The benefits and drawbacks of a global business environment

This research aims to identify the benefits and drawbacks of a global business environment on the success of multinational organization H&M. It will explore the role of the global business environment in H&M's operations and analyze the major benefits and drawbacks. The study will provide insights into the impact of global business environment on H&M's business success.

Research Project on
the Theme of
Globalisation

Table of Contents
TITLE: “The benefits and drawbacks of a global business environment”. ...................................1
INTRODUCTION...........................................................................................................................1
Research Overview.....................................................................................................................1
Background of business concern.................................................................................................1
Rationale of study.......................................................................................................................2
Aim of Research..........................................................................................................................2
Objectives of Research ...............................................................................................................2
Investigation Questions...............................................................................................................2
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................6
Research Philosophy...................................................................................................................6
Research Approach.....................................................................................................................7
Research Choice..........................................................................................................................7
Time horizon...............................................................................................................................7
Data sources................................................................................................................................8
Research sampling......................................................................................................................8
Research Ethics...........................................................................................................................8
Research limitations....................................................................................................................8
Research reliability and validity..................................................................................................9
Research Budget.........................................................................................................................9
DATA ANALYSIS AND INTERPRETATIONS...........................................................................9
CONCLUSION, REFLECTION & RECOMMENDATION........................................................22
Conclusion & Recommendation...............................................................................................22
Recommendation......................................................................................................................23
Reflection..................................................................................................................................24
REFERENCES..............................................................................................................................25

TITLE: “The benefits and drawbacks of a global business environment”.
INTRODUCTION
Research Overview
Global business environment is explained as surroundings within various sovereign
countries. It is divided within two i.e., external and internal out of which external environment
comprises of social, public perceptions, political, tax, socio cultural, competition, legal,
economic, regulation addition to many more. On the other hand, Internal business environment
involve elements those are within the organisations such as management, current employees and
so on. When an organisation expand their business at global level it is important for them to
analyse overall environment is effective manner by utilising several tools (Gutierrez, Boukrami
and Lumsden, 2015). Because there are benefits and drawback for an business firm which they
face while expanding business globally. Thus, this research will help in identifying benefits
together with disadvantages associated with global business environment along with their
consequence on company who expand business.
Background of business concern
H&M is a swedish organisation who are operating this organisation all over the world
this organisation is having online and offline clothing stores and they provide clothes for men,
woman and children . H&M associated with 82 counties in world wide and they are operating
almost 4500 stores and around 132000 employees are working for this company .H&M
providing online services through mobile app and website and 33 counties can access this
website and application online. A biggest achievement for company is that they are 2 largest
retailer in all over the world.
.
1

Rationale of study
Importance behind conducting this investigation is to understand the thought of global
business environment. In addition to this everything have their several benefits addition to
drawback same as global business environment also have. This research will help in identifying
some major benefits along with shortfalls that global business environment posses on the
activities and operation of H&M. Although, benefits and disadvantage which company will face
within global business environment going to be discuss within it.
Aim of Research
RESEARCH AIm To identify the benefits and drawbacks of global business environment on
business success of multinational organisation. A case study on H&M.
Objectives of Research
 To develop basic idea about the Phenomena of global business environment.
 To determine the role of global business environment in operation of H&M.
 To identify major benefits and drawbacks of global business environment on business
success of H&M.
Investigation Questions
 What are the ways to develop basic idea about the Phenomena of global business
environment?
 What are the role of global business environment in operation of H&M?
 What are the major benefits and drawbacks of global business environment on business
success of H&M?
LITERATURE REVIEW
Literature review is considered as crucial portion of research because it helps the research
worker to analysis information in accurate manner. Main purpose of this section is to identifying
gap and conflict in previous study. Herein, each objectives or questions of research will be
address by the researcher.
To develop basic idea in context to Phenomena of global business environment.
As per the opinion of Shawn Grimsley, 2018, business environment is said to the
aggregation of intrinsic as well as extrinsic factors directly effecting organisational performance.
For instance, regulation of health together with safety is classified as an extrinsic component
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whose outcomes are analysed on influencing internal environment of business activities as well
as operations. In addition, business environment introduces as the combination of factors
pertaining in inside and outside boundaries having influence on operating situations of an
administrative system. Certain factors associated with business environment includes clients,
suppliers, legislation and government activities, social and economic trends etc.
According to the (Crane, Matten and Spence, 2019) global business environment is
explained as the surroundings in different countries, with contrary number of factors that
exogenous to the domestic company environment. This externally influence decision making
process of employees while identifying resource use addition to capabilities. Along with this,
global business environment is characterised into the internal environment together with external
environment. In addition, factors with external environment are the legal, cultural, tax, political,
economic, technological as well as social environments. Along with this, internal environment
introduces as a company specific and includes employees, owners, materials, machines etc. All
these are main factors that directly influence on business operations of an organisation at internal
level.
To determine the role global business environment have on H&M operation
From the view point of Jim Woodruff, 2018, global business environment played more
effective role in improvement of business operations of H&M. Global business environment
helps H&M by easier cash-flow management, increasing its revenues, benefiting from currency
exchange, benefiting from currency exchange, decreasing competitions, longer commodity
lifespan, better risk management, disposal of surplus goods, access to export financing,
enhancing reputation etc. All these are main roles played by global business environment. As
these are support Swedish multinational clothing-retail company (H&M) by improving its
operations in the production of goods or service at international level. Along with this, the
procedures concerned with global business environment plays essential role in H&M as well as
improving its business operations together with attaining better outputs within given time
duration. Other than this, lean production is a method that is primarily designed for minimising
material wastages together with managing labours efforts so to maintain production levels. It also
plays important role on operations of H&M as it improves production efficiency, product quality,
reduces wastages addition to enhancing quantities of production level. The managers of the
business concern applied the concept from developing ideas to distributing final manufactured
3

product. Such concept helps in cutting various costs addition to making practices efficient
together with responsive towards fulfilling market needs. If managers of H&M adopts the
approach of lean manufacturing then they will experience benefits in improving employee
efficiencies, satisfying personnels, better adaptability of innovations, effectively responding
demand fluctuations, fewer delays together with total productivity improvements.
As per the thoughts of Carol Woods, he described globalisation as certain global
changes where an entity have to perform their key function within the self contained national
boundaries so to move towards practising at international level. In other words, when there is
liberal movement of commodities, services addition to people so to access people receding in
other nations is termed as globalisation. This is very important as it will benefit managers of
H&M company to accomplish huge financial gains addition to profitability by enhancing shares
of market by practising at international level. H&M Firm has main goal to capture local addition
to international customers globally.
To identify major benefits with short falls of global business environment on business success of
H&M.
According to the (Quarshie, Salmi and Leuschner, 2016) certain advantages related to
global business environment comprises identification of threats, assist in accomplishing
objectives, happenings in the marketplace, threats inherent in any opportunity, increased sales
opportunities and hence forth. The described ones are consider biggest advantages in context to
global business environment and assist an organisation to achieve better results within given time
duration. In contrary, there are some drawbacks related to global business environment such as
lack of forewarning of unforeseen events, no Assurance as to Organization Effectiveness,
absence of strategic approach, no fully reliability and so forth. The mentioned ones are main
limitations pertaining with global business environment and negatively impact on success of
H&M. In addition, the concept helps an organisation by improving its brand image together with
goodwill in competitive market as well as in mindset of targetted customer. It will further
support the firm to maximise customers base and also support them to achieve competitive
benefits within set duration. Apart from this, global business environment is mainly
recommended on towards rising capital which implies integration of domestic together with
national economic system towards international level. Moreover, It is said as combination of
4

numerous markets in the international economic level and heading towards enhancing
interconnectedness among distinct national economies. It will further assist in entering in large
market place in order to gain customer attention by offering different variety of commodities
with services. Therefore, global business environment is beneficial for H&M by determining its
business opportunities addition to threats, providing growth direction, learning in continuous
manner, building image as well as sustaining in competition.
On the view point of Todd Anderson, globalisation has certain benefits for enterprise as it
eliminates monopoly of profit within competing markets at global context. It will further helps in
enhancing success growth through delivering quality commodities to numerous users. As per
such approaches, a business concern can decrease their dependency on distinct economies. Now
a days. due to presence of wide internet users who easily gets attracted towards H&M's existing
commodities as well as new products of the brand . Furthermore, the basic drawback of
globalisation that H&M company managers faces is new and existing competitor on the global
market resulting in creating threat during entering towards new market place. The moment
organisation expands in market, it is important for mangers to have knowledge about gaining
huge revenues and profitability in market.
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RESEARCH METHODOLOGY
Research methodology is said to an important procedure which will helps an investigator
to collect information in accurate manner. It is a most important section which assist a researcher
to complete research systematically (Laudonand Traver, 2016). This section is considered to be
one of the most essential part of investigation which contains a detailed description regarding
several tools and techniques that are used to collect, measure, evaluate together with interpreting
all necessary information in effectively style so that proper conclusion can be presented over
findings. The tools and techniques used for performing this investigation is mentioned below:
Research Philosophy
Herein, Positivism and Interpretivism research which are important philosophy opted by
investigator so to gain effective outcomes addition to results from the research. Interpretivism
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Illustration 1: (Source: The Essence of Research Philosophy. 2019)

philosophy is suitable to carry out the research report as it benefits the investigator to reach on
accurate together with valid conclusion. In contrary, positivism philosophy does not
appropriately fits in implementing investigation as it results in invalid conclusion for the project
report.
Research Approach
Herein, inductive addition to deductive approach are considered as necessary research
approach preferred by numerous researcher and investigator to evaluate particular investigation
topic in better aspects. In this type of deductive approach, usage of various current theories
addition to their applications so to determining hypothesis in context to the special circumstances
to derive empirical information (Murray, Skene and Haynes, 2017). On other hand, inductive
approach uses non numerical information with applications that helps the researcher to collect
some results that results in verifying numerical evaluation. For this all, suitable one is inductive
approach for researcher due to its characteristic of providing suitable data during conducting
researches and For this research, information gathering is done through qualitative method of
collecting information which further aid in collecting information in theoretical manner.
Research Choice
The research choice is basically depends upon the characteristic of data which will be
gathered for performing particular investigation. The investigation choice are basically of two
type such as qualitative and quantitative. In order to perform this investigation qualitative
research methods will be used which help in gaining an understanding regarding the underlying
opinion and motivations. The main aim behind selecting qualitative method of investigation is
that it provide a theoretical framework through which a issue of research can be deeply analysed
by uncovering the trends in thoughts or opinion.
Time horizon
This section is consider as most crucial part of investigation which contains a description
regarding the time taken by activities performed within the research (Oh And et.al., 2016). For
proper management of time Gantt chart will be used which is a graphical representation of
activities that are required to be perform within the research along with time take by them.
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Data sources
There are two different methods for collecting data which are considered for this
investigation which are known as primary and secondary. In context to primary methods, these
are applied by research worker for development of questionnaire aiding in gathering exact
information from different respondents (Monshipouri, Welch and Kennedy, 2017). In contrary,
secondary method are generally used by investigator for collecting information through
secondary sources including books, magazines, newspapers, publications, journals and so forth.
In present report, collected data will be utilized for assist in gathering almost same information in
context to research. In addition, Data analysis method is most suitable option for the research of
sampling questionnaire.
Primary data collection method have several advantages as it help in gathering
information as well as data which is relevant to the research topic. On the other hand, it is time
consuming as well as expensive method of data collection because there is requirement of hiring
proper team. Apart from this, secondary data collection method have its several advantages as it
is less expensive and there is no requirement of much time for gathering data. But it is not sure
through secondary method that data collected is relevant to the research topic.
Research sampling
It is a method of selecting group of people in a manner that represent whole population
and support in gathering information on behalf of them. Sampling methods are of two type such
as probabilistic and non-probabilistic method (Chazdon And et.al., 2017). Among these non-
probabilistic approach will be used as it help in avoiding any kind of bias behaviour. The sample
size opted to complete the study is 30 wherein random sampling analysis is considered as most
suitable approach.
Research Ethics
Research ethics are most crucial factor to be consider by researcher while performing
investigation which help in ensuring the right presentation of information. As it is important to
give correct information because it will help in conducting entire research in correct manner by
following legal formalities. The ethics that researcher must follow are informed consent, must
keep the confidentiality of work as well as people involve in investigation and research must try
to represent real information without filtering it. Apart from this, most important is that data as
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well as information related to respondents should not share with third party thus they have to
keep them secure and safe.
Research limitations
The major limitation which found in investigation is the time provided for conduction of
research was very limited and this restrict the researcher in assessing the number of sources for
gathering the information (Binder, 2016). As global business environment is wide concept which
require proper time for gaining detail information about it. Hence in order to deal with this issue
researcher has used questionnaire which support in gathering larger amount of information in
less possible time from number of people.
Research reliability and validity
The information presented within the investigation is most reliable and valid as the
secondary information is gathered from authenticated sources which is published previously. In
addition to this the data is gathered from respondents are presented in a manner in which it has
been collected hence it is reliable and valid (Lawrence and Weber, 2014). Thus, in simple term it
can be said that information gathered is true and fair as well as related to the research topic.
Research Budget
An investigation required different resources such as newspaper, magazines, internet
connection, communicational technique etc. in order to perform investigation in more
appropriate manner and for accomplishing the research goals and objectives. So in order to
arrange these resources and performing investigation effectively the budget of £ 550 will be
required.
DATA ANALYSIS AND INTERPRETATIONS
Data analysis will be accomplished with application of thematic analysis. Moreover, It is
consider most essential method of data analysis which will assist an investigator to evaluate
accurate information in effective manner (Peng, 2016).
Q1 Do you have any knowledge in context to global business environment practices?
a) Yes
b) No
9

Q2 Which benefits does global business expansion provide to H&M?
a) Larger customer base
b) Access to advancement
c) Availability of resources
Q3What are the major drawbacks which are witnessed under global business environment?
a) Higher competition
b) Change in customer demand
c) Regulatory issues
Q4 What are the prime role of global business environment in operation of H&M?
a) Enhance availability of resources
b) Maximise trade surplus
c) Fluctuate cost of labour
Q5What are the several ways that H&M can expand their business operations globally?
a) Franchising
b) Joint venture
c) Licensing
Q6 Does globalisation helps H&M in providing competitive advantage in marketplace?
a) Yes
b) No
Q7 What are the major threats that are present in global business environment and can affect the
operations of H&M?
a) Cultural differentiation
b) Political barriers
c) Trade barriers
Q8 As per your view point which measure will support in avoiding the challenges faced at
global business environment by H&M?
a) Market research
b) Knowledge about laws and regulations
c) Unique product & services
Q9 What resources are required to be consider by H&M while expanding its business at global
level?
10

a) Human resources
b) Financial resource
c) Technical resources
Q10 Which are the factors that attract companies toward expanding its business operations
globally?
a) Economies of scale
b) Access to new marketplace
c) Growth opportunities
Q11 Recommend the ways through which H&M can deal with the issues that are found in
global business environment.
Q1 Do you have any knowledge in regards to global business environment
practices?
Frequency
a) Yes 25
b) No 5
Q2 What kind of benefit does global business expansion provide to H&M? Frequency
a) Larger customer base 15
b) Access to advancement 8
c) Availability of resources 7
Q3What are the major drawbacks which are witnessed under global business
environment?
Frequency
a) Higher competition 14
b) Change in customer demand 6
c) Regulatory issues 10
Q4 What are the major role of global business environment in operation of
H&M?
Frequency
11

a) Enhance availability of resources 10
b) Maximise trade surplus 12
c) Fluctuate cost of labour 8
Q5What are the several ways that H&M can expand their business operations
globally?
Frequency
a) Franchising 7
b) Joint venture 15
c) Licensing 8
Q6 Does globalisation helps H&M in providing competitive advantage in
marketplace?
Frequency
a) Yes 20
b) No 10
Q7 What are the major threats that are present in global business environment
and can affect the operations of H&M?
Frequency
a) Cultural differentiation 15
b) Political barriers 7
c) Trade barriers 8
Q8 As per your view point which measure will support in avoiding the
challenges faced at global business environment by H&M?
Frequency
a) Market research 15
b) Knowledge about laws and regulations 7
c) Unique product & services 8
Q9 What resources are required to be consider by H&M while expanding its
business at global level?
Frequency
a) Human resources 10
b) Financial resource 10
12

c) Technical resources 10
Q10 Which are the factors that attract companies toward expanding its
business operations globally?
Frequency
a) Economies of scale 11
b) Access to new marketplace 9
c) Growth opportunities 10
Theme 1: Do you have any knowledge about global business environment practices
Q1 Do you have any knowledge about global
business environment practices?
Frequency
a) Yes 25
b) No 5
13

Interpretation – From the preceding represented graphical presentation it is identified that most
of the people have knowledge about global business environment. As out of 30 respondents 25
are in the favour of this that they have knowledge about it. Whereas, remaining 5 don't have any
idea about it so before conducting entire questionnaire session it is necessary to provide them
information about global business environment practices. So they will be able to answer
remaining questions.
Theme 2: Kind of benefit does global business expansion provide to H&M
Q2 What kind of benefit does global business
expansion provide to H&M?
Frequency
a) Larger customer base 15
b) Access to advancement 8
c) Availability of resources 7
14
a) Yes b) No
0
5
10
15
20
25
30
25
5
Column B

Interpretation – There are several benefits that global business environment provide to H&M
such as large customer base, access to advancement and availability of resources. Out of all these
one of the major benefit is large number of customer base 15 respondents are in the favour of it
out of 30. From remaining 15, 8 says in the favour of access to advancement and remaining 7 are
saying about availability of resources.
Theme 3: Major drawbacks which are witnessed under global business environment
Q3What are the major drawbacks which are
witnessed under global business environment?
Frequency
a) Higher competition 14
b) Change in customer demand 6
c) Regulatory issues 10
15
a) Larger customer base
b) Access to advancement
c) Availability of resources
0
2
4
6
8
10
12
14
16 15
8
7 Column B

Interpretation – Everything have its advantages and disadvantage same as global business
environment also have such as Higher competition, change in customer demand and regulatory
issues. One of the major issue H&M will face is high level of competition and 14 respondents are
in the favour of this. After this, another major issue company will face is regulatory issues which
is said by 10 respondents. Remaining 6 are in the favour of customers changing demand.
Theme 4: The prime role of global business environment in operation of H&M
Q4 What are the prime role of global business
environment in operation of H&M?
Frequency
a) Enhance availability of resources 10
b) Maximise trade surplus 12
c) Fluctuate cost of labour 8
16
a) Higher competition
b) Change in customer demand
c) Regulatory issues
0
2
4
6
8
10
12
14
16
14
6
10
Column B

Interpretation – As per the above described graphical demonstration it is analysed that major
role if global business environment in operation of H&M are several such as enhance availability
of resources, maximise trade surplus as well as fluctuate cost of labour. Out of all these one of
the major role is maximise trade surplus it has been identified by respondents answer a out of 30
people 12 are in the favour of it. After this, advantage on second number is enhance availability
of resources as out of remaining respondents 10 are in the favour of this. Along with this,
remaining 8 people are fluctuation in labour cost is major role of global business environment in
operation of H&M.
Theme 5:Ways to expand business operations
Q 5 What are the several ways that H&M can expand their business
operations globally?
Frequency
a) Franchising 7
b) Joint venture 15
c) Licensing 8
17
a) Enhance availability of resources
b) Maximise trade surplus
c) Fluctuate cost of labour
0
2
4
6
8
10
12
14
10
12
8
Column B

a) Franchising b) Joint venture c) Licensing
0
2
4
6
8
10
12
14
16
7
15
8
Frequency
Interpretation: The above graph interprets useful entry modes for H&M in globalisation
of its business operations. 7 out of 30 workers have opinion as franchising is most essential
strategy for an enterprise to globalise their business. 15 respondents have knowledge as joint
venture is useful strategy for an organisation to enter into new market. Remaining 8 employees
have view as licensing is necessary entry mode strategy for company to business expansion at
international level.
Theme 6: Importances of globalisation
Q6 Does globalisation helps H&M in providing competitive advantage in
marketplace?
Frequency
a) Yes 20
b) No 10
18

a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency
Interpretation: The chart interprets that globalisation is most essential process because it
help an organisation in achievement of competitive advantage. 20 employees of H&M agrees
whereas remaining 10 respondents not agree about the said concept. Thus, globalisation is most
essential process for an organisation in improvement of its growth and success in customer's
mind and in marketplace.
Theme 7: Threats of globalisation
Q7 As per your view point which measure will support in avoiding the
challenges faced at global business environment by H&M?
Frequency
a) Market research 15
b) Knowledge about laws and regulations 7
c) Unique product & services 8
19

a) Cultural differentiation
b) Political barriers
c) Trade barriers
0
2
4
6
8
10
12
14
16 15
7
8
Frequency
Interpretation: It has been determined threat of globalisation on business operations and
functions of an organisation. 15 out of 30 employees have idea about cultural differentiation is
leading drawback of globalisation. 7 hedgers have knowledge as political barrier is leading
impact of globalisation and remaining 8 participants have opinion as trade barrier is major effect
of globalisation that impact on business success and growth in negative manner.
Theme 8: Ways to overcome challenges of global business environment
Q8 As per your view point which measure will support in avoiding the
challenges faced at global business environment by H&M?
Frequency
a) Market research 15
b) Knowledge about laws and regulations 7
c) Unique product & services 8
20

Interpretation: This graph help in identification of different ways about how to overcome impact
of global business environment. 15 out of 30 respondents have idea as H&M must conduct
market research which will help them by providing accurate information about the customer's
needs and wants. 7 respondents have opinion as knowledge about laws and regulation is most
essential way for overcoming regulatory barriers. Remaining 8 participants have idea as unique
product and service is most effective and essential way for attracting large number of customers.
Theme 9: Requirement of resources
Q9 What resources are required to be consider by H&M while expanding
its business at global level ?
Frequency
a) Human resources 10
b) Financial resource 10
c) Technical resources 10
21
a) Market research
b) Knowledge about laws and regulations
c) Unique product & services
0
2
4
6
8
10
12
14
16 15
7
8
Column B

a) Human resources
b) Financial resource
c) Technical resources
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Frequency
Interpretation: In this graph, requirement of resources will be explained in effective
manner. For this, employees of an organisation have equal opinion about the need of resources at
global level. It includes human resource, financial resource and technical resource. All these are
most useful resources for H&M while globalisation of its business functions and activities in
systematic manner.
Theme 10: Factors that attract companies toward expanding its business operations globally
Q10 Which are the factors that attract companies toward expanding its
business operations globally?
Frequency
a) Economies of scale 11
b) Access to new marketplace 9
c) Growth opportunities 10
22

a) Economies of scale
b) Access to new marketplace
c) Growth opportunities
0
2
4
6
8
10
12 11
9
10
Frequency
Interpretation: Above given data has been concluded effective factors that attract
companies toward expanding its business operations globally. 11 out of 30 respondents have idea
as economic of sale is essential factor which will assist an enterprise in its growth at international
level. 9 employees have accurate idea as access to new marketplace is essential factor which will
support an enterprise by attracting large number of customers towards specific brand. Remaining
10 employees have knowledge as growth opportunities is important factor for H&M to improve
their success and gain competitive advantages within given time period.
CONCLUSION, REFLECTION & RECOMMENDATION
Conclusion & Recommendation
Above performed research concludes that Global business environment perfroms a
crucial function in improving the market position as well as operations performed by a company.
There are several benefits as well as drawbacks which company have to identify or analyse in
effective manner before doing their market expansion. So that, negative effect will be minimise
as well as positive will be gained as opportunity. Globalisation provided several benefits to an
organisation that expand its business globally which includes access to advancement, new
approaches to perform work, investment option, new market to offer product or services etc. But
despite of all these there are several issues that are present in global business environment such
as legal issues, political factors, trade barriers, cultural barriers, high competition, changes in
23

customers demand and many more. These all are the drawbacks of entering into global business
environment which may affect the image as well as market position of a company in
marketplace. By performing investigation over the global business environment it is found that
majority of individuals belies that though global business environment hold up several drawback
but still there are some factors which attract a company to expand its business globally. These
factor includes access to new marketplace, economies of scale and growth opportunities which
benefit an organisation to be able to perform well in marketplace and be able to achieve
competitive advantage.
Apart from this, for conducting the aspects of such investigation questionnaire method is
best for data collection. It include several questions related to research topic which help in
identifying views and thoughts of people related to selected research topic. Alternative method
that can be use by researcher for conducting research will be face to face interview but is is not
utilising. Because there is requirement of huge funds for conducting interview session as well as
need much time. Thus, it is time consuming as well as expensive process because of that not
utilising by researcher.
Recommendation
As per the above performed investigation it has been found that H&M have to experience
several benefits as well as drawbacks while working within the global business environment that
may influence the quality of work as well as image it has in marketplace. Hence in order to deal
with such issues following measures can be undertaken by H&M:
 It has been recommended to H&M that for improving their operations they have to do
things in simple manner as well as resolve major issues facing by company or employers.
So that, daily basis operations will be conduct in effective manner as well as result in
accomplishing operational goals. Along with this, Trend get modify easily so it is
necessary for H&M to always remain with trends because things happen inside or outside
directly impact operations of respective organisation. In addition to this, manager and
leader have to motivate staff members so they will perform daily basis operations within
effective manner and result in accomplishing organisation predetermined goals and
objectives.
 H&M must focuses toward conducting market research before entering into new market
as it support in determining the number of threats as well as challenges that are present in
24

market and may affect the operations performed by company. This also support in
determining the need and expectation of customers toward company so that proper
strategies can be formulated regarding the work to be performed for accomplishment of
research goals and objectives.
 H&M must hire a legal consultant which support in providing the recommendations
regarding the manner in which operations must be performed and standards to be
consider while delivering the services and performing operations. This help in ensuring
the working practices must be performed in ethical and reliable manner which help in
avoiding the legal compliance that may affect the brand image.
Reflection
I am glad to gain the opportunity for working on such a broader concept i.e. “The benefits
and drawbacks of a global business environment” which support in enhancing my knowledge
regarding the globalisation and manner in which it support a company to enhance its market
position. By conducting this investigation I become able to enhance my researcher skills by
getting knowledge regarding several tools and technology that can be used to p0erform
investigation in effective manner. While performing this investigation I found several issues such
as time provided for investigation was very limited, respondents are not interested in providing
information in right manner and some of them has refused to provide information. But despite of
all such issues I tried my best to provide more authenticated and reliable information. To deal
with the time issue I have used questionnaire which help in gathering more information from
larger number of people and at less time period.
Alternative research methodology
For conducting this research, questionnaire is using by researcher as it is appropriate
method of gathering information and data. But in this, alternative methodology can also utilise
i.e., face to face interview. Reason behind not using this as it is time consuming process as well
as for entire setup there is need of more funds. Thus, it is time consuming and expensive process
so researcher is using questionnaire for collecting respondents view point.
25

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Online
The Essence of Research Philosophy. 2019. [Online].Available through: <https://research-
methodology.net/research-philosophy/>.
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