Impact of Motivation on Employee Job Satisfaction and Performance

This research report investigates the significant impact of motivation on employee job satisfaction and overall performance, using ASDA, a UK-based supermarket chain, as a case study. The report explores the crucial relationship between motivation, job satisfaction, and employee performance, highlighting the importance of various motivational strategies, including training, employee involvement in decision-making, effective communication, and fair treatment. It examines the application of Maslow's theory of motivation and the effectiveness of reward systems in enhancing employee engagement and productivity. The report references studies by Weiner, Reeve, and others, emphasizing the need for continuous motivation practices to ensure organizational success in a competitive retail environment. The research is divided into two projects: a research evidence review and a research design proposal, covering key aspects of human resource management and business development.

Research project
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TABLE OF CONTENTS
Project 1: Research Evidence Review.............................................................................................3
Introduction..................................................................................................................................3
The Main Body............................................................................................................................3
Conclusion...................................................................................................................................8
Project 2: Research Design proposal...............................................................................................9
Title of the research.....................................................................................................................9
Research questions.......................................................................................................................9
Research objectives......................................................................................................................9
Background..................................................................................................................................9
Research methodology...............................................................................................................11
Ethics, validity and reliability....................................................................................................15
Gantt chart..................................................................................................................................16
References......................................................................................................................................17
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PROJECT 1: RESEARCH EVIDENCE REVIEW
Introduction
Motivation play a very important role in human resource management as it put their
positive impact on the performance of employees by providing them positive and healthy
environment (Reeve, 2014). Availability of motivation leads to enhance the productivity of
human resources by satisfy them in more effective manner. In today's competitive world,
motivation is a crucial aspect of bushiness management which gives its contribution in the
success of business along with fulfilling the goals and objectives of organization. In accordance
to above description, it is required for management of company to motivate their employees in
better way by ensuring the availability of better work environment (Weiner, 2013).
Therefore, commercial entity needs to identify the requirement of human resources as
well as their issues and problems (Bright, 2008). By identifying these, organization will be able
to take corrective actions for satisfying them in an effectual manner. Along with this, it is needed
for business entity to enhance the effectiveness of its reward system in order to gain better
advantage of motivation. In this manner, main aim of present project report is to evaluate the
impact of motivation on the job satisfaction and performance of employees. For better
understanding of this study, ASDA has been selected by the researcher of project. ASDA has
includes a chain of supermarkets hardhearted in United Kingdom. Management of company is
focused on rendering the high quality of household items to its customers.
The Main Body
Impact of motivation on job satisfaction and performance of employees
Various studies and researches have been conducted on the evaluation of impact of
motivation on job satisfaction and performance of employees. According to the study of Weiner,
(2012) there is a huge impact of motivation on job satisfaction and performance of employees.
Availability of better motivation strategies put their positive impact on the performance of
employees by encouraging them in an effectual manner. Along with this, motivation leads to
enhance the satisfaction level of human resources by rendering them better opportunities in their
career. In accordance the research of Mohammad Mosadegh Rad and Hossein
Yarmohammadian, (2006) it can be said that motivation play a crucial role in success of
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organization and fulfilling business objectives by enhancing the productivity of workforce and
their satisfaction level.
Without motivation, it is very difficult for business entity to achieve their goals and
objectives in an effectual manner (Kuvaas 2006). In accordance to past studies, motivation
includes a range of tools, techniques and methods which can be considered by the management
of company at the time of making their strategy. Availability of appropriate motivation strategy
put their positive impact on the business's performance by eliminating the chances of conflicts
among employees. In this aspect, it is said by Bright, (2008) that motivation is a a part of modern
approach of human resource management which is focused on reducing the stress and pressure of
workforce by satisfying their needs in more effective manner.
As per the study of Weiner, (2012), there is very tough competition in retail market
which influence organization to perform their practices in an effectual manner in order to survive
in this competitive world and maintaining their sales revenue and profitability. With
enhancement in competition, economy is facing the issue of continuous recession which put their
huge impact on the development of company. Due to above mentioned aspects, it is required for
commercial entity to manage its position in market and satisfy their customer needs for
maintaining their profitability and sales revenue (Weiner, 2012). Along with this, management of
company needs to provide proper motivation to their employees because market share of
business and level of customer satisfaction are highly affected by the motivation level of human
resources.
In accordance the study of Reeve, (2014) retail companies in UK are facing a very critical
time in motivating and encouraging their employees because employee turn over is increasing
continuously due to enhancement in competition. With having this issue, motivation practices
can't be avoided by business entity because it is the main base of employee satisfaction and their
performance improvement. Case study of Weiner, (2013) suggests that motivation is focused on
bounding the human resources in single organization for more times instead of less motivated
employees. On the same side, it assist workforce to deliver their best performance and services
which leads to raise the customer value of company.
By considering the above aspects, it has been said by Mohammad Mosadegh Rad and
Hossein Yarmohammadian, (2006) in modern era, motivation must necessary for commercial
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entity to satisfy their employees, enhancing their productivity, improving their performance and
rendering them positive environment. Appropriate motivation strategy put its positive impact on
the success of organization by dealing effectively with the human resources of company in order
to fulfill their requirements and resolving their issues (Mohammad Mosadegh Rad and Hossein
Yarmohammadian, 2006).
Relationship between motivation, job satisfaction and performance of employees
In accordance to past studies, it has been observed that motivation, job satisfaction and
performance of employees are interrelated and interdependent to each other. Motivated
employees are satisfied directly and its performance is enhanced automatically. Various studies
have been conducted by researcher regarding the relationship in between the above mentioned
terms. As per the view point of Bright, (2008) there is a direct impact of motivation on job
satisfaction and employee's performance, as it is focused on providing the monitory and non-
monitory rewards to human resources for their achievement.
Therefore, availability of motivation in business environment is very necessary for
organization to improve the level of employee's performance along with satisfying them. In
today's competitive world, every company is planning to enhance the productivity of its
workforce along with improving their performance (Weiner, 2012). For that, motivation is the
best option for commercial entities for getting the advantage of employee satisfaction and loyalty
by providing them positive, healthy and friendly environment.
According to Reeve, (2014) motivation creates an appropriate environment that assists
employees to improve their practices and performance in order to get better opportunity at
workplace. On the same side, it is focused on reducing the level of employee turn over and
raising the level of employee loyalty. Availability of lack of motivation leads to increase the
dissatisfaction of workforce by reducing the level of encouragement at workplace. Role of
motivation in job satisfaction and enhancement of employee's performance is very broad and a
crucial part of human resources development (Reeve, 2014). Clear understanding of motivation
practices, roles and responsibilities must necessary for commercial entity in order to enhance the
development of its workforce along with fulfilling their aims and objectives.
In accordance the view point of Kuvaas, (2006) motivation is one of the essential parts of
business activities which includes the objective of satisfying the workforce of company along
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with improving their performance. On the same side, it is focused on adopting suitable method
for resolving the issues of work environment in order to render positive and healthy atmosphere
to employees at workplace. Due to this aspect, organization needs to understand properly about
the significance and relationship of motivation with job satisfaction and performance of
employees (Kuvaas, 2006).
Ways to motivate employees in retail industry
As per the study of Mohammad Mosadegh Rad and Hossein Yarmohammadian, (2006),
there has been lot of changes in recent scenario of business environment which includes a range
of practices of motivation for satisfying employees and enhancing their performance. In modern
era, involvement of motivation put their huge impact of the success of business. Therefore, it is
required for management of company to adopt creative and innovative ideas for encouraging and
motivating human resources in an effectual manner. In this aspect, training is one of the
appropriate method that can be used by commercial entity to raise the productivity of workforce
by providing them better education, theoretical and practical knowledge regarding business
practices (Mohammad Mosadegh Rad and Hossein Yarmohammadian, 2006). Along with this, it
is beneficial for company to enhance the confidence of employees by increasing their skills,
abilities and capabilities.
As per the view point of Bright, (2008) it is needed for business entity to involve human
resources in decision making process along with allowing them to give their suggestions and
share their thoughts. Proper communication and coordination with employees also work as a tool
of motivation which leads to raise the creative and innovative skills of employees. In accordance
to this aspect, it has been said by Weiner, (2013), availability of effective communication is
crucial for organization to understand the issues of workforce. By identifying issues,
management can take corrective actions for overcoming those problems of human resources.
Non-availability of issues put their positive impact on the work environment and motivation
level of employees.
In current scenario, success of business depends mostly upon the performance and
satisfaction level of workforce. Therefore, it has been stated by Reeve, (2014) that management
of company needs to focus on improving their motivational practices along with evaluating the
work environment of company which must be conflicts and discrimination free. Due to this
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aspect, providing equal opportunity to all employees without any discrimination is the most
essential for retail companies in order to satisfying their employees. Availability of
discrimination may have negative impact on the performance of human resources along with
reducing the effectiveness of work environment (Reeve, 2014).
In accordance to the study of Uzonna, (2013) management of company needs to consider
the Maslow's theory of motivation at the time of making their motivation strategies. By
considering the theory of Maslow, organization will be able to perform appropriate practices and
adopt suitable methods in the respect of motivating employees in an effectual manner. Maslow's
theory of motivation is focused on identifying the following needs of individuals such as
physiological, safety, social, esteem and self actualization (Uzonna, 2013). Clear understanding
of these needs assists commercial entity to create better strategy for encouraging human
resources in a proper way.
As per the view point of Madjar, Oldham and Pratt, (2002) in order to get success in this
competitive world, it is essential for business entity to develop strong relationship with
employees. In this manner, study of Kuvaas, (2006) suggest the method of taking feedback from
workforce which is focused on evaluating the issues of them as well as their needs and
expectation. By identifying the following factors, objective of satisfying employees can be easily
achieved by the management of company. Along with this, complaint procedure is an another
way of satisfying employees by enhancing the knowledge of management regarding their
complaints (Kuvaas, 2006).
According to case study of Bright, (2008) it has been proved that reward system is the
most effective tool of motivation which is focused on encouraging employees in very quick
manner. Reward systems includes the availability of gifts, bonus, incentives and other financial
and non-financial benefits which must be considered by the management of company.
Availability of appropriate reward system is very beneficiary for commercial entity to get the
advantage of having motivated employees at workplace. As per research of Weiner, (2013),
motivation includes a range of benefits for company which are related to improved performance
of human resources, fulfillment of business objectives, enhancement in company's growth and
development of employees.
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In accordance the view point of Reeve, (2014) it is defined that motivation is a
continuous process that flows endlessly with business. Without motivation, organization cannot
be survived and sustained in this competitive world. Effective motivation must necessary for
commercial entity to develop better coordination with employees. Better coordination with
employees put their positive impact on the relationship of human resources and management of
company by which organization can fulfill their objectives in an effective manner. In addition to
this, it has been said by Kuvaas, (2006) that availability of motivation is beneficial for business
entity to enhance the productivity of workforce along with improving their performance by
raising their level of confidence.
Conclusion
In accordance to above study, it has been observed that motivation is one of the crucial
aspects of human resources management which is focused on developing better relationship with
employees. Along with this, it plays a very important role in the development of human
resources by enhancing the effectiveness of its performance. Availability of motivation at
workplace is very beneficial for business entity to encourage human resource in an effectual
manner in order to perform their practices in a better way. In modern era, motivation is a the
biggest opportunity for management of company to fulfill their goals and objectives very rapidly
by raising the productivity of workforce.
As per the recent scenario, it is required for retail companies to ensure the effectiveness
of its motivational practices in order to mange their human resources in an efficient way and
enhancing the level of organization's success. However, organization needs to provide positive
environment to their employees by adopting the appropriate methods of motivation at workplace.
By considering motivation, management of company can deal effectively with the issues and
problems of workforce in order to satisfy them in more effective manner. In today's competitive
world, involving motivation in business practices is very necessary for commercial entity to gain
competitive advantage by enhancing the level of employee's performance and reducing the ratio
of employee turn over.
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PROJECT 2: RESEARCH DESIGN PROPOSAL
Title of the research
“Impact of motivation on job satisfaction and performance of employees: A study on
ASDA”.
Research questions
 What is the significance of motivating employees in organizations operating within retail
industry?
 What is relationship between the performance of human resources and employee
motivation?
 What are the strategies and methods that can be used by the management of ASDA to
perform motivation practices effectively?
Research objectives
Aim
Main aim of this research is “To analyze the impact of motivation on the job satisfaction
and performance of employees case study on ASDA.”
Objectives
 To evaluate the practices of motivation adopted within retail industry.
 To identify the relationship in between the motivation, job satisfaction and performance
of human resources.
 To recommend the ways through which motivation level of workforce can be enhanced
within ASDA.
Background
In present era, employees of company play a crucial role in the success of organization by
fulfilling their goals and objectives. Therefore, it is required for commercial entities to develop
an appropriate motivation system in order to encourage and satisfy its human resources in an
effectual manner (Siangchokyoo and Sousa-Poza, 2012). In today's competitive world, it is very
challenging for companies to deal with modern business environment. So, it is necessary for
business entity to mange all factors of production in a proper way such as man, money,
machinery and materials.
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In accordance to Albrecht (2012), employee motivational is one of the crucial aspects of
human resource management which is focused on enhancing the performance of employees by
encouraging them through monitory and non-monitory rewards. Better enhancement of
workforce 's performance put their positive impact on the success of organization along with
achieving their objectives. While, availability of less motivation leads to decrease the satisfaction
level of customers by reducing the quality of customer service (Albrecht, 2012). On the same
side, it also put their negative impact on the profitability and revenue of business entity.
According the past studies, it has been observed that employee motivation is very
necessary for business entity for enhancing the productivity of human resources. Therefore, it is
required for management of company to provide proper training to its workforce which also
works as a tool of motivation by increasing the skills and abilities of them (Training Employees
for Motivation and Retention, 2014). By adopting the practices of motivation is beneficial for
organization to maximize the chances of their growth and development by increasing and
improving the level of employee's performance.
In present research, topic is related to evaluate the impact of motivation on the job
performance of employees which is linked with both academic and practical perspectives.
Evaluation of this topic is beneficial for researcher to enhance their knowledge in both practical
and theoretical manner (Scruggs, Mastropieri and Casto, 2007). In accordance to this topic, less
motivation at workplace is the major for management which leads to minimize their customer
value along with decreasing their sales revenue.
In this research, ASDA Company has been selected by researcher which is one of the
leading supermarkets in United Kingdom having a range of branches in other countries. Further,
there are thousands of employees working in different branches of company. Main aim of
company is to enhance their quality of services for satisfying their customers in an effectual
manner along with increasing their profitability and sales revenue. Therefore, it is focused on
rendering positive environment to its employees in order to motivate employees for enhancing
their performance. Enhancement in employee's performance gives its contribution in the success
of business as well as satisfying customers in more effective manner.
In accordance the importance of motivation, this research includes the aim of suggesting
better strategies to management of ASDA for motivating their employees in better way. Along
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with this, it involves the objective of evaluating the importance of employee's motivation on the
performance of employees as well as job satisfaction. Further, identifying and assessing the
practices of motivation performed by ASDA is also one of the objective of this research.
Research methodology
Research methodology is the most essential aspect of research which is focused on
fulfilling the goals and objectives of research in an effectual manner (Siangchokyoo and Sousa-
Poza, 2012). It includes a range of methods, tools and techniques which helps researcher to
conduct their study in an appropriate manner by collecting data and information from
respondents. Present research is related to evaluate the impact of motivation on performance of
employees by considering the case of ASDA.
Research methods
In order to draw better conclusion and conducting research in better way, it is required for
researcher to select suitable methods of research (Kumar and Phrommathed, 2005). Availability
of appropriate methods must necessary for fulling the objectives of research in an effectual
manner.
Research Philosophy
It is mostly necessary for researcher to select suitable philosophies in order to determine
the importance of its research in better way (Bernard, 2006). Positivism and interpretivism are
the two major types of philosophies which helps researcher in collecting accurate data and
information. In present research, interpretivism philosophy will be selected by researcher to gain
information regarding subject matter. Availability of this philosophy will be helpful for
researcher by deducting the volume of general theories and including the enhancement of
practical knowledge. Moreover, this philosophy is effective for researcher to get clear
specification about the behavior and perception of respondents regarding motivation (Albrecht,
2012). In accordance to present study, collected information will be related to the impact of
motivation on employee's performance and job satisfaction.
Research Approach
It includes a set of activities that can be used by researcher for collecting and observing
data in a systematic manner (Diment, 2012). There are two types of research approaches such as
inductive and deductive; any one of this can be considered by researcher at the time of
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conducting research practices. In present project, inductive is the most suitable approach that has
been selected by researcher to collect data and information and after that, drawing an effective
solution and conclusion. In accordance to present study, inductive approach is beneficial for
gaining information related to impact of motivation on workforce's performance and its
contribution in business's success (Scruggs, Mastropieri and Casto, 2007).
Research Design
Selection of appropriate research design must necessary for researcher to collect reliable
information related to subject matter (Siangchokyoo and Sousa-Poza, 2012). Along with this, it
is beneficial for researcher to gain the answers of research questions set by him or her. Non-
availability of suitable design put their huge impact on the accuracy of collected data and
objectives of research project. Therefore, choosing right and proper research design is the most
essential for the researcher of study. In order to conduct research in more effective manner,
exploratory research design has bean selected (Kumar and Phrommathed, 2005). By considering
this design, researcher will be able to analyze the issues and problems regarding the qualitative
approach.
Data collection
Data collection is the most crucial portion of research which includes a set of methods
and tools that can be selected by researcher in the respect of gathering data and information
(Bernard, 2006). In data collection, it is needed to be considered by researcher that all the
available information must be accurate and reliable as well as related to subject matter. In order
to perform effective research, researcher can collect information from primary and secondary
sources. In this study, it is required to collect information from the both sources of data
collection. For primary data, questionnaire method can be considered by researcher which will
include a range of research question related to subject matter (Albrecht, 2012). On the other
hand, online sources, journals, books and annual report of company have been selected by
researcher for gaining secondary information in an effectual manner.
Research limitations
Time consummation and cost of research at the time of collecting data were the major
limitations for researcher (Diment, 2012). Gathering reliable information regarding subject
matter was a very big challenge for the researcher of report due to availability of fake
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