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Research Project Assignment - Globalization

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Added on  2020-10-22

Research Project Assignment - Globalization

   Added on 2020-10-22

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RESEARCH PROJECT
Research Project Assignment - Globalization_1
Table of ContentsINTRODUCTION...........................................................................................................................1Research Background..................................................................................................................1Aim and Objective......................................................................................................................2Aim..............................................................................................................................................2Objectives....................................................................................................................................2Research questions......................................................................................................................2Rationale.....................................................................................................................................2LITERATURE REVIEW................................................................................................................3RESEARCH METHODOLOGY.....................................................................................................6CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
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INTRODUCTIONResearch BackgroundThe research is all about the globalization. Globalization is a concept wherein twocompanies from two different countries carries on trade between them (Hirst, Thompson andBromley, 2015). It may also be defined as the process or activity through which the variousdifferent types of companies their products and services, resources, different businesses,government and many other persons interacts with one another across the whole world. Basicallyglobalization includes transfer of resources like technology, capital, different types of data,goods and the services and many more other materials from one country to another country. Thepresent study will be dealing with understanding the impact of doing global business on themultinational companies (Najam, Runnalls and Halle, 2016). Also it will study the various typesof the challenges which the companies face due to doing business at the international level. Also it will study that focus and discuss about some of the recommendations and waysthrough which these challenges can be met or overcome. Also because of globalization the largewhole world is becoming smaller and smaller and is becoming one single economy where in anybody can do business or buying and selling with any other company or even country beyong thegeographical boundaries of the countries. The present case study or the research is based on the company Marks and Spencer. Thiscompany is a British based multinational company founded by Michael Marks and ThomasSpencer in the year 1884 around 135 years ago. This company is headquartered in Westminster,London. It is type of company which deals in supreme quality of clothing along with foodproducts and the home products. The company Marks and Spencer is currently running 959stores in United Kingdom including 615 stores which exclusively deals in the food product range(Baylis, Smith and Owens, eds., 2017). In the year 2018 the recorded employees of Marks andSpencer are 80,787 employees. According to the latest records of 2019 the revenue of Marks andSpencer is £10,377.3 million and the operating income was around £601.0 million along with thenet income of £37.3 million in the year 2019. This store has numerous types of categories of products in which the company deals likefor example, household materials, cosmetic, clothing, luxury articles, gift items and many suchsimilar products. This store is best known for the its range of women's wear and this companyhas in women wear market has a share of 11 % in the whole market. Also the company launched1
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a platinum plated jewelry brand exclusively for the female population of the country(Superbrands case studies: Marks & Spencers, 2005). Also it has a wide variety of range for themen including autograph labels by celebrities and popular personalities which just doubled thethe sales.Also the company has gained popularity in the section of food (Czaika and De Haas,2014). For this the company follows a strategy wherein the company hires a person and sendshim to different places and countries to find different variety of cuisines and then to developthose recipes in the own company. Aim and ObjectiveAim“To understand the impact of globalization faced by the multinational companies alongwith the challenges faced by them. A study on Marks and Spencer”ObjectivesTo understand the trends of the globalization on the multinational companies.To evaluate the impact of globalization on company.To examine the various challenges faced by the company because of globalization.To recommend some ways through which the company can overcome these challenges.Research questions1.What are the recent trends going on in the global market?2.How these trends impacts or affects the working and operations of the company?3.What are the different types of challenges faced by the company because ofglobalization?4.What are the various types of measures that the company can adopt to minimize thechallenges faced by the company?RationaleThis research is conducted on the topic globalisation and how it impacts the multinationalcompanies (Hickie, Jones and Schloderer, 2019). Only globalization is chosen as a topic ofresearch because due to globalisation more technological advancement and development hasbeen evolved which have provided many different types of opportunities for the companies toexpand their operations and provide wide variety of products and services. Also, globalizationhas given opportunity to customers to purchase products online at affordable prices which is2
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