Significance of Managing Cultural Diversity in Enhancing Business Performance

This research proposal aims to determine the significance of managing cultural diversity and its influence on enhancing business performance. It includes research objectives, research questions, reasons for choosing the project, literature sources, activities and timescales, research approach and methodologies, and research ethics approval form.

Research Project
(Proposal)
Table of Contents

Research Proposal Form..................................................................................................................1
Research Ethics approval form........................................................................................................9

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: ____Equality and Diversity in the workplace.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
The potential aim of this present study is “To determine the significance of managing culture diversity
and influence over enhancing business performance”. A case study on Zeneca.
Research objectives (e.g what is the question you want to answer? What do you want to learn how
to do? What do you want to find out?):
Research objectives are defined to be the most imperative aspect of investigation, thus it mainly relay
upon the aim of the research as it is significant in providing suitable direction to the work to attain
significant results. The appropriate objectives of this present analysis are defined as under:
 To develop recognition in regards to the conceptualisation of equality and diversity in the context
of business.
 To explore the important of managing cultural diversity within an organisation.
 To examine the potential impact of cultural diversity on the performance of Zeneca.
 To identify the challenges that are faces by Zeneca in managing diversity at workplace.
Research Questions
Research questions are evaluated as the another key aspect of research which is mainly interconnected
with the aim and objectives of the research, thus it is significant in providing wider assistance to the
investigation via taking initiative in executing literature review in effective manner. The suitable
questions of this present research are defined as under:
 What is the conceptualisation of equality and diversity in the context of business?
 What are the important of managing cultural diversity within an organisation?
 Which kind of impact does cultural diversity has over the performance of Zeneca?
 What challenges are faces by Zeneca in managing diversity at workplace?
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Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
The investigation into actual action is based on determining the significance of managing culture
diversity and influence over enhancing business performance; therefore, it is a wide investigation area
which provides suitable assistance to the researcher to provider wider knowledge base in relation to the
area of cultural diversity and equality. The potential intention for executing the research is the individual
interest of the researcher, thus the investigator wants to enhance their own ability to in relation to the
area of discrimination and its influence over the operators of the business. Furthermore, the another
basic intention for execution of the study is that, cultural diversity is determined to be the another key
issue which is being faced by the businesses and needs proper recognition to execute operations in viable
manner. This study is also effective in exploring an individual personal as well as professional skills in
relation to the area of cultural diversity which would be effective in conducting future projects in more
liable manner.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Literature review is defined to be the imperative area which is significant in providing detailed analysis
that helps the learner in enhancing their understanding in relation to the chosen study area. Therefore,
this section is mainly encompasses over secondary sources like books, journals, published articles and so
on, thus this sources are valuable in developing detailed theoretical framework which supports the work
in right direction to draw valid and reliable outcome.
To develop recognition in regards to the conceptualisation of equality and diversity in the context of
business.
As per the opinion stated by Zach Lazzari, 2019, equality is mainly defined as the term which ensuring
that each individual has an equal priority and opportunity to create the most of their lives and talents. In
another work, equality also defined as the aspect which ensure people or group of people are not treated
differently or less favourably that are in consist over assorted characteristic involving race, disability,
gender, sexual orientation and religion and so on. In addition to this, Diversity is defined as the term in
which individual are hired who may be belongs from different culture, background, age, gender, sexual
orientation, thus, in this context of large business organisations the management of the business is
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concern over hiring people from diverse areas for the intention of better execution of business
operations, thus people from diversified areas are liable for the gowth of the business via implementation
of their effectives ideas in to business operations.
To explore the important of managing cultural diversity within an organisation.
According to the opinion analysis of Katie Sawyer, 2018, cultural diversity is defined as the existence of
a wide rage of culture or ethnic group among a society, thus culture is mainly recognised to be the
underlying value which assist how an individual behave at workplace, therefore, in the context of
business the management of cultural diversity is significant as it has assorted importance like increased
productivity, enhancing business profit, enhancing employees engagement, improving culture insight,
reduce employee turn over, wider range of skills and so on, thus these are recognised to be the key
significance which are mainly gained via managing diversity at workplace.
To examine the potential impact of cultural diversity on the performance of Zeneca.
From the opinion analysis of Cheryl Strauss Einhorncultural, 2019, diversity is recognised to be an
important aspect of business which plays and effective role in the growth and success of business as it
provides wider employees base with appropriate skills that are required by the business for the success
of the organisational operations there for cultural diversity has direct positive impact over the operations
and progression of the business. Zeneca is a large pharmaceutical company which has its operations all
around the world and the form of its Management is concerned over hiring well skilled and talented
people from the diverse areas people from diverse areas are effective in conducting operations within the
new areas and supports the growth of the business.
To identify the challenges that are faces by Zeneca in managing diversity at workplace.
According to the opinion analysis of Josh Greenberg, 2019, Diversity in the workplace diversity in the
workplace is recognised as the highly significant aspect for the business to attain higher productivity
growth and success therefore businesses are also facing a sorted challenges in managing diversity at
workplace like communication, resistance to change, implementation of diversity within workplace
policies, decreasing coordination among employees, less connectivity of employees performance and so
on does these are the major challenges that are many faces by the businesses due to the diversity at
workplace. Zeneca is a large multinational pharmaceutical company which has by the range of
employees from the diverse areas and it is important for the business to manage diversity at workplace
for the intention of attaining higher the work and success.
Online
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Greenberg. J., 2019. Diversity in the workplace: Benefits, Challenges and Solutions. [Online] Available
Through:< https://easysmallbusinesshr.com/2010/08/diversity-in-the-workplace-benefits-
challenges-and-solutions/>.
Einhorn. C. S., 2019. How a Diverse Workforce Can Help Company Performance. [Online] Available
Through:< https://www.barrons.com/articles/how-a-diverse-workforce-can-help-company-
performance-51546625800>.
Sawyer. K., 2018. The Importance of Cultural Diversity in the Workplace. [Online] Available Through:<
https://www.deputy.com/blog/the-importance-of-cultural-diversity-in-the-workplace>.
Lazzari. Z., 2019. Definition of Equality in the Workplace. [Online] Available Through:<
https://smallbusiness.chron.com/definition-equality-workplace-14653.html>.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research, development and
analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production of
final outcome, evaluation, writing the report): How
long
this
will
take:
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Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
A research is consists of number of activities that are required to be perform in systematic and
effective manner in order to achieve desired result. For this Gantt chart will be used to conduct this
research which help in represent the number of activities that are required to perform for completion of
research along with the time required by them. Therefore, Gantt chart is defined as the project
management plan which provides a systematic direction to the investigation to assist the whole work in
appropriate way to drawn valid and reliable outcome. In addition to this, Gantt Chart is a well structures
plan which is implemented to provide a suitable direction to the whole work with providing a suitable
specification with the time for each activity. Thus, Gantt chart is also termed to be the most applied
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sources in the context of research to complete the work in appropriate way to drawn valid and reliable
outcome.
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your
areas of research will cover:
This segment of investigation is based on assorted applications that are reliable in executing analysis
over determining the importance of diversity and its impact over the performance of employees at
workplace, The suitable applications are associated as under:
Type of Research: This is the component of firm as it is the significant duty of analyst is to choose
qualitative or quantitative research strategies as to pushing ahead towards right bearing and the
determination of research depends on the information which are aggregated by researcher for the
specific research area. In the context of this present analysis, quantitative research will be recognised to
be the most supportive tool for executing detailed analysis with the support of providing descriptive
evaluation via gather accumulating information in actual facts and figures that are significant for
determining the impact of managing diversity over the performance of business.
Research Approach: An exploration can be deductive or inductive in nature and the determination of
research approach depends on the kind of research as the current research depends on quantitative
methods so in this examination deductive approach will be most reliable to drawn valid outcome as in
this information accumulation is encompasses over developing suitable theories and hypothesis that are
significant for analysing the importance of managing cultural diversity and its impact over the success of
business. likewise deductive approach also applicable for quantitative analysis and helps in gathering
conclusive outcome and result in compelling way.
Data Collection: This segment of research helps in providing suitable direction to gather appropriate
information in regards to an investigation issue on which a study has been executed to over the issue.
This section is mainly relay upon primary and secondary sources, thus these two are the most liable
sources of information collection and in this segment information must be accumulated through both
primary and secondary sources, as these two are significant to accumulated valuable data that are
encompasses over the area of determining the impact of cultural diversity over the performance of
employees, Thus primary research will be taken place to gather first hand data which are mainly relay
upon a specific analysis. Therefore, primary study will be developing via conducting survey in which
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questionnaire will be the most effective aspect to gather information. On the contrary side, secondary
investigation will be termed to be significant for developing detailed understanding in relation to the
specific area via the suitable support of books, journals, published articles and non published journals
and so on.
Sampling:- It refers to the process of selecting group of respondents from the overall population to
collect information regarding topic of concern. Sampling are of two type probabilistic and non-
probabilistic sampling tools, thus In this research random sampling will be used from the probabilistic
tool to avoid any kind of partiality and relevant information can be gathered. Therefore, the sample size
for this specific analysis will be 30 as it is enough to gather appropriate data about the chosen study area.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date
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Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title: “To determine the significance of managing culture diversity and influence over
enhancing business performance”. A case study on Zeneca.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
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Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
Interview method.
Describe the processes you will use to inform participants about what you are doing:
Email
How will you obtain consent from participants? Will this be written? How will it be made clear
to participants that they may withdraw consent to participate at any time?
Questionnaire will be used to gather information
Studies involving questionnaires: will participants be given the option of omitting questions that
do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation
of the study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief
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summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Researcher
Where will the data be stored?
Laptop
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
The data will be stored for 2 years.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If
so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of
your research. Please consider/address all issues that may apply. Ethical concerns may include,
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but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that
may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to the Research
Proposal when submitting to Turnitin.
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