Impact of Technological Development on Business Success of Park Plaza Hotel London

Research Project
Propose ( E P )

Table of Contents
TOPIC:-............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of the research....................................................................................................1
Aim of the study.....................................................................................................................2
Objectives of an investigation ...............................................................................................2
Rationale or reason of conducting research ...........................................................................2
LITERATURE REVIEW................................................................................................................3
The latest trends of technology within hospitality industry. .................................................3
The importance of technological development on business success of Park Plaza Hotel
London....................................................................................................................................3
The impact arises in business operations of Park Plaza Hotel London due to technological
development. .........................................................................................................................3
METHODOLOGY .........................................................................................................................5
Types of investigation ...........................................................................................................5
Data collection .......................................................................................................................5
Research sampling .................................................................................................................5
Research approach .................................................................................................................6
Research instruments or techniques.......................................................................................6
RESEARCH ETHICS ....................................................................................................................6
REFERENCES ...............................................................................................................................7
.........................................................................................................................................................7

TOPIC:-
“To identify the impact of technological development on business success of an
organisation”. A study on Park Plaza Hotel London.
INTRODUCTION
Technology has played an essential role within hospitality industry. It has supported an
organisation by decreasing costs, improving services, improving efficiency of business
operations and enhancing experience of customers. Both businesses and customers can benefit
from improved gust service system, reservations and communication (Melián-González and
Bulchand-Gidumal, 2016). Therefore, development of technology within the hospitality sector is
significant and essential for the growth of company. For this research proposal, Park Plaza is a
given Hotel for this project that is based in London. The modern guestrooms as well as suites
consider large family-friendly Studio Rooms with bathroom, kitchenette, bedroom and living
space with pull-out sofa bed. Hotel decide to develop technology in their organisation which
helps them in attracting of large number of customers and also support them to increase their
sales and revenues.
Background of the research
The role of technology within hospitality industry has gained high significance in in
managing customer satisfaction, employee efficiency and thereby generating enhanced revenue
in effective manner. Development of technology in hospitality sector gives equal advantages to
both organisation and the customers. With the use of technology, customers or visitors analyse to
select and communicate with the foremost organisation in hospitality sector where they can lived
in for experiencing better services at reasonable budget or price (Kandampully, Bilgihan and
Zhang, 2016). Development of technology in hospitality industry is more significant for
customers and well as an organisation also. As technology support customers to compare price
and make reservation of rooms. Along with this, development of technology also support an
enterprise as helps to review gust experience. Therefore technological development in hospitality
industry i.e. Park Plaza Hotel London helps them by improving customer base, securing sensitive
information, impact on operating cost, improving communication process, increasing employee
productivity, collaboration and outsourcing etc. These are major impact that will be impacted
over business success of Park Plaza Hotel London.
1