Implications of Digital Technologies on SME : Case Study
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Added on 2020-07-23
Implications of Digital Technologies on SME : Case Study
Added on 2020-07-23
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RESEARCH PROJECT
Table of ContentsLO 1.................................................................................................................................................3P1 Produce research proposal with hypotheses and literature review....................................3Topic: The implications of digital technologies on SME – A case study on Talon Outdoor.3Introduction............................................................................................................................3Background.............................................................................................................................3RESEARCH PROPOSAL FORM...................................................................................................4RESEARCH ETHICAL FORM......................................................................................................9P2 Appropriate research methods for primary and secondary data collection.....................16P3 Conduct primary and secondary research using appropriate methods for a businessresearch project that consider costs, access and ethical issues.............................................17P4 Implication of analytical tools in order to analyse the research findings and data.........19P 5 Communicating or demonstrating the outcome of research project..............................20P6 Reflect on the effectiveness of research method applied for meeting objective of businessresearch project.....................................................................................................................25P7 Alternative research methodologies and lesson learnt in the view of the outcome........25REFERENCES..............................................................................................................................27
LO 1P1 Produce research proposal with hypotheses and literature reviewTopic: The implications of digital technologies on SME – A case study on Talon OutdoorIntroductionWith passing of time, customer demand and perception continuously change day by day.Therefore, digital technology play very important role that helps to make creative and advanceresults at workplace. This is because, it will influence to the customer demand and requirementtowards the small business enterprise. In this regard, present study based on implications ofdigital technology at workplace. It creates effective work performances that make credible workin the systematic work (Quinton, Canhoto and Budhathoki, 2017). BackgroundIn order to identify implications of digital marketing on SME, it is very important toselect the large part of the UK to develop effective results at workplace. This is because, digitaltechnology play important role to make successful operations to small sector business operations.It assists to increase market share through engage in different areas of the world. Further, digitalmarketing also develop services that helps to meet with aims and objectives easily. From the helpof survey, it has been assessed that Talon Outdoor need to concentrate on the development thatassists to make high growth of company. It is the important element that greatly influence to theproductive approach. The selected company operating their functions in multinational brand sothat it assists to make more effective results in the enterprise. It is crucial element that increasesprofits to attract customers in the business. Hence, targets will be accomplish to developeffective results. In order to make rapid growth, digital marketing create effective results at workplace.Therefore, it impacts to customer choice and ascertain more profits in successful way. Targetmarket also develops that helps to focus on the SME growth and outcomes. Along with this,small business requires large amount of fund so that effective functioning will be develops forhigh profits and revenue. 3
RESEARCH PROPOSAL FORMStudent Name: ______________________Student ID: ______________________Centre Name: _____________________Tutor:________________Date: ___________________Unit: ____________________Proposed Title:______________________________________________Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of a question, objective orhypothesis)The implications of digital technologies on SME – A case study on Talon OutdoorResearch objectives (e.g what is the question you want to answer? What do you want tolearn how to do? What do you want to find out?):To understand the concept of implication of digital technology in SME.To identify factors that make effective results in SME sector.To ascertain interrelationship between digital marketing and Talon Outdoor.To recommends ways through performances of digital technology will be enhances to4
attract more people. Section Two: Reasons for choosing this research projectReasons for choosing the project InterestScopeFuture objectivesSection Three: Literature sources searchedConcept of implication of digital technology in SMEAccording to the point of Prieto Martín and Ramalingam, (2016), there are different elementsexists that impact to the functions and operations of small sector. However, Caniëls, Lenaerts andGelderman, (2015) argued that customers have different perception towards the same products andservices.Factors that make effective results SME sectorStankovska, Josimovski and Edwards, (2016), explore their ideas towards enhancement of digitalmarketing that assists to develop creative results at workplace. Beside this, (Morgan-Thomas,2016) stated that digital technology consists detailed information towards the opportunities that areexists in front of the business. In the contrast, Quinton, Canhoto and Budhathoki, (2017) alsoframe their ideas and views to create market profitability at workplace.Relationship between Talon outdoor and digital technologyStankovska, Josimovski and Edwards, (2016), explore their ideas towards enhancement of digitalmarketing that assists to develop creative results at workplace. In the contrast, Quinton, Canhotoand Budhathoki, (2017) also frame their ideas and views to create market profitability atworkplace. Ways to increase performances of SME with implications of digital technologyAccording to the Foroudi, Foroudi and Duda, (2017), public relation is the most useful frameworkthat make crucial results at workplace. In this regard, brand performances will be enhancesthrough systematic process in small sector enterprise. On the other hand, Hernandez, Prieto Martínand Ramalingam, (2016) stated that it is responsibilities of the organisation to implement advancetechnology that deliver effective results in it.5
Section Four: Activities and time-scalesActivities to be carried out during the research project (e.g research,development and analysis of ideas, writing, data collection,numerical analysis, tutor meetings, production of final outcome,evaluation, writing the report):Activity/Week12345678910111213141516Formulation ofresearch proposalPreparing aim and objectives Writing background research studyAssortment of suitable researchmethodologiesData collection by using primary andsecondary sourcesExamination of the collected dataInterpretation of collectedinformation to generate expectedresultsConclusion and recommendations Submission of draft reportModifications as per the feedback6
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