Research Project on Caffe Nero Assignment

Research Project

TITLE
The impact of globalization on human resources management within Caffe Nero.
INTRODUCTION
Overview of the research
Globalisation is considered as the integration of markets in the world economy, leading to
the developed interconnectedness of national economies. In another words, globalisation is refers
as the process by which businesses and other organisations develops international impact or
begin operating on an international scale. Globalisation has key influence over the assistance of
human resource in developing countries and its operations. In this present investigation work
Caffe Nero is selected for providing better analysis over the chosen area of work. It is a British
European style coffee hub brand and majorly operated from its branches. The key focused area
of the Caffe Nero is to expansion of business at global level by effective management of human
resource of the firm, however the growth and success of a business is based on the human
resource management. This project majorly contains the study about the influence of
globalisation on the human resource management within an organization. In this predetermined
aim and objectives will be taken place for carry out the work in right manner. Literature review
will be effective in providing detailed analysis in the form of theoretical aspect and research
methodology will be effective in providing support to the work by proper selection of tools and
methodologies. Along with this data analysis will be executed for determining the information as
to drawing valid and reliable outcome.
Background of the Research
Globalisation has majorly assist to homogenization or convergence in business strategies,
processes or structure and in consumer perception as well. With accelerating globalisation,
businesses have to make alternation in organisational processes and set new trends and processes
in human resource management as to managing the operations in effective manner. Globalisation
is effective for a firm in developing the strength of firm by hiring talented workforces at global
level, however globalisation is majorly effective in retaining employees for long run of business
operations. Caffe Nero is a popular British European style coffee hub brands with its headquarter
is in London, England. The company was established in the year of 1990 by the potential efforts
of Lan Semp and the company was sold out in the year of 1997 with 5 different branches and the
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main hub of the firm was at South Kensington. The company is currently operated by its coffee
houses of around 825 which are stated in different countries. The potential motive of the firm is
to expansion of business at global level for the purpose of becoming the international brand. The
firm is also focuses over the operations of human resources in respect to maintaining their
capabilities and utilise them in achievement of growth and profitability.
Significance of the Research
The research into actual action is based on evaluating the impact of globalization on
human resources management within Caffe Nero. This is a wide area of research work which is
effective in developing the idea and knowledge base of people, students and learner regarding
the chosen area of work. This study is effective in determining the impact of globalisation over
the human resource management of an organisation. Globalisation is an effective aspect which
provides opportunities to the businesses to expand business operations at wider level but
expansion is based on the strength of work force of an organisation. However in an organisation
the department of human resource is concern over managing skilled work forces as to expansion
of business at global level. The major purpose of conducting the research is the personal interest
of researcher as it is effective in developing personal as well as professional ability of people.
Research Aim
The key aim of this particular research is "To analyse the impact of globalization on
human resources management within Caffe Nero".
Research Objectives
The key objectives of this particular research are associated as below:
 To understand the concept of globalisation in the context of business.
 To identify the importance of globalisation in development of Human resource
management within Caffe Nero.
 To determine the influence of globalisation over the HRM of Caffe Nero. To recommend the ways that can opt by Caffe Nero in development of HR operations.
Research Questions
The potential questions that covers the aim and objectives are associated as below:
 What is the concept of globalisation in the context of business?
 What are the importance of globalisation in development of Human resource
management within Caffe Nero?
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 What is the influence of globalisation over the HRM of Caffe Nero?
 What are the essential ways that can opt by Caffe Nero in development of HR
operations?
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Chapter 2: Literature Review
2.1 Introduction
Literature review is considered as an effective aspect that helps in conducting in-depth
analysis over the chosen area of work, as in this information is gathered in theoretical aspects for
the purpose of drawing valid and reliable outcome. In this section of research information is
basically gathered from the secondary sources like books, journals, published research articles.
However in this part of research already published data is analysed with the perspective of
various authors and writers. This part helps in developing a theoretical framework which
effective provide information through in-depth discussion.
2.2 Literature Review
The concept of globalisation in the context of business.
As per the views expressed by Carol Woods, 2018, Globalisation is considered as a
change in the globe where an individual is moving away from self contained countries or
towards a more integrated globe. Globalisation emphasises the opening of local and nationalistic
opinion to a broader outlook of an interdependence and interconnected globe through free
interchange of capital, services and products around the national frontiers. Globalisation is an
effective aspect which plays vital role in developing opportunities for the businesses, through
providing them wider area to expand business operations and functions. In the context of
business, globalisation is a crucial aspect which has its own importance in development of
business operations and functions at wider level. In today's business scenario the major purpose
of a business is to attaining higher growth and success at market place and organisations are
taking globalisation as their strategic source for the purpose of attainment of higher growth and
success within commercial centre. Globalisation business operations are effective in developing
values for a business in attainment of higher profitability by expansion of business at wider level.
https://study.com/academy/lesson/what-is-globalization-of-business-definition-impact-
effects.html
The importance of globalisation in development of Human resource management within Caffe
Nero.
According to the views expressed by Roslyn Frenz, 2017, Globalisation is considered as
a continuous process to expand, the functions within transactional organisations all are affected.
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