Research Project on Tesco

Added on - 12 Nov 2020

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Research Project
AbstractThe present report is based on Tesco, one of the leading global sector retail firm of UK. Reportwill shed light on the concept of globalisation and how it is useful for Tesco in understanding theemerging market needs and trends. It will provide a deep insight about the mode which isavailable for taking entry into the emerging markets by taking into consideration all the macroenvironmental factors with the help of PESTEL analysis.
TABLE OF CONTENTSTABLE OF CONTENTS..............................................................................................................2LO 1.................................................................................................................................................3P1. Preparing research proposal..................................................................................................3Background of the study..............................................................................................................3Research aim and objectives........................................................................................................3Rationale of the study..................................................................................................................4Significance of the study.............................................................................................................4Literature review..........................................................................................................................5Theme 1: Overview of globalization...........................................................................................5Theme 2: Different entry modes associated with globalization..................................................5Research methodology.................................................................................................................7Gantt chart / Timeline..................................................................................................................8P2. Research methodology........................................................................................................10LO 2...............................................................................................................................................13P3.Conducting primary & secondary research project considering costs, access & ethicalissues..........................................................................................................................................13P4. Data analysis and findings...................................................................................................14LO 3...............................................................................................................................................20P5...............................................................................................................................................20Enclosed in PPT.........................................................................................................................20Conclusion.................................................................................................................................20Recommendations......................................................................................................................21LO 4...............................................................................................................................................22
P6. Reflection............................................................................................................................22P7. Alternative research methodology.......................................................................................22REFERENCES..............................................................................................................................24
LO 1P1. Preparing research proposalTopic: To assess entry strategies that can be employed by UK retail sector firms for entering inemerging market: A study on TescoBackground of the studyEntering the emerging market with a strategy can help companies in acquiring the currentmarket & business opportunities, competitive advantage. For a company who is thinking ofentering into emerging market, a proper market entry strategy should be formulated and designedin line with the business goals and objectives. A market entry strategy is considered as thedistribution plan and method of delivering company's goods or services to the new targetcustomers and market as well. Before entering into market and developing of market strategies itis very important to make a detailed analysis of the present market competitors and its possiblecustomers. A company entering into new market should make a deep study on the current markettrends, customers demand, preferences and buying behaviour, government policies and businessplans & strategies as followed by the competitors firms in growing and sustaining in thecompetitive world seeking competitive advantages. The study here is based on Tesco, which is aBritish multinational groceries and general merchandise retailer store.Tesco was founded byJack Cohen in the year 1919 as group of market stalls. Tesco deals in wide range of products andservices such as books retailing, clothing, electronics, petrol, software, financial and internetservices, telecoms.Tesco is the third and ninth largest retailer in the world when measured interms of gross revenues and revenues concept.Globalization is defined as a process ofinteracting of one country economy with the economy of the world. Globalisation has lead toincrease in entry in new emerging market (Cassia and Magno, 2015). Foreign direct investmentis defined as a process of investment undertaken by any business firm or individual because ofinterest in business operations located in other country. It comes with ownership or controllinginterest in foreign company. The research project will define strategies of making entry into theemerging market by UK retail sector. Also, report will define about research methodology andresearch philosophy used along data collection & analysing method for completing this project.Research aim and objectivesAim:
The aim behind imitating current study is to assess entry strategies that can be employedby Tesco for entering in emerging market (India).ObjectivesTo assess the trend of globalization.To evaluate benefits associated with the aspect of globalization.To identify entry mode which assist Tesco in entering in emerging market like India.To recommend strategies to Tesco in relation to attaining benefits from strategy such asglobalization.Rationale of the studyThe reason behind conducting such study on entry strategies in the emerging market is toassist companies like Tesco in making easy and cost effective entry in the foreign market. Withthe help of such research study company can assess the mode of entry which is considered as thebest suitable means for making entry in foreign market. With the increase in globalisation factor,more companies are encouraged to carry on their businesses across the global market so as togain more competitive advantage and profit (Giachetti, 2016). Through the thematic analysis ofentry strategies in emerging market as employed by most of UK companies such as Tesco, it canbe easily assessed that which entry mode will be beneficial for company in short as well as longrun. This research project will shed light on the benefits of entering into global market and whatchallenges it has to face in competitive world to survive.Significance of the studyAfter conducting the research study related to the entry strategies in the new emergingmarket it can be assessed that it has provided significant benefits to the company such as Tescoas well as the scholars in conducting their own activities. It has help company such as Tesco informulating various effective and efficient business plans and strategies which assist in smoothfunctioning of business in making entry into the foreign markets. Company can design itsinvestment and financial decision process with the help of information provided in the study.This can helps in elimination of risk factor associated with entry in emerging market. Furthermore, the study will also support scholars and researchers in completing their research project
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