Equality and Diversity in Recruitment at Premier Inn London

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HND in Business
Research Project (Proposal)
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Research Project Proposal (Unit 11)
Expected Answer Guideline (EAG) April 2020
Section One: Title, objective, responsibilities (250-300 words)
Title or working title of research project (in the form of a question, objective or hypothesis)
Research project objectives (e.g. what is the question you want to answer? What do you want to
learn how to do? What do you want to find out?):
Topic
to perform present research, the topic that researcher chose is “ Equality and Diversity in
customer service team at Premier Inn London (Equality and Diversity in the
.”
Diversity are the two crucial elements that majorly impacts on a hotel's performance
it comes to deliver effective and satisfied services to the customers within hospitality
equality delivers equal number of opportunities to every single staff member
Race, color, religion, age, and many more other aspects are said to be some
elements of discrimination which may bring conflicts among workforce if any sort of conflict
(Yap and Ineson, 2016).
:
which has been taken into consideration in order to conduct the particular research in rifle
“ To analyze the impact of equality and diversity while recruiting customer service
hotel. A case study on Premier Inn London.”
 To understand the concept of equality and diversity.
 To identify the challenges faced by Premier Inn London while implementing equality and
diversity strategies in recruitment process for customer service team.
 To analyze the impact of equality and Diversity while recruiting customer service team at
Premier Inn London.
 What is considered to be the concept of equality and diversity?
 What are said to be the challenges faced by Premier Inn London while implementing
equality and diversity strategies in recruitment process for customer service team.
 What is the impact of equality and Diversity while recruiting customer service team at
Premier Inn London.
Section Two: Reasons for choosing this research project (150-200 words)
Reasons for choosing the project (e.g. links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is important):
Equality and Diversity is said to be a crucial subject to study and this is why investigator has
taken personal interest towards at in order to enhance the overall knowledge of himself or
herself and knowledge of readers as well. Along with this, the topic is really very important

because there are ample number of cases that came in front of discrimination related acts
that usually took place among hospitality organizations that are performing at international
level (Segovia-Pérez and et. al., 2019) . Abe with this, if it is talked about the skills, research skills
along with time management and problem solving are said to be some of the crucial skills
that can easily be improved after conducting investigation on the chosen topic. On the other
hand if it is talk about the future plans, then this topic that has been taken into consideration
will automatically help in taking right decisions if any sort of discrimination is seen in the
organization in which researcher is going to perform daily tasks.
Section Three: Literature sources searched / Literature Review (500-700
words)
Use of key literature sources to support your research question, objective or hypothesis:
Literature review is considered as crucial section in every single investigation because it
enhances the overall knowledge of the researcher through considering different secondary
resources that has already been given by previous researchers or scholars. This delivers an
insight of the particular subject that has been chosen by the investigator in order to allow
favorable outcomes (Boella and Goss-Turner, 2019) . Some of the secondary sources like books,
journals, online articles, and many more helps a researcher in collecting data in a short span. In
present context, while conducting investigation on equality and diversity while recruiting for
Customer service department of Premier Inn London, there are some of the research questions
that has been developed and these are understood in a detailed manner underneath:
Concept of equality and diversity
According to Badran and Khalifa, (2016), equality and diversity can be defined as an effective or
systematic approach that delivers equal range of opportunities along with the rights while
working in a company without focusing upon any sort of elements that are linked with
discrimination. United Kingdom’s parliament has developed Equality Act, 2010 in order to reduce
the discriminated acts within organizations that belongs to any sector. Race, religion, color,
disability, financial status, and many more are said to be the aspects which links to discrimination.
Over the years, many organizations along with their employees has raised ample number of issues
in relation to you getting discriminated at workplace and so on. this has not only impacted
negatively on their performance level but also on profit margins along with the sales and
customer loyalty of hospitality organizations.
Challenges faced by Premier Inn London while implementing equality and diversity strategies in
recruitment process for customer service team
Based on the information given by Mooney, (2016), Hospitality organizations are dealing with
ample number of problems where some of the challenges are linking with equality and Diversity
strategies that are required to be applied within recruitment process for customer service team.
In the same way, Premier Inn London, which is one of the famous hotel of London is also dealing
with a range of conflicts within customer service team department. Some of the challenges are
like resistance to change, fear of losing job, development of an effective strategy considering
capabilities along with different issues faced by staff members. This will automatically impact
negatively on recruitment process because HR management of Premier Inn London, to look
among different aspects that may delay the overall process which best hotel cannot afford
because of high competition in London's hospitality market.
Impact of equality and Diversity while recruiting customer service team at Premier Inn London
by Kalargyrou and Costen, (2017) , there are a range of impacts that can be seen on
of equality and diversity. If it is talk about Premier Inn London, the sum of