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Research Project TITLE 1 Introduction 1 Literature Review 6 Methodology & Interpretation 12 Recommendation 24 Reflection 25 Conclusion 26 REFERENCES 28 29 29 Proposal Form 34 TITLE 1 Research Methodol

   

Added on  2020-10-05

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Research Project
Research Project TITLE 1 Introduction 1 Literature Review 6 Methodology & Interpretation 12 Recommendation 24 Reflection 25 Conclusion 26 REFERENCES 28 29 29 Proposal Form 34 TITLE 1 Research Methodol_1
Table of ContentsTITLE .............................................................................................................................................1Introduction .....................................................................................................................................1Literature Review.............................................................................................................................6Research Methodology ...................................................................................................................9Data Collection & Interpretation ..................................................................................................12Recommendation ........................................................................................................................24Reflection ......................................................................................................................................25Conclusion ....................................................................................................................................26REFERENCES..............................................................................................................................28.......................................................................................................................................................29.......................................................................................................................................................29APPENDIX ...................................................................................................................................30Research Proposal Form................................................................................................................32Research Ethics approval form......................................................................................................34
Research Project TITLE 1 Introduction 1 Literature Review 6 Methodology & Interpretation 12 Recommendation 24 Reflection 25 Conclusion 26 REFERENCES 28 29 29 Proposal Form 34 TITLE 1 Research Methodol_2
TITLE “The implications of digital technologies on Incite Marketing Planning” CHAPTER 1: INTRODUCTIONOverview of the ResearchIn this modern business scenario advance technologies has a great influence in allelements of being and the worldwide economy under currently undergoing significanttransformation. Advance digital tools and technologies has a huge impact on the overallindustries that exist in the economy, while large as well as small business and endeavour proceedto experience appreciable transformation that are effective for the growth and development of thebusiness at global level (Benitez-Amado and Walczuch, 2012). The appropriate usage of digitaltechnologies like, cloud computing, social media, mobile applications, artificial intelligence etc.are revolutionizing the norms and policies of an organisational concern, resulting in cognitionchanges of enterprises. Growth and success of Contemporary businesses are not efficientlyaccomplish-able without help of Digital tools or technology, which is having a vast influence onthe operations of Small and Medium Sized Enterprises and it is claimed to be important for thesurvival and growth of economies in general. Social media and mobile applications areconsidered as the most essential tool which plays an effective role in building good relationshipwith customers at global level. Now a day's organisations are widely concern on connecting withpeople at global level in respect to building good relationship with their potential customers forthe purpose of attaining long term benefits. Incite Marketing Planning is the chosen organisationfor this particular project, it is a strategic research consultancy firm, which is widely concern ondeveloping their business operations at global level. The present report will cover the researchissue through conducting an appropriate analysis by creating appropriate aims and objectives. Background of the Research In today's scenario, the basic aim of large and small organisational concern is to grow interms of market size and assets. Growth and development is the key consideration for a businessand organisation are majorly focused on enhancing their global operations through implementinggood and effective relationship with customers (Chen and Tsou, 2012). Incite MarketingPlanning is a strategic research consultancy, unearthing and interpreting insights regardingbrands which help an organisation to think more effectively and design a clear plan to proper1
Research Project TITLE 1 Introduction 1 Literature Review 6 Methodology & Interpretation 12 Recommendation 24 Reflection 25 Conclusion 26 REFERENCES 28 29 29 Proposal Form 34 TITLE 1 Research Methodol_3
execution of organisational operations. The company was established in the year of 2000 withthe possible attempt of Elaine Kent-Smith. The headquarter of the firm is in London, with thedifferent branches in New-York, San Francisco, Shanghai and Singapore. The company iswidely concern on using Digital technologies in respect to maximising their operations withinthe commercial centre. Social media and mobile technology is considered as the best suitable tollfor Incite Marketing Planning in respect to building global relationship with customers. Significance of the ResearchThe present exploration work is supported on the analysis of effectiveness of ambulatorytool and social media in construction of good relation ship with buyers at large scale. Thepotential purpose of this particular research is to enhance the knowledge base of people whohave an adequate knowledge about using digital technologies along with their benefits for thegrowth of business (Fawcett and et. al., 2011). The specified area is also effective in provide awide area of knowledge in the area of social media and mobile applications, this study provides aclear description in regards to the effectiveness of these technologies for the growth of business. Rational of the Research The research into consideration is based on the analysis of the effectiveness of mobileapplications and social media in building relationship with customers for the growth of InciteMarketing Planning at global level. This is a wide area of research that provides a clear vision tothe learner to enhance their knowledge base in the area of using social media tools in the growthand development of organisational operations. The specified domain of exploration work helpsan individual in heighten their cognition base in the specified area of study, which assist them inendeavouring their future projects in potential manner. Due to high competition within themarket it is essential for organisation to develop good relationship with customers t large levelwith the use of media tools and technologies, thus this create value in attainment of highercompetitive edge within commercial centre. The wide area of knowledge helps the researcher inconducting their future projects in effective manner. Research Aim"To access the effectiveness of mobile applications and social media in buildingrelationship with customers for the growth of Incite Marketing Planning at global level". Research ObjectivesThe significant research objectives are described as below: 2
Research Project TITLE 1 Introduction 1 Literature Review 6 Methodology & Interpretation 12 Recommendation 24 Reflection 25 Conclusion 26 REFERENCES 28 29 29 Proposal Form 34 TITLE 1 Research Methodol_4
To understand the concept of social media and mobile applications in the context ofbusiness. To determine the influence of using social media tools and mobile technologies for thegrowth of Incite Marketing Planning. To analyse the use of social media and mobile technology in building global relationshipwith customers for Incite Marketing Planning. To evaluate different measures that are used by Incite Marketing Planning for developingtheir business operations at global level. Research Questions The potential research questions are associated as below: What is the concept of social media and mobile applications in the context of InciteMarketing Planning?What is the influence of using social media tools and mobile technologies for the growthof business?What is the use of social media and mobile technology in building global relationshipwith customers for Incite Marketing Planning?What different measures are used by Incite Marketing Planning for developing theirbusiness operations at global level? Time ScaleA Gantt Chart is considered as a type of bar chart that illustrates a project schedule insystematic manner. Gantt Chart is a project specification in which all research activities areframed as per the priority of research project. In this a specific time frame is prepared in whichall research activities are covered with proper time duration. Gantt Chart basically shows thedependency interconnection among the current schedule status. A Gantt chart provides agraphical illustration of a schedule which helps to plan, coordinate, and track specific tasks in aproject. A research project is based on various activities that plays effective role in completion ofthe research project in appropriate manner. 3
Research Project TITLE 1 Introduction 1 Literature Review 6 Methodology & Interpretation 12 Recommendation 24 Reflection 25 Conclusion 26 REFERENCES 28 29 29 Proposal Form 34 TITLE 1 Research Methodol_5
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Research Project TITLE 1 Introduction 1 Literature Review 6 Methodology & Interpretation 12 Recommendation 24 Reflection 25 Conclusion 26 REFERENCES 28 29 29 Proposal Form 34 TITLE 1 Research Methodol_6
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Research Project TITLE 1 Introduction 1 Literature Review 6 Methodology & Interpretation 12 Recommendation 24 Reflection 25 Conclusion 26 REFERENCES 28 29 29 Proposal Form 34 TITLE 1 Research Methodol_7
CHAPTER 2: LITERATURE REVIEW The concept of social media and mobile applications in the context of businessAccording to “James Gurd”, 2018, Social media strategy is specifically defined as howthe organization uses different social media apps so as to communicate aims, supportingplatforms and the tools it use to achieve its target. In addition to this it plays an important role ingrowing business rapidly. When the business try to expand its market share by giving throughsocial media touch via using Facebook, Instagram and many others so as to generate morebusiness revenue by attracting large number of customers on a higher level. Thus, it helps inmaking digital marketing easier. Whereas mobile marketing is also a multi channel and digitalmarketing strategy through which the Incite company tries to reach target audience on theirtablets, smartphones and other mobile devices via using different websites, emails, SMS andsocial media apps (Ganguli and Roy, 2011). As mobile is disrupting the way individuals engagewith the brands. Everything which is done through desktop computer are being easily donethrough mobile applications right from opening an email to visiting the different websites.Therefore it can be concluded that the concept of social media and mobile application has leadthe business toward the successful growth as in modern era majority of the people are connectedvia different social media and mobile apps through which they make purchase of differentproducts and services. Thus, it result in saving of time for both the customers and the supplier aswell as helps in increasing the profitability ratio of an organization.The influence of using social media tools and mobile technologies for the growth of businessAccording to “David Wicks”, 2015, creating and developing a websites is crucial rolewhich every organization discover so as to influence large number of buyers towards theirproducts and services. In addition to this, company can expand its market share throughoutreaching social media platforms. Like through Twitter, Facebook and Instagram are theessential and most developed social media tools which majority of the people uses it so its thebest techniques that the company can make use of so as to create awareness and to influencemore number of customers. Incite company is the one which uses social media technology inorder to make consumer aware about the goods and services available in the marketplace. It isbeing used by the Incite organization so as to interact with target market, to get immediateresponse from customers, to give stiff competition by adopting digital marketing strategies aswell as as it helps in effective marketing and saves time and cost as well of the company. In6
Research Project TITLE 1 Introduction 1 Literature Review 6 Methodology & Interpretation 12 Recommendation 24 Reflection 25 Conclusion 26 REFERENCES 28 29 29 Proposal Form 34 TITLE 1 Research Methodol_8

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