Impact of Globalisation on Business Success: A Case Study on Asda

This presentation explores the impact of globalisation on the success of a business organization through a case study on Asda. It covers the concept of globalisation, its effects on growth and success, barriers to globalization, and the relationship between globalization and corporate social responsibility.

Research Project

Table of content
• Introduction
• Research Topic
• Research Aim and objectives
• Rationale for research
• Research questions
• Interpretation
• Reflection
Alternative
Research
Methodology
Conclusion
Recommendation
References

Introduction
Globalization is the process through which proper integration of trade and
commerce throughout the globe takes place. This is generally a commercial activity
which integrates various cultures and societies through different trade and
commerce. With the help of this process the business can grow, develop and expand
its market base

Research Topic
“How globalisation can drive business success.” A study on Asda.

Research Aim and Objective
Research Aim:
“To identify the impact of globalization on success of a business organization”. A case study on Asda.
Research Objectives
To study the concept of globalization
To determine the impact of globalization on growth and success of ASDA.
To assess the barriers which affects globalization
 process of company.
To study the relationship between globalization and success of business enterprise.
To study the impact of globalization on corporate social responsibility.

The reason or rationale behind this research is that globalisation is the most ongoing term in
present business world. It plays a vital role in growth and development of the business
organisation. By conducting this research, the researcher will be able to identify and
analyse the various factors which leads to success for the company. This research will
help in knowing the different aspects through which the researcher will be able to derive
the true and authentic results.
Rationale for research

Research questions
 What is the concept of globalization ?
 What is the impact of globalization on growth and success of ASDA?
 What are the barriers which affects the globalization process of company?
 What is the relationship between globalization and success of business
enterprise?
 What is the impact of globalization on corporate social responsibility?

Data Interpretation
Are you familiar with
the concept of
globalisation?
Frequency
A. Yes 26
B. No 4
A. Yes B. No
0
5
10
15
20
25
30 26
4

Interpretation
From the above graph, it has been interpreted that from the total of 30 respondents,
26 are familiar and known about the concept of globalization because they are
employed in multinational companies and have strong interest in businesses. While
4 people are not familiar with this concept because they are neither employed nor
educated so they have no idea about this term.

Cont...
What is the impact of
globalisation on growth
and success of ASDA?
Frequency
A. Positive 23
B. Negative 7
A. Positive B. Negative
0
5
10
15
20
25 23
7

Cont...
From the above graph, it has been summarized that out of 30 people, 23 says that
there will be positive impact of globalization on growth and success of Asda. This
is because it will help the company in expanding the businesses to the global level.
While 7 says that it will have negative impact because of higher level of
competition and already established brand will put pressure on the company to
invest huge amount of funds and resources.

Reflection
By conducting this research on the topic “To identify the impact of globalisation on
success of a business organisation”. A case study on Asda. My experience of
conducting this research was very good and it helped in learning and gaining lot
of new knowledge, skills. If in future I will have to conduct the similar research
again then I will be able to do it in a more appropriate and right manner. In future,
one thing that I will be considering right from the beginning is the proper
management of time by assigning each and every activity a deadline within which
it has to be completed.

Recommendation
The following are the certain recommendations which needs to be taken into consideration:
 The Asda should concentrate not only on the favourable aspect of the business but
should also consider the drawbacks and negative impact the company can have if the
expansion of business is not done properly.
 Company should also consider the different ways and manner in which the business
will lead to success for the organisational goals and objectives.

Impact of globalisation is analysed as one of the necessary aspects of the business world.
Also, globalisation has proved critical for growth and success of the firm by doing
expansion with lack of planning & strategic control. If suppose to do alternative
methodologies, it only sufficient to reveals that CSR is a good option to overcome
impact of globalisation on the global level or platform. Learning lesson is also says that
induction and making of an economic policies is essential to reduce critical impact of a
globalisation.
Alternative Research Methodology

Conclusion
From the above research, it has been concluded that globalisation is one of the most
important factor for the businesses in present world. Each and every business
wants to expand its market through different channels like online and offline
mode. The concept of globalisation has strongly contributed in the overall growth
and development of the country by generating source of incomes and employment
opportunities.

References
 Auer, R., Borio, C. E. and Filardo, A. J., 2017. The globalisation of inflation:
the growing importance of global value chains.
 Berden, K., Bergstrand, J. H. and Van Etten, E., 2014. Governance and
globalization The World Economy.37(3). pp.353-386.
 Cheung, S. and Wu, D. Y., 2014. The globalisation of Chinese food.
Routledge.

Thank You