Research Project Assignment - Role of Globalisation in Business Success
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Added on 2020-10-05
Research Project Assignment - Role of Globalisation in Business Success
Added on 2020-10-05
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Research Project
TOPIC:“To determine role of globalisation in driving business success.” A study on CADBURY. SECTION 1:INTRODUCTIONOverview of researchGlobalisation is the way through which organisation can operate their activities atinternational level by considering legal laws and regulations. It is essential for managers tounderstand international policies through which operations can be done in appropriate and bettermanner. Globalisation is the second name of business expansion because there is increment insales, productivity and profitability of association. It is important and significant for managers togain knowledge about changes taking place in external environment. Unique working style areadopted by company when they are operating in different geographical region (Crane and et. al.,2019). This results in getting positive outcome with the help of which brand image can beimproved. This investigation is based on CADBURY which is one of the leading brand inconfectionery sector. This organisation have sales in different parts of country through whichthey can get growth in industry. Background of research CADBURY is the company which serves good quality of product to consumers throughwhich they are getting best outcome as increased consumer base and sales. It is required to havecomplete information about consumer when trading in foreign market which assist in knowingwhat has to be done for improving performance. Consumers are also required to have completeand specific information for being able to outshine in industry. When organisation is operating inmore than one country, then there are more growth opportunities because of increasing sales andproductivity. CADBURY has many competitor in industry, so it is essential to analyse what hasto be provided to consumers through which they are more loyal and able to maintain positiverelations (Dwyer, 2015). Rationale of researchThere is complete and specific information about globalisation of business and factorswhich has to be considered while conducting it. There are many changes which are specific and1
crucial for successful running of business. There is use of specific information such as challengeswhich may arise at internation al level, so if researcher and reader wants to operate atinternational level in future, then they can operation in smooth manner. This topic is related withresearcher subject matter, so this is performed in effective manner. This study can create base forfuture study so researcher have interest while conducting this (Epstein, 2018). research Aim“To determine role of globalisation in driving business success.” A study onCADBURY. Research objectivesTo study about the concept of globalisation.To determine the role of globalisation in achieving business growth and development.To analyse the challenges faced by CADBURY while expanding business at global level.Research questionsDo you have knowledge about globalisation?What is the role of globalisation in achieving business growth and development?What are the challenges faced by CADBURY while expanding business at global level?Gantt ChartIt is the representation of pictures and graphs, shows information about time andactivities which has to be happened for completing study. There are many activities which has tobe performed under it like setting aims and objectives, data analysis and collection. So someamount of time is needed for conducting activities. There is representation through horizontaland vertical lines which help researcher to finish investigation(Halkias, Davvetas andDiamantopoulos, 2016). 2
SECTION 2LITERATURE REVIEWImpact on growth of LINDT CHOCOLATE with globalisation of businesIn views of Alison Green, 2017 , Globalisation is a process or procedure of integratingand interaction between different companies, countries, governments across the worldwide. Inthis present scenario of marketplace, the aspect of globalisation enable every organisation toexpand its market share or size in a less cost and in more effective way (Jabeen, Faisal andKatsioloudes, 2017). The foremost benefit which globalisation of business render to LindtChocolate is that they can trade their product or service in any geographical region without anybarriers which improves firm's productivity and proficiency ratio. Moreover, it assist eachorganisation to analyse current or upcoming market trend as well as aid them to use betteractions that increases Lindt Chocolate returns in an effectual mode. In addition to this, it aidestablishment to acquire innovative or advanced technology that enhance company's profitmargin in an improved manner. Additionally, it empower organisation to provide enormousemployment opportunities which improves the life standard of community or society in a bettermode. Changes that takes place in corporate structure of LINDT CHOCOLATE while dealing atinternational levelAccording to Jim Woodruff, 2018 , In this existing competitive industry, globalisationenable every establishment to perform in a competent manner which enrich the salesperformance of firm within desired period of time. It impose several other advantages overorganisation in terms of increasing productivity, acquiring latest technology, expansion ofmarket and many more. Along with this, it enrich Lindt Chocolate's communication channel as itaid them to asses diversified culture within their business premises easily that help company toaccomplish their task in an amended way. In addition to this, it empower them to acquireinnovative or advanced recruitment or selection techniques in order to gain highly and skilledworkforce which lead Lindt Chocolate to enrich its proficiency ratio without any hindrances.Apart form this, implication of global business environment within functional areas of concernleads them to generate enormous employment opportunities that help them to raise livingcondition of community or society in a better way (Kerzner, 2017). Moreover, it contains less3
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