Social Media and Its Impact Upon Young People in London

Research Project

ABSTRACT
Social media introduces as a biggest concept that impact on young generation in positive
as well as negative manner. Main purpose of conducting this study, is to analysis effects of social
media on youngsters of London. Along with this, different number of research methods must be
used by researcher to collect accurate data or information about the effect of social-media on
people. For this, questionnaire must be more suitable method because it will help a researcher by
providing reliable and valid data about the study. Along with this, for identifying negative impact
of social media, questionnaire must be play vita role by giving accurate information as well as
solution of that issue.

Table of Contents

Research Title
“A study on evaluation of social media and its impact upon young people in London”.
CHAPTER 1: INTRODUCTION
1.1 Research project description
Overview of the research:
Social media refers as collective of online communications channels which dedicate to
content-sharing, community-based input and collaboration. It is a computer based technology
that helps the sharing of ideas, information, data and thoughts via the developing of virtual
networks and communities. In addition, social media introduces to all websites and application
that enable youth around the world to interconnect through the internet, chat, share information,
video call among different functionalities it offers to its users. Some of the popular and widely
used social media platforms includes Twitter, Snapchat, WhatsApp, Facebook and many among
others (Loader, Vromen and Xenos, 2014). All these are main platform that has positive and
negative impacts on young people in London. Positive impact of social media on youth is, it
bridge the gap or conflict between friends since an individual say in Africa can interact with her
or his friends in the London. Apart from this, spending maximum hours chatting in social media
platform decreases productivity amongst the youths, thus it negatively impact on young people in
London.
Rationale and importance of the research:
One of the main reason behind selecting the research or topic is to identify positive and
negative impact of social media sites on young people of London. It is a biggest issue that highly
effects on youth as well as community also by decreasing its productivity level. This topic will
help researcher in personal as well as professional context. In persona way, topic will help them
in improving its data analysis, data interpretation and literature review skill (Holt and et. al.,
2013). Along with this, through the concept of social media, researcher can easily gain its
importance and drawbacks on young generation of London. Thus, it will also assist in analysing
in number of people effected via the use of social media sites.
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1.2 Research Aims and Objectives
Research aims and objectives:
Research Aim: Main aim of doing the project is “To identify the impact of social media
on young people in London.
Research Questions:
 To what extent, issue of social media impact young generation of London?
 What are the positive and negative effects of social media on young people in London? What are the different strategies used for managing negative effects of social media on
Young people in London?
Research Objectives:
 To identify the issue of social media that impact young generation in London.
 To explore the positive and negative effects of social media on young people in London.
 To examine different strategies used for managing negative effects of social media on
Young people in London.
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CHAPTER 2: LITERATURE REVIEW
Literature review introduces as a comprehensive summary or detail of previous study on
a topic. It includes scholarly articles, books, magazines and many other relevant sources related
to the topic. In essence, literature review analysis, evaluates and combine the useful literature
within a specific field of study. In addition, in introduces to a accumulation of published
information or data on a specific field of research or topic (Best, Manktelow and Taylor, 2014).
Main purpose of literature review is to gain a proper understanding on the existing topic and
debates relevant to a specific area of research. It is also support an investigator to build their
knowledge in this field. Thus, it is more essential chapter of research which help a researcher to
identify gapes in previous research and overcome conflict in past studies. It is also essential for
investigator to address all research questions in more effective manner.
2.1. Critical review of key references
Issue of social media that impact young generation in London.
According to Harleena Singh, 2019, there are different issue of social media that impact
on young generation of London, including, spending more time on social media, getting addicted
to social media, update syndrome, dependence on online friends, cyberbullying, internet
addiction, wasting time on social media, reducing attention span, lack of focus and productivity,
wasting time playing games, seeking validation, disturbing privacy issues and many other health
issues. All these are main issues of social media which impact on young generation in London in
positive as well as negative manner. Some issues and its impact on young generation of London
are determine as under:
Internet Addiction: It is defined as uncontrollable and excess use of internet that outputs
in social dysfunction and excessive time consumption (Alloway and et. al., 2013). It has a similar
pathology to many other addictions, which output in interpersonal, social and family issues.
Internet addiction has been related to self-injurious behaviours, depression, increased alcohol and
tobacco use, sleep disturbances and obesity. Thus, all these are highly and negatively influence
on youths in London.
Sleep Deprivation: Higher rates of depression, obesity and suicidal ideation have been
indicated in sleep-deprived adolescents, mainly in those acquiring six hours or less of sleep every
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night. It impact on young people by increasing poor sleep quality in adolescents and also
increasing health issues amongst youth in London.
Positive and negative effects of social media on young people in London.
According to the Chhandita Chakravarty, 2019, today, social media has a large impact
on young people. There are some media such as television, video games, computers, social
networking sites etc. are hugely influence on life of youth of London. All these has positive as
well as negative impact on people which are determine as under:
Positive media impact on Young people:
Help to develop social skills: Many youngsters are socially awkward. Social media
provides possibility for them to groom their social skills or ability. It also give an effective
change for Young people to enlarge their social circle and create unique friendship.
Communication skills and confidence level have been enhancing via social media.
Enhance creativity: According to the Mohit Kumar, 2018, social media is promoting
different number of online services that enable the young people to connect with other people,
develop and share information. It encourages youngster to exercise creativity. It can also help a
youth in learning innovative things gaining independence and confidence in the ever-changing
world.
Negative media influence on Young people:
Making Violence Normal: On the other hand Kiran Batool, (2019), the large amount of
violence in movies and video games is scary for young generation of London. Teenagers or
youth spend maximum hours every day for watching these scenes of gore. Large number of
youngest are not able to distinguish between fantasy and reality. This creates violence normal for
young generation of London.
Impact on health: According to the Revecca Viner, (2018), facebook and many other
sites of social media have a negative influence on the brains of young people. Access use of
social media had negative impact on life of youngsters in different ways such as eye strain, lack
of sleep, stress or social withdrawal. Along with this, crime rate and harassment have been
increasing among young generation of London that used the internet.
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Different strategies used for managing negative effects of social media on Young people in
London.
According to the Michelle, (2018), main negative effects of social media in young people
of London, including Facebook depression and Cyber-Bullying. Along with this, Facebook
addiction disorder is real thing that effected youngsters often exhibit neglect of personal life,
escapism, mental preoccupation and mood modifying experiences. There are some effective
ways through which negative effects of social media can be overcome. Few are determine as
under:
 Youngsters should understand the forms of communication via social media is key to
helping them to create a positive online presence. It will also support them to create
critical thinking quality in knowing high versus low context communication.
 Young people of London should use the block or mute function on social-media or
messaging or gaming apps. They should try to turn off notifications and remove the usefulness apps from their
devices.
Secondary data
According to the Jonathan Glazzard, 2018, today people live in a technological society,
and while this opens up exciting chances for collaboration and knowledge-sharing. They must
understand and take gravely the related risks of online abuse. Along with this, Tackling online
bullying and investigating its effects on the mental health of young people and children is a more
essential area for the Carnegie Centre of Excellence for Mental Health in Schools.
According to the Jacqueline Howard, Among teens who follow social media the most,
more than five hours a day. According to the survey, 50% maximise in depressive evidence
among girls versus 35% among boys, when their evidence were compared with those who follow
social media for only 1 to 3 hours daily (This might be why depression is rising among teen girls.
2016). The new study included information on major depression treatment and depressive
episodes, from 2005 to 2014, between 172,495 adolescents and 178,755 young people across the
US. The teenaged were 12 to 17 years old and the young peoples were 18 to 25 years old when
the information were gathered. The information came from the National Surveys on Drug Use
and Health.
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Children and young people’s use social media and many other technology is evolving at a
fast pace, with implications for their wellbeing. In order to realize these changes there
requirements to be broad awareness of the form and application of social media. It highly
influence on wellbeing – plus the range of best practice and possibilities available. Highlighting
these can support caregivers, parents, service providers, policymakers, educators and many
other adults accurate identify and react to the situation and possibility of young people and
children's social media use (Social media’s impact on children and young people’s mental
health. 2018). From the age of five nearly all children on a regular basis access the internet and
by the period of time they become young are avid users of social network services forums and
instant messaging , chat rooms and online games. As they progressively go online through a
phone or mobile device their access has become much more frequent, personalised and possible
in a broad range of private and public spaces. Still, social media are different and their impacts
on the wellbeing of young people and children are an emerging emphasis for research, service
delivery and policy.
2.2. Rationale for conducting the review
Main reason behind conducting the review is to identify inconstancies like: conflict in
previous research, gaps in research etc. It is essential for researcher to analysis opinion or point
of view of authors about the impact of social media amongst young people of London. It will
also assist an investigator to identify areas of prior scholarship in order to prevent duplications
and provide credit to other researcher (Van Dijck and Poell, 2015). Thus, review is most
significant for analysing in-depth information about the research or topic.
CHAPTER 3: METHODOLOGY
Research methodology introduces as a useful part of study used by researcher to collect
proper information related to the topic (Henn and Foard, 2014). This section includes different
methods such as study design, sampling, data collection, questionnaire etc. All these are help an
investigator to accumulate accurate data about the study and gain better advantages for future
development.
3.1. Study design
The entire activity of research depends on study design which is executed by the
investigator for identifying impact or issue of research. There are mainly three form of research
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design which is experimental, exploratory and descriptive (McCreanor and et. al., 2013). In order
to identify impact of social media on young people of London, descriptive design is more
suitable and appropriate for deriving conclusion effectively. In order to conduct research
effectively, different kind of study are available such as review of literature, cross-sectional
survey etc. All these are essential and useful for researcher to complete research in more
effective and accurate manner.
3.2. Sampling
Sampling method: For choosing sample size from total population, there are mainly two
form of sampling, including, probability and non-probability (Allen and et. al., 2014). Both
sampling methods are important, but according to the topic or study, conveniences sampling as a
type of non-probability method will be used by researcher because it not require maximum cost,
time and resources of company.
Sampling Size: For collecting information about the impact of innovation on consumer
behaviour, 60 respondents will be taken into consideration.
Target Population: In order to collect data and information about the topic, customers
are targeted from the total population.
3.3. Data collection
There are different types of research instruments in secondary research such as case
study, survey, questionnaire, observation etc. all these are essential but according to the study
questionnaire will be applied by collect in-depth and accurate information from customers about
the impact of social media on young people of London (Greenhow and Lewin, 2016).
3.4. Ethical considerations
In case of primary research, research ethics were followed largely to ensure that the
outputs of research are considered to be accurate and robust. Principles of research ethics that
were used by researcher such as informed consent, confidentiality and anonymity (Gabriel,
2014). For anonymity, entire details of participants are not included and not connected to any of
primary research outputs. For informed consent, this involved for giving the accurate
understanding for respondent about the research objectives. At last, for confidentiality, outputs of
primary research are only communicated with those participants who have a stake in the part of
research (Skelton and Gough, 2013).
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CHAPTER 4: RESULTS: INTERPRET AND ANALYSE
4.1 Data Collection
For collecting reliable data about the study, there are basically two types of data
collection sources such as primary and secondary (Brown, Platt and Amos, 2014). Under primary
source, data will be collected with the use of questionnaire whereas, in case of secondary source,
books, magazines, journals and many other publication research is used by researcher. Thus,
both are useful sources of data collection, but according to this topic, questionnaire is prepared
for 40 respondents which are mention as below:
Questionnaire
Q1) Are you have knowledge about the concept of social media?
a) Yes
b) No
Q2) What social media sites do you use the most?
a) Facebook
b) Twitter
c) Instagram
d) Youtube
Q3) How do you prefer to see it?
a) Pictures
b) Videos
c) Blogs
d) Articles
Q4) From which platform do you generally access your social media accounts the most?
a) Desktop Computer
b) Laptop
c) Phone
d) Tablet
Q5) What are the extent issue of social media that impact young generation in London?
a) Internet Addiction
b) Sleep Deprivation
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c) Other
Q6) What are the positive effects of social media on young people in London?
a) Help in developing Social Skills
b) Overcoming Distance in Fostering Relationships
c) Connecting with likeminded people
Q7) What are the relationship between social media and impact of Young people of London?
a) Positive
b) Negative
Q8) What are the the negative effects of social media on young people in London?
a) Distorted Body Image
b) Making Violence Normal
c) Facebook depression
d) Cyberbullying
Q9) What are strategies used for managing negative effects of social media on Young people in
London.
a) Avoid canned responses
b) Spend less time on social media sites
c) Others
Q10) Is use of social media sites also impact on society of London?
a) Yes
b) No
Q11) Recommend different ways through which negative impact of social media on people can
be overcome effectively.
Q1) Are you have knowledge about the concept of social media? Frequency
a) Yes 30
b) No 10
Q2) What social media sites do you use the most? Frequency
a) Facebook 18
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b) Twitter 5
c) Instagram 2
d) Youtube 15
Q3) How do you prefer to see it? Frequency
a) Pictures 10
b) Videos 15
c) Blogs 10
d) Articles 5
Q4) From which platform do you generally access your social media
accounts the most?
Frequency
a) Desktop Computer 5
b) Laptop 10
c) Phone 20
d) Tablet 5
Q5) What are the extent issue of social media that impact young
generation in London?
Frequency
a) Internet Addiction 15
b) Sleep Deprivation 20
c) Other 5
Q6) What are the positive effects of social media on young people
in London?
Frequency
a) Help in developing Social Skills 15
b) Overcoming Distance in Fostering Relationships 18
c) Connecting with likeminded people 8
Q7) What are the relationship between social media and impact of Frequency
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Young people of London?
a) Positive 30
b) Negative 10
Q8) What are the the negative effects of social media on young
people in London?
Frequency
a) Distorted Body Image 10
b) Making Violence Normal 10
c) Facebook depression 10
d) Cyberbullying 10
Q9) What are strategies used for managing negative effects of social
media on Young people in London.
Frequency
a) Avoid canned responses 15
b) Spend less time on social media sites 20
c) Others 5
Q10) Is use of social media sites also impact on society of London? Frequency
a) Yes 25
b) No 15
Q1) Are you have knowledge about the concept of social media? Frequency
a) Yes 30
b) No 10
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30
10
a) Yes
b) No
Q2) What social media sites do you use the most? Frequency
a) Facebook 18
b) Twitter 5
c) Instagram 2
d) Youtube 15
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18
5
2
15
a) Facebook
b) Twitter
c) Instagram
d) Youtube
Q3) How do you prefer to see it? Frequency
a) Pictures 10
b) Videos 15
c) Blogs 10
d) Articles 5
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10
15
10
5
a) Pictures
b) Videos
c) Blogs
d) Articles
Q4) From which platform do you generally access your social media
accounts the most?
Frequency
a) Desktop Computer 5
b) Laptop 10
c) Phone 20
d) Tablet 5
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5
10
20
5
a) Desktop Computer
b) Laptop
c) Phone
d) Tablet
Q5) What are the extent issue of social media that impact young
generation in London?
Frequency
a) Internet Addiction 15
b) Sleep Deprivation 20
c) Other 5
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15
20
5
a) Internet Addiction
b) Sleep Deprivation
c) Other
Q6) What are the positive effects of social media on young people
in London?
Frequency
a) Help in developing Social Skills 15
b) Overcoming Distance in Fostering Relationships 18
c) Connecting with likeminded people 8
17

15
18
8
a) Help in developing Social
Skills
b) Overcoming Distance in
Fostering Relationships
c) Connecting with likeminded
people
Q7) What are the relationship between social media and impact of
Young people of London?
Frequency
a) Positive 30
b) Negative 10
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30
10
a) Positive
b) Negative
Q8) What are the the negative effects of social media on young
people in London?
Frequency
a) Distorted Body Image 10
b) Making Violence Normal 10
c) Facebook depression 10
d) Cyberbullying 10
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10
10 10
10
a) Distorted Body Image
b) Making Violence Normal
c) Facebook depression
d) Cyberbullying
Q9) What are strategies used for managing negative effects of social
media on Young people in London.
Frequency
a) Avoid canned responses 15
b) Spend less time on social media sites 20
c) Others 5
20

15
20
5
a) Avoid canned responses
b) Spend less time on social
media sites
c) Others
Q10) Is use of social media sites also impact on society of London? Frequency
a) Yes 25
b) No 15
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25
15
a) Yes
b) No
4.2 Results and discussion
Results is based on the primary data collection which must be done through
questionnaire. It is more essential part for researcher because with the help of this they can easily
identify point of view or opinion of respondents about the impact of social media amongst youth
of London. Therefore, as per above information, results are determine as under:
Theme 1: Knowledge about the concept of social media
Interpretation: From the above given data, it can be determined awareness about the
concept of social media amongst young people of London. For this, 30 out of 40 respondents are
aware about the concept of social media whereas 10 are not aware according to the same.
Theme 2: Types of social media sites
Interpretation: As per the above given data, it has been concluded types of social media
sites used by young people of London. 18 out of 40 respondents are prefer to use Facebook, 5
are follow Twitter, 2 are Instagram and remaining are use to follow YouTube. Thus, most of the
population are use Facebook which will impact on them in positive as well as negative manner.
Theme 3: Main ways to prefer social media sites
Interpretation: According to the above given data or information, it has been concluded
requirement for using social media sites. 10 out of 40 respondents are use social media sites for
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sharing pictures, 15 respondents are require to use for sharing videos, 10 are follow for blogging
and remaining are use for reading articles.
Theme 4: Platform to access social media accounts
Interpretation: According to the above given chart, it has been concluded different types
of platform used by young people for accessing their social account. 5 out of 40 respondents are
use desktop computer, 10 respondents prefer Laptop, 20 are Smartphone and remaining are
tablet. As a conclusion, smartphone are highly require platform for sharing picture, content video
etc.
Theme 5: Extent issue of social media
Interpretation: From the above given data, it has been determined extent issue of social
media and its impact on young generation of London. 15 out of 40 respondents arr faced Internet
Addiction issue, 20 are Sleep Deprivation and remaining not have idea about the same.
Theme 6: Positive effects of social media
Interpretation; According to the above given information, it has been concluded positive
effect of social media on young people living in London. 15 out of 40 respondent said as social
media help in developing social skills, 18 are said as it assist in overcoming distance in fostering
relationship and remaining are agreed as it support in connecting with likeminded people.
Theme 7: Relationship between social media and impact of Young people of London
Interpretation: According to the above given graph, it has been concluded relationship
between use of social media and its impact on young people of London. 30 out of 40 respondents
are said as it has positive relationship whereas 10 are said as it negatively impact on them by
increasing health issues.
Theme 8: Negative effects of social media
Interpretation: From the above given information, it has been concluded negative
effects of social media on young people of London. For this, respondents are give equal chances
as it distorted body image, making violence normal, Facebook depression and cyberbullying. All
these major impact on social media amongst youth in London.
Theme 9: Strategies used for managing negative effects of social media
Interpretation: According to the above given information, it has been concluded different
strategies used for managing negative effects of social media on young people of London. For
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this, 15 out of 40 respondents are need to avoid canned responses, 20 are should spend less time
on social media sites and many other has no suggestion about this.
Theme 10: Effectiveness of social media for society of London
Interpretation: According to the above given information of graph, it has been concluded
effectiveness of social media for society of London. In this, 25 out of 40 respondents said as
social media is effective and useful for society whereas 15 respondents are not agree about the
same.
Discussion is based on secondary data collection method which must be completed via
Literature review. It is important part for entire project because in this some authors are give
their opinion about the impact of social media on young people living in London. Discussion on
research questions or objectives are determine as under:
Issue of social media that impact young generation in London.
Social media has different issues in young generation such as increasing crime rate and
harassment amongst young people. On the other hand, social media is also impact on health of
young people in negative manner. There are mainly two types of social media issue such as
Internet Addiction and Sleep Deprivation which will negatively effect on youngsters who are
living in London.
Positive and negative effects of social media on young people in London.
Social media has positive and negative impact on people in different ways. For positive
manner, social media help a youngsters to increase their social skill and develop confidence and
communication level. It will help them in understanding of entire information about the nations.
On the other hand, social media is also impact on young generation in negative manner,
including, harassment, crime rate, health issues etc. All these are negatively effect on people and
also increase Knife crime in London.
Different strategies used for managing negative effects of social media on Young people in
London.
In order to overcome negative impact of social media on young generation of London,
different strategies are available for them such as to avoid maximum spending time on social
media, don't use usefulness sides etc. All these are essential and effective for them to easily
reduce negative effects of that on them.
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CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS
5.1 Conclusions
From the above mentioned information, it has been concluded social media had negative
as well as positive impact on youngsters of London. With the help of social media, young people
can easily enhance their social skills and develop confidence and communication level easily.
Social media also had negative impact on youngsters who are living in London by increasing
crime rate and harassment. As per the above data, more than half of the population are aware
about the concept and its positive and negative effect on them. It is a major concern in London
that hugely impact on community as well as other people of country. In order to overcome
negative impact of social media, different number of ways are suggested which will help them in
increasing its communication skill.
5.2 Recommendations
From the above given information, it has been recommended use of social media will be
impact on young people in positive and negative manner. There are some negative impact of
social media on youth, including, Internet Addiction, Sleep Deprivation, Distorted Body Image,
Making Violence Normal, Facebook depression and Cyberbullying. All these are major issues
that impact on life and health of people in negative manner. In order to overcome negative
impact of social media, some recommendations are provided to young people which are
determine as under:
 Young people should Avoid canned responses and Spend less time on social media sites.
It will help them in overcoming negative impact on them and also assist in developing
social skills.
 They should try to follow a few meme accounts.
 Young people should set a time limit about using internet.
5.3 Areas for further study (or consideration)
Social media is a huge concept that help a researcher to enhance their skills and quality
about the study. This study include the impact of social media on young generation of London. It
is a important topic that negatively and positively impact on youngsters as well as society also.
Along with this, main reason behind conducting further study is to fulfil gaps in previous
research and achieve better outputs for future study. Apart from this, in order to overcome gaps
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and conflict in previous study, a researcher can do further research and use alternative source of
data collection. Interview is consider alternative source which will help an investigator to
complete each activities of research within given time duration and effective manner.
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REFERENCES
Books and Journals
Online
Harleena Singh. 2018. Social Media Problems. [Online]. Available through:<https://www.aha-
now.com/social-media-problems-and-solutions/>.
CHHANDITA CHAKRAVARTY. 2019. Positive And Negative Influences Of Media On
Teenagers. [Online]. Available
through:<https://www.momjunction.com/articles/positive-and-negative-influences-of-
media-on-teenagers_00107975/#gref>.
Kiran Batool, 2019. Positive And Negative Impact Of Social Media On Youth. [Online].
Available through:<https://bqrnd.com/social-media/>.
Positive impact of social media on youth. [Online]. Available
through:<https://www.quora.com/What-are-the-positive-impact-of-social-media-on-
youth>.
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Revecca Viner, 2018. Negative Effects Of Social Media. [Online]. Available
through:<https://womantowomanproject.com/mental-health-in-the-digital-age/>.
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APPENDIX
Research Proposal
Research Title
“A study on evaluation of social media and its impact upon young people in London”.
Research project description:
Background of the research: Social media introduces to websites and applications that
are planned to allow large number of persons to share content quickly. Different people describe
social media as apps on their tablet or smartphone, but the fact is, this communication technique
started with computers. There are different number of social networking sites such as Twitter,
MySpace, Facebook and Instagram are gaining popularity with the pace of time duration and due
to their most attractive features the new generation is fascinated towards them (Bolton and et. al.,
2013). Along with this, social media has positive and negative effects on people living in
London. Today, social media has become a large part of people and mainly the youth. Social
media assist to make effective relationship for youngsters who desire to be a new founder. Along
with this, engaging with the audience, giving value by constant post, following hashtags to find
potential clients etc. are describe as an essential relationship which are develop through social
media. On the other side, social isolation can cause different number of negative effects such as
emotional, physical, psychological and mental issues on youths in London. This can in turn lead
to anxiety, depression and many other health related issues.
Background to the research problem: In this research social media is a biggest issue on
young people of London. There are different number of social media forms such as Instagram,
Facebook, Twitter, etc., are highly harm on young people's physical and mental health. Along
with this Instagram has the biggest negative effects on youth's mental wellbeing. According to
the fact approximately 1500 people under age group of 14 to 24 are highly impacted by the uses
social media in their routine life (Gabriel, 2014). Apart from this, Snapchat, Twitter and
Facebook are also harmful platform of social media that impact upon young people's in different
ways such as sleep problems, worsen bullying, body image, depression and loneliness, and
feelings of anxiety. Therefore, it is a biggest issues in London which impact on people's as well
as society of specific country.
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Rational of the research: Main reason behind doing this research is to eluate the impact
of social media on young people of London. There are two reasons of researcher for doing this
research is personal and professional. Personal reason for choosing this research is to enhance
literature review, data analysis and interpretation skills. Professional reason for doing the
research study is to overcome social media issue in the London and achieving better results for
further study.
Research aims and objectives:
Research Aim: Main aim of doing the project is “To identify the impact of social media on
young people in London.
Research Questions:
 To what extent, issue of social media impact young generation of London?
 What are the positive and negative effects of social media on young people in London? What are the different strategies used for managing negative effects of social media on
Young people in London?
Research Objectives:
 To identify the issue of social media that impact young generation in London.
 To explore the positive and negative effects of social media on young people in London.
 To examine different strategies used for managing negative effects of social media on
Young people in London.
Literature Review
It is a form of scholarly paper which covers the current knowledge considering
substantive findings as well as methodological and theoretical contributions to a specific area of
study. This section of research project help a researcher to identify point of view of other persons
about the problem (Katz, Lazarsfeld and Roper, 2017). In this section all research objectives are
address in more effective and systematic manner. With the help of some useful articles all
research objectives are achieve as below:
Issue of social media that impact young generation in London.
According to Lucy Hocking, 2018, the term Facebook depression has been mould to
describe the potentially negative effect of social media on young generation. It explain the
depressive symptoms or manifestation which can happen when youth spend their maximum time
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on social media. It is estimated that in year 2016 around 2.5 million people under age group of
13-17 used Facebook. Furthermore, despite rules banning under-13s from generating social
media accounts, this report is published by London school of Economics advisable that around
43% of 9-12 year olds have an own account on social media. Increasingly, evidence
recommended that the use of social media sites by young generation is having a unfavourable
effect on their mental health.
Positive and negative effects of social media on young people in London.
Positive effects of Social media:
According to the KellyAustin, 2016, there are different positive effects of social media
on young people of London, some are determine as below:
Social media has enabled more young people to be creative and innovative: Different
number of social media sites mostly relay on active involvement and sharing of various content.
It help a new generation by increasing its creativity and individuality skill.
Social media gives teens skills to become more independent and confident: Engaging on
social media can be an unique adventure for young people of London. It's like exploring an
unique location where various skills are required. In this, they learn to form their character to be
much independent and confident in order to have a favourable online presence.
Negative effects of social media:
Making Violence Normal: According to the Chhandita Chakravarty, 2019, the amount
of violence in movies and video games is more scary and young people spend several time
watching these scenes of gore. Different number of people are not able to distinguish between
fantasy and reality.
Effects on brains of Young People: According to the Mruna, 2018, Facebook and many
other platform of social media have lead an unfavourable impact on the brains of young people.
It will highly influence on its brain and increase health problem such as mental and physical.
Different strategies used for managing negative effects of social media on Young people in
London.
According to the Urry, (2016), there are different number of strategies recommended to
manage or overcome negative effects of social media on young generation of London. Some
strategies are determine as under:
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Acknowledge the issue: When negative or unfavourable feedback is received, it is most
appropriate and best to acknowledge their problems and concerns as well as justify for the failure
on their part to have not met expectations.
Limit Time Spend: According to the Lizette Borreli, 2017, it is one of the best way to
manage negative effects of social media. Young people should try to spend their less time on
social media sites which will help them in overcoming health related issue. Thus, it is one of the
best strategies or way to manage issues of social media.
Research methodology
Research methodology is one of the important section of research because without this
activities of study can not be complete systematically (Loader, Vromen and Xenos, 2014). It is
an effective process used by researcher to collect accurate data or information about the impact
of social media upon young people of London. There are some important methods and
techniques followed to accumulate relevant data and select sample size out of total population
are describe as under:
Qualitative and qualitative research: In order to collect data in form of numerical, facts,
quality etc., there are mainly two methods of research which name is qualitative and quantitative.
Under, qualitative research, it is an effective process of naturalistic inquiry that seeks accurate
and in-depth understanding about the topic (Urry, 2016). In case of quantitative research, data or
information produced are always available in the form of numerical, facts and figures, and they
are evaluated by applying statistical and mathematical methods. There are different sources of
qualitative methods including observation, survey, questionnaire etc. All these are essential and
valuable for researcher to use this and collect relevant information about the topic.
Sampling techniques: Sampling is research is identify one of the most essential factors
which describes the accuracy of research result. There are basically two types of sampling
techniques such as probability and non-probability. Probability sampling techniques uses
randomization to identify that each element of population acquire an equal possibility to be part
of selected sample (Van Dijck and Poell, 2015). In case of non-probability sampling, it is more
reliant on the investigator's ability to choose elements for a sample. Thus, both type of sampling
techniques are useful but according to study convenience sampling technique as a form of non-
probability method is used because it not require more time, resources and cost of researcher.
With the help of convenience sampling technique, 60 respondents are selected by the researcher.
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Data collection: For collecting proper information about the effect of social media, there
are basically two types of data sources namely primary and secondary (Winpenny, Marteau and
Nolte, 2013). In case of primary source, questionnaire will be followed by investigator to collect
reliable and valid information about the study. On the other side, under secondary research,
articles, books, journals, and many other publication research relevant to topic will be applied to
gather in-depth information about specific issue. Therefore, both sources are used by researcher
to do research activities in systematic manner.
Data analysis: It will be done with the support of analytical tool which is thematic
analysis. In this case, many themes will be created which will support in executing study
effectively (Young and Wilmott, 2013). The themes or patterns will be created on every question
as this will assist the scholar in easily analyzing the response from respondents.
Gantt Chart
It is a type of horizontal bar chart which is frequently used in research project by
researcher to identify starting and ending time duration for completion of research activities. In
this chart, different number of activities are developed by investigator to analysis time period for
completion of each activity or task. Thus, it is one of the best tool in research and also help an
investigator to accomplish better outputs within predetermined time period.
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