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Research Project

   

Added on  2023-04-22

14 Pages482 Words195 Views
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Task 4.1
RESEARCH PROJECT
Research Project_1

Title: To investigate the impact of online
marketing on sales performance of Marriott hotel.
Aim: To investigate the impact of online marketing on sales
performance of Marriott Hotel.
Objectives:
To assess different strategies used by Marriott hotel for marketing of
services.
To analyze the impact of online marketing on sales performance of
Marriott hotel.
To provide recommendations to improve sales performance of
Marriott hotel by using effective internet marketing plan.
Research Project_2

Research Questions
What are the strategies used by the Hotel Marriott for marketing
their services?
How does online impact the sales performance of Hotel Marriott?
How effective internet marketing plans can be used to improve the
sales performance of Hotel Marriott?
Research Project_3

Research Methodology
Type of investigation- Qualitative
Research design-Descriptive research design
Research philosophy- Interpretivism
Research approach -Inductive
Sampling-Simple random sampling
Data collection-Both primary and secondary
Data analysis-Thematic because of qualitative type of investigation
Research Project_4

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