Importance of Digitalisation in Small Business Operations: A Case Study on Roli

Research Project

Cover Content
 Introduction
 Aims and Objectives
 Theme 1: Digitalisation Direct To Innovation And Growth Of SME
 Theme 2: Digitalisation is significant for growth and innovation of Roli
 Theme 3: Digitalisation support functioning of numerous business operation significantly in small business organisation
 Theme 4: Digitalisation manage brand awareness, emphasise productivity and improve competitive edge
 Theme 5: Numerous marketing methods can be used through using digital technologies in SME
 Theme 6: Techniques of digitalisation are helpful in the maximisation of sales, performance level and profitability
 Theme 7: Modern marketing methods can be optimised by small business to support their promotional and marketing techniques
 Theme 8: Digital technologies support innovative commodities in market
 Theme 9: Roli is initiate new methods of producing and delivering music instruments in market
 Recommendations
 Conclusion
 References

Introduction
 SMEs drives the economy of United Kingdom which reframe their
standard of living and their business activities in more significant manner.
 Implication of digital technologies in business segments has not only
assisted the large companies but also helped the small business
organisation to grow and evolve in the competitive business environment
of company as well.

Aims and Objectives
 Aims: 'To evaluate the importance of digitalisation and its influence on
developing small business operations or sales. A case study on Roli.”
 Objectives: To evaluate the importance of digital technologies in growth
of small business organisations.
 To investigate the expected outcome of digital technology implication on
Roli.
 To assess the role of digitalisation in context of sales increment and
performance management of Roli.
 To explore the probable area innovations that can be managed or disrupted
in Roli in relation to digital technology implications.