Effects of sustainability on supply chain management

This research project aims to identify the significance of sustainability in improving supply chain management within the hospitality industry, specifically focusing on the Holiday Inn brand. The investigation includes a literature review and the use of a questionnaire to collect primary data. The research methodology follows a positivism research philosophy and a quantitative approach. The findings will provide insights into the importance of sustainability and ways to promote it in the hospitality industry.

Research project

EXECUTIVE SUMMARY
The present investigation proposed about the effects of sustainability on supply chain
management. In context to hospitality sector, sustainability in supply chain is extend beyond go
green. It is helpful in improve the productivity of business and saves money. Aim of present
investigation is identify the significance of sustainability in improving supply chain management
within hospitality industry. Literature review is conducted for achieving research objectives with
the help of implementing secondary sources. There has been research methodology conducted by
using the research onion. In this, positivism research philosophy has been used because it is
related to quantitative method and provide relevant information. For collect the data and
information, primary method of data collection has been considered. In this, questionnaire has
been conducted through including the different questions related to effects of sustainability on
supply chain management.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
Background of Research.........................................................................................................1
Background of Research.........................................................................................................1
Aim.........................................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
METHODOLOGY..........................................................................................................................3
Research philosophy...............................................................................................................3
Research Approaches.............................................................................................................3
Research Strategy...................................................................................................................3
Research Choice.....................................................................................................................4
Data collection........................................................................................................................4
Sampling.................................................................................................................................5
Data analysis...........................................................................................................................5
Time horizon..........................................................................................................................5
MAIN BODY AND FINDINGS.....................................................................................................6
CONCLUSION..............................................................................................................................22
RECOMMENDATIONS...............................................................................................................22
REFEFENCES...............................................................................................................................23

TITLE: Effects of sustainability on supply chain management.
INTRODUCTION
Background of Research
Sustainability in hospitality sector has come to longer way arrival of the in- room
recommendations to reuse the towels as well as save the water. The business is taking one of the
mature approach that mainly includes sound environmental policies and social responsible
practices. In the hospitality industry, sustainability saves the money through minimizing wastage
and spending. The sustainability is important in supply chain management is to develop
partnership opportunities because environmental responsibility is necessary factor (Al-Aomar
and Hussain, 2018). Practicing the eco- awareness in each aspect of business helps in improving
reputation and legitimize organisation. Holiday Inn is American brand of the hotels and was
founded in year 1952. It is one of the largest chain of hotels and headquarter is in Denham. Well
established supply chain management can help hospitality sector to gain the competitive benefits.
Using the strategy relates to supply chain assists to make improvement in services and quality of
hotel.
Background of Research
The current research is concerned to know about significance of sustainability in order to
make improvement supply chain management within hospitality industry. Conducting the
present investigation helps in understanding about the concepts involved in research in detailed
manner. In hospitality sector, supply chain management develop relationship with work and
supplier with better ordering system in order to make improvement in the level of services
towards consumers. This investigation is performed in professional and personal context. In
personal context, understanding of an investigator can be enhanced regarding the sustainability
and supply chain management within hospitality sector (Ertuna, Karatas-Ozkan and Yamak,
2019). On the other hand, in professional context research skills and core competencies of an
investigator can be maximised. Through this, researcher can find the complexities faced by the
hotels regarding sustainability. Hotels faces the issues regarding improving the sustainability in
supply chain management. Other than this, investigator conduct same kind of a research in the
future.

Aim
“To identify the significance of sustainability in improving supply chain management
within hospitality industry.” A study on Holiday in
Research Objectives
• To develop basic understanding regarding the sustainability in context of hospitality
industry.
• To identify the significance of supply chain management within Holiday in.
• To determine the ways for promoting sustainability within hospitality industry.
Research Questions
• What is sustainability in context of hospitality industry?
• What is the significance of supply chain management within Holiday in?
• What are the different ways for promoting sustainability within hospitality industry?

METHODOLOGY
Research methodology is defined as the techniques that used to determine and analyse the
information regarding specific subject area. It allows reader to evaluate critically the reliability as
well as overall study. Research onion was mainly created by Saunders et. al. in 2007 that explain
stages through which research needs to be pass when developing methodology (Filimonau and
Naumova, 2020). Different stages involved in research onion given below:
Research philosophy
This layer of research onion explains pictorially different aspects of an investigation to be
planned or examined to come up with effective research design. The research philosophies are of
different types for an instance interpretivism and positivism research philosophy (González-
Torres, Rodríguez-Sánchez and Pelechano-Barahona, 2020).
Justification: In conducting research philosophy, positivism research philosophy has been
used as this is on quantitative research method and provide the authentic information regarding
effects of sustainability on supply chain management.
Research Approaches
The research approach is explaining as procedures as well as plans for conducting the
research that span stages from the broader assumptions to the data collection in detailed manner
and analysis methods. The deductive and inductive are various types of the research approaches.
Inductive approach moves from particular observations to the wider generalisations. Deductive
approach to an investigation is one that the people are related with the particular investigation
area (Govindan and et. al., 2020).
Justification: In this investigation, deductive research approach has been considered
because this is concerned with creating the hypothesis as per the existing research subject related
theory. This is related with deducting the conclusion from the premises.
Research Strategy
The research strategy is explained as plan in order to conduct an investigation. It guides an
investigator to find out the better research strategy to collecting the information regarding the
particular subject are. There are different types of research strategies for an instance survey,
interview, focus groups, observation and others (Gutiérrez-Martínez and Duhamel, 2019).

Justification: In order to performing present investigation, survey research strategy has
been considered. It is the unique method to gathering data and information from the large
number of respondents about effects of sustainability on supply chain management. The main
reason behind using survey method id that it has an ability to collect the more information and
having availability of the validated information. This research strategy is effective in providing
the authentic and reliable information so that positive outcomes can be attained (Hong, Zhang
and Ding, 2018).
Research Choice
The qualitative and quantitative are different types of the research choices. The qualitative
method is effective in permit for an in- depth investigation. it is mainly designed in such a
manner that assist in reveal perception and behaviour of the target audience with references to
the particular research area. On the other hand, quantitative research method is systematic
phenomena through collecting the quantifiable data and also performing the statistical. It is
mainly quantifying issue through way of generating the numerical data that can be effectively
transformed into the usable statistics (Horng and et. al., 2018).
Justification: In current research, there has been quantitative research used. Reason
behind selecting the quantitative method is that this gives actual facts and figures concerned to
effects of sustainability on supply chain management (Ozturkoglu, Sari and Saygili, 2019).
Data collection
It is concerned with collect data and information with the help of using reliable and
authentic sources. Secondary and primary are various methods of data collection. In the primary
method, new information can be collected. In the secondary method, information can be
collected by using the existing sources (Hossain, Kannan and Raman Nair, 2020).
Justification: In this investigation, primary data collection method used as this si effective
in giving new as well as reliable information related to specific subject area. By using this
method, questionnaire has been developed on the basis of effects of sustainability on supply
chain management.
Sampling
Sampling is mainly used to make inferences about the whole population. In an
investigation, samples are easy to gather the information from because they are cost- effective

and convenient. The sampling is of two different types for an instance probabilistic and non-
probabilistic sampling (Hussain, Al-Aomar mand Melhem, 2019).
Justification: In conducting the investigation, 40 respondents has been selected through
implementing random sampling method. Benefit of using random method sampling is that it
provides equal chance to the selected participants so that they can able to give their viewpoint
regarding specific subject area.
Data analysis
For analysis gathered data from primary method, thematic analysis method has been
considered. In this, themes, tables, graphs and interpretation are on questions basis mentioned in
the questionnaire (Metaxas, Chatzoglou and Koulouriotis, 2019).
Time horizon
It is related to using the effective method for completion of a research within mention period
of time. Cross- sectional and longitudinal are two different types of the time horizon.
Justification: In this research, cross- sectional time horizon has been used. The reason
behind using this time horizon is that it allows an investigator to compare the various variables at
similar time. Using this time horizon is beneficial in completing an investigation within given
time period (Modica and et. al., 2020).

MAIN BODY AND FINDINGS
In this, questionnaire has been developing for collection of information by using primary
method of data collection. On the other hand, discussion has been conducted on the basis of
literature review that are linked to research objectives.
QUESTIONNAIRE
Name:
Age:
Gender:
Q1) Do you have understanding about sustainability in context to hospitality sector?
a) Yes
b) No
Q2) What is the significance of supply chain management within Holiday in?
a) Reduce costs
b) Helps in continuous improvement
c) Improve management information
Q3) According to you, why is sustainability important for the hospitality industry?
a) Conserving Energy
b) Using Organic Amenities
c) Reducing Waste
Q4) As per your perspective, does sustainability in improving supply chain management
within hospitality industry?
a) Yes
b) No
Q5) What is the importance of sustainability in improving supply chain management
within hospitality industry?
a) More partnership opportunities
b) Improve reputation
c) Going towards green
Q6) What are the various ways for promoting sustainability within hospitality industry?
a) Re-use grey water

b) Recycling
c) Minimize energy
d) Prevent wastages
Q7) What are the different issues faced by hospitality sector regarding managing
sustainability?
a) Climate change
b) Water pollution
c) Global warming
Q8) What benefits Holiday Inn hotel can gain from managing the sustainability in supply
chain management?
a) Reduced environmental impact
b) Improve continuity of supply
c) Connects your customers with products
d) Protecting against reputational damage
Q9) As per your opinion, what are the different factors affecting on the supply chain
management within hospitality sector?
a) Strategic supplier partnership
b) Customer relationship
c) Level of information sharing
Q10) What are the different challenges faced by the Holiday Inn hotel related to the supply
chain management?
a) Costing
b) Product lifecycle traceability
c) Lack of training
d) Creation of new demands from customers
Q11) Recommend ways to overcome from the supply chain management issues within
hospitality sector.
Frequency Table
Q1) Do you have understanding about the sustainability in context
to hospitality sector?
Frequency

a) Yes 35
b) No 5
Q2) What is the significance of supply chain management within
Holiday in?
Frequency
a) Reduce costs 10
b) Helps in continuous improvement 20
c) Improve management information 10
Q3) According to you, why is sustainability important for the
hospitality industry?
Frequency
a) Conserving Energy 15
b) Using Organic Amenities 10
c) Reducing Waste 15
Q4) As per your perspective, does sustainability in improving
supply chain management within hospitality industry?
Frequency
a) Yes 30
b) No 10
Q5) What is the importance of sustainability in improving supply
chain management within hospitality industry?
Frequency
a) More partnership opportunities 12
b) Improve reputation 18
c) Going towards green 10
Q6) What are the various ways for promoting sustainability within
hospitality industry?
Frequency
a) Re-use grey water 10
b) Recycling 10
c) Minimize energy 10
d) Prevent wastages 10
Q7) What are the different issues faced by hospitality sector
regarding managing sustainability?
Frequency
a) Climate change 10
b) Water pollution 12

c) Global warming 18
Q8) What benefits Holiday Inn hotel can gain from managing the
sustainability in supply chain management?
Frequency
a) Reduced environmental impact 10
b) Improve continuity of supply 10
c) Connects your customers with products 10
d) Protecting against reputational damage 10
Q9) As per your opinion, what are the different factors affecting on
the supply chain management within hospitality sector?
Frequency
a) Strategic supplier partnership 16
b) Customer relationship 14
c) Level of information sharing 10
Q10) What are the different challenges faced by the Holiday Inn
hotel related to the supply chain management?
Frequency
a) Costing 10
b) Product lifecycle traceability 10
c) Lack of training 8
d) Creation of new demands from customers 12
THEME 1: Understanding about the sustainability in context to hospitality sector
Q1) Do you have understanding about the sustainability in context
to hospitality sector?
Frequency
a) Yes 35
b) No 5

Interpretation: From given graph, this has been interpreted that there are 35 participants and
they said that they have proper understanding concerned with sustainability in hospitality sector.
Sustainability provides the public relations benefits over competing operations about going
green. There are remaining 5 respondents which are not aware about the sustainability with in the
hospitality industry.
THEME 2: Significance of supply chain management within Holiday in
Q2) What is the significance of supply chain management within
Holiday in?
Frequency
a) Reduce costs 10
b) Helps in continuous improvement 20
c) Improve management information 10

Interpretation: The mention graph states about the significance of the supply chain
management in hotels. There are 10 respondents which said that the supply chain management is
helpful in minimize the cost of operations of hotels. On the basis of 10 respondents that supply
chain management is helpful in continuous improvement of hotels. There are 10 remaining
respondents which said that supply chain management is helpful in improving the management
information of Holiday Inn hotel in significant manner.
THEME 3: Sustainability important for the hospitality industry
Q3) According to you, why is sustainability important for the
hospitality industry?
Frequency
a) Conserving Energy 15
b) Using Organic Amenities 10
c) Reducing Waste 15

Interpretation: As per mention graph, it has been stated that sustainability is necessary for
hospitality sector. There are 15 respondents and as per their opinion that conserving energy in
hospitality sector is mainly entails two pronged approach like efficiency and reduction. Company
can begin through provide the training to staff members in behaviour that minimize the energy
use. 10 participants are agreeing with using the organic amenities with in hospitality sector. The
organic products leave lighter carbon footprint as comparison to others. There are 15 remaining
respondents which are agree with minimize the wastage. According to them, wastage can be
reduced to cut down the food wastage and source food locally.
THEME 4: Sustainability in improving supply chain management
Q4) As per your perspective, does sustainability in improving
supply chain management within hospitality industry?
Frequency
a) Yes 30
b) No 10

Interpretation: As per the mention graph, it has been examined that 30 participant’s opinion
that sustainability in improving supply chain management within hospitality industry. There are
10 remaining participants which are disagree with mention statement.
THEME 5: Importance of sustainability in improving supply chain management
Q5) What is the importance of sustainability in improving supply
chain management within hospitality industry?
Frequency
a) More partnership opportunities 12
b) Improve reputation 18
c) Going towards green 10

Interpretation: On the basis of 12 respondents that importance of sustainability in improving
supply chain management within hospitality industry is to increase the partnership opportunities.
As per the perspective of 18 respondents that sustainability in improving the supply chain
management is helpful in improve reputation of an organisation. There are 10 remaining
respondents which are agree with going towards green to improving the supply chain
management.
THEME 6: Various ways for promoting sustainability within hospitality industry
Q6) What are the various ways for promoting sustainability within
hospitality industry?
Frequency
a) Re-use grey water 10
b) Recycling 10
c) Minimize energy 10
d) Prevent wastages 10
Interpretation: This has been examined as per mention graph that there are 10 respondents
which said that re- use of the grey water is one of the effective way to promoting the
sustainability in hospitality sector. On the basis of 10 respondents that recycling is better ways to
promote sustainability. 10 respondents are agreeing with reduce energy. There are 10 remaining
participants which are agree with reduce the wastages.
THEME 7: Issues faced by hospitality sector regarding managing sustainability
Q7) What are the different issues faced by hospitality sector Frequency

regarding managing sustainability?
a) Climate change 10
b) Water pollution 12
c) Global warming 18
Interpretation: From the given graph, it has been stated that there are different issues faced by
hospitality sector regarding managing sustainability. According to 10 respondents which said
that climate change is main sustainability issues. There are 12 respondents and according to them
water pollution is the main issue as it impacts on the hospitality sector sustainability. There are
18 remaining respondents which are agree with global warming sustainability issue with in
hospitality sector.
THEME 8: Benefits Holiday Inn hotel can gain from managing the sustainability in supply
chain management
Q8) What benefits Holiday Inn hotel can gain from managing the
sustainability in supply chain management?
Frequency
a) Reduced environmental impact 10
b) Improve continuity of supply 10
c) Connects your customers with products 10
d) Protecting against reputational damage 10

Interpretation: On the basis of 10 respondents that the main benefit Holiday Inn hotel can gain
from managing the sustainability in supply chain management is to minimize the environmental
impact. There are 10 respondents which said that managing sustainability in the supply chain
management is helpful in improving the supply continuity. According to viewpoint of 10
respondents that managing sustainability is effective in connect consumers with the products and
services. There are remaining 10 respondents which are agree with protecting against
reputational damage.
THEME 9: Different factors affecting on the supply chain management within hospitality
sector
Q9) As per your opinion, what are the different factors affecting on
the supply chain management within hospitality sector?
Frequency
a) Strategic supplier partnership 16
b) Customer relationship 14
c) Level of information sharing 10

Interpretation: This has been examined from mention graph that there are various factors
affecting on the supply chain management within hospitality sector. On the basis of 16
respondents that strategic supplier partnership is main factor that mostly impacting supply chain
management in hospitality industry. 14 respondents are agreeing with managing the customer
relationship in better manner. There are 10 remaining respondents and according to them level of
sharing the information is one of the most important factor.
THEME 10: Challenges faced by the Holiday Inn hotel related to the supply chain
management
Q10) What are the different challenges faced by the Holiday Inn
hotel related to the supply chain management?
Frequency
a) Costing 10
b) Product lifecycle traceability 10
c) Lack of training 8
d) Creation of new demands from customers 12

Interpretation: There are 10 respondents which said that costing is main challenge such as
material cost, holding cost and material ordering cost. There are 10 respondents and as per their
opinion that product lifecycle traceability arisen the challenge. On the basis of viewpoint of 8
respondents that lack of training arising the more issues related to the sustainability within
Holiday Inn hotel. There are remaining 12 respondents which are agree with creation of new
demands from customers.
Discussion
Significance of supply chain management within Holiday in
From the above mention information in literature review, it has been analysed that supply
chain management is an integral part of every business. The primary role of supply chain
management is to improve customer service standards and reduce the overall operational costs.
There are some of the benefits of having an efficient SCM which include improves customer
service, minimizes cost, increases profitability, reduces asset cost. Holiday Inn focused on
streamlining the process systematically so that customer satisfaction and brand reputation are
optimized. Under minimizing cost head, Holiday Inn that acquire raw materials from different
vendors to make their products, it is important to keep a track on the available inventory. Under
profitability, hotel can focus on operational cost of automated supply chain management system
which is quite low as compared to the benefits it provides. It helps the hotel to take calculative
decisions that can increase sales and win customer trust. For reducing asset cost, Holiday Inn

might choose to deliver the orders from the manufacturer's plant and not from its physical
warehouse. These small changes in planning can save a huge asset maintenance cost. In this
way, a well-managed supply chain can help your business grow on the larger scale.
Understanding regarding the sustainability in context of hospitality industry
It has been discussed in literature review that the function of sustainability is very important
in this particular industry. The parameters which are important for the industry like electricity,
water, goods which are durable and consumable and it results into the creation of waste. The
waste can be recycled in the form of furniture, equipment, appliances, bulbs etc. In latest years,
green technology comes in the market as a very strong point and which is available at
economical prices. Many hotels have begun to use the green technology Such projects are based
on technology that uses the alternate source of energy like solar, air, wind etc. to produce energy.
By reducing spending and waste, money can be saved and it is all possible by incorporating the
sustainable strategy. This approach is useful in creating the public relation via environment. To
embrace sustainability, there is another important reason for hotel industry. Sustainability helps
the hotel industry in becoming cost effective, better guest experience, improved brand image.
Adapting towards sustainability platform will transform the hospitality industry into a known
place of work for the employees. To shape a great future for the hotel industry, the sustainability
factor importance has been increased.
Significance of supply chain management within Holiday in
This has been examined in literature review that supply chain management is an
important parameter of every business. The chief role of supply chain management is to reduce
the operational costs and to improve customer service standards. There are some of the
advantages of having a well-organized SCM which include better customer service, minimizes
cost, increases profitability, reduces asset cost. Holiday Inn focused on to make the process
smooth so that brand reputation and customer satisfaction can be increased. Under minimizing
price head, it is important to keep a track on inventory when we order raw materials from
different vendors to make their products. Under profitability, in comparison to the benefits it
provides hotel should focus on functional cost which is quite low of automated supply chain
management. For increasing the sales and winning the customer trust, functional cost can help in
taking the calculative decision. In terms of reducing asset cost, rather than delivering the orders
from physical warehouse, Holiday Inn might choose to deliver the orders from the

manufacturer's plant. For saving a huge maintenance cost, these small changes can be helpful. In
this way, an effective supply chain can help the business to grow on the larger scale.
Ways for promoting sustainability within hospitality industry
It has been examined from the literature review that sustainability can be defined as for
fulfilling the needs of present and future generations, natural ecosystem provide support
continuously to life and resources. Through energy, water utilization, hospitality industry has its
impact on the environment. To stand out perfectly, hospitality industry has to focus on certain
key facts which include conserving energy, reducing waste, using organic amenities. Under
energy conservation head it focused on two-point approach: efficiency and reduction. Under
reduction term it includes turning off lights, adjusting thermostats appropriately and reminder to
guests about the use of towels or electricity. For effective approach, organisations use green
technology and products like solar panels and LED lights. Under minimizing waste head, the
industry can focus on reducing the food waste or grow it on site. For reducing waste, installing
water efficient products such as water purifiers can also help in making the difference. Under
organic amenities head it include all those products which are organic, natural and no chemicals
are involved in it. For example, toiletries, food and fragrances. An industry can make a good
impression and potentially save money by incorporating sustainable strategies into it.

CONCLUSION
It has been concluded from above mention research report that sustainability in hospitality
sector can contribute to provide the resources in order to meet present and future generations.
There has been discussion about the different research objectives that mainly attained in
literature review part. There has been discussed about the significance of supply chain
management within Holiday inn. Ways for promoting sustainability within hospitality industry
has been discussed. Research methodology plays a necessary part in conduct an investigation as
it includes various layers considered in an investigation. There has been positivism research
philosophy, deductive research approach, quantitative research method, primary method of data
collection, random sampling method and thematic sampling method. There has been survey
research strategy used as it collects the data from large number of respondents. Thematic
analysis method has been used to collect the more information.
RECOMMENDATIONS
By analysing the above study, some of the recommendations is given below to the higher
authorities of Holiday Inn in order to improve supply chain management and sustainability
within hospitality industry:
• It is suggested to respective organisation to enhance supply chain visibility and assess
training programs as it help them in proper execution as well as management of
supply chain which in turn leads to increase in performance in an effective manner
• In addition to this, managers of Holiday Inn are required to focus on providing better
guest experience to customers by investing in technologies as it impact positively on
mind set of customer and develop brand image as well
• Moreover, organisation can follow all the environmental regulations as impact on the
operations and performance of Holiday Inn. Along with this, it also helps respective
organisation in maintaining sustainability at marketplace in an appropriate manner.

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