RESEARCH PROJECT.

RESEARCH PROJECT

INTRODUCTION
• Social media is one of the significant part in the
promoting firm product and services to its
customers.
• In the present era, the social played a prominent
role in the success for each and every business
organization.

Research Objectives
• The role of social media in the promotional activities.
• The significance of consumer decision making
• The relationship between social media and consumer
decision making.

Analyses:1 Use of social media by the
customer
Yes No
0
5
10
15
20 18
2
Column B
Yes No
0
5
10
15
20 18
2
Column B

Analyses:2 Kind of social media used by
customers
Facebook You Tube Instagram Twitter
0
2
4
6
8
10
12
Column B
Facebook You Tube Instagram Twitter
0
2
4
6
8
10
12
Column B

Analyses:3 Time spent on social media
tools by the customer
Less than 1 hour 1-2 hour 2-4 hour More than 4 hour
0
1
2
3
4
5
6
7
8
9
Column B
Less than 1 hour 1-2 hour 2-4 hour More than 4 hour
0
1
2
3
4
5
6
7
8
9
Column B

Analyses:4 Use of mass media used by
customers
12
2
3
3
TV
Radio
Magazine
Newspaper
12
2
3
3
TV
Radio
Magazine
Newspaper

Analyses:5 Time spent by customers on
mass media
Less than 1 hour
2-3 hour
3-5 hour
More than 5 hour
0
1
2
3
4
5
6
7
8
9
10 9
3
4 4 Column B
Less than 1 hour
2-3 hour
3-5 hour
More than 5 hour
0
1
2
3
4
5
6
7
8
9
10 9
3
4 4 Column B

Analyses:6 Social media tools and its
influences on the business performance
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
14 13
5
2 1
Column B
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
14 13
5
2 1
Column B

Analyses:7 Social media beneficial to the
business organization and customer
Yes No
0
5
10
15
20 18
2
Column B
Yes No
0
5
10
15
20 18
2
Column B

Analyses:8 Social media motivate buying
decision making of customers
Strongly agree
Agree
Disagree
Strongly disagree
0
2
4
6
8
10
12
14
16 14
5
1 0
Column B
Strongly agree
Agree
Disagree
Strongly disagree
0
2
4
6
8
10
12
14
16 14
5
1 0
Column B

Analyses:9 Social media is an appropriate
tool for promotional activities of the
business.
6
8
3
3
Facebook
You Tube
Instagram
Twitter
6
8
3
3
Facebook
You Tube
Instagram
Twitter

Recommendation
• It is essential for a company is that to maintain
their revenue and profitability in an effective
manner.
• In the case of the Mark and Spencer, the
marketing manager is to use social and digital
media in order to promote firm's product and
services.

Conclusion
As per the above mentioned report it has been
concluded that the role of social media is played
an important role in the success for every business
organization in the near future.

REFERENCE
• Fischer, E and Reuber, A.R., 2011. Social interaction
via new social media:(How) can interactions on
Twitter affect effectual thinking and
behavior?. Journal of business venturing.26(1). pp.1-
18.
• Fotis, J., Buhalis, D and Rossides, N., 2012. Social
media use and impact during the holiday travel
planning process (pp. 13-24). Springer-Verlag.

Thank-you