Impact of Digital Technology on Performance and Operation of Business : Case Study

Added on - 22 Jul 2020

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RESEARCH PROJECT(Part 1)
TABLE OF CONTENTSTABLE OF CONTENTS..............................................................................................................2TASK 1............................................................................................................................................41. INTRODUCTION.......................................................................................................................4Overview......................................................................................................................................41.1 Aim and Objectives...............................................................................................................41.2 Objectives:.............................................................................................................................41.3 Research Questions................................................................................................................4TASK 2............................................................................................................................................42.1 Rational..................................................................................................................................42.2 Why I chose...........................................................................................................................5METHODOLOGY..........................................................................................................................5Research Design..........................................................................................................................5Research Approach......................................................................................................................6Research Philosophy....................................................................................................................6Research Type.............................................................................................................................7Data Collection Method...............................................................................................................7Sampling technique.....................................................................................................................8Data Analysis...............................................................................................................................8Ethical Consideration...................................................................................................................8TASK 3............................................................................................................................................93.1 Literature Review..................................................................................................................93.2 Timeline...............................................................................................................................14REFERENCES..............................................................................................................................15ABSTRACT..................................................................................................................................17INTRODUCTION...........................................................................................................................1Overview......................................................................................................................................1Aim and Objectives.....................................................................................................................1Rational........................................................................................................................................2METHODOLOGIES.......................................................................................................................21. Data collection method............................................................................................................2
Sampling technique.....................................................................................................................2Data analyse.................................................................................................................................22. Ethical consideration...............................................................................................................33. RESULTS AND FINDING.........................................................................................................34. Frequency distribution tables...................................................................................................3CONCLUSION................................................................................................................................76 RECOMMENDATION................................................................................................................8REFERENCES..............................................................................................................................10APPENDIX 1.................................................................................................................................11SAMPLE : 1..................................................................................................................................11SAMPLE : 2..................................................................................................................................12SAMPLE : 3..................................................................................................................................13
TASK 11. INTRODUCTIONOverviewIn present era the digital technology is referred as one of most essential section for everyorganisation because it allows to have sustainable development. By having an appropriateconsideration of digitalisation the issues in terms of business activities can be resolved. There arevarious tools which are being referred by businesses for effective development of opportunities.Classification of such tools can be as social media, digital services, CRM, etc. By having aneffective consideration of digital technology the businesses firm can easily meet the standards interms of administration, communication, storage, etc. (Edward, 2010). Present study is focusedon the understandingabout the impact of digital technology on the performance and operation ofbusiness enterprise: A case study of Marks and Spencer UK. It means the digital technology alsohas a relation with business operations.1.1 Aim and ObjectivesAim:To explore the understanding about the impact of digital technology on the performanceand operation of business enterprise: A case study of Marks and Spencer UK1.2 Objectives:To understand the use of digital technology in the businessTo identify factors associated with digital technology and its relationship with functionalvaluesTo assess the effect of digital technology on the business performance.1.3 Research QuestionsHow digital technology is being used in the business?Which factors impacts the application of digital technology and how it relates tofunctional values?TASK 22.1 RationalIn present study, the application of digital technology has been considered as critical term.Also, the impact of such application on business performance and values is also a major concernbehind the project. Such kind of measures has been taken into account by researcher because
many businesses are investing on up gradation of technology in process but the results of suchinvestment has not been measured previously. It has motivated expert to select the topic andensure about the understanding of digital technology (Bilbao-Osorio, Dutta and Lanvin, 2013).Along with this, another rational of the present study is to bridge the gap identified in previousstudies. In this respect the application of literature section is being taken into account in desiredmanner. Moreover, majority of businesses are having expansion in terms of technologydevelopment so it is also essential to understand and explore the impact of such developments onthe business.2.2 Why I choseThis topic is selected as I have personal interest for the same and this will help me toboost up my future carrier. Apart from this, I have personal interest for this topic. With change intime, there are many changes that has taken place with respect to strategies that are applied bythe business and all these will help me to develop my skills and capabilities.METHODOLOGYResearch methodology is one of significant aspect of every study, it allows to have effectiveapplication of tools and techniques which assist in accomplishment of research. By having aneffective consideration of research methodology the overall research can be scheduled in desiredmanner. In this, different kinds of values are being referred by the experts such as design,philosophy, approach, collection, sampling and analysis. By having an effective reference ofsuch process the effectiveness of conducting a research can be advanced in critical manner. Inthis, consideration of ethical framework and limitations is also significant so that key outcomecan be attained in desired manner (Zumitzavan and Michie, 2015). It is necessary for researcherto have selection of methodological section because it assist in examination of key factors inmore significant manner. In present study, selection of methodology will provideunderstandingabout the impact of digital technology on the performance and operation of business enterprise.Research DesignIn order to meet the outcome and objectives of the investigation, researcher can focus ondiverse forms of research platforms according to nature of the investigation. It means the natureof subject need to be referred by experts in desired manner. There are different kinds of designswhich are being employed by researchers as per nature of subject. Classification of such designscan be as descriptive, semi-experimental, explorative and meta- analytic. With an application of
design the determination of factors related to subject can be taken into account in significant way(Johnson and Christensen, 2010).For present study the selection of descriptive design will be considered as critical part. Itwill allow to have long term development in terms of present study. With an assistance of this,results of the study can be attained in more appropriate manner. Selected design allows to havein-depth collection of data so that better outcome can be attained. In descriptive study theresearcher allows to have analysis of different factors in order to resolve the research problem.By having a reference of such design the investigator can easily have examination of diversefacts and information which are associated with digital technology and its impact on the businessoperation.Research ApproachIn addition to this, it can be said that there are two different kinds of research approacheswhich are generally being accessed by the experts in order to accomplish objectives.Classification of such approaches can be as inductive and deductive approach. Application ofinductive approach allows to have significant observation of diverse evaluation tools which areassociated with the study. With an assistance of this, essential information about the subject canbe gathered so that outcome can be attained. On the other hand the deductive approach assist inapplication of general rule which assist in managing functions regarding research study (Khalid,2009).For effective accomplishment of the present stud, the inductive approach will beemployed the researcher. With an assistance of this, scholar can easily draw a base of conceptand knowledge which assist in meeting the objectives. The nature of approach makesinvestigation more reliable tool for the present study. It will allow todetermine the importance ofdigital technology and its effectiveness for business.Research PhilosophyIt is referred as an ideology that a person holds. It is one of key reason that expertsconsider application of philosophy as an ideological application in the study. By having anapplication of research philosophy the researcher can have better control over diverse factorsrelated to the research work. Classification of key philosophies can be as interpretivism andpositivism. In addition to this, it can be said that positivism is the philosophy which is used toapply different scientific methods of data collection as per natures of investigation (Zumitzavan
and Michie, 2015). It allows to have logical and reasoning data collection in order to offer bettersupport to the study. On the other side, interpretivism philosophy is referred as method whichprovides effective collection of data on the basis of small sample size. It is a tool which also haveassociation with the assumption of researcher towards concepts and theories employed.For present investigation the selection of interpretivism philosophy will be taken intoaccount by the researcher. With an application of such measures the experts can have efficientdata collection and ensure that key outcome is being accomplished. Application of interpretivismfactors will allow to haveidentification of factors associated with digital technology and itsrelationship with functional values.Research TypeThere are majorly two kinds of research which are basically employed by researchers inorder to meet the outcome. In addition to this, it can be said that classification of such researchtypes is as qualitative and quantitative. In order to have effective accomplishment of the presentstudy, qualitative measures of study will be employed. In this, theoretical as well as graphicalpresentation of data will be taken into account (Johnson and Christensen, 2010). It will allow toensure that specific information about the subject is being collected and presented to meet theobjectives. In this, in-depth investigation about application of digital technology and its impact inoperation will be referred as critical aspect.Data Collection MethodIn order to have appropriate consideration of research study, the experts need to focus onselection of data collection methods. There are basically two kinds of data collection methodssuch as primary and secondary. Primary are those methods which are gathered for the first time(Khalid, 2009). On the other hand, secondary are those that are gathered with the help of books,journals, online sources, etc. in primary there are tools like questionnaire, interview, focusgroups, etc. Interview is conducted in which respondents are called personally and open endedquestions are asked. Questionnaire consists of both open and closed ended questions. Bothprimary and secondary methods will be applied by the researcher. For primary investigator willmake use of questionnaire and questions will be framed by the experts on the basis of designedobjectives. Questionnaire method of collection of data is considered as effective and efficientmethod. It helps in collection of data from large population. Other than this, secondary datacollection will be completed with a help of diverse journals, books and sources. In this, it is
necessary to make sure that secondary sources accessed are offering relevant and validinformation (Eason, 2014). In addition to this, it can be said that access to articles which arerelated to digital technology are need to be evaluated in standardised manner.Sampling techniqueTechnique selection of sampling is also essential to refer by the management so that goalsand objectives can be accomplished in desired manner. In addition to this, it can be said thatthere are different kinds of technique which need to be referred by experts such as probabilisticand non-probabilistic. In order to have effective development of the standards the present studywill be focused towards probabilistic approach. In this, random sampling will also be taken intoaccount for continuous opportunities. Along with this, it can be said that experts can focus on 10managers of M&S, London for effective data collection. By having a consideration of suchmeasures the issues in terms of primary collection can also be resolved in desired manner. It willallow to have information abouteffect of digital technology on the business performance.Data AnalysisIt is significant for every researcher to have focus on effective analysis of collectedinformation. Research data analysis can be done in two forms qualitative and quantitative. Inorder to have analysis of present study the researcher can focus on qualitative measures. It meansthe analysis of information will be presented in theoretical manner as well as graphical value. Inthis, thematic approach of data analysis will be employed to have authentic understanding aboutthe subject. By having a proper valuation of such measures the different themes on the basis ofquestionnaire will be framed by the experts. It will assist in development of key terms about thesubject. It meansassess to the effect of digital technology on the business performance can betaken into account by having a proper reference of data collection method. Along with this,themes will provide in-depth analysis of factors which are essential to have the understandingabout the impact of digital technology on the performance and operation of business enterprise.Ethical ConsiderationIn order to meet the standards of research study, it is necessary for experts to have focus onethical values. By having an effective consideration of ethical valuation the experts can meet theobjectives. It has been noticed that there are number of ethical standards which need to befollowed by members in order to have sustainable development. It is necessary for investigator tohave focus on valid and reliable information gathering. In order to meet the reliable content
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