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Research Project

   

Added on  2023-04-22

14 Pages482 Words195 Views
Task 4.1
▪RESEARCH PROJECT

Title: To investigate the impact of online
marketing on sales performance of Marriott hotel.
• Aim: To investigate the impact of online marketing on sales
performance of Marriott Hotel.
• Objectives:
• To assess different strategies used by Marriott hotel for marketing of
services.
• To analyze the impact of online marketing on sales performance of
Marriott hotel.
• To provide recommendations to improve sales performance of
Marriott hotel by using effective internet marketing plan.

Research Questions
• What are the strategies used by the Hotel Marriott for marketing
their services?
• How does online impact the sales performance of Hotel Marriott?
• How effective internet marketing plans can be used to improve the
sales performance of Hotel Marriott?

Research Methodology
• Type of investigation- Qualitative
• Research design-Descriptive research design
• Research philosophy- Interpretivism
• Research approach -Inductive
• Sampling-Simple random sampling
• Data collection-Both primary and secondary
• Data analysis-Thematic because of qualitative type of investigation

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