Gender Diversity and Workplace Equality in DHL Organization

This study critically examines the relevance of equality and diversity within the workplace, focusing on DHL organization. It analyzes the behaviors that support equality and diversity, the effect of diversity in the workplace, and the role of equality in eliminating diversity. The study provides recommendations to reduce diversity in DHL Heathrow Flight Assembly Centre.

Research Project Part- 2

Executive summary
Gender diversity plays vital role in key success and growth of companies, in workplace it
means that female and male workers are recruited at a consistent and similar rate, are paid fairly
without making any discriminations. The current study is based on DHL organization which falls
under list of leading services providers in UK. It explains a research method that has been used by
researcher like deductive, thematic as data analysis and others while carrying out their
investigation. Furthermore, organization by following potential suggestions and recommendations
has been enhancing their business performance in effective manner. From current research, it has
been identified that management are doing well job in context of building corporate culture, they
are doing a lot of things which is quite beneficial for overall business practices. It has been
determined that company by providing fair growth opportunities to staff increase satisfaction level
rather than before.

Table of Contents
Executive summary.............................................................................................................................2
INTRODUCTION...............................................................................................................................3
Research aim and objectives...........................................................................................................3
Research Methodology........................................................................................................................4
DATA ANALYSIS.............................................................................................................................6
DISCUSSION..................................................................................................................................14
CONCLUSION.................................................................................................................................16
RECOMMENDATION.....................................................................................................................16
REFLECTION...................................................................................................................................17
REFERNCES....................................................................................................................................18
Appendix.......................................................................................................................................19

INTRODUCTION
Research aim and objectives
Research Aim
“To critically examine the relevance of equality and diversity within the workplace. This
helps in managing diversity within the organization. This study is highly significant in accurately
providing the key idea related with the workplace discrimination.”
Research Objectives
 To identify the behaviours that support equality and diversity in the chosen organisation
 To analyse the effect of diversity in the workplace
 To showcase the role of equality to eliminate the diversity from workplace
 To provide a desirable recommendation to reduce the diversity in DHL Heathrow Flight
Assembly Centre.
Research Questions
 What are the behaviours that support equality and diversity in the chosen organisation?
 What is the effect of diversity in the workplace?
 What is the role of equality to eliminate the diversity from workplace?
 What is the recommendation to reduce the diversity in DHL Heathrow Flight Assembly
Centre?
Rationale
This topic in turn has been significantly used because it helps in critically evaluating the key role
related with the equality and diversity and the key inclusion within the workplace. However,
cultural diversity is considered to be one of the most debatable topics. This study is carried out
because of the personal as well as the academic interest. This study will be useful in providing the
key knowledge related with the diversification theory. This study is useful in effectively analysing
the key concepts of diversity helps DHL Supply Chain to provide for their employees diverse
workplace with equal opportunities.

Research Methodology
Research methodology is specific techniques or process utilized to determine, procedure,
select and analyse information about chosen topic. It is one of the best paths through which
scholars need to conduct their investigation. It shows the right methods through which investigator
formulate objectives and present outcomes from data obtained while conducting research. This
chapter permits reader to critically examine a study’s overall reliability as well as validity.
Research philosophy-
This method helped to achieve study aim and objectives, it can relate to actual view on how
philosophy supports to addressing them. Research philosophy is distinguished into two categories;
interpretivism and positivism. In respect of current study, researcher can use interpretivism
approach, because it aid investigator to comprehend human interest included in research (Pham,
2018). It can help to studied in greater degree of depth. Researcher uses this method because it
helps to inspect assumption existing in current work that explain varied respondents point of view.
Research approaches-
It is the next stage of research onion model that can use by researcher to gather a lot of data
related to above subject. It is divided into two different forms such as descriptive and inductive
research approaches. In context of current study, for finding out suggestions and final outcome of
investigation, scholar has gone with descriptive research method because it help to cater better
hand to support for kind of research form which has been chosen by investigator (Tuffour, 2017).
Investigator uses this approach because it provide flexibility to them and also aid to examine
detailed information.
Research strategies-
This method follow primary research procedure that help researcher to gather more info and
in detailed data in regard to topic. Under qualitative research, investigator prepares open ended
questions to collection information from chose participants relate to diversified culture of
organization (Weller and et.al., 2018). With the help of this method scholar can record and examine
potential suggestions or opinion of respondents about company case study.
Data analysis-
It is simplest and easiest procedure of research methodology, it systematically applying
logical and statistical methods to describe, recap, condense and illustrate as well as examine data.

In respect of current study, investigator has shown trust upon specific method that is thematic data
analysis approach. Through this method researcher interpretate data gathered from each participant
and show their responses in effective manner. By using this approach researcher interpretate
gathered data in ethical and systematic manner (Nowell and et.al., 2017).
Data collection-
In simple words, it is procedure of collecting and then measuring data on variables interest,
in a well established systematic form that allow individual to answer stated questions of research
and examine results. Secondary and primary are two commonly referred tools of this approach. For
this research, scholar has collect varied data with help to primary data collection tool in which
investigator has gone through different data types by conducting survey of chosen participants of
DHL.
Data Sampling-
It is statistical analysis method utilized to chose, examine and manipulate a respective
subset of info points to determine trends and patterns. For selecting right people who are able to
response in effective manner, researcher has been chosen simple random sampling approach
through which they chose 50 employees of company to determine their valuable point of views or
opinion regarding impact of gender diversity on performance & corporate culture of DHL.
Ethical consideration-
In procedure of carrying out the current investigation for firm, scholar has followed the
range of the diverse type of ethical problem which is connected with the same in study. As
researcher, has taken up the approval of all selected participant beforehand themselves. Also they
have made assure that better level of confidentiality is maintained throughout the procedure of
carrying out research in context of firm. They 8also have collected information from the reliable
source, which is really very important. Researcher should also take approval before taking personal
data about company, which is important and cover under this approach

DATA ANALYSIS
Theme 1: The maximum numbers of respondents are female.
PARTICULARS NUMBER OF
RESPONDENTS
% OF RESPONDENTS
Female 30 60%
Male 20 40%
TOTAL 50 100%
Female Male
0%
10%
20%
30%
40%
50%
60%
70%
60%
40%
% OF RESPONDENTS
% OF RESPONDENTS
Interpretation: This study is carried out from 50 employees of DHL Heathrow Flight Assembly
Centre. However, among them 60% established the fact that, the maximum numbers of respondents
are female. This in turn states that female within the organization are given much more priority
which helps in maintaining workplace diversity within the company. This states that the company
is not bias between the male and female and there is no gender discrimination. This helps in
boosting up the morale of the employees and work significantly. The respondents tends to state
that, there seems to be a sense of gender equality within the workplace setting where both the
males and females tends to have equal access to the rewards, opportunities, resources regardless of
the gender of the individual person within the organization. 40% of the employees within the
organization are males. There seems to be a degree of gender equality within the company which in
turn is considered to be highly relevant in improving the working performance and operational
efficiency.

Theme 2: The maximum numbers of respondents are between the age group of 31 to 50 years.
PARTICULARS NUMBER OF
RESPONDENTS
% OF RESPONDENTS
under 20 5 10%
21-30 9 18%
31-50 22 44%
above 50 14 28%
TOTAL 50 100%
under 20 21-30 31-50 above 50
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
10%
18%
44%
28%
% OF RESPONDENTS
% OF RESPONDENTS
Interpretation: This study is carried out from 50 employees of DHL Heathrow Flight Assembly
Centre. However, among them 44% established the fact that, they belong to the age group of 31 to
50 years. The employees within the organization belong to the diverse age groups. 10% of the
employees belong to the age group of under 20. However, 18% of the employees belong to the age
group of 21 to 30 years and the 28% of the employees belong to the age group of above 50 years.
This means people of all age group are respected and are hired in accordance to their skills and
capability to carry out work. This means all the individuals within the company despite of their age
group must be respected. Employees who are young in age have more knowledge associated with
the technology and the older group of people know how the market works and what are the needs
of the customers.

Theme 3: The maximum numbers of respondents are first line managers.
PARTICULARS NUMBER OF
RESPONDENTS
% OF RESPONDENTS
General assistant/Clerk 8 16%
Team Leader/Supervisor 10 20%
First Line Manager 22 44%
Senior manager 7 14%
Other 3 6%
TOTAL 50 100%
General assistant/Clerk
Team Leader/Supervisor
First Line Manager
Senior manager
Other
0%
10%
20%
30%
40%
50%
0.16 0.2
0.44
0.14
0.06
% OF RESPONDENTS
% OF RESPONDENTS
Interpretation: This study is carried out from 50 employees of DHL Heathrow Flight Assembly
Centre. However, among them 44% established the fact that, first line managers in turn mainly
focuses on taking key relevant decision and assign roles and responsibilities to each individual.
Each individual within the organization tends to carry out different roles according to their
knowledge and own skill set. This means diverse employees in the company has different job roles
to perform. This means that 16% of the employees are general assistant. However, 20% of the
employees are team leader. 14% of the employees are senior manager. 6% of the employees belong
to other different job roles.
Theme 4: The maximum numbers of respondents tends to have direct reports.

PARTICULARS NUMBER OF
RESPONDENTS
% OF RESPONDENTS
Yes 33 66%
No 17 34%
TOTAL 50 100%
66%
34%
% OF RESPONDENTS
Yes
No
Interpretation: This study is carried out from 50 employees of DHL Heathrow Flight Assembly
Centre. However, among them 66% established the fact that, they have access to the direct reports.
There are supervisors within the organization who in turn tends to have access to the dozen of
decision which helps in making relevant set of information. This is considered to be highly
significant in assigning the key roles and responsibilities and ensuring that work within the
organization is performed with utmost degree of accuracy and efficiency. The direct reports helps
in ensuring if there is any sort of discrimination is going on and helps in taking viewpoints of the
subordinates to improve the operational efficiency of the business.
Theme 5 What's the gender of your line manager (person you are reporting to)?
PARTICULARS NUMBER OF RESPONDENTS % OF RESPONDENTS
Female 30 60%
Male 20 40%
Total 50 100%

Interpretation- Gender diversity increase employees as well as business performance and
productivity even better. It put positive impact on DHL business practices and operations in
positive manner. In context of above statement, respondents said that in organization most line
manager are female, who are able to manage each and every activity in effective manner by taking
right decisions. Out of 50, 30 participants are in favour of first option, they think that female
workers as line manager are handling and managing performance of staff. Rest of 20 respondents
are in favour of second option. According to them, within company gender of line manager is male.
THEME 6 Are you satisfied with the opportunities to progress provided to you by the company
(training, coaching etc.)?
PARTICULARS NUMBER OF
RESPONDENTS
% OF RESPONDENTS
Very satisfied 40 80%
Very unsatisfied 10 20%
Total 50 100%

Interpretation- In recent time, in order to retain skilled applicants for long organizations
like DHL and other do a lot of efforts and give workers chance to grow, which is quite beneficial
for business as well candidates in term of increasing sales and motivational level. Majority of
respondents are in favour of first option, they are highly satisfied with the progress chances
provided to them by organization which direct influence commitment level and enhance their
productivity even better. While rest of 10 out of 50, are not satisfied they think that opportunities
given by firm is not that much good.
Theme 7 In last five years, have you been promoted?
PARTICULARS NUMBER OF RESPONDENTS % OF RESPONDENTS
Yes 35 70%
No 15 30%
Total 50 100%

Interpretation- There are varied types of key factors available in world of business,
company can use to shows gender diversity at workplace. Management can provide fair progress
chances, incentives on basis of staff performance and promote them after recognizing their hard
work & abilities. Out of 50 respondents, 30 are agreed from above statement, they are promoted in
last five years, because of their work, skills and knowledge. They can feel really very happy just
because of being promoted at workplace. Furthermore, it can analysed that 20 respondents chose
second option that is no. They did not have been promoted in last five eras.
Theme 8- How well has the management played the role to build a good corporate culture?
PARTICULARS NUMBER OF RESPONDENTS % OF RESPONDENTS
Very well 41 82%
Not very well 9 18%
Total 50 100%
Interpretation- Management in organization do a lot of attempts and conduct activities to
build a good corporate culture at workplace that is very essential for company in term of building
strong brand image in market place or industry where DHL operate. In regard to above statement,
out of 50 participants, 41 respondents are agreed or in favour of it. They think that management
played their role in effective manner to build better corporate environment. Moreover, rest of the 9
are thinking that to build business culture management were not playing good role.
Theme 9: The maximum numbers of respondents are highly satisfied in the rank of 1 to 5 with
the equality policy of the company.
PARTICULARS NUMBER OF
RESPONDENTS
% OF RESPONDENTS
Unsatisfied 3 6%

Unsatisfied un-satisfied 5 10%
Neutral 7 14%
satisfied 16 32%
Highly satisfied 19 38%
TOTAL 50 100%
Unsatisfied
Unsatisfied un-satisfied
Neutral
satisfied
Highly satisfied
0%
5%
10%
15%
20%
25%
30%
35%
40%
6% 10% 14%
32%
38%
% OF RESPONDENTS
% OF RESPONDENTS
Interpretation: This study is carried out from 50 employees of DHL Heathrow Flight Assembly
Centre. However, among them 38% established the fact that, they are highly satisfied and will rate
the equality policy of the company at 5 out of 5. The employee within the organization in turn has
been treated equally. This in turn tends to state that, the employees within the company in turn has
not been discriminated on the basis of case, race, religion, gender, age, nationality, tradition, etc.
the company in turn creates safe working environment for both female as well as male within the
organization. Equal opportunity within the company in turn is considered to be highly useful which
eventually helps in improving the operational performance and productivity of the business. The
equality policy adopted by the company helps in building the loyalty of the customers and brand
reputation of the company.
Theme 10: The maximum numbers of respondents are not aware of any instances of bullying
or discrimination on the gender background at workplace.
PARTICULARS NUMBER OF
RESPONDENTS
% OF RESPONDENTS

No 39 78%
Yes 11 22%
TOTAL 50 100%
No Yes
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
78%
22%
% OF RESPONDENTS
% OF RESPONDENTS
Interpretation: This study is carried out from 50 employees of DHL Heathrow Flight Assembly
Centre. However, among them 78% established the fact that, there is no such activity associated
with the bullying or discrimination on the gender background has been carried out within the
organization. The company focuses on carrying out the business operations in an ethical and
reliable manner by improving the working conditions and stringent rules and policies.
However, discrimination and bullying within the workplace in turn eventually effects the
performance and effect the mental health of the individual person.
DISCUSSION
From the above carried out study it has been significantly evaluated that, diversity
management within the organisation is considered to be of utmost importance because it helps in
engaging diverse cultural group of people within the organisation with different backgrounds,
nationality and religion. It helps the employees of the organisation in understanding each other’s
culture and religion and creates a positive working environment (Ravazzani, 2016). It is
considered to be very useful because it helps in improving the productivity and performance of the
organisation by collaborating all the employs in order to work together. This way it helps in
improving the reputation of the company and brand value of the organisation. Dynamic corporate
infrastructure and energetic work environment helps in creating positive space for the employees
within the company. Them ploys must work in a collaborative manner in order to provide excellent

business performance and flourish the business activity massively. The diversity within the
workplace can be effectively managed by creating diversity friendly policies. Management of the
company can also effectively manage diversity within the organisation by reassessing employee
benefits and providing diversity training to the employees of the organisation (Mous, Massoud and
Ayoubi, 2020).
Giving appropriate training to employees in order to work in a collaborative manner with
diverse group of people. Building diversity and hiring people from diverse background and
nationality is significant for improving the work culture and environment. This way it is useful in
respecting each other’s opinion and belief. Measuring the efforts of the employs and establish in
diverse mentors ship is also one of the key significant measure in order to manage diversity within
the organisation (Shresha, and Taylor, 2017). 60% of the employees within the organization in turn
are females. However, there is a high degree of gender equality within the company where both the
males and females tends to have equal access to the rewards, opportunities, resources regardless of
the gender of the individual person within the organization.
There are diverse group of people within the company who belong to varied age groups and
designations. This helps in improving the working condition and operations of the business
(Lambert, 2016). Diverse group of people have different mindset and knowledge this way it helps
in taking appropriate set of decision which helps in significantly improving the operations and
attain operational goals and objectives. The equality policy within the organization is significant
because it helps in encouraging the various individuals to perform all the functions with utmost
degree of accuracy. The employees within the organization has not been discriminated on the basis
of case, race, religion, gender, age, nationality, tradition, etc. the company in turn creates safe
working environment for both female as well as male within the organization. The equality policy
helps in motivating and encouraging the employees which is useful in the attainment of the
operational efficiency.
The equality policy adopted by the company helps in building the loyalty of the customers and
brand reputation which is significant for sustainable working of the business for the long run
(Kamales, and Knorr, 2019). However, bullying and discrimination within the workplace in turn
eventually results in the low degree of motivational level and high degree of stress within the
employees of the organization. This leads to high degree of employee turnover and can adversely
affect the performance of the individual employee within the company. Female workers as line
manager are handling and managing performance of staff. The workplace diversity is considered to
be as phenomenal because it helps in improving and also directly influencing and managing the
performance of the staff. . Management can provide fair progress chances, incentives on basis of

staff performance and promote them after recognizing their hard work & abilities. This is one of
the key factor which is useful in promoting the equality and diversity within the organization. Good
corporate culture at workplace that is very essential for company in term of building strong brand
image in market place or industry where DHL Heathrow Flight Assembly Centre operates.
However, the cultural diversity within the organization is useful in effectively improving the
retention and is highly significant in reducing the cost. It helps in reducing and eliminating the
negative stereotypes and also personal bias related with diverse cultural groups.
CONCLUSION
By summarizing up current study, it has been concluded that DHL organization in order to
promote equality and diversity at workplace, conducting a lot of hard work and then successfully
build positive corporative culture. Management effectively understanding the needs of workers and
by providing facilities to them are increasing their motivational and productivity level, which is
quite beneficial for business in term of enhancing business performance extent. By using varied
techniques or approaches to decrease diversity issues or conflicts within business workplace, that
may be impact on working abilities of staff and consumers services firm build positive brand image
in market place. Furthermore, it has been summarized that organization management by targeting
diversified facilities for varied consumers based retaining customers for longer period of time and
gain profit by increasing their purchasing power. By developing healthy and productive teams at
workplace, organization is creating good corporative culture which helps workers to deliver quality
and appropriate services to their clients like British Airways. Moreover, it has been concluded that
by using the most effective and suitable research methods researcher effectively gather information
about workers experience while working in DHL. It makes them able to understand that company
is performing very well and doing many things for staff betterment.
RECOMMENDATION
From above analysis, it has been identified that most workers are totally satisfied by
obtaining all the things at workplace providing by management of DHL Company. In order to
make environment more effective for staff manager of organization can follow further possible
suggestions which are very beneficial and helpful for them.
 There effective methods or procedures available in market, firm can use to reduce diversity
in business. Management should hire people from only one location which make them able
to reduce diversity, it also help manager to handle people belong to one specific area with
same nature or behaviour. The manager should reduce the diversity by selecting people

from one place to work. It is the best method for getting desired outcomes. If the manager
does this, then the diversity will not increase due to that.
 Another approach company must use to reduce diversity at workplace is existing employee
training. Leaders by providing training and arranging workshops for workers reduce
diversity as it make them able to work better instead of hiring new applicants belong to
diverse culture.
 Management must spread one culture at workplace which has been followed by local
people, because it also helps to reduce workplace diversity. It can be said that by following
and building specific corporate culture in organization, diversity can effectively reduced.
REFLECTION
There are a lot of things, I learned while conducting this research which is helpful for my
further assignment. I learned how to manage time in order to delivery appropriate outcomes at the
end of investigation. I learned time management skill, which now make me able to accomplish my
work on timely manner. With the help of this skill I can deliver quality work and satisfied my
client. I can say that while conducting research related to chosen topic, I faced a lot of issues,
during gathering data. All the respondents have different opinion and point of view which create a
lot of confusion. Due to this I had not be able to decide which one is right and suitable for my
research findings. After taking suggestion from experience person who have better knowledge
about that thing, I had work effectively.
By using varied methods I can say that I achieved all research objectives and aim, which is
important. Research is successfully accomplished because I used all potential and beneficial
approaches. I was able to follow research methodology, because I have understood their values and
ways to use. When I plan to conduct research in the future, I would like to change certain things.
For example, I would to change way of Data collection. With the help of above learning I am
capable to perform in the future.

REFERNCES
Book and Journals
Kamales, N. and Knorr, H., 2019. Leaders with Managing Cultural Diversity and
Communication. Asia Pacific Journal of Religions and Cultures, 3(1), pp.63-72.
Lambert, J., 2016. Cultural diversity as a mechanism for innovation: Workplace diversity and the
absorptive capacity framework. Journal of Organizational Culture, Communications and
Conflict, 20(1), p.68.
Mousa, M., Massoud, H.K. and Ayoubi, R.M., 2020. Gender, diversity management perceptions,
workplace happiness and organisational citizenship behaviour. Employee Relations: The
International Journal.
Nowell, L.S and et.al., 2017. Thematic analysis: Striving to meet the trustworthiness
criteria. International journal of qualitative methods. 16(1). p.1609406917733847.
Pham, L.T.M., 2018. Qualitative Approach to Research, A review of Advantages and
Disadvantages of three paradigms: Positivism, Interpretivism and Critical
Inquiry. University of Adelaide.
Ravazzani, S., 2016. Understanding approaches to managing diversity in the workplace. Equality,
Diversity and Inclusion: An International Journal.
Shresha, N. and Taylor, B., 2017. Cultural diversity in the workplace.
Tompos, A. and Ablonczy-Mihályka, L., 2018. The sustainability of cultural diversity in the
workplace: Cultural values and intercultural mindset. European Journal of Sustainable
Development, 7(1), pp.298-298.
Tuffour, I., 2017. A critical overview of interpretative phenomenological analysis: a contemporary
qualitative research approach. Journal of Healthcare Communications. 2(4). p.52.
Weller, S.C and et.al., 2018. Open-ended interview questions and saturation. PloS one. 13(6).
p.e0198606.

Appendix
Questionnaire
1. What is your gender?
o Female
o Male
2. What is your age?
 Under 20
 21-30
 31-50
 Above 50
3. What is your position?
 General assistant/Clerk
 Team Leader/Supervisor
 First Line Manager
 Senior Manager/ Department Manager Other:
 Other:
4. Do you have any direct reports?
 Yes
 No
5. What's the gender of your line manager (person you are reporting to)?
 Female
 Male
6. Are you satisfied with the opportunities to progress provided to you by the company
(training, coaching etc.)?
 Very unsatisfied
 Very satisfied

1/
7. In last five years, have you been promoted?
 Yes
 No
8. How well has the management played the role to build a good corporate culture?
 Not very well
 Very well
9. Are you satisfied with company’s equality policy?
 Very unsatisfied
 Very satisfied
10. Are you aware of any instances of bullying or discrimination on the gender
background at your workplace?
 No
 Yes, please specify: