Hi
Please I need this assignment to be wrote with many examples and very practical not theory or definition as my industry is Travel&Tourism
I need this assignment made very good because is my last chance to get my certificate.
On 20 of August is deadline forever as I supposed to finish the college 2 years ago
Thank you
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TASK 4 RESEARCH PROJECT
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Research Outcomes Innovation and development of company within this current scenario will have its greater impact on level of customer services by which the companies are providing. As there are many tools of digital media that help the companies to provide best and maximum satisfaction to their customers
Aim To analyse the impact of digital marketing in improving customer service: A study on Thomas Cook. CONTINUED…
CONTINUED… Objectives To investigate the meaning and importance of digital marketing in Thomas Cook. To analyse an increase in competition between high street travels agents and independent travel agents. To examine the impact of digital marketing in improving customer service in Thomas Cook
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CONTINUED… Research questions 1.What is meant by digital marketing and what is its importance? 2.What is the impact of digital marketing in improving customer service in Thomas Cook?
Questionnaire Name: ____________ Age:______________ Position:____________ Q1. What kind of marketing approach Thomas Cook mostly prefers? oTraditional mode of marketing oDigital mode of marketing Q2. Is digital marketing helps in enhancing customer’s service? oYes oNo oNot Sure Q3. Is digital marketing affects the perception of Thomas Cook target customers? oYes oNo oNot Sure Q4. Which type of digital marketing method mostly attracts the customer towards Thomas Cook? oSocial media marketing oSearch Engine Optimization oMobile marketing oPay per click
CONTINUED… Theme 1: Digital mode is preferred by Thomas Cook ParticularsRespondents Traditional mode10 Digital mode20
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CONTINUED… Theme 3: Digital marketing is impacting Thomas Cook target customer perception ParticularsRespondents Yes15 No7 Not Sure8
CONTINUED… Theme 4: Social media marketing is mostly attracting customers towards Thomas Cooks ParticularsRespondents Social media marketing10 Search engine optimisation7 Mobile marketing5 Pay per click8
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CONCLUSION From the above questionnaire and report, it is concluded that Thomas Cook is fairly using technological advancements and digital marketing to attract customers and provide their services properly.