Current Effects of Tourism in Rural Area in the UK

This research proposal explores the current effects of tourism in the development of rural areas in the UK, with a case study on Denbies Wine Estate Hotel. It aims to understand the significance of tourism in rural areas, identify the challenges faced by the tourism sector, and examine the impact on rural economies. The research will use qualitative research methods and data collection through interviews, questionnaires, and observations.

Research Project Propose

Table of Contents
TOPIC - ...........................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW ...............................................................................................................2
METHODOLOGY .........................................................................................................................3
ETHICAL FORM............................................................................................................................4
REFERENCES................................................................................................................................5

TOPIC -
“Current effects of tourism in the development of the rural area in the UK” - Case of
study Denbies Wine Estate Hotel.
INTRODUCTION
Tourism is known as one of the largest and fastest growing industry in the worldwide. In
both developed and developing countries, the aspect of tourism is frequently supposed to be a
main source for raising the economic activity of different geographical regions. As per the
current scenario of tourism sector, it has been identified that there is wide optimism for rural
tourism. This is because, rural tourism is being utilised as core development tactics to enrich
social or economic living standard of society. Hence, the concept of rural tourism is country
experience that comprises a large number of attraction and activities which take place in
agricultural or non-urban areas (Gössling and Lane, 2015). The core benefit which rural tourism
is that it improving the overall performance of rural economies in terms of employment
generation, utilising available opportunity, contribution towards funding conservation and so on.
In this report, Denbies Wine Estate Hotel has been considered as it is the largest vineyard within
England. In this research proposal, it involves aim, objective, question, rationale, review of
literature. Finally, utilisation of various research methodology for achieving the desired intent in
a prescribed time duration.
Background of the study
In relation to this research report, Denbies Wine Estate Hotel has been regraded as it
famous and well known for being largest vineyard in England. This vineyard is located in 265
acres (1.07 km2) under vines and also it has an attractive visitor centre which invites around
3,00,000 visitors per year. Along with this, its 65% of vine are bring sold at visitor centre and
also they make use of supermarket, wholesalers and via mail order in a best quality. Today's
tourism marketplace is increasingly imposing huge contribution for the enhancement of
economic status in both the areas i.e. rural and urban (Almstedt, Lundmark and Pettersson,
2016). However, it is been analysed that enrichment of rural areas is an important factor as it
help local economy to improve their overall economic status and also can improve the well being
of community or society in an improved way.
Research Aim

The aim of this research is “To explore the idea of current effect of tourism in the
development of rural area in UK” - Case Study on Denbies Wine Estate Hotel
Research Objective
 To understand the significance of tourism in rural area.
 To identify the current effects of tourism in developing the rural area within UK.
 To examine the challenges which tourism sector face while enhancing the rural area of
UK.
Research Question
 What is the significance of tourism in rural area?
 What are the current effects of tourism in developing the rural area within UK?
 What are the challenges which tourism sector face while enhancing the rural area of UK?
Rationale of the study
The foremost reason behind choosing this area is to evaluate the impact of tourism sector
in the development of rural areas. This is because, tourism industry is viewed as one of the main
element which boost the status of economy, generate increased level of employment, enriches
business performance and many more. Therefore, the idea of enhancing the rural area enable
tourism industry to exploit the available opportunities in order to gain competitive advantage and
also to shaping the society in an impressive manner (Heller, Pujolar and Duchêne, 2014). Apart
from this, by conducting this study, researcher is able to obtain in depth knowledge about several
kinds of research methodology that lead them to develop a valid and authentic report in
stipulated time limit.
LITERATURE REVIEW
To understand the significance of tourism in rural area.
According to Barsan Mircea, 2015, The aspect of rural tourism plays a significant role in
the enhancement of living standard of community or society. The term rural tourism is defined as
the initiation and intention to render improved level of benefit to the local community
economically and socially. Hence, it impact positively and negatively over rural communities. In
addition to this, there are various reasons for taking effort in regard of improving the tourism in
rural area like integral source for tax revenue n local jurisdiction. Along with this, it promotes
and strengthen the usage of local food products, offer enormous business platforms for rural
residents, create job opportunities and so on. Henceforth, it has been analysed that the

contribution for developing rural area help tourism industry to improve its overall profit margin
and productivity ratio among competitors (Advantages and Limits for Tourism Development in
Rural Area - Case Study Ampoi and Mureş Valleys, 2015). However, various scholars has
contradicted this topic with different ideas so we will work further on the same and make an
effort to read different literature review in order to present appropriate conclusion for improving
the overall performance.
To identify the current effects of tourism in developing the rural area within UK.
As per the views of Bret R. Shaw, 2015, The field of tourism industry has enormous
potentiality for enriching the well being of rural community and society in an innovative or
creative style. The attempt from tourism sector for developing the rural areas influences nations
economy in an improved way. It offer various advantages to rural communities such as less cost
burden on local economies than constructing new industries ( like manufacturing). Along with
this, it help rural society to obtain huge growth platforms as well as to acquire enormous job
opportunities (Promoting Economic Development with Tourism in Rural Communities:
Destination Image and Motivation to Return or Recommend, 2015). In addition to this, tourism
is an important fields in rural development which can build up opportunities facilities specially
for regional income and play a crucial role in reviving or rebuilding rural regions. Hence, in
existing marketplace several researcher shared their own opinion or views on the topic of
development of tourism in rural areas of UK. Therefore, we will make an attempt to collect
various data that lead them to create effective conclusion in order to provide best suggestion for
company in UK.
To examine the challenges which tourism sector face while enhancing the rural area of UK.
According to Abhimanyu Awasthi, 2018, In today's marketplace, the tourism industry is
regraded as a dynamic and competitive industry as it requires an ability to adopt customer
changing need or desires on a constant basis. On the other hand, tourism in rural areas is
determined as a new form of activity which render economic, environmental and social benefits
to particular community or society (Challenges in Rural Tourism, 2018). One of the foremost
challenge which tourism sector undergoes while contributing their effort for enhancing the rural
area is less support from government, the issue of illiteracy among society, attitude of resistance
to change in community and many more. Therefore, taking corrective course of action help UK
tourism sector to bring improved level of growth and development in rural areas. Hence, various

publishers or researcher convey their views on this same topic i.e. challenges of tourism sector
during enhancing rural area of UK. Therefore, better solution can be drawn after the deeper
understanding from various scholars.
METHODOLOGY
Research methodology is consider as an important procedures that help investigator in
undertaking investigation in well structured manner. In includes various tools and techniques that
used by researcher with the aim of collecting relevant data and information towards the particular
topic and area. With the assistance of this, investigator make entire research more authentic and
reliable as well. Thus, it is crucial for researcher to select right and suitable method so that they
can easily draw a valid conclusion within the investigation.
Types of investigation: There are various research that applied by investigator to carried
out an effective study in order to attain positive outcomes. In this regards, there are two type of
research such as qualitative and quantitative. For undertaking this investigation, research will be
apply qualitative research met as it provide accurate information about the research theme. One
of the main advantage of using this method is that it provide in-depth information that help
investigator in taking right and appropriate decision at the end of investigation (Idziak, Majewski
vand Zmyślony, 2015).
Data collection method: It is one of the important process of gathering information by
using different methods. Along with this, it also help in collecting as well as measuring data that
is based on the targeted variables in order to evaluate the actual outcomes. It is classified on the
basis of two methods such as primary and secondary method of data collection. Primary data is
refers to the first hand information that is based on actual facts and aspects. As it includes
various sources such as questionnaire, surveys, observation and many more. On the other side,
secondary method is also an effective as it provide in-depth information that already published in
various sources such as books, journals, articles and so on. Under this research, investigator will
use both methods in which primary help in preparing questionnaire whereas secondary method
of data collection assist in undertaking literature review that includes view points of different
authors on the basis of research topic (Varjú, Suvák and Dombi, 2014).
Sampling: It is consider as an important process of selecting sample size from large
population. It includes two type of sampling such as probabilistic and non-probabilistic. For this,

investigator will use random sampling technique and select 40 respondents who are employees
of the company.
Ethical issue: As per this report, researcher acquire all relevant and reliable information from
valid sources that lead them to produce valid and authentic report in a stipulated time limit.
CONCLUSION
From this presented proposal, it has been summarised that tourism sector has huge scope
in rural areas of UK which may increase the economy state of country in an impressive manner.
Therefore, the final conclusion can be drawn after the completion of gathering data from primary
sources.

REFERENCES
Books and Journals
Gössling, S. and Lane, B., 2015. Rural tourism and the development of Internet-based
accommodation booking platforms: a study in the advantages, dangers and implications
of innovation. Journal of Sustainable Tourism. 23(8-9). pp.1386-1403.
Almstedt, Å., Lundmark, L. and Pettersson, Ö., 2016. Public spending on rural tourism in
Sweden. Fennia-International Journal of Geography. 194(1). pp.18-31.
Heller, M., Pujolar, J. and Duchêne, A., 2014. Linguistic commodification in tourism. Journal of
Sociolinguistics. 18(4). pp.539-566.
Idziak, W., Majewski, J. and Zmyślony, P., 2015. Community participation in sustainable rural
tourism experience creation: a long-term appraisal and lessons from a thematic villages
project in Poland. Journal of Sustainable Tourism. 23(8-9). pp.1341-1362.
Varjú, V., Suvák, A. and Dombi, P., 2014. Geographic Information Systems in the service of
alternative tourism–methods with landscape evaluation and target group preference
weighting. International Journal of Tourism Research. 16(5). pp.496-512.
Voda, M. and Negru, R., 2015. Geomedia role in Mures Valley Castles tourism development
between Ogra and Brancovenesti. Academica Science Journal, Geographica Series, (6).
p.63.
Xi, J., Wang, X., Kong, Q. and Zhang, N., 2015. Spatial morphology evolution of rural
settlements induced by tourism. Journal of Geographical Sciences. 25(4). pp.497-511.
Online
Challenges in Rural Tourism, 2018.[Online]. Available Through;
<https://www.researchgate.net/publication/327238675_Challenges_in_Rural_Tourism>
Promoting Economic Development with Tourism in Rural Communities: Destination Image and
Motivation to Return or Recommend, 2015.[Online]. Available Through;
<https://www.joe.org/joe/2015april/a6.php>
Advantages and Limits for Tourism Development in Rural Area - Case Study Ampoi and Mureş
Valleys, 2015.[Online]. Available Through;
<https://www.sciencedirect.com/science/article/pii/S2212567115015671>

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“Current effects of tourism in the development of the rural area in the
UK” - Case of study Denbies Wine Estate Hotel.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :

Section 3: Participants
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
Candidates are selected on random sampling basis. Employees of CADBRY are selected for
this purpose.
Describe the processes you will use to inform participants about what
you are doing:
E- mail is the method to inform participants about process rate and
schedule of investigation.
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
Consent of participants are collected in the written form which is authentic for research
purpose.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No

Will you debrief participants at the end of their participation (i.e give
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Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
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Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher access and analyse personal data from respondents because they are responsible
to collect data.
During the research:
investigator
Where will the data be stored?
Data will be stored in computerised form.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?

How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with
these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
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(including transfer, sharing, encryption, protection).
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I have discussed the ethical issues relating to my research with
my Unit Tutor:
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I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
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