Research Project on Consumer Analysis

Added on - 05 Oct 2020

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RESEARCH PROJECT(PART 2)
Table of ContentsPART 2............................................................................................................................................1Executive summary................................................................................................................1Introduction...........................................................................................................................1Methodology..........................................................................................................................1Results and findings...............................................................................................................2Discussion.............................................................................................................................11Conclusion............................................................................................................................15Recommendations................................................................................................................15REFERENCES..............................................................................................................................16APPENDIX....................................................................................................................................17
PART 2Executive summaryIn order to focus on the present report cover research on consumer analysis. With the helpof mobile applications, key aspect of business operations continuously develop in diversemanner. Furthermore, meeting with objectives take procurement from viable utilisation andencounter shopping in unexpected way. Moderating role of consumer technology assists to createdifferential effects of facilitating conditions and social influences.IntroductionIn respect to deal in competitive market, there are diverse activities has been promotedthat assists to attain overall growth and profitability as well. With the help of digital technology,every enterprise gain more benefits (Heflin, Shewmaker and Nguyen, 2017). As results, it isimportant to implement portable innovations with wireless technology so that mobileapplications will be expanded to attain more effective work performances.MethodologyIn respect to collect data, following methodology has been adopted:Research philosophy: In order to select research philosophy, the researcher has madeuse of both positivism and interpretivism as it enables to carry out the research bycovering the aim and objectives.Research design: There are different types of research design such as descriptive,exploratory, experimental, etc. From these all, researcher select descriptive researchdesign that assists to find useful results and gain in-depth information (Žikić, 2016).Research approach: There are two kinds of approaches exist that used by researchersuch as inductive and deductive. Among these two approaches the researcher has madeuse of inductive approach as it enables to present the information from specific to generalaspect.Research type: Among these two, the research will make use of qualitative method as itenables to focus of theories, models, etc. to develop in depth understanding of theresearch topic.Data collection method: The researcher will make use of both primary and secondaryresearch. Primary with the help of questionnaire and secondary will be gathered by1
making use of books, journals, online sources, etc. (Marczyk, DeMatteo and Festinger,2017).Sampling technique: In respect to take sampling technique, simple random sapling hasbeen used by researcher.Data analysis: In order to make gathered information analysis, use of qualitative methodwill be done. More specifically, use of thematic analysis is done as it enables to presentthe information in the form or tables, graphs, charts, etc.Ethical consideration: In order to accomplish desired results, ethical considerationimplemented to attain more growth and results (Skalkidou, Kullinger and Kesmodel,2018). Tesco need to maintain security and driving on examination to attain overallgrowth.Results and findingsTheme 1 Customer prefer monthly shoppingWhat is your shopping preference?RespondentsWeekly5Monthly70Fortnight basis20Yearly basis5Theme 2 Mainly customer prefer shopping from retailer2570205WeeklyMonthlyFortnight basisYearly basis
Which area do you prefer for shopping?RespondentsRetailer shop75Online10Supermarket10Any other5Theme 3 Customers prefer brand image of TescoWhy do you prefer Tesco?RespondentsIt's pricing5Its advertising5Its brand image80Its customer attraction1037510105Retailer shopOnlineSupermarketAny other
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