Research Project on Cultural Diversity in the Workplace

Research project

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Research Background..................................................................................................................1
Research aim and objectives.......................................................................................................1
Rationale.....................................................................................................................................2
LITERATURE REVIEW................................................................................................................2
METHODOLOGY JUSTIFICATION............................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Research Background
Workplace diversity is one of the key significant measure where the employees who
belong to diverse culture, race, caste, religion, nationality, ethnicity, etc. The organization who
tends to have workplace diversity leads to wide set of experience among the employees (How
to Build, Manage and Promote Workplace Diversity?, 2018). The diversity within
the organization is highly significant in boosting up the reputation of the brand and leads to
increased degree of performance, creativity and productivity (Mousa, Massoud, and Ayoubi,
2020). This is useful in the creation of the global impact and helps in positioning the business
within the market. This study will significantly focus on effectively carrying out the critical
examination of the potential problems related with cultural diversity within the organization and
how it influence operational performance and productivity. This study also tends to focus on
determining the measures which can be taken in order to effectively minimize the negative
impact of cultural diversity. Sainsbury Company is considered to be one of the second largest
company chain related with the supermarkets in UK. This company was founded in the 1869 and
has been significantly founded by John James Sainsbury. This is one of the largest retailer
company. This company mainly deals in superstore, convenience shop, hypermarket, and
supermarket and forecourt shop.
Research aim and objectives
Research Aim
“To critically examine the potential problems related with cultural diversity within the
organization and how it influence operational performance and productivity. A study on
Sainsbury Company.”
Research Objectives
 To determine the importance of the cultural diversity within company.
 To examine the problems related with cultural diversity within the employees of
company.
 To determine the key challenges to impose cultural diversity within the company.
 To examine the measures which can be taken in order to effectively minimize the
negative impact of cultural diversity.
Research Questions
1