Conducting Primary and Secondary Research for Business Research Project

Research project

Contents
TASK 2............................................................................................................................................1
P3. Conduct primary and secondary research by accepting effective methods for business
research project that examines costs, access and ethical issues...................................................1
P4. Apply effective analytical tools to examine research outcomes...........................................4
TASK 3..........................................................................................................................................11
P5. Communicate outcomes of research in effective manner for the intended audience..........11
TASK 4..........................................................................................................................................12
P6. Reflect on the efficiency of research methods applied for accomplishing objectives of the
hospitality research project........................................................................................................12
P7. Consider alternative research methodologies and lessons learnt by the outcomes.............13
CONCLUSION..............................................................................................................................14

TASK 2
P3. Conduct primary and secondary research by accepting effective methods for business
research project that examines costs, access and ethical issues
Primary research method- The motive of primary research method is to collect data and
answer questions that have not been asked before. Primary research is typically more time taking
and has higher associated costs, so it is in the best interest of a company to only organise primary
research after the gaps in accessible secondary research method have been found out (Krizanova
and et. al., 2019). With the support of primary method of study, the research can collect and
assemble first hand or pure data with the help of different primary sources. It is an in depth
research of facts and evidences by the investigator and it needs going instantly to the source for
one to one communication with the individual like, consumers and prospective customers in the
target market. Usually, primary studies is tailored towards a selected problem and the
information is amassed in the wake of the moment. This leads to greater objective research
findings. The facts accumulated in number one research is examined and interpreted based
totally at the wishes of the business enterprise. Hence, there are very little generalizations that
might not replicate the studies state of affairs.
But there is a bit complexity to conduct primary research as it needs a lot of time, money,
resources and some prior data about the subject. With a view to getting required data, the
investigator has to begin from scratch. The study can be executed through interviews,
questionnaires, observations and many more. This type of studies is also time-ingesting and can
be pretty exhaustive in nature. Data accumulating strategies in number one research frequently
span over lengthy durations of time consequently, this research technique isn't suitable for
addressing urgent issues.
Secondary research method – It is a research method that considers utilising already
existing data. Current information is summarised and gathered to maximise the overall efficiency
o research. Secondary research considers research material published in research reports and
similar documents (Chin, Chin and Wong, 2018). These documents can be made accessible by
public libraries, websites, data acquired from already filled in surveys etc. Some government and
non-government agencies also store information that can be utilised for research purposes and
can be recovered from them.
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The volume of information accessible on a specific area may be overwhelming at the starting of
the secondary research process. This research is less expensive and less time taking process as
data needed easily accessible and does not cost much if extracted from authentic sources.
Secondary information often require little to no fee for human beings to acquire them (Horng and
et. al., 2018). Many books, journals, and magazines may be downloaded without spending a
dime on-line. Books also can be borrowed without spending a dime from public libraries by
means of individuals who do not have access to the net. A minimum expense is related to acquire
data. Although data is readily accessible, credibility assessment must be executed to understand
the authenticity of the data accessible. Researchers spend a lot time surfing thru a pool of beside
the point records before eventually getting the only they want. This is due to the fact the facts
turned into not accrued specifically for the researcher.
Costs- It is a crucial aspect, without it primary and secondary research cannot be organised
in more appropriate and adequate manner. To conduct primary and secondary research, there are
sufficient fund is needed that support in attaining in computing research in developed form and
in given time frame.
Access- This is another tool which can be included by the research in context of determine
for organising this research or study in appropriate manner. In addition to this, the investigator
centres on assembling information and data from representative and their main centre on
gathering and assembling data from representative ad their main centre on gathering data by
using computer system of technology for long time frame. It is considered that this tool or
method is included and provides support to researcher in attaining both studies in effective
manner.
Ethical issues- The significance for researchers to assure that ethical principle are
determined at the time of conducting research process in order to offer or conduct primary or
secondary research. In addition to this, there is different kind of ethical issues in reference of
informed consent and so on. Therefore, it is required to organise a survey in ethical form.
Questionnaire- It is a research instrument including of a series of questions for the aim of
collecting data from representatives. Questionnaires can be thought of as a kind of written
interview. They can be carried out face to face, by telephone, computer or post (Ližbetinová and
et. al., 2019). Questionnaires offer a relatively cheap, rapid and effective way of acquiring large
amounts of data from a large sample of individuals. Data can be collected relatively quickly as
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