Research Project on Travel and Tourism Sector Assignment

RESEARCH PROJECT

TABLE OF CONTENTS
TOPIC:.............................................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Project Specification.............................................................................................................1
1.2 Factors that contribute to the process of research project selection......................................2
1.3 Undertake Critical Review....................................................................................................2
1.4 Research methodologies........................................................................................................5
1.5 Appropriate Plan and Procedures. ........................................................................................7
..........................................................................................................................................................8
TASK 2............................................................................................................................................8
2.1 Match Resources efficiently to the research question or hypothesis....................................8
2.2 Data collection with the help of Questionnaire.....................................................................9
2.3 Recording and collation of data in form of thematic presentation......................................10
TASK 3..........................................................................................................................................16
3.1 Research Evaluation Techniques........................................................................................16
3.2 Interpretation.......................................................................................................................16
3.3 Recommendations...............................................................................................................20
TASK 4..........................................................................................................................................21
Covered in Poster......................................................................................................................21
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................22

TOPIC:
“The influence of digital technology in the travel and tourism sector.”
TASK 1
1.1 Project Specification
Introduction and Background
The travel and tourism has always relied heavily in automation to provide customer
service. Technological advances have change the way people travel and the new development
promise an event more interactive as well as exciting experience. It is true that technological
advancements brings drastic changes in the tour and travel industry. Digital transformation
trends are now abundantly visible in several industries such as banking, media, entertainment
and healthcare. Information Communication technology (ICT) is one of the advance technology
that plays a major role in travel and tourism industry (Lee, Son and Kim, 2016). The integration
of ICT in the travel and tourism sectors in very important for the success of the tourism company
as it facilitated an individual to access all the information from anywhere. It becomes very easy
for the tourism company to reach the target audience across the international boundaries in a
single click on the keypad after the beginning of web technologies, mobile, computer etc. ICT
has transformed the landscape of the travel and tourism globally.
This present research is done in context to Tourism Union Internation Group (TUI) as it
is one of the biggest leisure, travel and tourism enterprise in the world. It was founded in 1923
and its headquarters are located in Hannover, Germany. TUI has six European airlines, the
biggest holiday fleet in Europe and various tour operators based in Europe.
Aim and Objectives
Aim:
To examine the impact of Information Communication technology (ICT) in travel and
tourism industry. A study on Tourism Union Internation Group (TUI).
Objectives:
 To understand the concept of Information and Communication Technology (ICT).
 To determine the significance of Information Communication Technology (ICT) in the
success of tourism enterprise.
 To identify the challenges faced by TUI in implementing Information Communication
Technology within organisation.
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 To provide ways for implementing Information Communication Technology (ICT) in the
company.
Research Questions:
11 What is the concept of Information Communication Technology (ICT)?11 What is the significance of Information Communication Technology (ICT) in the success
of tourism enterprise?11 What are the challenges faced by tourism company in implementing Information
Communication Technology within organisation?11 What are the ways for implementing Information Communication Technology (ICT) in
the company?
1.2 Factors that contribute to the process of research project selection.
Technology has transformed the landscape of travel and tourism industry globally and it
has become one of the most popular topic. The reason for selection of topic Information and
Communication Technology (ICT) is effective and high speed infrastructure of ICT as well as
software application in the travel and tourism industry. Thus, with studying this topic, researcher
will gain knowledge and understanding of benefits and challenges of ICT (Khatoun and
Zeadally, 2016). Further, the personal interest of researcher in this particular topic is also another
reason for selecting the topic as scholar is highly interested in examining the impact of
Information Communication technology (ICT) in travel and tourism industry.
Another reason due to which this topic is selected is determining how technology can
contribute in growth and development of tourism sector. Moreover, what further opportunities
lies which can be utilised by tourism sector. Besides this, study will help in analysing how
various tools and techniques are used by different companies in travel and tourism sector.
Alongside it, what changes has occurred in tourism industry and how it has impacted on
businesses operating within it.
1.3 Undertake Critical Review
Concept of Information Communication Technology (ICT).
According to Madon and Krishna, (2018) Information and Communication Technology
provides access to information through telecommunications. It includes internet, cell phones,
wireless network and all other communication mediums. All the businesses in today's era using
ICT because it has transformed the entire operations and functions that is profitable for the
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businesses. It has drastically changes how people communicate, work and live and learn. As per
the Chen and Schulz, (2016) ICT plays an effective role in growth and development of travel
and tourism industry through the impressive as well as high speed ICT infrastructure along with
software application. Further, it also allows effective supply chain management and customer
management relation in order to combines into a respective source which assist a variety of
operations, selection of products, ordering, accomplishment, tracking, payments and reporting to
be performed with one casual to use instrument. However, Keane, Keane and Blicblau, (2016)
stated that, Information and Communication Technology has become the most important base of
travel and tourism industry. It is the extensional terms for information technology that emphasize
on the role of united communication. There are mainly six trends that is continuously
contributing towards growth and development are AR & VR (Augmented and Virtual Reality),
AI (Artificial Intelligence), IOT (Internet of Things), W-Fi Connectivity, Wireless devices and
Voice Technologies (Top Trends of technology in Travel and Tourism, 2018).
Significance of Information Communication Technology (ICT) in the success of TUI
As per the view point of Kasemsap, (2017) it is fact that technology has changed the
entire landscape of tour and travel industry. Technology has brought the functions and operation
of TUI to be very effective and fast. Technology has reduces and control the operations cost,
raise the efficiency in the operations as well as improve the services along with the experience of
customers. The emergence of technologies has benefited both travellers and tour operators in
very profound manner. However, Inversini and Rega, (2018) stresses that, technology has aid
travel and tourism sectors as well as hospitality industry to replace costly human labours from
technological labour.
Dwyer and et.al., (2016) said that, ICT allows better decision making by storing,
processing, analysing as well as sharing huge amount of information in the system like
computers, USB, cell phones etc. Managers can take better decision by analysing the information
available from corporate data. The networks of communication has also enabled decision makers
in several locations in order to work together easily when they need to take joint decisions.
Sellitto and et.al., (2016) argued that, ICT raises the productivity and improve the customer
services in the operation of travel and tourism industry. Further, ICT also determines the
competitiveness of the company by taking advantage of Internet for rearranging internal process,
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extranets for developing transactions with the trusted partners as well as effective interaction of
stakeholders via internet.
However, İlkan and et.al., (2017) articulated that, now, customers can reserved thee
booking through internet which has raised the customer satisfaction. Further, with the emergence
of ICT, the quality of services are also improved as company can respond to customers much
faster. In addition to this, there are several other benefits that travel and tourism companies are
enjoying through the use of ICT are it gains competitive advantages, improve efficiency at
workplace etc.
Challenges faced by tourism company in implementing Information Communication
Technology within organisation.
İlkan and et.al., (2017) argued the above information and stated that, organisation in
travel and tourism industry has faced various challenges which hinder the implementation of ICT
within organisation. The first challenges that organisation face in the cost of ICT infrastructure
as it is very expensive. It is easy for all to transform the organisation into digitalisation as it
required huge amount of money along with the cost of innovation. However, Benckendorff,
Xiang and Sheldon, (2019) extracted another challenge which organisation face is lack of
employee support and lack of knowledge. Employees feel fear for losing there jobs in
implementation of digital technologies that results in resulting the changes. There are tendencies
of employees to follow prearrange methods and they develop the culture, which becomes one of
the biggest issue in implementing Information and Communication Technology (ICT) in there
operations.
Lack of plan and policies of ICT is another challenge that travel organisation faces in its
implementation in operations as sometime firms launch their digital transformation journey but
due to lack of clear vision, they do not able to continue. Companies do not provide clear goals
and objectives of bringing change that it becomes serious issue. It is very important that their
must be clear vision when company is going with any change. Risk of maintaining privacy of
traveller's information is another big issue that organisation in travel and tourism industry faces
with the emergence of ICT.
Ways for implementing Information and Communication Technology (ICT) in the functions
and operations of the company
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As per Luo and Bu, (2016) In order to overcome the challenges like lack of employee
support, prearrange culture, lack of knowledge and any other issues, it is very important that
companies should provide expertise training and development to the employees. Training and
development is one of the best way to solve these all issues as well as successful implementation
of ICT. Training improve and raise the skills and knowledge of employees as well as it also
motivate employees. Training also raises the capacity to adopt new and innovative technologies
and process which is also very important for organisation in implementation of any change
within organisation.
Bohari, Hin and Fuad, (2017) said that, drafting effective policies and plan of ICT is
another best way to implement ICT in very successful manner so that there will no issues arising
like security and privacy, lack of integration etc. If the policies and plans are effective it will also
address the security and privacy issues. The policies and plan also bring smoothness during
implementation as manager anticipate all the barriers or challenges and has planned actions for
them. However, Al Shobaki and et.al., (2016) said that, TUI should have technological
infrastructure that are integrated to the advance technologies. Older and outdates technologies do
not able to integrated with highly advance technologies. So it is important that technological
infrastructure should be updated for implementing ICT within operations.
1.4 Research methodologies
Research methods:
There are different method through research can be done in most efficient way. Generally
there are two type in which research Methods are split that is Quantitative and Qualitative
methods. The selection of method is completely depends on the research questions, type of
research.
Quantitative research is used to quantify the problem by using numbers ad data which can be
transformed into useful statistics (Worthington and Bodie, 2017).
Researcher will use qualitative data in the research project which focuses on qualitative
data which does not include numbers or data. It often involves languages, word etc. It is basically
used to gain and understanding of opinions, motivations and underlying reasons. It is primarily
exploratory research. The qualitative research is conducted for analysing the theoretical data and
information.
Research approach:
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There are different approaches which can be used for the particular research. The
research approaches can be classified into inductive and deductive approaches. Inductive
approach is mainly concerned with the generation of new theory which emerges from the data
whereas the deductive theory is aiming at testing the theory. They work from more general to
more specific (Tracy and Redden, 2015). Researcher will use the inductive approach for further
research which means it starts with the observations and theories and proposed towards end of
the research process as a result of the observations. The inductive approach is selected for the
logical reasoning of the theoretical data
Research design:
Research design is basically an arrangement of the collections or conditions. There are
various type of research designs which includes descriptive, correlation, experimental and quasi
experimental. Experimental Research conducted with scientific approach where the set of
variables are kept constant while other set of variables are measured as subject of experiment.
Researcher will use the descriptive research design in propose research. Descriptive
research is scientific method which involve observation and description of the behaviour of
subject without influencing it (Boyd and et.al., 2019). it means researcher describe situations but
do not make any accurate predictions and also do not determine the cause and effect relationship.
The descriptive design is elected for further research process so that researcher can critically
analyse the data and generate useful information from it which can be used for further purpose.
Data collection:
There are two ways of data collection that is primary source of data collection and
secondary source of data collection. Primary data collection is the collection of data for the very
first time that is the data which is directly collected from the actual source. It can be conducted
through questionnaire method, sampling method etc. Secondary source of data collection is also
said to be second hand data that is the data which is already collected by someone is used in the
secondary data for finding out useful information from it. common source of secondary data
includes census, information which has already been collected by the government departments,
organisational records (Whicher, Philbin and Aronson, 2018). Researcher is using the primary
and secondary source of data for data collection so that useful information can be gathered from
it and valid conclusion can be drawn.
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Data analysis:
Data analysis is the process in which systematic application of statistical and logical
techniques are used to describe and illustrate, condense, recap and evaluate the data. Qualitative
data analysis is been use in research. Researcher is using the qualitative data analysis which
helps in analysing the qualitative data which cannot be measured in numbers or unit. In the
researcher project researcher will also us the thematic analysis which include the use of bar
graphs, charts and table which helps in further representation of the data collected. The sampling
method which is chosen for the research is simple random sampling and the sample size of 20 is
taken in the research project.
Ethical considerations:
The researcher will use the data which is completely valid and reliable. The respondents
were not be influenced for giving the answers, they respond voluntarily. The source from which
the data is collected is completely reliable and appropriate (Niaz and Rivas, 2016). No false
technique and source is used in the study. All the data which is collected for the research purpose
is completely from true, reliable and faithful sources.
1.5 Appropriate Plan and Procedures
Task Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Research proposal 15 days Mon 25-03-
19 Fri 12-04-19
Auto
Schedule
d
Aims and objectives 7 days Mon 15-04-
19 Tue 23-04-19
Auto
Schedule
d
Literature review 15 days Mon 15-04-
19 Fri 03-05-19 1
Auto
Schedule
d
Research methodologies 17 days Mon 15-04-
19 Tue 07-05-19 1
Auto
Schedule
d
Data collection 18 days Mon 06-05-
19
Wed 29-05-
19 2,3
Auto
Schedule
d
Data analysis 18 days Wed 08-05-
19 Fri 31-05-19 4
Auto
Schedule
Data interpretation 15 days Thu 30-05-19 Wed 19-06-
19
5
7

d
Auto
Schedule
d
Finding and conclusion 13 days Thu 30-05-19 Mon 17-06-
19 2,5
Auto
Schedule
d
Recommendations 9 days Thu 20-06-19 Tue 02-07-19 6,7
Auto
Schedule
d
Execute the plan 8 days Tue 18-06-19 Thu 27-06-19 8
Auto
Schedule
d
Submission 1 day Wed 03-07-
19
Wed 03-07-
19 9, 10
Table 1: Time Scale
Illustration 1: Gantt Chart
TASK 2
2.1 Match Resources efficiently to the research question or hypothesis.
It is true that resources are very important in completing the research in very efficient and
effective manner. Here are the various resources considered by the researcher in accomplishing
this research aims which are as follows-
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Financial Consideration: Adequate amount of fund is very important as without fund it
is not possible to reach desire goals and objectives. Money is required to purchase materials like
laptops, stationery, human resources, cloud resources, USB- pen-drives and other items (Dwyer,
Coates and Smith, 2018).
Availability of Data: In conducting the research, it is very important to have adequate
availability of data or information so that quality of services can be improved. All the data or
information is very important to bring smoothness in the research study. All the information like
traditional tourism styles and modern tourism styles are evaluated from internet.
Time: This is also one of the important factor that needs to be consider by the researcher
to complete the research in very systematic manner (Gray and Malins, 2016). Each and every
activities and task should be assigned on time basis. If researcher is not able to complete the
study on time than it is not possible to maintain the reliability and validity of the research. The
cost of research will be £5000.
Experts: Researcher need help of lecturers, professors and other experts to complete the
research on time so that if scholar face any issues it is solved at the moment without wasting lot
of time.
So, these are resources that makes the research very efficient and effective if they are
properly aligned.
2.2 Data collection with the help of Questionnaire
Questionnaire
1. Are you aware about the concept of digital technological advancement?
 Yes
 May be
 No
2. What according to you is the most beneficial tool of digital technology for travel and
tourism organisation?
 Social media
 Information communication technology
 Cloud computing
3. Are you aware about information communication technological advancement?
 Yes
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 May be
 No
4. What benefits TUI will experience after incorporating use of ICT at workplace?
 Presentation of records and reports
 Communicate information to large number of travellers
 Increased productivity of employees
5. What are the challenges TUI can face after incorporating use of ICT?
 Huge investment
 Security of traveller’s information
 Risk of overload information
6. Why according to you implementation of ICT is important for TUI Group?
 Information and digital competence
 Auxiliary memory
 Improvement in diversity
7. Do you think TUI will able to explore E- tourism with the help of ICT?
 Yes
 May be
 No
8. Do you feel E- tourism by TUI will help in growth and development of tourism business?
 Yes
 May be
 No
9. What principles of ICT needs to be focused by TUI group?
 Building for sustainability
 Designing of user-friendly system
 Reuse and improve
 Open innovation
10. What according to you is crucial step of ICT implementation which needs to be
considered by TUI group?
 Drafting of ICT plan and polices
 Training of employees
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 Addressing security and privacy
2.3 Recording and collation of data in form of thematic presentation
Theme 1: Yes, majority of UKCBC students were aware about digital technological
advancement
Are you aware about digital technological advancement? Frequency
Yes 14
May be 4
No 2
Theme 2: Information communication technology is the most beneficial tool of digital
technology for travel and tourism organization
What according to you is the most beneficial tool of digital technology
for travel and tourism organization? Frequency
Social media 7
Information communication technology 8
Cloud computing 5
11
Yes May be No
0
2
4
6
8
10
12
14
Frequency

Theme 3: Yes, majority of UKCBC students were aware about information communication
technological advancement
Are you aware about information communication technological
advancement? Frequency
Yes 10
May be 6
No 4
12
Social media
Information communication technology
Cloud computing
0 1 2 3 4 5 6 7 8
Frequency
Yes
May be
No

Theme 4: Communication information to large number of travellers is the major benefit
benefits TUI will experience after incorporating use of ICT
What benefits TUI will experience after incorporating use of ICT? Frequency
Presentation of records and reports 6
Communication information to large number of travellers 9
Increased productivity of employees 5
Theme 5: Huge investment and Security of traveler's information are the challenges TUI
can face after incorporating use of ICT.
What are the challenges TUI can face after incorporating use of
ICT? Frequency
Huge investment 8
13
0
2
4
6
8
Frequency

Security of traveler's information 8
Risk of overload information 4
Theme 6: Information and digital competence is important for the TUI to implement use of
ICT
Why according to you implementation of ICT is important for TUI
Group? Frequency
Information and digital competence 8
Auxiliary memory 7
Improvement in diversity 5
14
Huge investment
Security of traveler's information
Risk of overload information
0 1 2 3 4 5 6 7 8
Frequency
Information and digital
competence
Auxiliary memory
Improvement in diversity

Theme 7: Yes, majority of UKCBC students think that TUI will able to explore E- tourism
with the help of ICT
Do you think TUI will able to explore E- tourism with the help of ICT? Frequency
Yes 11
May be 5
No 4
Theme 8: Yes, E- tourism by TUI will help in growth and development of tourism business.
Do you feel E- tourism by TUI will help in growth and development of
tourism business? Frequency
Yes 9
May be 7
No 4
Theme 9: Training of employees is crucial step of ICT implementation which needs to be
considered by TUI group.
15
Yes May be No
0
1
2
3
4
5
6
7
8
9
Frequency

What according to you is crucial step of ICT implementation which
needs to be considered by TUI group? Frequency
Drafting of ICT plan and polices 5
Training of employees 8
Addressing security and privacy 3
TASK 3
3.1 Research Evaluation Techniques
Summative Assessment means the assessment of participants in which the focus is on the
result of research. It is usually takes place after participants have completed units of works at the
end of each terms. This present research is summative assessment because the outcomes of the
research is depends on the participants views and opinions. By this method it will be easy to
evaluate how study objectives are been attained and what mainly the research focuses on.
Moreover, it enable in investigating outcomes attained at last. So, it emphasise on results rather
than how research is been progressed. Here, the areas are highlighted which required
improvement in future. Thus, on basis of it evaluation of research is been done.
Formative Assessment included diagnostic testing is a range of formal and informal
assessment procedures which is conducted by teachers during the learning process in order to
modify teaching and learning activities so that student could improve their skills. This technique
is used to analyze how overall research processes were followed and study was conducted. So, it
16
Drafting of ICT plan and
polices
Training of employees
Addressing security and
privacy

evaluates process rather than outcomes. Alongside this, it is highlighted that whether procedure
was effectively followed or not. Thus, it enables in making improvements in procedure of
conducting research. The scholar can reflect on their method or process. Hence, several
instruments can be used for it.
3.2 Interpretation
Theme 1: Yes, majority of UKCBC students were aware about digital technological
advancement.
Interpretation: The above survey conducted via questionnaire from 20 UKCBC students
and it is determined that majority of participants are aware of digital technological advancement
as supported by 14 people. They said that they are familiar with the advance technologies which
are used by people in surrounding like computers, smart phones and others. On the other hand,
there are 2 respondents who are not aware of the digital technology as they said as they do not
use advance technologies in their daily life and this is only the reason they are not aware of
digital technologies. In addition to this, there are 4 people who are confused and do not have
adequate answer, as either they are aware or may be not.
Theme 2: Information communication technology is the most beneficial tool of digital
technology for travel and tourism organization.
Interpretation: The above survey conducted via questionnaire from 20 UKCBC students
and it is determined that information communication technology is most beneficial tool of digital
technology for travel and tourism as said by 8 people. As per their perspective, Information
Communication technology (ICT) is one of the best way to raise the customer satisfaction level.
As supported by authors in literature review, travel and tourism has always relied heavily in
automation to provide customer service and advancement in technologies changes the way
people travel and the new development promise an event more interactive as well as exciting
experience. On the contrary, social media is the most beneficial tool of digital technology for
travel and tourism organisation as it allows reshaping the travel agencies and raise the customer
satisfaction. Whereas there are 5 students who are supporting to cloud computing as one of the
best tool is advantageous for travel and tourism sector as it has raises the efficient and improved
the cash flow of the business.
Theme 3: Yes, majority of UKCBC students were aware about information communication
technological advancement.
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Interpretation: The above survey conducted via filling questionnaire from 20 UKCBC
students and it is determined that majority of participants were aware about the information
communication technological advancement as said by 10 respondent. They said that ICT is not a
new or any critical concept as it included internet, mobile phones, computers that makes the
work easy and fast conveying of information. As per the views in literature review, Information
and Communication Technologies is the technologies which provide access to information
through telecommunications. On the other hand, 4 students were there who are not aware of ICT
as they are still relied on traditional things. Whereas, 6 are confused either they are aware of ICT
or not.
Theme 4: Communication information to large number of travellers is the major benefit
benefits TUI will experience after incorporating use of ICT.
Interpretation: The above survey conducted via questionnaire from 20 UKCBC students
and it is determined that there are many benefits of ICT in travel and tourism but majority of
participants are supporting communication information to large number of travellers. 9 students
said that with the emergence of internet, informations are communicated within in seconds to
customers. As secondary information supported that after ICT it becomes very easy for the
tourism company to reach the target audience across the international boundaries in a single click
in the keypad after the beginning of web technologies, mobile, computer etc. and it has
transformed the landscape of the travel and tourism globally.
Whereas, there are 6 students who are supporting first option that ICT benefited
presentation of record and reports as large amount of information can be store, analyse and share
with the help of ICT. As views in literature supports that ICT allows better decision making by
storing, processing, analysing as well as sharing huge amount of information in the system like
computers, USB, cell phones etc. and it also helps in taking better decisions. On the contrary,
there are 5 participants who said that ICT increases the productivity of employees as they
become highly technical employees.
Theme 5: Huge investment and Security of traveller's information are the major limitation
TUI will face after incorporating use of ICT.
Interpretation: The above survey conducted via questionnaire from 20 UKCBC students
and it is determined that huge investment and risk of overloaded information are the major
limitation TUI will face after incorporating use of ICT as 16 respondents are supporting. As
18

views in literature review supports that, organisation face in the cost of ICT infrastructure as it is
very expensive. Further it is not also easy for all to transformed the organisation into
digitalisation as it required huge amount of money along with the cost of innovation and it is also
very risky for organisation to maintain traveller informations. Whereas, there are 4 respondent
who said that organisation in travel and tourism sector faces risk of overloaded information.
Theme 6: Information and digital competence is important for the TUI to implement use of
ICT.
Interpretation: The above survey conducted via questionnaire from 20 UKCBC students
and it is determined that information and digital competence is very important for TUI to
implement use of ICT as supported by 8 people. They said that with the use of ICT, company can
acquire huge amount of information through internet which is a great benefits and ICT is one of
the popular tool of digitalisation and thus make the organisation digital competence as they gain
competitive advantages. On the other hand, there are 7 respondents who said that ICT provides
auxiliary information which is very important for the organisation. In addition to this, 5
respondents are supporting that ICT brings improvement in diversity as company can hire
employees from different areas as well as acquire information from other sectors.
Theme 7: Yes, majority of UKCBC students think that TUI will able to explore E- tourism
with the help of ICT.
Interpretation: The above survey conducted via questionnaire from 20 UKCBC students
and it is determined that majority of student are supporting that TUI can explore E-tourism with
the help of ICT as supported by 11 respondents. They provide there justification that E-tourism
that it determines the competitiveness of the company by taking advantage of Internet for
rearranging internal process, extranets for developing transactions with the trusted partners as
well as effective interaction of stakeholders via internet. Whereas, there are 5 participates were
confused either TUI will able to explore or not. 4 are not supporting that ICT ciuld able to
explore E-tourism.
Theme 8: Yes, E- tourism by TUI will help in growth and development of tourism business.
Interpretation: The above survey conducted via questionnaire from 20 UKCBC students
and it is determined that E-tourism by TUI helps in growth and development of tourism business
as E-tourism raises the productivity and popularity of the tourism business and brig smoothness
in the work. It also allows personal interaction with stakeholders which is also a great
19

opportunity for growth of the business. It also reduces the cost of operations. On the contrary,
there are 7 respondents who are confused either to E-tourism by TUI will help in growth and
development of tourism business or not.
Theme 9: Training of employees is crucial step of ICT implementation which needs to be
considered by TUI group.
Interpretation: The above survey conducted via questionnaire from 20 UKCBC
students and it is determined that training of employees is crucial steps of ICT implementation
which needs to be considered by TUI as supported by 8 employees. They said that training is one
of the best way to implement Information Communication Technology (ICT), as training bring
confidentiality in the work as well as it motivates employees. As views in literature supported
that, training also solve these all issues as well as successful implementation of ICT such as
employees resistance, lack of skills and knowledge etc.
On the other hand, there are 5 respondents who are supporting that in order to implement
ICT in a systematic way it is better to draft plans and policies of ICT as it avoid confusion as
well as issues like risk of personal information etc. are also solved in a desire manner. Whereas,
there are 3 students who are supporting that organisation needs to address security and privacy
because it very challenging for company to maintain the privacy and security of the travellers. As
supported from authors in literature review section, the formation of policies and plans a will
also address the security and privacy issues further policies and plan also bring smoothness
during implementation as manager anticipate all the barriers or challenges and has planned
actions for them.
3.3 Recommendations
From the above data collected, evaluated and interpreted, researcher has identified some
recommendations for TUI in implementing Information Communication Technology (ICT) in
the functions and operations of the company are as follows-
Organising training and development is one of the best way to implement Information
and Communication Technology (ICT) as it raises skills and knowledge of employees as well as
also avoid employee resistance. TUI can call experts for providing training to them so that their
technical knowledge can be enhanced.
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In addition to this, researcher also recommended that TUI should formulate effective
policies and plan so that all the security and privacy concerns are addressed earlier. Further, it
also avoids confusion and direct a clear path to employees (Fisher, Yefimova and Yafi, 2016).
Further, from the above analysis, researcher also recommended that, TUI should have
technologies that are integrated to the advance technologies. Older and outdates technologies do
not able to integrated with highly advance technologies, So it is important that technological
infrastructure should be updated. By having updated technologies, the implementation of ICT
becomes easy and effective.
Moreover, researcher suggested that the technologies that company is using or
implementing should be align with the business strategies so that the desire goals and objectives
of company could be accomplished because the main reason or purpose for implementation ICT
is to improve the performance as well as raise productivity.
Scholar also recommend that TUI should monitor and control all the activities or
technologies so that employee feel valued and sense of cooperation from seniors. Further,
monitoring also improves the performance as well as remove errors and mistakes during the
usage (Siddiq, Scherer and Tondeur, 2016).
Further, there will be more research can be conducts on this topic such as:
 Researcher could only focus on benefits of ICT specially.
 Scholar could also focus on principle of ICT like user friendly system,
environment sustainability etc.
 Scholar could also emphasize only on challenges of ICT like privacy and security
concern and carry out study.
TASK 4 - POSTER
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1
The Influence of Digital Technology in Travel and Tourism Sector
Introduction
Background
The travel and tourism has always relied heavily in automation to provide customer service. Technological advances have
changes the way people travel and the new development promise an event more interactive as well as exciting experience.
Aim To examine the impact of Information Communication technology (ICT) in travel and tourism industry. A study on Tourism
Union International Group (TUI).
Objectives:
 To understand the concept of Information Communication Technology (ICT).
 To determine the significance of Information Communication Technology (ICT) in the success of tourism enterprise.
 To identify the challenges faced by tourism company in implementing Information Communication Technology within
organisation.
 To provide ways for implementing Information Communication Technology (ICT) in the company.
Research Questions:
 What is the concept of Information Communication Technology (ICT)?
 What is the significance of Information Communication Technology (ICT) in the success of tourism enterprise?
 What are the challenges faced by tourism company in implementing Information Communication Technology within
organisation?
 What are the ways for implementing Information Communication Technology (ICT) in the company?
Rationale of Research
Technology has transformed the landscape of travel and
tourism industry globally and it has become one of the most
popular topics. The reason for selection of topic Information
and Communication Technology (ICT) is effective and high
speed infrastructure of ICT as well as software application in
the travel and tourism industry. Thus, with studying this topic,
research will gain knowledge and understanding of benefits
and challenges of ICT. Further, the personal interest of
researcher in this particular topic is also another reason for
selecting the topic as scholar is highly interested in identifying
the impact of Information Communication technology (ICT) in
travel and tourism industry
Research Methodology
 Research Methods: Qualitative
 Research approach: Inductive
 Sampling: Random
 Data collection: Primary Questionnaire
 Data Analysis: Qualitative
Theme 1: Yes, majority of UKCBC students
were aware about digital technological
advancement
Yes May be No
0
2
4
6
8
10
12
14
Frequency
Interpretation: The above survey conducted
via questionnaire from 20 UKCBC students and
it is determined that majority of participants are
aware of digital technological advancement as
supported by 14 people. They said that they are
familiar with the advance technologies which
are used by people in surrounding like
computers, smart phones and others.
Theme 2: Information communication
technology is the most beneficial tool of
digital technology for travel and tourism
organization
Social media
Information communication technology
Cloud computing
0 1 2 3 4 5 6 7 8
Frequency
Interpretation: The above survey conducted
via questionnaire from 20 UKCBC students
and it is determined that information
communication technology is most beneficial
tool of digital technology for travel and
tourism as said by 8 people. As per there
perspective, Information Communication
Theme 3: Yes, majority of UKCBC
students were aware about information
communication technological advancement
Yes
May be
No
Interpretation: The above survey conducted
via questionnaire from 20 UKCBC students
and it is determined that majority of
participants were aware about the information
communication technological advancement as
said by 10 respondents. They said that ICT is
not a new or any critical concept as it included
internet, mobile phones, computers that makes
Theme 4: Communication information
to large number of travellers is the
major benefits TUI will experience after
incorporating use of ICT
Presentation of records and reports
Increased productivity of employees
0
1
2
3
4
5
6
7
8
9
Frequency
Interpretation: The above survey
conducted via questionnaire from 20
UKCBC students and it is determined that
there are many benefits of ICT in travel
and tourism but majority if participants are
supporting communication information to
large number of travellers
Theme 5: Huge investment and Security of
traveller’s information are the major
limitation TUI will face after incorporating
use of ICT
Huge investment
Security of traveler's information
Risk of overload information
0 1 2 3 4 5 6 7 8
Frequency
Interpretation: The above survey conducted via
questionnaire from 20 UKCBC students and it is
determined that huge investment and risk of
overloaded information are the major limitation
TUI will face after incorporating use of ICT as
16 respondents are supporting. As views in
literature review supports that, organization face
in the cost of ICT infrastructure as it is very
expensive
Theme 6: Information and digital
competence is important for the TUI to
implement use of ICT
Information and digital
competence
Auxiliary memory
Improvement in diversity
Interpretation: The above survey conducted
via questionnaire from 20 UKCBC students
and it is determined that information and
digital competence is very important for TUI
to implement use of ICT as supported by 8
people. They said that with the use of ICT,
company can acquire huge amount of
information through internet which is a great
benefits and ICT is one of the popular tool of
digitalisation and thus make the organisation
digital competence as they gain competitive
advantages.
Theme 7: Yes, majority of UKCBC students
think that TUI will able to explore E-
tourism with the help of ICT
Interpretation: The above survey conducted
via questionnaire from 20 UKCBC students
and it is determined that majority of student
are supporting that TUI can explore E-tourism
with the help of ICT as supported by 11
respondents.
Theme 8: Yes, E- tourism by TUI will
help in growth and development of
tourism business.
Yes May be No
0
1
2
3
4
5
6
7
8
9
Frequency
Interpretation: The above survey
conducted via questionnaire from 20
UKCBC students and it is determined
that E-tourism by TUI helps in growth
and development of tourism business as
E-tourism raises the productivity and
popularity of the tourism business and
brig smoothness in the work of
operations development of tourism
business or not.
Interpretation: The above survey conducted via
questionnaire from 20 UKCBC students and it is
determined that training of employees is crucial steps
of ICT implementation which needs to be considered
by TUI as supported by 8 employees. They said that
training is one of the best way to implement
Information Communication Technology (ICT), as
training bring confidentiality in the work as well as it
motivates employees. As views in literature
supported that, training also solve these all issues as
well as successful implementation of ICT such as
employee’s resistance, lack of skills and knowledge
etc.
CONCLUSION
From the above research its has been concluded that digital
technology plays a key role in the growth and development of
travel and tourism industry. Reptr has focused on Information
Communication Technology (ICT) tool of digital technology
which has great importance in the travel and tourism
businesses
REFERENCES
Warner, T. 2017. Pop music-technology and creativity: Trevor Horn and the digital revolution. Routledge.
Worthington, D.L. and Bodie, G.D. eds., 2017. The sourcebook of listening research: Methodology and measures. John Wiley & Sons.
Theme 9: Training of employees is crucial step of ICT implementation
which needs to be considered by TUI group.
Drafting of ICT plan and
polices
Training of employees
Addressing security and
privacy

CONCLUSION
From the above research its has been concluded that digital technology plays a key role in
the growth and development of travel and tourism industry. Report has focused on Information
Communication Technology (ICT) tool of digital technology which has great importance in the
travel and tourism businesses. Further, report also concluded that ICT also allows effective
supply chain management and customer management relation in order to combines into a
respective source which assist a variety of operations, selection of products, ordering,
accomplishment, tracking, payments and reporting to be performed with one casual to use
instrument.
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