Sustainability in the Hospitality Industry

This research project explores the role of eco-friendly initiatives and sustainable strategies in the hospitality industry. It includes data analysis, interpretation of research findings, and communication of research findings. The findings highlight the importance of sustainability and its impact on consumer decision-making. Recommendations are provided for Holiday Inn to improve its sustainable practices.

Research Project
(Sustainability in the
Hospitality Industry)

Table of Contents
Communication and project findings ..............................................................................................1
Data analysis ..........................................................................................................................2
Interpretation of research findings..........................................................................................3
Communication of research findings ...................................................................................11
Conclusion and recommendation...................................................................................................12
Conclusion ...........................................................................................................................12
Recommendation..................................................................................................................12
Reflection ......................................................................................................................................13
REFERENCES .............................................................................................................................14

Communication and project findings
The below stated questionnaire would have been made for collection of data from 20
selected respondents on the topic of role that eco-friendly initiatives, strategies and policies have
upon consumer decision- making in selecting a hotel:
Questionnaire
Q1) Do you having any implication about the ecofriendly initiatives and sustainable
strategies along with their application within in hospitality industry ?
a) Yes
b) No
c) Neutral perception
Q2) Are you agreed with the fact that the concept of sustainability and eco-friendly
strategies has become vital and important for improved efficiency and success of hospitality
sector?
a) Strongly agreed
b) Agreed
c) Disagreed
d) Strongly disagreed
e) N/A
Q3) Which one is the main factor that is presenting the importance and significance of
ecofriendly initiatives and sustainable strategies within hospitality industry?
a) Social progress and equality
b) Environmental protection
c) Conservation of natural resources
d) Stable economic growth
e) Improved brand image
Q4) As per your opinion, what kind of role is played by ecofriendly initiatives and
sustainable strategies on the consumer decision making while selecting a Hotel?
a) Direct role
b) Indirect role
c) No role
1

Q5) What are the key benefits and advantages which could be availed by Holiday inn
through proper management and implication of sustainable practices?
a) Low operational cost
b) Energy Efficiency
c) Positive reputation in business environment
d) Improved creativity and innovation
Q6) What are the main challenges that are faced by hospitality industry which has
enhanced the importance of sustainability and eco-friendly practises?
a) Global climate change
b) Excessive carbon emission
c) Water pollution
d) All of the above
Q7) Which can be the some more effective sustainable and eco-friendly practices that can
be adopted by Holiday Inn in order to have improvement in overall performance and
productivity level?
a) Green hotel practices
b) CFL lighting
c) Energy-efficient appliances
d) Formation of sustainable committee
Q8) What overall impact is lead by effective sustainable and eco-friendly practices on the
decision making of customers while choosing a hotel?
a) Positive
b) Negative
c) No impact
Q9) Any further recommendation for Holiday Inn to have improvement in its sustainable
practises to attract and cater larger number of consumers?
Data analysis
Q1) Do you having any implication about the ecofriendly initiatives
and sustainable strategies along with their application within in
Frequency
2

hospitality industry ?
a) Yes 17
b) No 1
c) Neutral perception 2
Q2) Are you agreed with the fact that the concept of sustainability
and eco-friendly strategies has become vital and important for
improved efficiency and success of hospitality sector?
Frequency
a) Strongly agreed 10
b) Agreed 5
c) Disagreed 1
d) Strongly disagreed 2
e) N/A 2
Q3) Which one is the main factor that is presenting the importance
and significance of ecofriendly initiatives and sustainable strategies
within hospitality industry?
Frequency
a) Social progress and equality 3
b) Environmental protection 2
c) Conservation of natural resources 4
d) Stable economic growth 6
e) Improved brand image 5
Q4) As per your opinion, what kind of role is played by ecofriendly
initiatives and sustainable strategies on the consumer decision
making while selecting a Hotel?
Frequency
a) Direct role 15
b) Indirect role 3
c) No role 2
Q5) What are the key benefits and advantages which could be
availed by Holiday inn through proper management and implication
of sustainable practices?
Frequency
a) Low operational cost 5
b) Energy Efficiency 6
3

c) Positive reputation in business environment 5
d) Improved creativity and innovation 4
Q6) What are the main challenges that are faced by hospitality
industry which has enhanced the importance of sustainability and
eco-friendly practises?
Frequency
a) Global climate change 4
b) Excessive carbon emission 7
c) Water pollution 3
d) All of the above 6
Q7) Which can be the some more effective sustainable and eco-
friendly practices that can be adopted by Holiday Inn in order to
have improvement in overall performance and productivity level?
Frequency
a) Green hotel practices 7
b) CFL lighting 4
c) Energy-efficient appliances 3
d) Formation of sustainable committee 6
Q8) What overall impact is lead by effective sustainable and eco-
friendly practices on the decision making of customers while
choosing a hotel?
Frequency
a) Positive 18
b) Negative 1
c) No impact 1
Interpretation of research findings
Theme 1: Ecofriendly initiatives and sustainable strategies
Q1) Do you having any implication about the ecofriendly initiatives
and sustainable strategies along with their application within in
hospitality industry ?
Frequency
a) Yes 17
b) No 1
4

c) Neutral perception 2
Interpretation
On the basis of above pie chart an analysis can be made that from a total of 20
participants, 17 were having implication about the eco-friendly initiatives and sustainable
strategies along with their application within in hospitality industry while 1 was unaware about
this along with one remaining participant who were seemed to have neutral perception on above
topic.
Theme 2: Concept of sustainability and eco-friendly strategies has become vital and
important
Q2) Are you agreed with the fact that the concept of sustainability
and eco-friendly strategies has become vital and important for
improved efficiency and success of hospitality sector?
Frequency
a) Strongly agreed 10
b) Agreed 5
c) Disagreed 1
d) Strongly disagreed 2
e) N/A 2
5

Interpretation
It has been find out through current investigation that 10 participants were strongly
agreed with the fact that the concept of sustainability and eco-friendly strategies has become vital
and important for improved efficiency and success of hospitality sector while 5 were agreed.
Along with this, 1 participant seemed to be disagreed along with 2 other who were strongly
disagreed along with 2 more respondents who tend to be neither agreed nor disagreed on the fact
that the concept of sustainability and eco-friendly strategies has become vital and important for
improved efficiency and success of hospitality sector.
Theme 3: Main factor that is presenting the importance and significance of ecofriendly
initiatives
Q3) Which one is the main factor that is presenting the importance
and significance of ecofriendly initiatives and sustainable strategies
within hospitality industry?
Frequency
a) Social progress and equality 3
b) Environmental protection 2
c) Conservation of natural resources 4
d) Stable economic growth 6
e) Improved brand image 5
6

Interpretation
It has been interpreted based on current investigation that Social progress and equality is
a main factor that is presenting the importance and significance of eco-friendly initiatives and
sustainable strategies within hospitality industry as per the view point of 3 participants whereas 2
supported for environmental protection along with 4 more respondents who seemed to be in
support of conservation of natural resources. Beside this, 6 respondents were also there who tend
to have thinking that stable economic growth is a main factor that is presenting the importance
and significance of eco-friendly initiatives and sustainable strategies within hospitality industry
where as 5 were in support of improved brand image.
Theme 4: Role is played by ecofriendly initiatives and sustainable strategies on the
consumer decision making
Q4) As per your opinion, what kind of role is played by ecofriendly
initiatives and sustainable strategies on the consumer decision
making while selecting a Hotel?
Frequency
a) Direct role 15
b) Indirect role 3
c) No role 2
7

Interpretation
On the main and most critical analysis of current investigation comprises of the fact that
15 participants from a total of 20 were having a view point direct role is played by eco-friendly
initiatives and sustainable strategies on the consumer decision making while selecting a Hotel
where as 3 were in favour of indirect role along with the remaining 2 participants who tend to opt
for no role is played by eco-friendly initiatives and sustainable strategies on the consumer
decision making while selecting a Hotel.
Theme 5: Key benefits and advantages of implication of sustainable practices
Q5) What are the key benefits and advantages which could be
availed by Holiday inn through proper management and implication
of sustainable practices?
Frequency
a) Low operational cost 5
b) Energy Efficiency 6
c) Positive reputation in business environment 5
d) Improved creativity and innovation 4
8

Interpretation
With respect to above shown pie chart, an interpretation can be made that 5 participants
were having a view point that low operation cost is a key benefit and advantages which could be
availed by Holiday inn through proper management and implication of sustainable practice while
6 respondents were in favour of energy efficiency. Beside this, it has been also observed that
positive reputation in business environment is also a key advantage which could be availed by
Holiday inn through proper management and implication of sustainable practices where as 4
were in support of improved creativity and innovation.
Theme 6: Main challenges that are faced by hospitality industry
Q6) What are the main challenges that are faced by hospitality
industry which has enhanced the importance of sustainability and
eco-friendly practises?
Frequency
a) Global climate change 4
b) Excessive carbon emission 7
c) Water pollution 3
d) All of the above 6
9

Interpretation
The findings of current investigation is showing that global climate change is a main
challenge which is faced by hospitality industry which has enhanced the importance of
sustainability and eco-friendly practises as per the opinion of 4 respondents where as 7 other
participants were in support of excessive carbon emission. Further, it has also depicted by above
shown pie chart that water pollution is also challenge faced by hospitality industry which has
enhanced the importance of sustainability and eco-friendly practises while the remaining 6 were
respondents tend to be in support of all of the above options.
Theme 7: Effective sustainable and eco-friendly practices
Q7) Which can be the some more effective sustainable and eco-
friendly practices that can be adopted by Holiday Inn in order to
have improvement in overall performance and productivity level?
Frequency
a) Green hotel practices 7
b) CFL lighting 4
c) Energy-efficient appliances 3
d) Formation of sustainable committee 6
10

Interpretation
With respect to above shown pie chart and on the basis of current study it has been
interpreted that more effective sustainable and eco-friendly practices that can be adopted by
Holiday Inn in order to have improvement in overall performance and productivity level
comprises of adoption of green hotel practises as per the view point of 7 participants while 4
seemed to be in support of CFL lighting. Beside this, 3 respondents were having thinking that
energy-efficient appliance is also an effective way to improve the performance and productivity
through limiting use of electricity where as other 6 were having a view point that formation of
sustainable committee is also effective sustainable and eco-friendly practices that can be adopted
by Holiday Inn in order to have improvement in overall performance and productivity level.
Theme 8: Overall impact lead by effective sustainable and eco-friendly practices on the
decision making of customers
Q8) What overall impact is led by effective sustainable and eco-
friendly practices on the decision making of customers while
choosing a hotel?
Frequency
a) Positive 18
b) Negative 1
c) No impact 1
11

Interpretation
The one of most vital finding of current investigation is depicted by the above drawn pie
chart which is showing that 18 participants from a total of 20 were having a thinking that overall
positive impact is lead by effective sustainable and eco-friendly practices on the decision making
of customers where as only 1 respondent were in favour of its negative impact along with 1 other
participant who supported for no impact of sustainable and eco-friendly practices on the
decision making of customers while choosing a hotel.
Communication of research findings
To meet the set objectives of current investigative it is vital to effectively communicate
the main findings of current investigation with stakeholders and key intended audience. A
communication can be made out that findings of current investigation is seemed important in
meeting the set objective as an effective review about the concept of sustainability is provided by
current research project along with its importance and significance which comprises of Social
progress as well as equality along with environmental protection and leading conservation of
natural resources along with bringing more Stable economic growth. Further, to meet the second
objective the current investigation also facilitates information about the role of eco-friendly
initiatives and sustainable strategies on the consumer decision making while selecting a Hotel
which consists of adopting green practises.
The key stakeholders and indented audience for current investigation consists of
managers, clients, employees, customers and other associated parries of Holiday inn along with
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the scholars and researcher which have interest in the topic of sustainability. To ensure effective
communication of current research finding use of online mode of communication would be made
which involved sharing and collection of information through social media and e-mails to ensure
an uninterrupted and moths flow of communication to maintain the efficiency and viability of
current research project.
Conclusion and recommendation
Conclusion
On the basis of current investigation a conclusion can be made that concept of
sustainability and eco-friendly strategies has become vital and important for improved efficiency
and success of hospitality as it ensures many key benefits and advantages. Further a
summarisation can also be made that Social progress and equality, Environmental protection,
Stable economic growth and improved brand image are main benefits of eco-friendly strategies
which is depicting is positive role on the consumer decision making while selecting a Hotel.
Further, a conclusion about the more effective eco-friendly initiatives and strategies is also
summarised from current investigation to have improvement in its overall productivity and
performance level which consists of Green hotel practices, CFL lighting and Energy-efficient
appliances. Beside this, an conclusion about the main challenges that are faced by hospitality
industry which has enhanced the importance of sustainability and eco-friendly practises is also
made by current studenty which consist of a set of Global climate change, Excessive carbon
emission and Water pollution. Further, a summarisation can also be made on the basis of finding
of current study that overall a positive impact is lead by effective sustainable and eco-friendly
practices on the decision making of customers while choosing a hotel which has made adoption
of sustainable practices more vital and significant for hospitality industry.
Recommendation
On the basis of findings of current investigation following recommendation can be made
out for Holiday Inn to have improvement in its sustainable practises to attract and cater larger
number of consumers:
 Adoption of Green hotel practices is highly recommanded and suggested for Holiday Inn
which aim at eliminating negative impact on environment through ensuring and leading
out better ways for saving energy. Use of green practises by Holiday Inn would ensures
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and leads out to installing energy efficient appliances along with implementation of
effective renewable programmes which support sustainable and eco-friendly practises to
attract and cater larger number of consumers.
 Beside this, formation of sustainable committee is also suggested and recommanded for
Holiday Inn as it lead to ensure long-term future of the firm by protecting communities,
restoring and conserving ecosystems, and creating competitive profit. Thus, implication
of sustainability committee by Holiday inn would enureses improved support and
enhanced emphasis on sustainable practices which would attract and cater larger number
of customers for Holiday Inn.
Reflection
A reflection can be made out by me that current investigation is turned out to be very
informative and knowledge for me that had improved my overall learning and understanding
level on the topic of sustainability. Beside this, the use of positivism philosophy and deductive
approach was seemed out to be effective and efficient in meeting the set objectives as they
facilitate a more systematic and practical form of investigation along with supporting analysis
and better testing of numeric facts. Apart from this, the use of quantitative research method was
also suitable and appropriate to meet set objectives in efficient manner as it supported gathering
of numeric form of data along with ensuring improved presentation and communication of fact
which made it significant for current investigation. Use of questionnaire was also made by me
which supported collection of data from a larger section of participants to ensure ample amount
of information in order to meet set objective in vital manner.
Thus, research methods of current investigation are crucial for meeting the current
objectives but still some pitfall related to the unviability and limited theoretical and in-depth
information is faced. Thus, use of qualitative form of research method could be used and applied
as alternative research method which support and leads to collection of theoretical form of
information through making use of interview as data collection Instrument. Finally, a reflection
about my own learning and performance can be made out which comprises of improvement in
my communication and managerial skill along with improved learning about the concept of
sustainability which supports and bring out better opportunities for me in future.
A reflection can be made out by me based on experience of current study that use of
quantitative method of research is effective and suitable as it supported a more cost and time
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effective way of investigation along with facilitating improved presentation of numeric facts.
Apart from this, a specific and measurable set of conclusion is offered by use of quantitative
nature of method thus, it is effective in meeting set objective. Beside this implication of
positivism philosophy and deductive approach is also made that leads to objective nature of
investigation that is plays a vital role in meeting current objective through better testing and
scanning of facts.
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