RESEARCH PROJECT.

RESEARCH PROJECT

Table of Contents
INTRODUCTION.......................................................................................................................................4
LITERATURE REVIEW............................................................................................................................6
RESEARCH METHODOLOGY................................................................................................................8
DATA ANALYSIS AND INTERPRETATIONS.....................................................................................10
RESEARCH OUTCOMES.......................................................................................................................19
REFLECTION AND ALTERNATIVE METHODOLOGY.....................................................................20
CONCLUSION AND RECOMMENDATIONS...................................................................................21
REFERENCES..........................................................................................................................................22

TITLE: Workplace discrimination
INTRODUCTION
Overview of Research
Discrimination refers to act of making the unfavourable distinction for being based on
category or group to which they are mainly perceived. This consists treatment of an individual or
group on the basis of actual or perceived membership in certain social category. Workplace
discrimination takes place when a manager discriminates against an employee in context to work
related decisions consisting like hiring, promotions, firing and also benefits availability. In
context to this, there are state and federal legislations for protecting the staff members from any
kind of discrimination at workplace (Ayalon and Tesch-Römer, 2017). At workplace,
discrimination can be arising on different basis such as age, gender, sexuality, religion etc. There
has been consideration of age discrimination. It includes treating an employee less favourable
because of age. Starbucks is an American coffee firm and this was founded in year 1971. In this
company, age discrimination issue has been arisen. It is intent to replacing its old managers with
the younger, minimum paid workers. The discrimination reduces the morale of employees and
also their performance level.
Rationale of Research
Present research is taken into consideration on impact of workplace discrimination on
employee’s performance. The discrimination is related to treating the employees differently on
the basis of age, gender, nationality, religion etc. Through conducting present investigation, there
has been better understanding and information learner can get regarding the workplace
discrimination. On the other hand, from this the skills and capabilities of learner will be
enhanced for conducting investigation in future (Cobb, 2017).
Aim
To determine impact of workplace discrimination on employees performance. A study on
Starbucks.
Research

Research Objectives
 To examine concept of workplace discrimination.
 To determine impact of workplace discrimination on performance level of Starbucks staff
members.
 To identify the causes of discrimination at workplace.
Research Questions
 What is workplace discrimination?
 What is the impact of workplace discrimination on performance level of Starbucks
employees?
 What are the different causes of discrimination at workplace?

LITERATURE REVIEW
Workplace discrimination
On the basis of Lisa Finn (2020) Workplace discrimination is explained as negative
treatment through manager towards employees due to protected class status such as age, race,
color, pregnancy, disability etc. It occurs when a person is treated differently when apply for job,
at job and result of the protected status. It is illegal or against law, means that an individual
cannot be treated differently according to certain characteristics. The workplace discrimination
under those legislations which wider category of the prohibited behavior. In context to this,
workplace discrimination can take the more threatening and open forms which are considered as
the workplace harassment. This occurs when a staff member feels intimidates, humiliated on the
basis of some characteristics such as disability, gender and other characteristics under
legislations. The employees which have the experienced about discrimination at workplace are
suggested to stand company under the verbal attacks, confident regarding their judgments and
stay alone with abusive purpose. In context to this, it is necessary for an organization to take the
appropriate steps to prevent the workplace from any kind of discrimination as this impact
employees as well as organizational performance (Triana and et. al., 2019).
The equality and diversity policy of Starbucks stated that its values and mission at
company reflect fundamental principle that eachone is welcome. Company aspires to be place of
diversity, accessibility, inclusion and equity. Diversity makes stronger the people of Starbucks,
creation of deeply inclusive culture permits to be succeeded and develop together. Starbucks firm
is dedication to developing workplace that respects and value people from the diverse
backgrounds that enable the staff members to do better work.
Impact of workplace discrimination on performance level of Starbucks employees
According to Ellie Williams (2018) Employees are considered as main part of
organization and they give their contribution for making the business successful. The workplace
discrimination develops the negative impact on employee’s performance. In Starbucks, there has

been issue arise about the gender basis discrimination. Starbucks Company replaces the older
employees or manager from the younger’s because they have new skills and ideas but the old
employees have more experience than younger. This kind of discrimination reduced the morale
of Starbucks staff members and develops negative impact on employee’s performance and
productivity. On the other hand, firm may have the trouble in sustaining the staff members to
those which are dissatisfied from their job and also distrustful of each other. In context to this,
company can face the serious financial losses as well as legal action (Tebbe, Allan and Bell,
2019). Discriminatory behavior rapidly erodes the working environment, developing an
atmosphere where workers feel undervalued. When they see less talented colleagues going up the
corporate ladder or having hefty bonuses while they remain still, feel unmotivated and
unappreciated to do their good work. From this, communication will be suffered among the
management and staff members. The productivity may be reduced and cooperation among the
employees may break down as the unsatisfied staff member working stops in a team.
Different causes of discrimination at workplace
As per opinion of Amie Comeau (2020), Discrimination at workplace is mainly upheld
by system where the power of decision making is maintained through specific group. Non-
compliance to the affirmative action’s generally causes the discrimination. There are different
causes of workplace discrimination occurs:
Age discrimination- Staff members and applicants over age of 40 are mainly protected
through Age discrimination in the Employment which prohibits manager from the discriminating
on the basis of age while recruiting, firing, unfair wages and some other employment terms
(Flake, 2016).
Retaliation- Under this, kind of the employment discrimination, manager takes the action
against the workers for filing employment discrimination claim and acted as whistleblower
(Selmi, 2016). Mainly these claims include negative acts with things for an instance hiring,
promotions, firing etc.
Poor communication- It is a main cause of arising the workplace discrimination. The
poor communication among the employer and employee develops the negative or bad