Research Project

Managing Cultural Diversity
in the workplace.

Introduction
• The existing exploration aims to identify the impact of managing cultural
diversity in improving the workforce performance, thus, cultural diversity is an
effective area which refers to the differences among individual because of their
different background, culture, ethics, racial, tradition, attitude and language.

Research Aim and Objectives
• Research Aim: “To identify the impact of managing cultural diversity in improving the
workforce performance. A study on Morrisons”.
• Research Objectives To evaluate the importance of managing cultural diversity at
workplace.
• To determine the challenges faced by Morrisons while managing cultural diversity at
workplace.
• To evaluate the ways which Morrisons can use to overcome the issues of managing
cultural diversity at workplace.

Literature Review
• The importance of managing cultural diversity at workplace: According to
the opinion analysis of Katie Sawyer, 2018, culture diversity in the context of
business is defined as the aspect when businesses are open to recruit people from
different area, religion, background, race, religion and culture.

Research Methodology
• In this present investigation probability method has been used. With the help of
this, investigator selected 40 respondents on the basis of random methods. As all
the selected people are the employee of company.

Theme 1
Q1) Are you having an appropriate idea about the
concept of cultural diversity in the context of business?
Frequency
Yes 38
No 2

Theme 2
Q2) Do you think that, it is important for a business to manage
cultural diversity at work place for the purpose of attaining higher
growth and success?
Frequenc
y
Yes 36
No 4

Theme 3
Q3) According to you, what are the key importance of managing
cultural diversity within an organisation?
Frequenc
y
Increasing understanding 8
Developing coordination among employees 12
Strengthen the workforce 10
Increasing creativity 10

Conclusion
• After conducting the in-depth analysis over the area of analyzing the potential
impact of managing cultural diversity in improving the performance of
employees at work place it has been concluded that cultural diversity is an
effective term which interns in creating value for the firm in developing the
operations and functions of the firm at wider level

References
• Choi, S. and Rainey, H. G., 2014. Organizational fairness and diversity
management in public organizations: Does fairness matter in managing
diversity?. Review of Public Personnel Administration. 34(4). pp.307-331.
• Chrobot-Mason, D. and Aramovich, N. P., 2013. The psychological benefits of
creating an affirming climate for workplace diversity. Group & Organization
Management. 38(6). pp.659-689.