Enhancing Brand Awareness and Customer Satisfaction through Mobile Marketing: A Study on Ryanair

TA S K 4
Research project

Aim and objective
Aim
Identification of the key attributes present in mobile
marketing for enhancing brand awareness along with
customer satisfaction of business: A study on Ryanair
Objectives
To understand the significance of mobile marketing in
airline sector
To identify the key attributes in mobile marketing which
enhances customer satisfaction level
To assess the range of factors that must be present which
indulging into practices of mobile marketing
To recommend the effective ways through which Ryanair
can improve its mobile marketing practices

Research methodology
Research design: Exploratory
Research approach: Inductive
Data collection: primary (Questionnaire),
Secondary (books, journals and online
articles)
Sampling: 50 customers of Ryanair
Data analysis: Qualitative (Themes)

Theme 1: Majority of the respondents lies under age
group of 25 to 30 years
20-25 years 25-30 years 30-35 years 35 and above
0
5
10
15
20
25
Age
Series1