Promoting Sustainable Tourism Development at Ritz Hotel London

International Travel and Tourism Management
Unit 18 and Unit 19 Research Project (RQF) L5
Project Proposal Form
Session: September 2019
Student Name Student ID
Tutor Date
Unit Number:
Research Theme: Sustainability
Research Topic: Promoting sustainable tourism development
Section One: Title, objective, responsibilities
Based on your topic, define and write your research title which should reflect on
the aims and set specific objectives to be achieved from your research (e.g. what is
the research question you want to answer? What do you want to learn or find out?
What is assumption or hypothesis you are making and the problem?):
Research Aim: “To investigate the various ways of promoting sustainable tourism
development. A study on Ritz Hotel London ”
Research Objectives:
 To identify the concept of sustainable tourism development in hospitality
industry.
 To determine different ways to promote sustainable tourism development
within Ritz Hotel London.
 To determine the effectiveness of sustainable development practices in

improving the performance of Ritz Hotel London.
Research Questions:
 Define the concept of sustainable tourism development in hospitality
industry?
 What are the different ways to promote sustainable tourism development
within Ritz Hotel London?
 What is the effectiveness of sustainable development practices in improving
the performance of Ritz Hotel London?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying,
personal interest, future plans, knowledge/skills you want to improve, why the
topic is important):
The main purpose of investigating this research is to investigate the various ways to promote
sustainable tourism development through this research aims at different ways that are
effective to make hotel sustainable. There are also other motives which have achieved
through conducting this research. There are two types of perspectives personal and
professional. As per the personal motive I have learnt that it is necessary to protect
environment so that future could be saved and natural resources would not be harmed. By
conducting this research I have got more concerned about the environment and from the
professional motive I made an understanding related to different ways which assist in
keeping organization sustainable. With this it would assist me in future when I will be in my
professional career and assist my organisation by providing them way to become more
sustainable.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or
hypothesis:
Define the concept of sustainable tourism development in hospitality industry
According to MacKenzie and Gannon (2019), sustainable tourism development is defined
as process which focuses towards establishing a balance between socio-cultural, economic

and environmental aspects related to development of tourism. It plays a major role in
biodiversity conservation. Basically it attempts in minimizing the impact on local culture
and environment so that it gets available for the upcoming generation with making
contribution in generating employment, income and local ecosystem conservation.
Hospitality industry is committed towards adopting activities which have lower impact on
local culture and impact on environment. Various hotels and eco lodges create positive
experience to the customers with sustainable tourism by saving the environment.
What are the different ways to promote sustainable tourism development within Ritz
Hotel London
According to Cheer and Lew (2017), there are different ways for promoting sustainable
tourism development within Ritz Hotel London, uses go green at hotel where they
continuously ask their customers to turn off electronic gadgets, heaters and air conditioners
when they move out. The hotel focuses on programs which have recycling and follow strict
guidelines related to sustainability. Ritz Hotel also focuses on decreasing the carbon
footprint so that sustainable tourism development could be promoted. Hotels also focus on
buying products that are organic and products that are available from local market.
What is the effectiveness of sustainable development practices in improving the
performance of Ritz Hotel London
According to Kim, Whitford and Arcodia (2019), there is effectiveness of sustainable
development practices in improving the performance of Ritz Hotel, London as by
adopting these practices it improves the image of the brand and avail competitive
advantages by using such practices which are more effective in managing sustainability
in the organization. Sustainability also focuses on rising the productivity level and
reducing costs. This attracts more customers because employees are more interested in
hotels that are complying sustainable regulations.
REFERENCES
Books and Journals
MacKenzie, N. and Gannon, M.J., 2019. Exploring the antecedents of sustainable
tourism development. International Journal of Contemporary Hospitality
Management.

Cheer, J.M. and Lew, A.A., 2017. Sustainable tourism development: Towards resilience
in tourism. Interaction. 45(1). pp.10-15.
Kim, S., Whitford, M. and Arcodia, C., 2019. Development of intangible cultural
heritage as a sustainable tourism resource: the intangible cultural heritage
practitioners’ perspectives. Journal of Heritage Tourism. 14(5-6). pp.422-
435.
Section Four: Activities and timescales
Milestone one: literature review
Target date (set by tutor): ________________