7 Stars UK Case Study Analysis

This assignment requires a comprehensive analysis of the hospitality industry using the 7 Stars UK hotel chain as a case study. Students will examine customer reviews, evaluate competition in the market, and develop strategic recommendations to improve the hotel's offerings and competitiveness.

RESEARCH PROJECT
(PART 2)

TITLE: Implications of Digital Technologies in employment relationsip– A
case study on 7 Stars, UK.
TASK 1
P1. Research Proposal and Literature Review
Introduction
Digital technology considers important role for business growth and ascertain creative
results in environment. In this regard, several activities help to conduct different business
operations with advancing activities and ascertain more profitability as well. In addition to this, it
also encourages to perform different activities in the market that are needed to increase profits
and revenues (Oldham and Da Silva, 2015). Furthermore, it helps to reduce cost which incurred
in the business enterprise. With the help of creating benefits at workplace, small business able to
create better production and support with customer services. In addition to this, technical support
is also implemented which ascertained to develop international business activities at workplace.
Small business is also getting several benefits with this regard that assists to attain customers in
creative manner. Advertisement and other activities also consider better operations in the target
market.
Background and Rationale
In selected business Apple Guest House, there are several customers has been attracted to
attain more creative work performances. On the basis of aims and objectives, tools and
techniques has been implemented to focus and maintain more relevant work performances. In the
chosen business all time services undertaken that increases loyalty and maintain successful
operations as well (Kehoe and Mateer, 2015). With the help of technical support and services,
effective operations and functions has been revealed to make large business. Implementation of
digital technology in small business ascertained to attain more innovative and creative work
performances so that it would be helpful to perform systematic results at workplace.
Furthermore, this research also assists to make new areas of operations that helps to focus on
significant advantages and creativity as well.
Aims and Objectives
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Aim: To analysis implications of digital technology in employment relationship – A Case Study
on The 7 Stars UK.
Objectives
 To understand the implementation of digital technology on small business.
 To identify factors that promote digital technology in employment relationship.
 To demonstrate relationship between growth of SME and digital technology.
 To ascertain the role of HR in a successful implementation of digital technologies in
SME.
 To recommend ways through SME able to increase their performances in significant
manner
Research Questions
 What do you understand by the implementation of digital technology on small business?
 What are the factors that promote digital technology on SME activities?
 How to demonstrate relationship between growth of SME and digital technology?
 What are the recommendations will you provide to increase performances of The 7 Stars
UK?
Hypothesis
 Digital technology creates major impact on employment relationship
 Digital technology not create impact on SME.
Literature review
Implementation of digital technology on small businesses
According to the point of Piccinini, Hanelt and Kolbe, (2015), digital technology helps to
make creative work performances in small businesses. Therefore, desired results will be attain
with using innovative characteristics. Different issues and problems would be solved through
undertake different areas of operations. Hence, it will help to maintain competitive results and IT
solution that develop with digital transformation. On the basis of this activity, results will be
completed to focus and maintain creative results. On the other hand, Taylor, Fritsch and
Liederbach, (2014) stated that there are several perspectives exist that helps to implement digital
technology such as big data, artificial intelligent, mobile, etc. These elements help to consider
traditional security devices and similar example as well. In order to keep changes in the
technological scenario, companies need to make several changes in their structure which support
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to the business. It is known as the digital transformation to understand meaning of effectiveness
and create positive results at workplace.
In addition to this, Sevillano-García and Vázquez-Cano, (2015) argued that digital
transformation for small business helps to maintain loyalty and attain innovations with mobile
app and website. It is considered as the first strategy which assists to address basic desire such as
convenience, discounts, etc. With the help of the unique experience, loyalty program will be
increasing so that app gives investment to the organisation to develop their profitability and
attain more significant results at workplace. However, Piccinini, Hanelt and Kolbe, (2015)
explored their ideas that in different areas of small business digital technology consider several
advantages to maintain effectiveness. It will help to focus on the more profits and revenue
earning activities that are taken as the more important goals and objectives. Furthermore,
advantages and disadvantages of the research also develop to attain creativity in the enterprise. It
will perceive systematic work performance to deal with innovating results.
Factors included to promote digital technology on SME activities
In order to consider point of Fenwick and Edwards, (2016), digital technology helps to
create operations and functions for small and medium sector businesses. With this consideration,
several elements included to attain more desired and innovative functions at workplace. There
are positive skills also implement that make successful operations which recognised to make
systematic work performances. Changes in the business environment also consider major impact
to regulate capabilities towards the business goals and objectives. It enables to exploit
opportunities for the enterprise. Furthermore, Laudon and Laudon, (2015) stated that range of
high level professional capabilities consider with technical skills. It includes broader
organisational competencies which increase market results such as domain knowledge, strategic
and operational management skills, etc. Digital skills develop thematic focus on the research
with ascertain different kinds of EU initiatives in recent year. It helps to focus on the addressed
digital skills that play very important role on the economic drivers.
Furthermore, Chaudron, Beutel and Mascheroni, (2015) argued that high investment
needed in SME for its development. In this regard, it is important to increase particular
knowledge for up skills programme in significant manner. Finding initiative offers consider
formal educational qualifications which extent into the SME sector. It is related with the in-depth
exploration on the ground of critical success. Along with this, Di Cesare, Harwood and Rowsell,
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(2016) generated their views that small enterprise considers their activities to target new people
in the business. It will help to attain desired goals and objectives in the different areas of the
world. As results, enterprise also able to communicate their goals and objectives in new aspects
of the whole market.
Relationship between growth of SME and digital technology implication
In respect to consider views of Arts, van der Wal and Adams, (2015), digital technology
plays very important role in the business success to focus on the more business development. In
this regard, in global business environment there are major issues occurs due to fundamental
transformation. Information technology create real impact in the most industries so that
enterprise will grow continuously with different changes. Along with this, Enright and Gard,
(2016) consider their views that SME drawing to attention which develop transition in the
country to focus on the environment development. In this regard, it is important to focus on the
economic and social development which proposed for necessary elements. There is positive
relationship between implications and maintain high growth in the business. Therefore, it is
important steadily increasing profits and revenue to make creative impact on the competitive
advantages.
Furthermore, Taylor, Bogdan and DeVault, (2015) consider views that encouragement
digital technology impact positively on the diver’s activities of the chosen business. As results, it
helps to focus on the expertise and explore digital illiteracy in the market. With consideration of
information technology infrastructure, there are high taxation need to regulated which helps to
focus on the information technology development program. Competencies also assists to provide
proper support and helps to SME to use better information technology.
P2. Appropriate Research Methods
In respect to collect information and data, it is essential to use different tools that assist to
meet with desired goals and objectives. With this consideration, effectiveness increasing to make
creative results at workplace. Hence, primary and secondary both kinds of data consider meet
with business goals and objectives easily. It is the most important element that helps to maintain
understanding that is important to analyse aims and objectives (Mackey and Gass, 2015).
Conducting a relevant research helps in identifying fresh and relevant data which is useful to
maintain effectiveness as well.
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Besides this, data analysis is also an important tool that helps to create proper research
and investigation for effective results at workplace. With this way, data interpretation considers
framing of characteristics on the basis of different aspects that assists to conduct proper research
in business environment. Certain questions have been asked from 20 employees of The 7 Stars,
UK.
In the present research, qualitative data analysis method implemented that assists to
perform functions and operations in creative manner. With this regard, as per authors Saunders,
Lewis and Thornton different kinds of business research method implemented such as tutorial
excel, SPSS, etc. Along with this, it also helps to communicate online searching guide which
consider internet in whole research program. On the basis of different methods, it can be stated
that research methodology implemented at workplace. Hence, review and discussion ascertained
to attain overall results.
Research philosophy: In the preset study interpretivism research design has been followed which
helps to find in-depth information with specific tool.
Research design: Furthermore, in the study descriptive research design assists to focus on
gaining descriptive information to collect relevant data and information.
Research strategy: From the qualitative and quantitative research strategy, researcher focus on
qualitative data collection that would be helpful to attain desire results.
Research approach: In the present study deductive research approach has been followed that
would be beneficial to contain information general to specific.
Data collection: In this study, primary and secondary both kinds of data useful that collect to
gain more desired level of results. In order to consider primary data, researcher implement
survey which based on questionnaire that design with SPSS tool. Along with this, secondary
information has been collected with using different sources such as books, journals, articles, etc.
Data analysis: With the help of thematic data analysis, it can be stated that researcher able to
communicate their interpretation as per different themes.
Sampling: On the basis of the data collection, researcher consider simple random sampling in
which 20 sample size has been selected. There are 20 respondents has been selected on which
research consider and attain more specific work performances.
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TASK 2
P3. Primary and Secondary Research with use of appropriate methods and consider different
elements in it
In respect to consider the present research, there are several elements exist that helps to
attain more significant advantages in business unit with different activities. It helps to focus on
tasks and develop relevant consideration in the enterprise. Following elements have been
considered in business that assists to analyse proper research activities (Lewis, 2015).
Cost: In the present research, different aims and objectives have been considered that
helps to attain creative results at workplace. Therefore, targets will be undertaken on the basis of
planned activities and focus on different perspective. Relevant aims and objectives have been
developed with implement cost around £750. Therefore, it will be set on different activity that
assists to attain creative results with collection of primary and secondary data (Flick, 2015).
Risk: With this regard, in the present research consider limited risk and time to
accomplish desired goals and objectives. Along with this, researcher has a duty to focus on the
respondent’s views for proper and effective data collection. It is the best way to conduct proper
research (Vaioleti, 2016).
Scope: In addition to this, implication of digital technology has a wide scope which helps
to maintain effectiveness and ascertained more profitability as well. In this regard, revenue will
be developing successfully to maintain effective functioning at workplace. Innovations and
creativity ascertained to maintain systematic work performance (Nieswiadomy and Bailey,
2017).
Resources: With consideration of several aims and objectives, it is essential to focus on
primary and secondary information. It helps to maintain effective results at workplace with
effective functioning. Ina selected enterprise, there are several resources exist that help to
researcher such as physical, technical, etc. (Vera and Fabian, 2016).
Quality: Quality parameter is also considered as important that assists to operate
significant advantages at workplace. In this way, primary data helps to consider fresh and
revenant information in business environment from different respondents. As a result, it helps to
perform several functions in creative manner (Dumay and Cai, 2015).
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P4. Analytical tools and consider research findings
Research methodology consider important role in business success. In this regard,
different tools and techniques included that helps to make proper findings in whole program.
Most important focus require consider right solution that assists to increase positive work
performances. Along with this, systematic procedure has been developed that organise to find
useful information. In the selected business, research consist following tools and techniques:
 Research philosophies: Research philosophy implement to attain more significant
advantages towards results and performance. Different consideration also develop
successfully to conduct study and investigate path to find appropriate information. There
are mainly two methods implemented such as interpretivism and positivism. As results,
research use interpretivism method that help to analysis different kinds of data and collect
information (Patino, Au and Vollmer, 2016).
 Research approach: This tool of research also used to consider systematic work
performance to attain desired results. With the help of right information, investigation
also undertaken at workplace. On the basis of proper investigation, it can be interpreted
that there are two approaches has been considered such as inductive and deductive. In the
present study, effective results ascertained to attain subjective measurement to make
creative work performances (Taylor, Bogdan and DeVault, 2015).
 Research design: With respect to determines effective results proper and significant
results will be attain in creative manner. It is important to find more relevant information
with using appropriate design so that researcher consider different types of elements
such as exploratory, experimental, descriptive, etc. On the basis of descriptive design,
researcher ascertained their performances to find more relevant and in-depth information.
It helps to attain more systematic and smooth functioning that assists to conduct research
(Arts, van der Wal and Adams, 2015).
 Data collection: It is another important element that used to find effective information in
research. With the help of investigation of proper information, researcher able to collect
desired results in whole program. On the basis of primary and secondary data, useful
information has been collected to attain desired results. In order to consider primary data,
researcher implement survey which based on questionnaire that design with SPSS tool.
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Along with this, secondary information has been collected with using different sources
such as books, journals, articles, etc.
 Sampling: In respect to design sampling tool, researcher need to find appropriate
information that helps to analysis appropriate results at workplace. There are two kinds of
sampling methods has been considered such as non-probability sampling and effective
results (Sevillano-García and Vázquez-Cano, 2015). There are 20 respondents has been
selected on which research consider and attain more specific work performances.
TASK 3
P5 Communicate research outcomes in appropriate manner
In order to communicate the effective results and outcomes, there are several activities
has been considered to attain more systematic work performance in the business environment.
This is because, qualitative elements to gather relevant information. With the help of thematic
analysis, it can be stated that relevant information at workplace. In the present research, primary
data collected with the help of questionnaire which prepare to focus on the relevant results:
Questionnaire
Name:
Age:
Gender:
1. Does The 7 Stars UK Ltd. Consider important role to implement digital technology?
 Yes
 No
 Can't say
2. Which is the most important function in the chosen business to develop effective results?
 Integrated social media tool
 Online payment with internet marketing
 Customised activities to attain desired results
 All the above
3. According to your point, which is most important element to consider digital technology at
workplace?
 Social media
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 Undertake printing advertisement
 Paid research
4. What are the advantages to implement digital technology in the chosen business?
 Expansion of businesses
 Expansion of profits and revenue
 Attract more customers
5. How are you satisfied with the implementation of digital technology at workplace?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
6. As per your point which recommendation need to implement to increase advantages in
selected enterprise?
 Diminish operations cost
 Increase staff performance with provide them training and development program
 Improve quality of business products and services
7. Digital technology increases advantages to perform functions in international market?
 Yes
 No
 Can't say
8. Implication of digital technology requires high cost to operations and functions?
 Yes
 No
 Can't say
9. Is it possible to consider large business operations with implication of digital technology?
 Yes
 No
 Can't say
10. Does the chosen business consider proper implementation of policies and regulations
towards staff members with a foremost role of HR in it?
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 Yes
 No
 Can't say
11. Does the Human Resource Management arranges proper training and development program
to their staff members?
 Yes
 No
 Can't say
Statistics
Which is the most important
function in the chosen business
to develop effective results?
N Valid 20
Missing 0
Mean 2.95
Median 3.00
Mode 4
Std. Deviation 1.146
Variance 1.313
Which is the most important function in the chosen business to develop
effective results?
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 3 15.0 15.0 15.0
2 4 20.0 20.0 35.0
3 4 20.0 20.0 55.0
4 9 45.0 45.0 100.0
Total 20 100.0 100.0
10

Interpretation: With respect to consider above statistical graph, it can be stated that maximum
number of respondents are male. Hence, in chosen business environment, it is important to
implement digital technology at 7 Stars UK Ltd. However, there are less number of female so
that it create less performance effective on results.
Theme 1 The 7 Stars UK Ltd. Take important part in respect to implement digital
technology
Does The 7 Stars UK Ltd. Consider
important role to implement digital
technology? Frequency
Yes 15
No 3
Cannot say 2
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Interpretation: In order to focus on the present report, it can be interpreting that there are 15
candidates exist that stated The 7 Stars UK Ltd. require digital technology to increase their
effectiveness. In this regard, company able to attain their creative results and outcomes to
maintain more systematic work performance in the business environment. In this way, growth
and development of the enterprise consider in significant manner to cope up with the innovative
tools and techniques. Furthermore, there are 3 candidates exist that said that digital technology is
not needed at workplace of the chosen business because it is small business. Remaining 2 people
consider their views that it cannot be interpreted that it cannot be stated that it is useful or not for
the business. As results, it interpreted that it is important to cope up with the effectiveness at
workplace.
Theme 2 Integration of social media tool is the important element to make high growth in
chosen business
Statistics
12
15
3
2
Yes
No
Cannot say

Which is the most important
function in the chosen business
to develop effective results?
N Valid 20
Missing 0
Mean 2.95
Median 3.00
Mode 4
Std. Deviation 1.146
Variance 1.313
Which is the most important function in the chosen business to develop
effective results?
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 3 15.0 15.0 15.0
2 4 20.0 20.0 35.0
3 4 20.0 20.0 55.0
4 9 45.0 45.0 100.0
Total 20 100.0 100.0
13

Interpretation: In order to consider the above graph, it can be stated that 4 elements considered
on the basis of central tendency, variance and standard deviation has been calculated. With this
regard, maximum number of respondents have 4th number of option. As results, company should
consider all the elements to ascertain effective results at workplace.
Theme 3 Social media is the most important element to consider digital technology at
workplace
Statistics
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According to your point, which is
most important element to
consider digital technology at
workplace?
N Valid 20
Missing 0
Mean 1.80
Median 1.50
Mode 1
Std. Deviation .894
Variance .800
According to your point, which is most important element to consider
digital technology at workplace?
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 10 50.0 50.0 50.0
2 4 20.0 20.0 70.0
3 6 30.0 30.0 100.0
Total 20 100.0 100.0
15

Interpretation: In the above graph, it can be stated that there are maximum respondents have
views that 1 point if important to consider digital technology at workplace. It consider several
benefits to perform operations and functions in business unit. As per certain respondents, it can
be interpreted that option 2 is important that helps to promote more desired results at workplace.
Remaining respondents have views that 3 number option is useful for digital technology.
Theme 4 The 7 Stars UK Ltd. has main advantage is to expand their business in new areas
What are the advantages to implement digital
technology in the chosen business? Frequency
Expansion of businesses 18
Expansion of profits and revenue 1
Attract more customers 1
Interpretation: In order to consider the above graph, it can be stated that there are 18 candidates
exist that generally stated that advance technology help to attain desired results and outcomes in
16
18
1
1
Expansion of businesses
Expansion of profits and
revenue
Attract more customers

systematic manner. In this way, it is important to focus on the creativity which assists to develop
business outcomes in international areas. As results, the 7 Stars UK Ltd. will easily increase their
customer attraction as well. Furthermore, there is 1 candidate exist that stated that
implementation of digital technology assists to make more profitable operations with develop
their profits and revenue. In this regard, enterprise able to consider different new activities in the
market. Remaining 1 person said that it helps to develop more customers in the business
environment to attain more systematic work performances.
Theme 5 Employees are highly agreed with implementation of digital technology
How are you satisfied with the
implementation of digital technology at
workplace? Frequency
Strongly agree 16
Agree 1
Neutral 1
Disagree 1
Strongly disagree 1
17
16
1
1
1
1
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Interpretation: On the basis of this survey it has been said that, digital technology is the more
attracting and enlarging performance making task. Apart from that, it also helps to minimize the
digital technology approach. On the basis of survey that weather digital technology is satisfied
with the employees or not large number of suggests that digital technology is fully satisfied with
the company in order to meet the needs of organisation. It also helps to make the better
performance level of the company. 16 agreed with the statement out them 1 employee disagree
or not as well.
Theme 6 Reducing operation cost is the main advantage to perform several functions and
operations in international market
Statistics
As per your point which
recommendation need to
implement to increase
advantages in selected
enterprise?
N Valid 20
Missing 0
Mean 2.10
Median 2.00
Mode 3
Std. Deviation .852
Variance .726
As per your point which recommendation need to implement to increase
advantages in selected enterprise?
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 6 30.0 30.0 30.0
2 6 30.0 30.0 60.0
3 8 40.0 40.0 100.0
Total 20 100.0 100.0
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Interpretation: As per the above graph, it can be interpreted that in 7 Stars UK option number
one is mainly recommended by respondents. It assists to focus and maintain more relevant work
performance in business. Remaining candidates have given same response for option 1 and
option 2. As results, it is important for the business to consider proper recommendation at
workplace. With the help of innovative and creative work performance, several advantages must
be communicate.
Theme 7 Digital technology increases functions in international market
Digital technology increases advantages to
perform functions in international market? Frequency
Yes 12
No 3
Cannot say 5
19

Interpretation: On the basis of this scenario it has been say that, is digital technology is
profitable for the international marketing or not, weather they help to take business function at
international level or not. According to the employee prospects out of 20 employees 12
employees had agreed that yes digital technology is more powerful and profitable for the
company in order to deal with international level. Out of them 5 employees suggest that it cannot
be say that weather digital technology is preferable or not to take business at international level.
Out of all them s employees directly said no it is not much profitable and effective for the
company development.
Theme 8 Implications of digital technology needed high cost for better work
Implication of digital technology requires
high cost to operations and functions? Frequency
Yes 17
No 2
20
12
3
5
Yes
No
Cannot say

Cannot say 1
Interpretation: According to this survey it has been said that, digital technology required high
cost if company wants to maintained their position or quality. According to the employees
prospective out of 20 employees 17 suggested that digital technology required high cost
including software cost, training and development cost and overall operating costs. Out of them 2
employees suggest that digital technology enhance the profit revenue of the company rather than
increasing the cost of the company activities. Along with that, it will be more enlarging and
profitable for the company prospective or for more quality enhancing.
Theme 9 The 7 Stars UK Ltd. can easily consider their operations as large business
Is it possible to consider large business
operations with implication of digital
technology? Frequency
Yes 16
No 3
Cannot say 1
21
17
2
1
Yes
No
Cannot say

Interpretation: Digital technology is the best source of making good task oriented goals, it
helps company to expand the business activities and more enlarging performance making task.
As per the survey, it has been proved that large number of employees suggested that digital
technology is very many helps full to accomplish the overall target goals of the company. 16
employees suggest that through digital technology company will enhance their business activities
ion more productive manner. Apart from that, out of 20 employees according to 3 employees
they think that digital technology enhances the dependency level of the employees due to which
they get down with their performance level. Out of all of them 1 employees suggest that it is not
predicted that weather company should adopt digital techniques or not.
Theme 10 Chosen business consider proper implementation of policies and regulations with
a major role of HR in it.
Does the chosen business consider proper
implementation of policies and regulations
towards staff members with a foremost role
of HR in it? Frequency
Yes 13
22
Yes No Cannot say
0
2
4
6
8
10
12
14
16
Frequency

No 3
Cannot say 4
Interpretation: In order to focus on the present graph, it can be stated that there are 13 people
said that selected business need to implement policies and regulations towards staff members.
Therefore, it is important to focus on maintain effective relationship at workplace.
Theme 11 Human Resource Management provide proper training and development
program to staff members.
Human Resource Management provides
proper training and development program
to their staff members? Frequency
Yes 17
No 2
Cannot say 1
23
13
3
4
Yes
No
Cannot say

Interpretation: From the above graph, it can be stated that there are 17 employees said that
management provide proper training and development program to ascertain effective results. As
results, it is important to maintain more growth and effectiveness at workplace.
TASK 4
P6 Reflection the effectiveness
In respect to conduct the present research, it can be stated that digital technology creates
positive impact on the business to perform several outcomes. In this regard, effectiveness also
develops to undertake aims and objectives in the international areas. Therefore, I understand that
it assists to attain more effective knowledge in the enterprise to conduct proper study and
perform functions as well. With the help of different tools and techniques, it will be implemented
in the small business to expand their operations. As results, it will help to collect relevant data in
the business unit to regulate functions and operations in systematic manner. I have learned about
the different program that undertaken in the enterprise with digital technology. It will help to
conduct the proper research with implementation of primary and secondary data.
With consider secondary data, it can be stated that collection of the business results will
be ascertained to focus on the creativity. I conducted survey in which 20 respondents are
considered their part to attain more desired results. Therefore, it will assist to consider study for
The 7 Stars UK Ltd. Communication and interaction skills I need to increase to communicate
aims and objectives in whole business. Therefore, it will help to attain more significant results at
24
17
2
1
Yes
No
Cannot say

workplace. I have gain knowledge towards the research methodology to understand different
activities such as philosophies, approach, technique, analysis, etc.
P7 Alternative research methodologies
In order to apply alternative research methodology, applied research can be implemented
in the study. With the help of this research, practical problems will be solved in modern world
which assists to acquire knowledge. Main goal is to apply this research to improve human
condition. It helps to focus on analysis and solving real life issues. In this regard, experimental
research design consider to focus on appropriate communication.
Furthermore, there are also certain research methodologies implemented that helps to
attain more effective functions. In this aspect, it has been seen that activities and functions helps
to collect relevant information towards aims and objectives. Implementation of digital
technology requires more money investment so that enterprise able to attain their effective
functioning with solve several issues as well. Capital investment is the major issue so that it is
important to focus on the digital technology implementation to attain more desired results.
Furthermore, it has been assessed that additional cost and time need to implement so that
business operations will be expanded in successful manner. As results, it helps to bring
innovations and creativity in the enterprise in successful way. Productivity of the company is
also increasing so that it has been assessed that scholar find study impact on quantitative research
techniques. With the help of data collection method, there are different program has been carried
that assists to measure more relevant functions and operations in the business. Therefore, it will
help to attain more creativity at workplace.
In respect to consider alternative research methodology, it can be stated that
researcher can use quantitative information that consider by thematic analysis. As per
descriptive research method, researcher can develop their understanding to communicate
several benefits in the program. On the basis of relevant work performances, proper
information will be manage at workplace.
In term of quantitative strategy, SPSS tools implemented in the research that assists
to meet with desired results. It develops significant advantages and maintain more growth in
the business. On the basis of standard deviation, chi square test, t test, z test, f test, etc.
researcher able to find accurate measurement. Furthermore, these tools increase knowledge
and understanding finding appropriate results. Along with this, more knowledge and skills
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also require conducting study with these tools. This is because, these tools are not easily
implemented to make desired work performances in whole program.
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Research Ethics Approval Form
All students conducting research activity that involves human participants
or the use of data collected from human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor.
Before completing this form, we advise that you discuss your proposed
research fully with your Unit Tutor. Please complete this form in good
time before your research project is due to commence.
Section 1: Basic Details
Project title: .To analysis implications of digital technology on SME's – A Case Study on The 7 St
...................................................................................................................................................................................................................................................................................................
Student name: ...................................................................................
Student ID number: ...................................................................................
Programme: ...................................................................................
School: ...................................................................................
Intended research start date: .............................................
Intended research end date: .............................................
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project:
• Interviews:
• Questionnaires: yes ( )✓
• Observations:
• Use of Personal Records:
• Data Analysis:

• Action Research:
• Focus Groups:
• Other (please specify): ....................................................................................................................................................................

Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection
Act (1998) Yes: ✓ No:
Who will have access to the data and personal information?
During the research:
Where will the data be stored?
Will mobile devices such as USB storage and laptops be
used? Yes: ✓ No:
If yes, please provide further details:
After the research:
Where will the data be stored? In computer
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers?
Yes: No: ✓
If yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns? If so, please
outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as a result of
your research. Please consider/address all issues that may apply. Ethical concerns may include, but
are not limited to the following:
Informed consent.
Potentially vulnerable participants.
Sensitive topics.
Risks to participants and/or researchers. ✓
Confidentiality/anonymity.
Disclosures/limits to confidentiality.
Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
Reporting. Dissemination and use of your findings.