Research Project Assignment - The Impact of Globalisation on Multinational Organisation

Added on - 04 Oct 2020

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Research Project
Table of ContentsTitle: The impact of globalisation on different functions of multinational organisation.................4INTRODUCTION...........................................................................................................................41.1 Overview of nature of project...........................................................................................41.2 Research aims and objectives...........................................................................................41.3 Rationale of research........................................................................................................41.4 Activities and time scale...................................................................................................5CHAPTER 2: LITERATURE REVIEW.........................................................................................82.1 Introduction......................................................................................................................82.2 Literature Review.............................................................................................................8CHAPTER 3: RESEARCH METHODS.......................................................................................113.1 Research approaches......................................................................................................113.2 Methodologies................................................................................................................11CHAPTER 4: DATA COLLECTION AND DATA ANALYSIS................................................144.1 Data collection................................................................................................................144.2 Data analysis, presentation and discussion.....................................................................14CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................205.1 Conclusion......................................................................................................................205.2 Recommendation............................................................................................................20CHAPTER 6: PERSONAL REFLECTIVE STATEMENT..........................................................216.1 Reflect on research method used in project....................................................................216.2 Consider research method that could have been used....................................................216.3 Areas for further research...............................................................................................21REFERENCES..............................................................................................................................22
Title: The impact of globalisation on different functions of multinationalorganisationINTRODUCTION1.1 Overview of nature of projectGlobalisation is considered as one of the main factor in developing economy of internationalmarket. It provides access to organisations in reaching their potential customers more easily. Ithas a significant impact on marketing activities of multinational companies by distributing theirproducts across international boundaries, more effectively(Chatterjee, 2013). In context withTesco, it is one of the largest retailer company of UK that deals both in clothing and foodindustry. It operates business in more than 11 countries and offer products by both online andoffline procedures. As globalisation leads to increase competition that results in increasingdemand of customers to get best products on affordable prices. Therefore, it would giveadvantage to Tesco in marketing its business more effectively.1.2 Research aims and objectivesResearch aim:“To analyse the impact of globalisation on marketing functions of multinationalcorporations” A case study on Tesco.Research objective:To understand the importance of globalisation in retail industryTo identify the impact of globalisation on marketing functions of TescoTo examine the challenges faced by Tesco in marketing its products due to globalisation.1.3 Rationale of researchThe main purpose of this research is tounderstand the impact of globalization on globalmarketing strategies of multinational companies. For this purpose, Tesco has been chosen thatoperates its business in many countries and faces various challenges due to globalisation. Thisstudy will aid researchers in improving their knowledge on given topic, which proves beneficialin completing future projects more effectively.4
1.4 Activities and time scaleIn order to conduct a study on globalisation and its impact on marketing strategies ofTesco, researchers have made a proper plan. It describes activities which are needed to becompleted in a fixed time period. It includes the following main activities:-Task NameDurationStartFinishResource NamesIdentifying title of study15 days01/02/1915/02/2019Problem statement18 days15/02/199/3/2019Setting deadlines4 days12/03/1916/03/19Literature review5 days19/02/1924/03/19Books, Journals,Internet and articlesSelecting techniques forresearch5 days26/03/1931/03/19Determining Budget4 days02/04/1906/04/19Data Interpretation and analysis13 days09/04/201922/04/19QuestionnairesEvaluating results and findings8 days10/04/201918/04/19Presenting conclusion andrecommendations7 days16/04/201923/04/195
Documenting results3 days23/04/201926/04/19Submission of report16 days14/04/201930/04/19ACTIVITESWEEK1WEEK2WEEK3WEEK4WEEK5WEEK6WEEK7WEEK8WEEK9WEEK1 0Identifying titleof studyProblemstatement andselect thecompany withtutorSetting deadlines,red about SonyLiterature reviewSelectingtechniques forresearchDeterminingBudgetDataInterpretationand analysisEvaluatingresults andfindingsPresentingconclusion andrecommendationsDocumenting6
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