Different Market Entry Strategies for Emerging Markets - Case Study: Toyota

This presentation explores the different market entry strategies to enter into the emerging market, with a case study based on Toyota. It aims to determine global entry strategies, identify globalisation factors, investigate ethical challenges, and recommend strategies to overcome issues. The presentation also discusses the changing trend of globalization era and the beneficial changes for businesses with increasing globalization. The research outcomes conclude that globalisation offers wide scope for business expansion into new emerging markets.

Background
 The reason to conduct this study is to explore the different market entry strategies to enter into the
emerging market.
 Importance of this study is explored the both positive and negative side of globalisation business in order
to enter into the new market growth.
 There has been present both side of the international business one is positive and second is negative.
 So the study identify and measure the both side of the global business and its impact on the business.

Aims & Objectives
Aims : “To determine the different market entry strategies to enter into the emerging market”. Case
study based on Toyota.
Objectives
 To determine the different global entry strategies for the business in emerging market
 To identify the globalisation factors that affect the business environment.
 To investigate the ethical challenges that business facing while entering into emerging market .
 To recommend the ways and strategies to get overcome from the issues.

Theme 1: Aware about the changing trend of
globalization era
Yes No May be
0
2
4
6
8
10
12
14
16 15
3
2
Frequency

Theme 2: Beneficial change for business with
increasing globalization
10
5
5
Emerging of global brand
Innovation
Market expansion

Communication outcomes
On the basis of above research outcomes it has been concluded that globalisation is having the wide scope
to spread the business into new emerging market.
Besides, study has been explained about the market entry strategies or the different routes through
company can open up the new innovation growth.
Study explored the different factors of market entry strategies and defined the scope of globalisation
benefits on the overall study.
Besides, that research also conducted a survey where they collect information from employees to know
the benefits and challenges they facing at global market.
Overall it has been found out that emerging market entry growth is beneficial for the company to expand
the operation into new market.

Recommendation
In order to expansion and growth the global entry modes are the most significant to gain the best
advantage results and growth.
In order to recommend the different modes to Toyota to gain the market successful results and profit
earning.
Such as the new business growth that helps to determine the new developing channel.
Such as Toyota can adopt Licensing route through a business can permits a company in the target country
to use the property of the licensor.
In this method usually contains the intangible property such as trademark, patents and production
techniques.
The best method that would be suggested to the company is Franchising where they given franchise of the
company to other dealer who already have good market image.

REFERENCES
Ang, S. H., Benischke, M. H. and Doh, J. P., 2015. The interactions of institutions on foreign market entry
mode. Strategic Management Journal.s 36(10). pp.1536-1553.
Alvesson, M. and Sköldberg, K., 2017. Reflexive methodology: New vistas for qualitative research. Sage.
De Villa, M. A., Rajwani, T. and Lawton, T., 2015. Market entry modes in a multipolar world: Untangling
the moderating effect of the political environment. International Business Review. 24(3). pp.419-429.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research project. Sage.