Research Project on Social Media Assignment
Carry out a management research on how to effectively use social media for a competitive advantage in the growth of a business, with a case study on online business ABC Company selling natural products.
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Added on 2020-06-06
Research Project on Social Media Assignment
Carry out a management research on how to effectively use social media for a competitive advantage in the growth of a business, with a case study on online business ABC Company selling natural products.
Added on 2020-06-06
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RESEARCH PROJECT
Table of ContentsCHAPTER 1:- INTRODUCTION...................................................................................................31.1 Overview of research........................................................................................................31.2 Aims and objectives.........................................................................................................31.3 Research questions...........................................................................................................31.4 Significance of research...................................................................................................41.5 Gantt chart........................................................................................................................4CHAPTER 2:- LITERATURE REVIEW .......................................................................................52.1 Importance of social media on organisational growth.....................................................52.2 Types of measure adopted by ABC company..................................................................52.3 Relation in between social media and organisational growth..........................................6CHAPTER 3:- RESEARCH METHODOLOGY ...........................................................................73.1 Type of research...............................................................................................................73.2 Research design................................................................................................................73.3 Dara sampling...................................................................................................................73.4 Methods of the data collection.........................................................................................83.5 Ethical consideration........................................................................................................8CHAPTER 4:- DATA ANALYSIS ..............................................................................................10CHAPTER 5:- RECOMMENDATION AND CONCLUSION ...................................................15Recommendation..................................................................................................................15Conclusion............................................................................................................................15REFERENCES..............................................................................................................................16
TITLE:- “A study on how to effectively use social media to achieve a competitive advantage inthe growth of a business –A case study for online business ABC Company selling naturalproducts”CHAPTER 1:- INTRODUCTION1.1 Overview of research.In this Era, the competition is on the high peek and many other industry is producing theproper strategies and decision which make entity to perform in right context and also earn higherprofit too. Although social media is such platform which has made companies to aware the largemarket with their natural product in right format (Denscombe, 2014). According to researchABC firm is having an issue like how to use social media effectively to have an competitiveadvantage that help in growth of business. A perfect research help in understanding environmentthus organization do make better strategies and decision which make business to have increase inproductivity and gaining of growth and attainment of goals and objective can also be there. 1.2 Aims and objectives.Aim:- “ A study on how to effectively use social media to achieve a competitive advantage inthe growth of a business”.Objective:-To analyse the importance of social media for an organisational growthTo determine the measure that are adopted by ABC company in respect to attainingcompetitive edgeTo identify the relationship between effective use of social media with growth ofbusiness. 1.3 Research questionsThese are those which is related with information that is gathered from market and thus it helpscompany to achieve the competitive advantage in market and to earn higher revenues as well. What is the importance of social media for an organisational growth? What type of measure adopted by ABC company to attain competitive edge?What is the relation in between social media and growth of business? Do social media help firm to earn higher profit?
1.4 Significance of researchResearch is such which does help in making corrective action and to know effective useof social media on ABC Company. Even though the social media is that which does help inearning higher profit and also make convert to satisfy the demand and customers as well.Although ABC Company is such which do look forward to use social media to gain thecompetitive advantage in market and although they provide natural product to customer whichdoes not harm in any way and even customer can consumer in better way too. Research is thatwhich does help in attaining goal and objective in right context (Ghimire and Pimbert, 2013).Therefore accomplishing the competitive edge in market can also make company to expand theirbusiness in proper way too. Gathered information help in making strategy and decision in greatmanner as well in organisation and thus it convert them to make firm stable in market as well. 1.5 Gantt chartIt is that which help to split the working into various divisions of organisation and alsomake to know the exact schedule in the entire project as well and work hard to complete theproject on time. Although the thing is that various activities are there which needs to be done inproper manner and has to be completed according to the time duration. Completing project withunderstanding also divide the roles and sections in better way and with effective coordination theworking can be done in great way. Therefore there are various thing which makes researcher to perform in perfect way and itis required that research should be implemented in proper way too (Duke and et. al., 2016).Although this is something which will also make firm to overcome the possibilities of risk andmistakes in various ways too. There are some of the advantage of Gantt chart and it is be like: Communication: Communication should have there in between the different departmentof company which does help in completing the project in right context. It is beingconsidered as backbone of organization, although various roles and responsibilities arethere which needs to be completed in effective way. Coordination: In ABC company the coordination is there which does help in completingthe work in better manner as well and thus every department should have an effectivecoordination which directly impact in attaining the goals and objectives in better manneras well.
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