Research Project.

Research Project

Research Title
• “The implication of digital technologies on SME”

Aim and Objectives
Aim
“To identify impact of digital technologies on business activities and its performance: A study on
Nisa retail firm”
Objectives
• To explain stages that organisations have to go through for digital transformation.
• To identify challenges of integrating emerging technologies within Nisa.
• To determine implication of digital technology on Nisa.
• To explain e-commerce and its benefits for the SME business.
• To analysis benefits of digital technologies for engaging stakeholder.
• To suggest ways through which entity can successfully implement these technologies in
workplace.

Theme 1: Length of working in Nisa.

Theme 2: Company needs transformation from traditional
method to digital technology

Theme 3: Implementation of digital technologies can be
beneficial for Nisa

theme 4: Negative impact can face by Nisa if it implements
digital technologies

Theme 5: Positive impact can face by Nisa after implementing
digital technology

Theme 6: E-commerce can drive the business towards success

Theme 7: Digital technology can enhance engagement of
stakeholder with organization

CONCLUSIONS
• Digital technologies are effective enough and can be beneficial for the
organization, but it can also create consequence for the organization.
• Firm has to train its staff members and have to spend a lot for installing
these technologies in the workplace

Recommendations
• Nisa should utilise resources well so that it can make effective control over
its expenditures. This will help in successfully implementing digital
technologies and gaining profit through this.
• Entity should create positive environment in the workplace so that staff
members support the firm and they support corporation. By this way
consequence will be minimized and entity will be able to conduct
operations in smooth manner.

REFERENCES
Karjaluoto, H. and Ulkuniemi, P., 2015. Digital communications in industrial marketing. Journal
of Business & Industrial Marketing. 30(6).
Landorf, C. and Ward, S., 2017. The learning impact of a 4-dimensional digital construction
learning environment.International Journal of Social, Behavioral, Educational, Economic,
Business and Industrial Engineering. 11(5). pp.1158-1163.
Matt, C., Hess, T. and Benlian, A., 2015. Digital transformation strategies. Business & Information
Systems Engineering. 57(5). pp.339-343.