Research Project

Book recommended for Literature review - The Ansoff matrix, Bowman's Strategic Clock and Porter’s Generic Strategies.

RESEARCH PROPOSAL

Theme 1: Globalization is necessary for every
organization in rapidly changing global environment
Particular Frequency Percentage
Yes 15 75%
No 5 25%

Theme 2: “benefit organization will be getting
from the globalization”
Particular Frequency Percentage
Creativity and
Innovation
3 15%
Foreign Culture 5 25%
increased market share 12 60%

Theme 3: Ansof matrix is the best way to
expand the business
Particular Frequency Percentage
Yes 14 70%
No 6 30%

Theme 4: “best way through which expansion can
be done with reference to the Ansoff matrix model”.
Particular Frequency Percentage
Market penetration 2 10%
Development of new
markets
4 20%
Product development 2 10%
Diversification 12 60%

Theme 5: leadership play a crucial at the
time of the expansion
Particular Frequency Percentage
Yes 16 80%
No 4 20%

Theme 7: Bowman's Strategic Clock is the best promotional
tool which can be used by the organization at the time of
expansion.
Particular Frequency Percentage
Yes 13 65%
No 7 35%

Theme 8: best combinationof the tool which can be used by the
organization at the time of the expansion reference to Ansoff
matrix, Porter’s Generic Strategies and Bowman's Strategic Clock
 Interpretation: After going through the suggestion of the
respondent it can be interpolated that
 the most of the customer was in the favors that the
organization should used the combination of Diversification,
cost leadership and Bowman's Strategic Clock to expand their
business at a global level.
