Research Project

RESEARCH PROJECT

ABSTRACT
Hospitality industry is an effective and successful industry within the business world.
Therefore, the researcher decides to conduct the research on hospitality industry and the impact
of COVID 19 on industry profitability and sustainability. This research is highly effective as it
provides the knowledge and understanding related to particular industry which is simply
effective to developing the career within hospitality industry. This research report includes
several chapters that help in providing valid and authentic information so that reliable conclusion
and recommendation are to be prepared. Further it present the primary research where
investigator use the interview method where few respondents are selected through sampling
method so that appropriate answers are to be gathered to researcher interview questions. By
conducting primary and secondary research methodology plays a crucial role because it helps in
examine the best source out of several approaches so that effective and efficient results are to be
presented. According to the selected approaches and design valid recommendations are to be
drawn out that helps in presenting the conclusion which is based on the above hypothesis that
comes from both primary and secondary research.

Table of Contents
ABSTRACT....................................................................................................................................2
Topic - Impact of COVID 19 on the hospitality industry................................................................5
CHAPTER 1- AIMS, OBJECTIVES AND RATIONALE.............................................................5
1.1 Introduction............................................................................................................................5
1.2 Research Aims.......................................................................................................................6
1.3 Research Objectives...............................................................................................................6
1.4 Research questions.................................................................................................................6
1.5 Rationaleof research...............................................................................................................7
CHAPTER 2- THEORETICAL FRAMEWORK...........................................................................7
.........................................................................................................................................................9
.........................................................................................................................................................9
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CHAPTER 3- LITERATURE REVIEW.......................................................................................11
2.1Introduction...........................................................................................................................11
2.2 Theme 1: Economic impact of COVID 19 on hospitality industry.....................................11
2.3 Theme 2: Steps that are taken by hospitality industry to grow business after pandemic....12
2.4 Theme 3: Determine the negative impact occurred by pandemic........................................13
2.5 Theme 4: Explain relationship between sustainability and hospitality industry..................13
2.6 Summary..............................................................................................................................15
CHAPTER 3: RESEARCH METHODLOGY.............................................................................15
3.1 Introduction..........................................................................................................................15
3.2 Choice of research design....................................................................................................16
3.3 Construction of chosen methods..........................................................................................17
3.4 Data analysis........................................................................................................................19
CHAPTER 4: FINDINGS, ANALYSIS AND DISCUSSION.....................................................20
4.1 INTRODUCTION...............................................................................................................20
4.2 ANALYSIS AND FINDINGS.............................................................................................20
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................27
5.1 INTRODUCTION...............................................................................................................27

5.2 CONCLUSION....................................................................................................................27
5.3 RECOMMENDATIONS.....................................................................................................28
Chapter 6: Recommendations for further research........................................................................32
REFERENCES..............................................................................................................................33

Topic - Impact of COVID 19 on the hospitality industry
CHAPTER 1- AIMS, OBJECTIVES AND RATIONALE
1.1 Introduction
Hospitality industry is a wide categories of field within the service industry as it includes
several food and drinks services, accommodation services, lodging services, theme parks, event
planning and transportation services within the hotels, resorts, restaurants, bars, pubs etc. In this
hospitality industry is mainly a part of travel industry whereas hotel industry is a part of
hospitality industry(Dube,Nhamo and Chikodzi, 2020) . This report is based on hotel industry
which is a part of hospitality industry. In current scenario COVID 19 impact drastically on the
world and several business industries. This highly influence safety measures to the people. Due
to the government rules several countries are shut down and due to this business enterprises
suffer majorly. As Hospitality industry is a service industry that highly impact due to occurrence
of COVID 19 in the world. The impact of COVID 19 is unpredictable and huge on both the
revenues andsupply chains of hotel industry. This uncertainty hit the profitability and
sustainability of hotel industry hardest(Lu, and et. al., 2020).This research studies the impact of
corona virus on the hospitality industry especially on hotel industry. It impact on industry in
several terms like operational and financial aspects. In terms of operational aspect hotel industry
manages the payments of suppliers and in financial aspects industry maintains transparency with
their stakeholders who are investors so that profitability will be maintained by taking effective
decisions. In terms of consumer side, at this time visitors want full safety and health precaution
while taking services of hospitality industry such as travelling check in and check outs and also
focus on hygiene at the hotel premise where they stay (Melissen and Sauer, 2018). This will
highly impact the hotel industry because due to this expenses are increased and they pay high
charges to customers which lowering the customer base. It will impact profitability of business
enterprise. This research report undertakes the impact of COVID 19 on hospitality industry. for
this researcher takes the use of several aspects which are demonstrate in the projects so that
viable and reliable conclusion is to be drawn effectively and efficiently at the end of the research.
To conduct this research, there are several factors which are to be included so that effective

results are drawn. To get the answer of the research questions, researcher used to conduct
secondary research where literature review is to be adopted. This helps in providing data and
information about the particular objectives on the author point of view. This this investigator
adopts the use of books, journals, scholar articles etc. because it gives authentic results of the
research questions on the basis of which whole research is conducted(Bajramiand et. al., 2020).
Further it includes the use of research methodology that is one of the most crucial factors of
conducting a research proficiently because it provides the suitable approach, design, methods for
conducting a research. In this primary data is also to be used where researcher takes the
interviews from managers of a restaurant regarding the impact of COVID 19 on hotel industry. It
gives relevant information that helps in presenting effective data while conducting research.
1.2 Research Aims
The aim behind conducting this current research is based on specific topic that is “To
study the impact of COVID 19 on hospitality industry”.
1.3 Research Objectives
A research objective refers to that aspect which reflects the objectives of conducting this
research and what the research want to achieve. The objectives of present research are presented
below:
 To critically evaluate the economic impact of COVID 19 on the hotel industry.
 To identify what steps are the hotel industries taking to grow their business after the
pandemic.
 To determine the negative impact occurred by the pandemic.
 To explore the relationship between sustainability and hospitality industry.
1.4 Research questions
A research questions are those questions that a research study set out the answer. It is
very essential for conducting the whole research effectively and efficiently. The research
questions are based on the objectives that researcher have to set earlier. The current study
research questions are demonstrated below:
 What is the economic impact of COVID 19 on the hotel industry?

 What steps are to be taken by hotel industries to grow their business after the pandemic?
 What are the negative impact occurred by the pandemic?
 What is the relationship between sustainability and hospitality industry?
1.5 Rationaleof research
The main reason for conducting this research is to be investigating the impact of COVID
19 on the hospitality industry. This research is very effective for researcher because it helps in
gaining the deep understanding and knowledge on the particular topic which is based on hotel
industry(Yeh, 2020). Conducting this study is not only assist in deep understanding but also
improve and enhance the skills and knowledge about the areas that are interlinked or associated
with the research topic. This research project support in examine the several platforms and
concepts of hospitality industry along with the impact of COVID 19 on the businesses and
sustainability. This report helps in providing the knowledge regarding economic impact of
COVID 19 on hotel industry. Besides this this research also helps in examine the several steps
that are used and taken by hotel industries to grow their businesses after the pandemic situation.
Further it also demonstrates the negative impact that was occurred within hotel industry due to
pandemic. Although, involving in this research is also helps in understanding the relationship
between sustainability and hospitality industry (Ram, 2018). All these terms are to be gained by
conducting this research. To examine all this factors research use primary and secondary data
and this helps in gaining knowledge regarding how to do primary and secondaryresearch which
helps investigator in future research. As the current research study topic also interesting because
it fulfills researcher interest and develops educational aspects which helps in enhancing skills
and personal competencies of the researcher(Kim, 2020). Hence the selection of this current
topic is very essential from researcher personal and professional perspective.
CHAPTER 2- THEORETICAL FRAMEWORK
Theoretical framework refers to a collection of interrelated concepts that helps in guiding
the research due to this researcher effectively determine the things that they will measure and
what statistical relationship investigator is looking for (Chamolaand et.al., 2020). To conduct this
research, researcher use to prepare a theoretical framework that is based on research questions so

that appropriate points related to research objectives arepresented below that will supports
investigator to draw a conclusion effectively at the end of research.