Impact of Poor Corporate Strategy on Financial Performance of Marks & Spencer

Research
Project
(“To analyze the impact of
poor corporate strategy on
financial performance of
company”. A study on Marks &
Spencer).

Introduction to the Research
Corporate strategy encompasses an organisation's corporate
action with the motive to accomplish business objectives
while attaining a competitive advantages. The economic
success of company is not only relies on innovation, quality
management and efficiency but also on acquiescence of
corporate strategy principles.

Background of Marks and Spencer
Marks & Spencer is a British multinational retailer in all over the world.
It was founded in 1884 by Michael Marks, Thomas Spencer and
headquartered in London, United Kingdom. In year 2010 the sales of
company were up by 3.2% despite recessionary pressure. In addition,
the overall gross margin of business was around 41.2% with its sales
revenue which is £9.3 billion (Marks and Spencer Business and
Financial Performance Analysis. 2019).

Research Objectives
 To develop basic understanding regarding the corporate strategy.
 To identify impact of poor corporate strategy on financial
performance of Marks & Spencer.
 To analysis ways through which impact of poor corporate
strategy over financial performance of Marks & Spencer can be
overcome.