitability (Bhalla, 2019). Argos Ltd is basically trading as
Argos, it is a British catalogue retailer operating in the United Kingdom and Ireland or a
subsidiary of Sainsbury's. The company operates its business through online as well as physical
shops. The company was founded in the year of 1972 with the potential efforts of Richard
Tompkins. The headquarter of the firm is in Milton Keynes, Buckinghamshire, England. The
company majorly operates at global level and widely concern on maintaining its operations
department in respect to proper assistance of organisational operations and productivity.
Globalisation is effective for organisations to develop its market reach, which creates value for
the firm in developing its productivity and performance. Higher market reach develops the
demand which helps the firm in enhancing profitability by producing more goods and services.
Rational of the Research
The research into consideration is based on the benefits of globalisation and how it
influences the operation department of an organisation. This is a wide area of research that helps
the researcher in developing an appropriate knowledge base that helps the learner in enhancing
the idea or ability in the specified area of study (Booth, 2019). This is a management research
which explore the knowledge and idea base in regards to the area of globalisation and how it can
drive business success. This research is conducted for the personal interest of researcher, as they
wants to enhance their knowledge base and ability in the chosen area of study. The present area
of study helps an individual in developing the personal as well as professional ability, thus the
execution of research helps in developing the idea base in regards to implementation of research
activities in appropriate manner. This also create value in developing the professional skills of an
individual or learner by providing significant idea and ability in the area of globalisation and
how an organisation can develop its operations. With the help of this an individual is able to
attempt their own future projects in appropriate manner.
2

Research Aim:
Research Aim is basically considered as a general statement which is concerning the
overall purpose, goal and end intention of the study. It also refers as predetermined statement
which determined the potential intention of the project (Bourn, 2019). This section of the
research is effective in carry out the overall investigation work in right direction. The essential
aim of this particular research is "An investigation on the benefits of globalization and how its
impact on the operation department of an organisation". A case study on Argos Ltd.
Research Question:
What is the impact of globalisation on the operations department of Argos Ltd?
Research objectives:
This part of the research is interconnected with the aim of research as it is a clear, concise
or declarative statement, which gives proper direction to investigate the variables in appropriate
manner. The major objectives of this particular research are associated as below:
 To understand the study of globalisation.
 To identify the benefits of globalisation in the context of business organisation.
 To access the ways through which Argos Ltd can expand globally.
 To determine the influence of globalisation on the operations department of Argos Ltd.
Research Theme:
This is also recognised as the essential part of research, which is based on research aim
and objectives. This section is effective in conducting the part of literature through analysing the
perspective of authors and writers (Bruckmeier, 2019). The major themes of this research are
associated as under:
 What is the concept of globalisation?
 What are the benefits of globalisation in the context of business organisation?
 What ways are used by Argos Ltd to expand business at global level?
 What is the influence of globalisation on the growth and success of Argos Ltd?
3

CHAPTER 2: LITERATURE REVIEW
Literature review is refers as an overview of an investigation on a chosen area of study
and provide answers to the related questions. It basically contains a critical analysis and the
integration of data and information from a number of sources and a consideration of any gaps in
the literature and possibilities for future investigations (Chakrabarty, 2019). This section of the
research is effective in conducting an in-depth evaluation on the selected area of study and
provides a brief theoretical framework that address the research issue in appropriate manner.
This section is basically emphasises on secondary sources as in this data and information is
gathered through s3econdary sources like books, journals, published research articles etc. This
part develops a brief or in-depth analysis through analysing the views and perspectives of various
authors and writers. This part helps the investigator in developing a valid and reliable outcome.
The study of globalization.-
Globalization is a method by which organisations and business start operating in the
international scale. This means globalization is when the organisations decides to enter in the
international market for conducting their business. According to Raisiana Debates , 2017 there
has been a positive impact in the global economic activity from past few years. From 2003 the
global median level of real income has doubled. With the help of globalisation the organisations
had started earning profits and increasing their market share at the global level. The study of
globalisation focuses on enhancing the knowledge , understanding , analysis of the role of
globalisation in the Morden world and its effect. Globalisation has also been blamed for many
shortcomings in the economy(D'Amato, 2019) . On the other hand globalisation has become a
instrumental in raising the living standards of the people and lifting up large parts of the world
population from poverty. Free trade openness has enhanced the productivity efficiency and
improved the consumption opportunities. With the increased in opportunities globalisation also
leads to some challenges for the organisations . Due to this the profits received from trade was
not been evenly distributed at the national and international level. Globalisation has made the
economise integrated and inter- dependent. Economise can earn profit with this but this can only
be achieved when there is proper analysis done . Strategies for the global market must be formed
after analysing various things from the present and past situations. If this is done than the
4

organisations can earn high profits and they will also be able to satisfy their customers in the
global market (Gill and et. al., 2019).
The benefits of globalisation in the context of business organisation-
Globalisation has its own benefits in context of various business organisations. According
to Mike Collins .Globalisation has been good for the multinational company's but not for the
blue and white collar people. It is a complicated issue for ARGOS because globalisation has its
own pros and cons. It has helped the organisation in increasing the profitability but with this
there are many challenges and risks involved for the company. There are some benefits of
globalisation in context to ARGOS which are- it helped and encouraged the producers and
consumers by benefiting them from the economies of scale, helps in generating new ideas and
technology for the international market,increased awareness among the customers about the
brand which directly resulted into increase in sale of the company, etc. All these factors led to
the growth of the company (Ho, 2019). The major reason for the growth was the appropriate
strategy formulation done by the company after the study and analysis of the international
market. As the international market involved many risk and uncertainty. Globalisation has also
helped Argos in knowing the actual need and demand of its customers. There has also been a
technological innovation and development . It enables worldwide access to the source of cheap
raw materials and also enable the company to be cost competitive in the domestic and
international market. This helped the company in competing with its competitors in the global
market a efficient manner. Argos also helped in providing employment opportunities and
increased living standard of the people.
The ways through which Argos Ltd can expand globally.
As per the views of Naseem Jeewa, Sep 2018, the concept of globalisation is a significant
component which disrupt or changes the existing business activities. In simple terms
globalisation is a worldwide movement towards economic, financial, trade and communication
integration i.e. making whole world as a one family. In context to Argos, British retailer and
subsidiary of Sainsbury's. It is established in the year of 1972 (Kádár and Ran, 2019). It hunted
international growth by going global which offered plenty of opportunities to grow and expand
the business. One of the main reason of expanding business globally is to improve the
potentiality. Apart from this it benefits in many forms like increase in sales of existing products,
reduce the dependence of current market, provide opportunities to adapt latest and innovative
5

technology etc. However here some of the strategies or ways which company can follow to
expand business globally are as follows:
 Franchising: Franchising is one of the essential strategy for company to enlarge and
enrich their business activities globally. In this there are two parties i.e. franchisor (who
grants the business) and franchisee (who receives the right to run a business). It benefits
the company in many ways like it improves the profitability, it speed the growth, improve
valuation of business etc (KARA, 2019). In relation to Argos this method is one of the
easiest way to expand its enterprise as they are the leading retailer in British. However
they can easily form franchisor who can increase their sales and also enlarge the
valuation of company.
 Joint Venture: Joint Venture is on of the peculiar form of partnership in which two or
more business come together to work on a specific project. In this the main condition is
equal sharing of profit & loss, gain & expense, ownership and governance. It can be
short term or long term basis. It benefits in the areas like it creates the opportunities to
gain new insight, access better resources like hiring expert staff and innovative
technology etc. In case of Argos joint venture will enhance its business operation by
proving various market platforms which enrich their profitability.
However to break the barriers and come out with fruitful product, company have to access the
appropriate ways to expand business globally (Khan, Khan and Haleem, 2019).
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is an effective process used by researcher to collection proper
information about the topic. It is most important chapter which explains methods of research
used to conduct study. Researcher tells ways and ideas for essential data which mention research
questions and goals gathered and analysed. Reason behind using data sources, research design,
data collection techniques, research instruments, research strategy, data presentation techniques,
analytical techniques, research reliability and validity are mentioned below. Research onion
framework is considered here by investigator for determining best approach of research. It has
different layers which are as follows:
Research philosophy- Outer most layer in research onion is this it has two types of
researcher philosophy which is interpretivism and positivism. Interpretivisim philosophy is
applied which will help in evaluating and conducting research for gathering data effectively. On
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the other hand, positivism philosophy is not suitable choice for doing research in effective and
appropriate manner.
Research Approach- This is next layer of research onion containing two approaches
Inductive and deductive. It is considered to be the best structure for data collection with great
quality and depth in relation with the topic of study . Accordingly, inductive approach is selected
and found more suitable enabling researcher to assemble proper information and achieve better
results for research.
Research Choice- Theses are ways in which research is conducted and they are of two
types qualitative and quantitative. Qualitative research concentrate on quality of data or
information gathered and in quantitative research data put more emphasis is on numbers, facts or
figures. Qualitative research is suitable option for investigator in this case to get exact response
from respondents.
Time Horizon- It is one of most important tool for conducting which will provide support
to researcher to evaluate start and end or completion period of any research activity. Gantt chart
is a graphical tool used to present and ensure that investigator complete all research activities in
given time span.
Research design- These are the designs of effective plans and lists of activities for
conducting, managing and achieving objectives of research project. Its considered as most
essential plans and methods that should be practically used to collect data required by researcher.
There are three types in which research designs can be made descriptive, exploratory, and
experimental. Descriptive design is more suitable as it will provide evidence to supports profile
of individuals, situations and circumstances. It provides deep evaluation of factors or variables
present in population.
Sources of data- Two sources are there for collecting information primary and secondary
research. The data which is being collected personally by the investigator through questionnaires
and conducting interviews is primary research using that existing data and sorting it out
according to need and requirements is known as secondary research. It is used because through
this basic outline can be made about investigation and focusing on important areas. Both sources
are used by investigator for better and exact collection of data in relation with the topic.
Data collection techniques- Many data collection techniques are there in market for
gathering relevant information like questionnaires and personal interviews. For researchers to
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assemble accurate information about topic some or all these tools can be used. But in this tpoic
questionnaire is most appropriate to gather reliable and valid data.
Research sampling- Sample is group of people or items taken from a large segment for
measurement. Research sampling is divided into two parts probability and non-probability
method. Sampling methods are many like random, stratified, systematic and judgemental
sampling. In this research, stratified and judgemental random sampling are selected to take right
sample size which will help in better results. Judgemental sampling is needed in this project to
ensure optimum use of resources as data is assembled from respondents who have good
knowledge about the topic of research and 20 candidates are chosen with the help of randaom
sampling.
Data presentation techniques- There are several types of data presentation techniques and
amongst these techniques or tools accurate relatable way is adopted to present data. These tools
are graphs like pie charts, line graphs and bar graphs. Amongst these one or more tools are used
by every investigator for presenting assembled data.
Data analysis techniques- Three types of data analytical techniques are there deductive
analysis, inductive analysis and regression analysis. Although all three techniques are used by
others as they hold equal importance. In this report inductive approach is used by investigator as
it is helpful in analysing all types of situations and get better understanding of issue according to
different circumstances.
Research Ethics- Ethics plays a vital role while doing primary research as it is used to
ensure data collected is relevant with the topic and free from any bias. Three principles of ethics
are applied in research anonymity, confidentiality and informed consent. In Anonymity principle
all details about the participants are not enclosed. In consent principle accurate or exact
information about participants which will help in accomplishing research objectives and
completing research effectively and efficiently.
Research Limitation- Many different problems or limitations researcher have to go
through while setting aims and objectives of research. These limitations will affect investigation
or researcher for a particular topic and they have overcome from these issues.
Research reliability and validity- Reliable and valid research is wholly depends on
research instrument used amongst many present like surveys or questionnaires. In this report
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questionnaire are used as it is primary instrument which helps investigator to gather relevant data
according to the topic.
CHAPTER 4: DATA ANALYSIS
Data analysis is determined as a procedure to inspect, transform, and model data with an
objective to discover necessary and relevant information that identify the conclusion of a
research and support the decision making (Kohler, Guschanski and Stockhammer, 2019). In
order to identify the benefits of globalisation and its importance in achieving overall business
objectives, a questionnaire is conducted. In this regard, 20 respondents are selected which are
stakeholder of Argos Ltd who are asked to answer the questions in this regard.
Questionnaire
Q1) Is expanding at global level will provide any benefit to Argos Ltd?
a) Yes
b) No
Q2) Do Argos Ltd requires global expansion?
a) Yes
b) No
Q3) What are the benefits which will be served to Argos Ltd if it expand its services at
global level?
a) Market share will be enhanced.
b) Profits and sales will be increased.
c) Enhanced goodwill
d) All of the above.
Q4) What are the ways in which Argos Ltd can expand its operations at multinational
level?
a) By opening its stores in other countries.
9

b) By making it available online.
Q5) What will be impact of globalisation upon operations of Argos Ltd?
a) Increase in promotional activities.
b) Large cost of production.
c) Both
Q6) What will be the affect of globalisation upon growth and success of impact of
globalisation upon?
a) Enhance market share
b) Increase profitability
c) Both
Q7) What factors must be considered by Argos Ltd in order to expand its business
processes at global level?
a) Indulge in promotional activities
b) Conduct market research
c) Adopt appropriate marketing strategy
d) All of them
Q8) What are the challenges which can be faced by Argos Ltd while expanding globally?
a) Unfamiliar challenges
b) Physical Distance
c) Tariff and export fees
Q9) What strategy can be adopted by Argos Ltd for expanding globally?
a) Market development
b) Diversification
Q10) What is the best promotional technique that can be used by Argos Ltd in order to
promote its services at global level?
10

a) Online Promotion
b) Offline promotion
c) Both
Q11) Any recommendations?
Analysation of this data
Theme 1: Globalisation is fruitful or not.
Q1) Is expanding at global level will provide
any benefit to Argos Ltd?
Frequency
a) Yes 15
b) No 5
11
a) Yes b) No
0
2
4
6
8
10
12
14
16

Interpretation- From the above graph, it has been interpreted that 15 out of 20 respondents
thinks that expanding at global level will provide high amount of profit to this organisation as it
will increase company's share and profitability. The remaining 5 respondents thinks that it is not
a profitable thing as it will increase company's cost of production.
Theme 2: Argos requires globalisation or not.
Q2) Do Argos Ltd requires global
expansion?
Frequency
a) Yes 15
b) No 5
12
a) Yes b) No
0
2
4
6
8
10
12
14
16
Frequency

Interpretation- From the above graph, it has been interpreted that 15 out of 20 respondents
thinks that Argos Ltd requires global expansion in order to enhance its market share as well as
profitability. The remaining 5 respondents thinks that thinks that it do not require any global
expansion as it is already earning profit at maximum level.
Theme 3: Benefits of globalisation.
Q3) What are the benefits which will be
served to Argos Ltd if it expand its services
at global level?
Frequency
a) Market share will be enhanced. 5
b) Profits and sales will be increased. 4
c) Enhanced goodwill 3
d) All of the above. 8
13

Interpretation- From the above graph, it has been interpreted that 5 out of 20 respondents thinks
that 5 out of 20 respondents thinks that expansing at global level will enhance the market share
of the organisation. The other 4 thinks that it will increase the sales and prpofiys of a business.
14
a) Market share will be enhanced.
b) Profits and sales will be increased.
c) Enhanced goodwill
d) All of the above.
0
1
2
3
4
5
6
7
8
Frequency

The 3 respondents thinks that it will enhance company's goodwill and remaining 8 thinks that it
will serve all the benefits for the company.
Theme 4: Various ways of globalisation.
Q4) What are the ways in which Argos Ltd
can expand its operations at multinational
level?
Frequency
a) By opening its stores in other countries. 5
b) By making it available online. 15
15
a) By opening its stores in other countries.
b) By making it available online.
0
2
4
6
8
10
12
14
16

Interpretation- From the above graph, it has been interpreted that 5 out of 20 respondents thinks
that company can expand its operations by opening its stores in other countries and remaining 15
thinks that it can make them available online which is more convenient.
Theme 5: Impact of globalisation upon business operations.
Q5) What will be impact of globalisation
upon operations of Argos Ltd?
Frequency
a) Increase in promotional activities. 5
b) Large cost of production. 5
c) Both 10
16

Interpretation- From the above graph, it has been interpreted that 5 out of 20 respondents thinks
that the large impact of globalisation upon the business operations of Argos Ltd is that company
have to increase its promotional activities as it will have to make customers aware about the
existence of its product. The other 5 thinks that it will result in high cost of production of
company because company will require high amount of cost in its various business operations.
The remaining 10 thinks that company has both the impact upon its business operations.
Theme 6- Affect of globalisation.
Q6) What will be the affect of globalisation
upon growth and success of impact of
Frequency
17
a) Increase in promotional activities.
b) Large cost of production.
c) Both
0
1
2
3
4
5
6
7
8
9
10

globalisation upon?
a) Enhance market share 2
b) Increase profitability 2
c) Both 16
Interpretation- From the above graph, it has been interpreted that 2 out of 20 respondents thinks
that globalisation will result in enhancing company's market share and the other 2 thinks that it
will increase company's profitability and the remaining 16 thinks that it will increase both market
share as well as profitability of the company as it will cover large number of customers.
Theme 7: Factors considered while globalising.
Q7) What factors must be considered by
Argos Ltd in order to expand its business
processes at global level?
Frequency
a) Indulge in promotional activities 2
b) Conduct market research 2
18
a) Enhance market share
b) Increase profitability
c) Both
0
2
4
6
8
10
12
14
16
Frequency

c) Adopt appropriate marketing strategy 1
d) All of them 15
Interpretation- From the above graph, it has been interpreted that 2 out of 20 respondents thinks
that the factor which must be considered by Argos Ltd in order to expand its business activities
at global level is that it must indulge itself in various promotional activities. The other 2 thinks
that it should conduct an appropriate market research for its business expansion and 1 person
thinks that its should adopt an effective marketing strategy. The remaining 15 thinks that it
should consider all these factors in order to formulate its plan for global expansion in an
appropriate manner.
Theme 8: Challenges of globalisation.
Q8) What are the challenges which can be
faced by Argos Ltd while expanding
globally?
Frequency
a) Unfamiliar challenges 5
b) Physical Distance 6
c) Tariff and export fees 9
19
a) Indulge in promotional activities
b) Conduct market research
c) Adopt appropriate marketing strategy
d) All of them
0
2
4
6
8
10
12
14
16
Frequency

Interpretation- From the above graph, it has been interpreted that 5 out of 20 respondents thinks
that the basic challenge that can be faced by this organisation in order to expand its services at
global level is unfamiliar challenges which may occur due to cultural diversity in different
countries. The other 6 thinks that it can face physical distance challenge due to increase in
international proceedings. The remaining 9 thinks that the basic challenge which can be faced by
this enterprise is tariff and export barriers due to high rules and regulation by government of
various countries.
Theme 9: Strategies adopted by Argos Ltd for global expansion.
Q9) What strategy can be adopted by Argos
Ltd for expanding globally?
Frequency
a) Market development 18
b) Diversification 2
20
a) Unfamiliar challenges
b) Physical Distance
c) Tariff and export fees
0
1
2
3
4
5
6
7
8
9
Frequency

Interpretation- From the above graph, it has been interpreted that 18 out of 20 respondents
thinks that in order to expand its products ta global level, the most suitable strategy which can be
adopted by this organisation is market development that is entering into new market with
existing products of a company. This will help the company in enhancing its market share and
increase in profitability and sales of a business. Whereas, the other 2 respondents thinks that the
strategy which can be adopted by this company for global expansion must be diversification but
it is risky as it will require developing product as well as market.
Theme 10: Promotional technique that can be used while globalisation.
Q10) What is the best promotional
technique that can be used by Argos Ltd in
order to promote its services at global level?
Frequency
a) Online Promotion 5
b) Offline promotion 5
c) Both 10
21
a) Market development b) Diversification
0
2
4
6
8
10
12
14
16
18
Frequency

Interpretation- From the above graph, it has been interpreted that 5 out of 20 respondents
thinks that company should adopt online promotional measures as it will cover large number of
people with just one click and it is more convenient mode of promotion and advertising. On the
contrary, the remaining 5 respondents thinks that it should indulge in offline promotional
measures as it will be more eye catching. The remaining 10 respondents thinks that the best
promotional measure which can be adopted by company while expanding globally is both online
and offline promotional measures.
CHAPTER 5: RECOMMENDATION AND CONCLUSION
Reflection
I am very much glad to get this opportunity of conducting this research upon a topic
which is, “An investigation on the benefits of globalization and how it can drive business
success.” A case study on Argos Ltd. It has given me an opportunity to express my opinions and
views while conducting this research in an appropriate manner. It gave me an opportunity to
utilise my existing skills and to generate my new set of skills and I have learned a lot of things
while conducting this research. This research helped me in enhancing my knowledge about the
certain relevant and interesting concepts such as globalisation and its impact and benefits upon
various business organisations. It also help me in knowing that how an enterprise can use
globalisation in increasing its overall profits and market share. It also help me in understanding
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a) Online Promotion b) Offline promotion c) Both
0
1
2
3
4
5
6
7
8
9
10
Frequency

certain strategies that can be adopted by an enterprise in order to makes its global expansion in a
profitable manner. It also helped me in identifying the certain challenges which can be faced by
an enterprise while expanding at global level and the ways in which it can overcome from them.
This research helped me in developing my certain set of skills which are collection of data,
research skills, communication, skills, and so on.
There are certain issues and problems which were faced by me when me and my team
while conducting this research. The first issue that was faced was that there was limited time for
conducting and evaluating this research in an appropriate and effective manner. The time given
fir this research was less but I have soon realised this problem and in order to eliminate this
issue, I indulge me and my team members in overtime and fulfil all research objectives. Another
problem that was faced by me was lack of coordination between me and my team members
which was soon resolved by conducting various team building activities and employee
engagement programmes. Keeping aside all these problems, I have completed this research and
fulfilled its objectives.
Recommendation
From all the above information, it has been recommended to company that proper
analysis should be done by it before choose the best strategy to enter into global market. Further,
effective strategy should be developed by company in order to deal with all the issues and
challenges associated with globalisation of business activities. Global market offers a wide range
of benefits to company for example increase number of profits, customers and also offer the
opportunity of earning foreign exchange. Companies should provide proper training to
employees so they can operate at international level and can contribute more in company’s
success. Proper analysis should be done by enterprise before enter into a new market. With
proper analysis company can easily take right decisions and can easily achieve its set goals and
objectives.
Argos is recommended to so proper analysis of available market and need to formulate
and effective plan for carry out its business activities at global level so company can sustain in
market for long time period. Effective planning not only offer wide range of benefits to
organisations but at the same time provide competitive benefit to company. With this, company
can implement its commercial activities in an appropriate manner. Right strategy and route
23

should be use by company for enter into global market so they can generate large amount of
profits and can sustain in market for long time period.
Conclusion
From the above given information, it can be summarised that globalisation offer wide range
of benefits to an organisation as this offer new market and customers to company. Various ways
are here that could be adopt by organisations to enter into global market such as export,
franchising, joint venture and many more. Every strategy has its own advantages and
disadvantages so proper analysis should be done by organisations so they can adopt an effective
strategy in order to globalise its business activities. Globalisation increase profits by company
and contribute more in its success. Another benefit associated with concept of globalisation is
that is provide an opportunity to earn foreign exchange which ensure economic development of
country. Apart from this, various challenges are there which company face while carry out
commercial activities at global level such as language barrier, trade policies and many more. So
proper strategy should be formulated by companies in order to deal with these factors so they
operate in an effective manner at international level.
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Books and Journals
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