Effects of COVID-19 on Consumer Performance in Hospitality Industry

Research Project Proposed

Heading : effects of COVID-19 On the consumer’s
performance towards the hospitality industry.
INTRODUCTION
Background of research topic
According the present situation, COVID-19 is foremost concern that whole biosphere is
facing and it also effects on corporate society, business and existing elegance of
individuals. In hospitality business, this pandemic condition is creating harmful effects
as its trades is nearly on failure phase because of lockdown in the whole nations.
Mostly, it is a main and very big health disaster that each individual are facing in their
routine undertakings. This is the cause that they are not at all concerned to going out of
the home. Because of this, guesthouses are minimising their consumer’s base that
mechanically reduce its trades and development stage at market place.
Present analysis is built on Marriott international it is well-known American
international expanded hospitality organisation that maintain a wide collection of hotels
associated with housing amenities for their consumers. Marriott international delivers
numerous facilities to their visitor to develop their fulfilment level towards its contributions.
With the analysing and support of this, an organisation can definitely raise their consumer
base and at the similar period they also improve and boost their competitive advantage from
their rivals. In this pandemic condition, Marriott hotel get pretentious as trades that is
dropped , and weaken and also they lose their trades and consumers base. This will set
adverse impression over the business presentation at market place.

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