Role of Global Ethics and Sustainability Model in India Name of the University Author's Name

Running Head: RESEARCH PROJECT
Research Project: Role of Global ethics and Sustainability model in India
Name of the Student
Name of the University
Author’s note

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Contents
Project Title.....................................................................................................................................2
Abstract............................................................................................................................................2
Introduction......................................................................................................................................4
Problem Statement...........................................................................................................................5
Purpose of study..............................................................................................................................6
Research question:...........................................................................................................................7
Literature review..............................................................................................................................7
Sustainability...............................................................................................................................7
Global ethics..............................................................................................................................11
Conceptual framework...................................................................................................................16
Hypothesis.....................................................................................................................................18
Research Design and Evaluation methods.....................................................................................19
Primary research............................................................................................................................20
Analysis.........................................................................................................................................21
Conclusion.....................................................................................................................................27
Reference list:................................................................................................................................28
Appendix........................................................................................................................................32

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Project Title
Role of Global ethics and Sustainability model in India
Abstract
In the 21st century the world is running on the basis of advanced technology and
globalization. Today the world is no more a large unknown place. Industrial revolution in the
history is known to be the pioneering period of the development and civilization of humanity and
then with globalization the world has shrunk to small place. The economies of the countries
worldwide have grown leading to more business opportunities and expansions of business etc.
this convergence of global forces have lead to the development of guidelines and rule that are
accepted globally in order to run a fair trade. Ethics is more than what is right and what is wrong
it is the conscious decisions taken by an individual to work and lead a life of respect and
integrity. Values, respect, integrity are terms that are hardly associated with a business
organization; this is a concept that was followed in the past. Business institutions old or new are
imbibing new and contemporary business models in order to not only focus of personal profit but
also contributing to the society as a part of the duty. When the society and the nature is providing
a business entity with the resources and services it requires to run the business it also becomes
the duty of the organization to also focus on the needs of this society and the environment (Allan
2012).

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Environment is a crucial and a very significant challenge that the world is facing. Global
warming, pollution problems as well as the depletion of some of the non-renewable are serious
issues that the business organizations and government is should concentrate the focus on. Not
only that individually also people are being made conscious to use the facilities that we get form
the nature wisely and in a sustainable manner. Industrialization and urbanization in the recent
past has caused a lot of deforestation and depletion of natural resources for example: industries
like oil and natural gas is the prime contributor to a lot of issues that humanity is facing in terms
of environment destruction. Therefore it is it evident that the contemporary business world and
the governments around the globe will adopt options which are sustainable to reduce or to
eliminate the depletion of resources. Triple bottom line business model, corporate social
responsibility are some of the contemporary concepts that are coined around business
organizations in order to install the idea of sustainability and global ethics while doing business.
A business has several stakeholders who run the operations on a daily basis and to protect the
interest of these resources. The decisions and the policies that government and the business
enterprises take should be at par with the various concepts and models of global ethics and
sustainability. There are various third party bodies who monitor weather these guideline and
rules are being followed, but this is not something that can be enforced it is rather a realization
that has to take place within an individual to act responsibility towards the betterment of the
society and environment (Handbook on Corporate Social Responsibility in India, 2017).

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Introduction
India is country that is known for its vast resources and rich culture. Colonization has
lead to a lot of internal, political and society dispute within the country which had taken a toll on
the economic development of the country. The economy of India is still in a developing stage
and is growing towards being a developed. The topic that is being discussed does not have to
follow a country as it is a globally accepted knowledge that any business organization in any part
of the world should follow. The international economic consequences and increasing concern
with sustainable growth along with the change in the climatic conditions that is taking place has
generated concerns regarding the ethical stand points and sustainability issue of the organization.
The business organizations that operate within the geographical boundaries of India are being
asked to report on the environmental and social costs of their operations and improve corporate
governance. Ethics is more than just the concept of doing what is right it deals with the behavior
and mannerisms that a person should follow in order to live an operate in a civilized society. It
also deals with the moral values and choice that the individuals or entities the concepts of equity
and justice are inherent in ethics. Fair and equitable treatment to all is its primary aim in the
concept of global ethics (Jain & Winner, 2016).
In business, ethics is defined as the guideline to maintain conduct which business entities
are expected to follow when they are exchanging interest or trading within the industry or with
the consumers. It sets guidelines and principles to conduct a business exchange. A business can
only prosper and grow when the society is stable in terms of money as well as the other external
business environment aspects. A large portion of a business organization has its assets as

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goodwill and in order to build and maintain goodwill with the industry, stakeholders and the
customers of the business ethics play a key and important role.
Problem Statement
The concept of sustainability and global ethics have a long term impact on any business
entity, the acceptance of the sustainability model by business originations is a big leap towards a
new and improved though process. In this report the issue of the low rate of implementation of
the new business model in India has been analyzed and reviewed.

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Purpose of study
There are several global ethics and sustainability theories that are going to be involved in
this study. The purpose of the study is to identify and understand the trends and the acceptance of
global ethical guidelines as well as sustainability model in the operation of the business in India.
India is regarded as land of opportunities in the business world, many new and business ideas
and plans have been developed in India in the past two decades. Hence this report concentrating
the focus on India is also relevant. The study aims to find out the ways and means companies are
coming up with in order to execute the sustainability model and ethics model. What are the
challenges the companies are facing while adopting this business model as well as what are the
advantages India have to offer to the organizations that have sustainability as a prime focus.
In order to understand and review a comprehensive idea about the understanding of the
contemporary business model which is being adopted by the business organizations in India.
The objectives of the study are:
 To identify the growth and acceptance of global ethics and sustainability in the business
organization
 To understand the issues and the pitfalls that companies might face in order to implement
the changes
 To develop an idea about how acceptance of sustainability and global ethics have
positively or negatively impacted the company’s operations
 To identify the prospect of business organization after implementing the sustainability
model.

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Research question:
What is the acceptance rate of global ethics and sustainable business model in Indian business
culture?
Literature review
Sustainability
Ferrell et al. (2016), states that a sustainable business can be defined as the procedure
which is adopted by a business entity in order to take responsibility and care as well as protect
the natural resources that are available in the environment for the use of the society and
businesses. Sustainability also means the process of developing and initiating societal equity,
improving of the well-being of the human resources who are considered as the backbone of any
organization. Sustainability also guides the organization to work towards fair trade policy. It is
the strategic planning and coordination of social and environmental requirements keeping in
mind and the concerns to ensure responsible, ethical and ongoing success. It is important for
companies to identify the fact that traditional business model concepts are not viable in today’s
business world and they have to give up on the venture and take up the mantel of sustainability
because in the long run it is going to affect the company.
According to the traditional theory of business model the price and cost of the company
were the two main players so of the model. Sale maximization and profit increment were the