The Impact of Social Media on Travel and Tourism Planning

Added on - 21 Feb 2021

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Research Project (Part 2)
Table of ContentsChapter One: Introduction...............................................................................................................11.1 Research Aim and Rationale.................................................................................................11.2 Research Questions...............................................................................................................11.3 Research Objectives..............................................................................................................11.4 Significance of the Research.................................................................................................1Chapter Two: Literature Review....................................................................................................22.1 Introduction of Literature Review.........................................................................................22.2 Main Body.............................................................................................................................2Concept of tourism planning.......................................................................................................2Impact of social media on tourism planning on Trailfinders......................................................2Challenges which can be faced by Trailfinders in tourism planning..........................................32.3 Conclusion of Literature Review..........................................................................................3Chapter Three: Methodology...........................................................................................................43.1 Research Approach...............................................................................................................43.2 Research Strategy/Methods...................................................................................................43.3 Research Methodology..........................................................................................................43.4 Research Instruments/Tools..................................................................................................43.5 Sampling:..............................................................................................................................43.5.1 Identifying Population and Research Site..........................................................................53.5.2 Sampling Strategy..............................................................................................................53.6 Ethical Implications..............................................................................................................5Chapter Four: Findings...................................................................................................................6Chapter Five: Discussion...............................................................................................................14Chapter Six: Conclusion, Recommendations and Implications for Further Research..................17REFERENCES..............................................................................................................................18
Chapter One: Introduction1.1 Research Aim and RationaleAim:“To determine the impact of social media on tourism planning. A Study on Trailfinders.”Rationale:This research is important because this is based on using social media techniques inlearning tourism business. So researcher came to know about different social media platformwhich can be used for official purpose and benefits which can be acquired (Al-Badi, Tarhini andAl-Sawaei, 2017). In future, if researcher or reader conduct business in tourism sector then theycan perform it easily. This investigation provides information about issues which arise with useof social media platforms and ways to deal with this.1.2 Research QuestionsWhat is the concept of tourism planning?How social media puts an impact on tourism planning for Trailfinders?What are the challenges which can be faced by Trailfinders in tourism planning?1.3 Research ObjectivesTo investigate the concept of tourism planning.To evaluate the impact of social media on tourism planning on Trailfinders.To determine the challenges which can be faced by Trailfinders in tourism planning.1.4 Significance of the ResearchThis research is important because this creates base for future study topic which might be“factors which has to be considered while using social media marketing”. This creates properunderstanding about conducting researcher and assist in making proper changes in working style(Bellini and Pasquinelli, 2017). Some times, there are some issues which arise in using socialsites, so with studying it, researcher is able to identify ways to deal with it. In future, ifresearcher is allotted, then it is easy to analyse which technique has to be used to get proper andrelevant conclusion and recommendations.1
Chapter Two: Literature Review2.1 Introduction of Literature ReviewLiterature review is the section in which there is collection of information fromsecondary information about research objectives. Under this chapter there will use of completeand specific information about social media and it is collected from properly dated and authenticsources (Campagna and et. al., 2015).2.2 Main BodyConcept of tourism planningAs per view of John Dudovskiy, 2019 Tourism planning refers to the process in whichthere is discussion about different factors which has to be considered for planning trips. There isdifference in demand of consumers, so it is important for managers to understand about reasonsdue to which changes in demand of consumer happen and take it in consideration. These days,there is more trend among people for travelling because of different reasons such as official trip,business tour, family trips, etc. and they have difference in demand. Hence managers ofTrailfinders must have complete and specific information about various demand which areavailable in market to consumers. So it managers of Trailfinders wants to get success in industry,then they must proper plan tour plans and communicate to client's in effective manner (Fardousand et. al., 2017). This provides satisfactory services to consumers and hay want to avail servicesfrom this association. There is frequent change in demand of consumers, hence first analyse whatis the demand of consumers and their budget afterwards communicate about tour plans andpolicies.Impact of social media on tourism planning on TrailfindersAs per MATTHEW HUDSON, 2019 Social media is the platform under which there aredifferent websites and applications through which people can share content, emotions, etc. witheach other. This is the way in which there is frequent revert to individuals. In organisation. Inorder to plan tourism activities, managers can use different social media tools because this us thefactor with the help of which they get to know about changes which are taking place in industry.These days, use of social media tools are used for collecting information about different tourpackages (Healy, Van Riper and Boyd, 2016). With the help of social media tools, managers ofTrailfinders get ease in marketing of services to consumers and collecting their views. Hence it is2
clear that social media techniques are used for collecting information, communicating withconsumers and collecting information about competitor's policies.Challenges which can be faced by Trailfinders in tourism planningAs per view of Frederic Gonzalo, 2019 It is not easy to plan tour activities for consumersbecause there is difference in their demand because of time, budget, etc. Managers ofTrailfinders have to analyse properly market and then take actions for getting it in appropriatemanner. There are different issues and challenges which is faced by management of Trailfindersin tour planning, some of the them are discussed as under-Changes in trends- there are many changes which are occurring in trends because ofexternal market or purpose of traveling. This is the major challenge which is faced byTrailfinders in understanding changes in consumer demand. So they are not able to plan tourismactivities in appropriate manner (Hudson and Hudson, 2015).Rise in competition- Competition among similar organizations is the other challengeswhich personnel of Trailfinders face. There are other organizations are well with are dealing insimilar sector, hence it is tough for managers of Trailfinders to analyse their policies and providemore better services.2.3 Conclusion of Literature ReviewFrom the above discussed secondary information, it is analysed that tourism planning isthe way through which future actions can be planned for providing best tour plans. With use ofsocial media platforms, it is easy for managers to communicate and collect information which istrending in market (Kim and Fesenmaier, 2017). But at the last, some issues such as increment incompetition, frequent change in trends, etc. are also discussed due to which tourism planning cannot done in appropriate manner.3
Chapter Three: Methodology3.1 Research ApproachResearch approach is the way through which planned and organized way of conductinginvestigation can be known. In this investigation, there is use of deductive approach apart frominductive because this is the through which research can get to know about whole concept ofsocial media and its impact on business operations properly and considering all the aspects(Kiráľová and Pavlíčeka, 2015).3.2 Research Strategy/MethodsThere are two methods of conducting research i.e. qualitative and quantitative method.Qualitative method is most appropriate because this is based on non- mathematical aspect sandeasy for reader to understood because information is presented in graphical and diagrammaticformat.3.3 Research MethodologyResearch methodology is the section which presents different techniques used inconducting investigation. In order to make investigation relevant and authentic, this chapter isincluded in research.3.4 Research Instruments/ToolsThere are two tools for collecting information i.e. primary and secondary. In thisinvestigation, both the methods are used through which accurate and more appropriateinformation can be known about social media. Primary information is gathered throughquestionnaire in which researcher interact with different individuals. While secondaryinformation is collected through online sources because this is the way through which in- depthinformation about role of social media on business activities can be analyzed (Lew, 2017).3.5 Sampling:Sampling is the procedure under which some candidates are selected for collectinginformation under primary method because it is not possible for researcher to collect informationfrom whole crowd.4
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