The impact of age discrimination on employee motivation

Research project proposal

Contents
INTRODUCTION...............................................................................................................................3
LITERATURE REVIEW...................................................................................................................4
RESEARCH APPROACH AND METHODOLOGY......................................................................6
REFERENCES....................................................................................................................................8

Project Title: The impact of age discrimination on employee motivation.
INTRODUCTION
In a globalised world, workplace discrimination is the major issue that faced by majority of
organization at the time of executing their functional activities. This will directly affect the
employee motivation and encouragement at working area. Thus, it is crucial for business
organization to promote equality at working area so that each and every employee share
positive and healthy relation among them. In context of this, workplaces age discrimination is
referring to the ageism that includes employees who being disadvantaged and unfairly treated
on the basis of their age (Shahzadi and et. Al., 2014). As both type of employer whether they
are younger and older can become victims of age discrimination within the company. Mainly,
it occurs in the form of biased decision making from top management, negative evaluation,
unfair behaviour of manager in context of hiring, performance appraisal, promotion and
training as well. This is the reason that it put negative impact of employee’s performance and
their motivation. As workplace age discrimination is a major concern for company because it
may increase employee turnover that reduce overall performance of firm at market place.
Therefore, it is significant management of business organization to ensure that each and every
employee should treat equally and at the same time also provide them fair opportunities. This
can be effective in enhancing their motivation level towards the job activities. Current
research is based on Waitrose, is a British supermarket that serve groceries items to its
customers at global level with the aim of attaining their higher satisfaction. The main focus of
this company is to serve quality of services so that they can easily retain their customers for
longer period of time.
Research Aim:
To investigate the impact of age discrimination on employee motivation. A study on
Waitrose.
Research objectives:
 To analysis main reasons behind increasing age discrimination at workplace.
 To identify the impact of ageism over motivational level of employees at workplace.
 To explore ways by which company can easily eliminate issue of ageism at
workplace.
Research questions: