Research Project Assignment - Globalization and Implications of Digital Technology
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Added on 2020-10-22
Research Project Assignment - Globalization and Implications of Digital Technology
Added on 2020-10-22
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RESEARCHPROJECT1
ContentsSection 1: Research Problem or Questions......................................................................................3Section 2: Literature Review...........................................................................................................7Section 3: Research Methodology.................................................................................................10Section 4: Outline Research and Findings.....................................................................................11Section 5: Data Analysis................................................................................................................12Section 6: Communicate Findings to Stakeholder.........................................................................26Section 7: Reflection of the success of Research Project..............................................................34Section 8: Bibliography.................................................................................................................36Section 9: Appendices....................................................................................................................382
Section 1: Research Problem or QuestionsTITLE “To identify the relationship between of globalization and Implications of DigitalTechnology. A study on Mark & Spencer.Introduction Overview of the ResearchGlobalisation is considered as the process of international integration which are arisingthrough the interchange of world views, ideas, products, services and other element of culture.Globalisation is also refers as the processes that plays effective role in increases worldwideexchange of national and cultural resources. Technology is mainly determined as the drivingforce of globalisation which has an effective positive relationship with internationalisation ofbusinesses (Alejandra Gonzalez-Perez, 2013). Globalisation is a wide concept that providesopportunities to the businesses to exploring their operations at wide scale with the emergence ofsuitable technologies, thus digitalisation has a huge impact over the globalised operations ofbusiness in better manner. In the present research work Marks and Spencer is the chosenorganisation, it is a large British multinational retailer firm which is widely focused on attaininghigher growth and success through exploring its business operations at large level. The companyhas major concern on using digital technology for enhancing their operations at global level. Thisreport contains the study about the relationship between of globalization and Implications OfDigital Technology. Background of the ResearchGlobalisation and technology has allowed multiple significances for individuals andbusinesses organisations to attain higher opportunities within the global level. However, the riseof technology has come the cognition to develop and increase networks for people ororganisations throughout the globe. Now, the notion of network development is not new, thusdigital technologies provides an appropriate way to the firm to enhance its operations at globallevel. Marks and Spencer is a largest international brand which mainly operates in high profilebrand and deals in food items, clothings, general merchandise and grocery etc. It basically worksby its chain of stores, thus the company offers variety of products and services by its outlets andstores. Marks and Spencer is a British multinational retailer, which operates at global level. Theheadquarter of the firm is in Westminster, London that mainly specialises in selling clothing,3
home products or luxury food items. The key motive of the firm is to exploring their business atglobal level for the purpose of attaining higher growth and success (Alexander, 2013). Thecompany is concern over using digital technologies as their key sources of business expansionwithin large scale. Rational of the ResearchThe chosen area of study is based on the analysis of the relationship between ofglobalization and Implications of Digital Technology. This is a wide area of study which is basedon the interrelationship of globalization and digital technologies. This is an academic researchwhich helps an individual or learner in the chosen area of study which helps them in attainingbenefits in their future aspects (Apăvăloaie, 2014). This study represents how digitaltechnologies have positive impact over exploring business at global level. This study is effectivefor the researcher and learner in personal as well as professional manner. The individuals whoare having their interestt in business segment, this study provides a brief idea in regards to usedigital technologies in terms of conducting business at global level. This create value indeveloping the professional ability of learners. Research AimThis determined as the primary aspect of a research project, thus it is effective in providing aclear and concise direction to the researcher to implement investigation work in right direction.This is a predetermined statement in which research issue is mentioned in clear and concisemanner (Appel, Franz and Hassler, 2014). The significant aim of this particular research is “Toidentify the relationship between of globalization and Implications of Digital Technology. Astudy on Mark & SpencerResearch objectives:The appropriate objectives for this particular investigation are described as under: To develop an understanding regarding the concept of globalizationTo identify the benefits of globalisation in context of Mark & SpencerTo identify the relationship between of globalization and Implications Of DigitalTechnology.To ascertain several challenges faced by Mark & Spencer while emerging as a globalbrand. Research question:4
The suitable research questions for this particular research project are described as below: What is the concept of globalisation?Explain about the benefits of globalisation in context of Mark & Spencer?What are the relationship between of globalization and Implications Of DigitalTechnology?Describe about several challenges that Mark & Spencer has faced while emerging as aglobal brand?Time Scale: 5
6
Section 2: Literature Review It refers to narrative review and it is a kind of scholarly paper consisting currentknowledge involving methodological contributions and substantive findings to specific topic.Under this, different opinions and point of views of researcher has been considered regarding theparticular research area. The literature review is based on the secondary research method anddifferent sources to collecting the secondary data are books, articles, journals, internet sourcesetc.Concept of globalizationAs per view point of BEVERLY BIRD AND CAROL KOPP (2019) it has been statedthat Globalisation has significantly enhanced the interaction as well as interrelation of variousfactors such as social, political and economical factors among various cultural boundaries. Itemphasize on share of information, job, technology across national as well as internationalboundaries. This has gives various advantage to the people such as it has increased the easy flowof goods, services, knowledge, views, idea and so on. Along with that it has made the worldwidetransportation as well as communication easier. Moreover, it has raised the standard as well aslivelihood of people due to increase in employment rate and getting better working opportunity.Further, the concept of globalisation has encouraged open economy and free market that hasencouraged mixed business, culture as well as worker in developed country as well as inemerging economy which is more opportunistic market for the company who operate globally.Hence, most of the corporation gets competitive advantage due to globalisation by reducing theiroperation expenditure. Like, company manufacture their products at those places where they getcheap resources and has to bear low expenses which has increased the profitability of company.Although there are some disadvantage associated with globalisation like it exploit the interest oflabour as company run their production where they get cheap labour due to which those laboursare paid less wages in comparison to their effort. Still most of the country prefer it because it is agood source of foreign directly investment that enhances the infrastructure of country andlivelihood of people. Benefits of globalisation in context of Mark & SpencerOn the basis of opinion of Tejvan Pettinge (2019) it has been interpret that globalisationrefers to procedure through which business or some other company develop internationalinfluence at global scale. It spread of technology, jobs, products across the culture and national7
borders. Globalisation is an interdependence of the nations around globe that fostered by freetrade. Under this, organisation conduct its global level for taking the many benefits. Marks &Spencer is one of largest retailer in world. This firm conduct its business operations in all aroundthe world. There are some benefits of Globalisation to Marks & Spencer mention below:Enhanced innovation and creativity- The global competition can be encourageinnovation and creativity that aids Marks & Spencer to stay ahead as comparison to competitors.With the help of this, company will able to produce the unique products with high quality. Onthe other hand, free movement of capital and labour means that the idea from developing nationscan be drive towards innovation in all around world.Low cost for products and services- Minimum cost will help people to live better in thelow money. If company will provide its goods and services in low then in this case it will help inenhance living standard of people. More cost reductions from inexpensive logistics haveminimum living cost.Relationship between of globalization and Implications Of Digital TechnologyAccording to Alfredo Alvarez (2018) Digital technology is one of the important aspectswhich continuously increased with globalisation as it reduce the communication gap among thepeople. With the help of this, people can easily share their views and opinion with each other. Inthis regards, digital technology is consider as an important factor through which Marks andSpencer can easily globalise their business and attain success at global market. Mainly, itprovides opportunities to organization to operate their business at international market with theaim of generating larger profitability. This is possible when company implement digitaltechnology because it helps organization to promote their business activities at market place.Apart from this, implementation of digital technology contributes in invite new and potentialcustomers towards the products and services. With the use of digital technology, individual canshare their ideas, information and suggestions in across the globe which leads in increasingawareness of the company at market place. Therefore, relation between implementation of digitaltechnology and globalisation define positive as it help business organisation to expand theiractivities at global level and also maintain positive brand image. Both aspects are supportorganization to sustain in competitive business environment for longer period of time. Several challenges faced by Mark & Spencer while emerging as a global brand8
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